Presto

Issue: 1930 2245

April, 1930
P R E S T O-T I M E S
ISSUED THE
FIFTEENTH IN EACH
MONTH
FRANK D. ABBOTT
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, III.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan 29 1896,.at the
Post Office, Chicago, 111., under Act of March 3, 187».
Subscription, $1.25 a year; 6 months, 75 cents; fore gn
$3.00. Payable in advance. No extra charge in Umted
States possessions, Cuba and Mexico. Rates for adver-
tising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon three days preceding date of pub-
lication. Latest news matter and telegraphic communica-
tions should be in not later than 11 o'clock on that day.
Advertising copy should be in hand four days before pub-
lication day to insure preferred position. Full page dis-
play copy should be in hand three days preceding publi-
cation day. Want advertisements for current issue, to
insure classification, should be in three days in advance
of publication.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
three days preceding- publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
that date. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, APRIL, 1930
PRESTO=TIMES SERVICE BUREAU
Presto-Times carries on a Service Department
which is open and free for advice and information to
its readers, patrons, friends and anyone interested,
concerning manufacturers in the music industries, their
capacity for production and estimates of their prod-
ucts, so far as such information is obtainable and
available.
For many years this paper has tendered its services
toward aiding individuals and firms in various ways;
in business associations, in certain line of purchases,
agency and distributor connections, and various con-
fidential angles that often arise in "getting together."
Presto-Times is often in a position to render appre-
ciable service of direct advantage to the parties con-
cerned, something we are always ready and glad to do.
This service is voluntarily offered, having in view
the mutual advantage to principal and agent and, vice
versa, to agent and principal, holding all communica-
tions and relations in the strictest confidence.
Commercial Service of
Presto Publishing Company,
417 S. Dearborn St., Chicago.
PIANO IS HERE TO
STAY, SAYS C. D. BOND
Superintendent of Weaver Piano Co. Tells Tuners
a Million Children Play It.
Presto-Times here presents excerpts from a talk
given on March 19 at the annual banquet of the
National Association of Piano Tuners, Pennsylvania
Division, in Philadelphia, by C. D. Pond, superintend-
ent of the Weaver Piano Co., York, Pa.:
"Time and again we have tried to impress the tuner
with the opportunity and the advantages he would
have if he added to his present work the sale of
pianos. The tuner is the one who has a logical rea-
son to get into the home and who has intimate
knowledge of the condition of the present instrument
( .in that home, and in his work he finds plenty of
"opportunity to pick up prospects among present own-
ers of pianos, and also pick up prospects among their
friends; and the tuner who does not take advantage
of this kind of an opportunity is missing the chance
of adding income and of service to his customers.
"Over 1,000,000 children in the United States are
now taking piano lessons. Yours should be among
them. 'The Richest Child Is Poor Without Musical
Training.'
"The praise of your children after they grow up
will sound good to you if you give them the ad-
vantages that will come to them with their ability
to produce music, and you will be proud of your
children and will rejoice that you gave them the
chance to enrich their lives.
"The piano, being a fundamental musical instru-
ment, is here to stay. It has had its ups and downs,
it has met competition, prophets without number
have foretold its downfall time after time; but as
long as the world needs music, and as long as there
is nothing in the musical line to take its place, you
need have no fear of your future. There are more
children than ever taking lessons today. Piano in-
struction is being made easier. The world is becom-
ing more musical and the desire to produce music is
increasing; and in the face of these conditions, we
can surely face the future with a great deal of con-
fidence.
"I want to tell you how much I enjoy being with
you and I hope that it will be the means of all of
you enjoying greater prosperity in the future and of
adding to your value in the community."
DEALERS' ACTIVITY IMPORTANT
At the recent gathering of the executives, stockholders and friends of C. G. Conn, Ltd.,
in Elkhart, Ind., President C. D. Greenleaf of that corporation, in speaking of the causes of
the decline in piano and talking machine trade, disclosed an intimate knowledge of trade con-
ditions as they are. He seems to thoroughly understand the whole situation. Although his
corporation has opened branch stores in some places where there were no regularly established
dealers, he expressed a preference for placing agencies with dealers wherever possible, for, he
said, that dealers generally are still active and their business is important. The company is
cooperating with all such dealers and aids them in every possible way to expand their business.
Presto-Times commends the clear-sightedness, sagacity and wisdom of Mr. Greenleaf in
his position and views. The indestructible energies of the people of the United States can
be counted on for a multitude of new activities during this year. There is no other country
under the sun where human desires are rationalized and a higher mode of living provided for
and adopted as promptly as in this good, old U. S. A. By the dissemination of knowledge, by
ideas, by publicity, the American merchant attains the goal of success. Manners, customs,
types of thought, standards of the old world are but a minor part of his concern, for he does
not seek the fulfillment of dreams impossible of execution.
Familiar with the bewildering rapidity of the changes that occur in a country like this,
nothing startles him out of a year's growth. When a new situation stares into his face,
frowning at him, he corrects his anticipations and figures out a future career by dispelling
all doubtful questions through the answer that comes with practical decision. He finds the
solution of his difficulties in working his territory more thoroughly.
* * * *
MUSIC MAKES BETTER CITIZENS
Music as a deterrent of crime and a character builder is a plan that deals with experi-
ence. The postulate of Frank J. Loesch, of Hoover's National Crime Committee, that a boy
who plays a horn is not the same lad who wants a "gat" is an assertion as true as it is
world-wide. Music and hoodlumism travel in opposite directions. Every child is entitled
to the life which enables the mind to make proper use of the modern world and all its oppor-
tunities. An enlarged mind holds a great deal, and it is not by the dearth but by the plethora
of ideas that the mind develops. The easy comradeships of the gang are more than random
intrusions from without; if they do no worse, they lead to the dissipation of much excellent
energy. How to swing the boys away from hoodlum influence is one of the practical demands
of society, w r hich is always interested in the formation of the citizen. One of the methods
to accomplish this desirable purpose is to point out to them the advantage, convenience and
gain to be derived from the study of music and the playing of musical instruments.
THE PIANO AND CULTURE
It requires science to draw the scales for a piano, to build a piano, and scientific skill to
play a piano; so here can be found no cause to cripple esthetic culture for the sake of science.
Real culture lives by sympathies and admirations. It calls for skill, tact, unobtrusiveness
and the practices of the amenities of life. It is hard to give a definition of culture rigorous
enough for a geometrician. However, a piano in a home is one of the main factors in con-
tributing culture to the family by which it is used. It breaks the ice at an over-formal party;
it adds embellishment to any occasion; it enlarges the capability of pleasure; it speaks a
language of its own and brings to the intelligent listener a flood of ideas that he is never
able to express in words. It awakens undeveloped susceptibilities, giving impetus to the
progress of natural knowledge and uplifts the individual to united contributions of thought and
feeling. No other instrument or musical device can take its place.

*
*
*
STIMULATING PIANO MANUFACTURE
Concerning the present status of the American Piano Co., about which more or less com-
ment has been fluctuating and vibrating pro and con, the most progressive and business-like
minds in the trade are trusting that the reorganization of the big corporation will be con-
summated and its activities re-stimulated by ample capital. All responsible and far-sighted
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April, 1930
PRESTO-TIMES
dealers, as well as contemporary manufacturers, see the propriety of this attitude for the
stimulating- morale it would give trade in general.
Manufacturing of pianos in ample quantities and by big houses must be continued without
impediment to keep up general, interest in the piano, as a piano. The overproduction idea
is a myth in other lines, as Henry Ford has proved time and again by making more autos
than ever and in the face of a seeming saturation point.
There is no timidity manifest by big piano manufacturing concerns at present—no fears
for the future among the great houses.
The great competing houses, such as the Steinway & Sons, Kohler Industries, Grinnell
Bros., Hardman, Peck & Co., Ivers & Pond, the Aeolian Co., and others, will particularly
desire to see the American Piano Co. again hard at it as a contemporary manufacturing con-
cern, for no piano manufacturing company w r ants the impression to get abroad that the piano
is not an essential thing to buy—not the veriest basis of a musical education, not a mark of
culture in the home ; which impression might get into the minds of prospective buyers in the
case of the discontinuance of any prominent piano manufacturing company.
ADVOCATES BURNING
OF JUNK PIANOS
Robert MacDonald, Fort Worth Tuner, Divi-
sion Secretary, Speaks of Uselessness of
Tuning Rubbishy Instruments.
The following letter carries the woes and tells some
of the difficulties encountered by the men engaged in
the tuning profession:
1090 Orange Street.
Fort Worth, Tex..
April 5, 1930.
Presto-Times,
Chicago, 111.
Gentlemen:
• As secretary of the Dallas-Fort Worth Division of
the National Association of Piano Tuners, a complaint
has come to me from several tuners, and 1 have run
into it myself. It seems a few dealers and managers
here in Dallas and other places seem to think piano
tuners are hurting the piano business by taking in
repair jobs and not telling patrons to trade them off
for new ones Let me state here that with all the
Mr. Watkin has dedicated himself to carrying out his talks from wholesale salesmen and dealers I have
campaign promise of an economical and businesslike never heard a word as to where the tuners would
administration of the affairs of the board.
profit by this.
From The Presto, April 19, 1900
"We have sold 2,000 Starr pianos and a great many
We all know the dealer doesn't make much profit
Pederewski, world-renowned pianist, will appear at
a farewell concert at the Auditorium, Chicago, Sat- Webers," said Richard Elbel of Elbel, Bros., South on his pianos. But it looks like they can't stand to
urday matinee, April 28. He has recently visited all Bend, Ind., Friday to a PRESTO representative. "We see any other part of the business make a little profit;
the important cities of the west, and his tour has been are just about to remodel our store, and I was study- especially tuners. I, for one case, back the National
ing on the matter when you came in."
Association of Piano Tuners—never take a piano to
successful.
repair that will not make a fair piano when it is fin-
If
anyone
wants
to
engage
in
playerpiano
manu-
It is The Presto's pleasure to announce special plans
in a town already named to sound about ished. We do not do botch jobs.
of this paper in connection with the Paris Exposition facture
right, he will find that place in a little town on the
Then, too, we have run into several pianos that we
Universelle which must be of interest to manufactur- Lake
Shore Railroad not many miles from New Car- have turned down as not good for repairs and found
ers as well as members of the music trade generally. lisle, Ind.
The name of the place is Pinola.
out to our surprise they had just been bought in the
By arrangement with Le Monde Musical, foremost
J. A. Turner, Jr., Tampa, Fla., is an accomplished last year or so at prices ranging from $95 to $185, and
French musical journal, a supplemental edition of The
are the ones that say we are hurting the
Presto will be printed in Paris every two weeks during violinist. He conducted a musicale at the home of these dealers,
business. Those pianos should have been
the Exposition. The supplemental issue will appear Thomas A. Edison at Fort Myers last Tuesday eve- piano
back on the market.
as part of Le Monde Musical, and will thus receive ning and was assisted by F. O. Gamble, pianist, of burned; never put
Willing to Co-operate
the benefit of the large circulation of that well-estab- Fort Wayne, Ind.
Henry Detmer, manufacturer of the pianos bearing
Now we are willing to co-operate with them; only
lished publication. The same matter will be duplicated
in the regular issue of The Presto and, in case of spe- his name is celebrating the 25th anniversary of his they have never stated where we come in on losing
the repair job, which was from $50 to $200 or more,
cial business mention, will also be repeated in the business.
The Hartman Furniture Co., Dubuque, Iowa, and also knock us out of the tunings for a year or
Spanish supplement.
Americans especially will be proud of their coun- through Harger & Bliss, is hustling for a contest in more with this patron.
If you wish my view, I think the dealer that takes
try's display at the Paris fair, for the United States which the first prize is a Clarendon piano.
The Knight-Campbell Music Co., Denver, is asking in trade an old piano and does not rebuild it and put it
stands second only to France, herself, in number of
exhibitors, which treble those of any other foreign bids by mail to furnish a Kohler & Campbell piano. on the market—I mean just tune it up a little, only
C. J. Heppe & Son, of Philadelphia and Lancaster, spend a few dollars on it to get by—is hurting the
country. The following is a table of exhibitors, speak-
ing eloquently of American enterprise: France, 30,- are announcing a sale by means of a "Heppe Anni- business more than anybody else, and selling pianos
for nothing down and a dollar or so a week; also
000; United States, 6,564; Belgium, 2,500; Germany, versary Club."
The Sohmer piano used last week at the Park The- allowing free music lessons, floor lamps and the Ike.
2,000; Italy, 2,000; Russia, 1,500; Scandinavia, 1,400;
Austria, 1,000; Great Britain, 600; British Colonies, atre in Hannibal, Mo. was furnished by the Parks To tell the truth, I think they have come to the end
of the rope.
600. America has three times the number of ex- Music Co.
J. H. Williams, piano dealer at Washington, 111., has
hibitors that France had at the World's Columbian
Real Piano Trade Still Here.
Exposition in Chicago. She occupies 329,052 square received another shipment of Hobart M. Cable pianos.
But the real piano business is still here, and a real
The Adam Schaaf pianos are now being handled salesman will get it. However, you have to use sales-
feet with her 47 distinct exhibition spaces, 33 in the
main Exposition grounds and 14 in the Vincennes an- by the Manufacturers Piano Co. in North Vernon, manship and not bunk nowadays to get business in
nex, excluding the ground covered by our eagle sur- Ind. M. M. Donlon is manager.
any line.
The Cable-Nelson Piano Co. was on the winning
mounting the national pavilion on the Quai d'Orsay.
I wonder if the manufacturers and the dealers have
side
in
the
fight
over
saloons
in
Van
Buren
County,
Henry L. Mason, vice-president of the Mason &
ever stopped to think we tuners have well-organized
Hamlin Co., arrived in Chicago last Saturday. He Michigan, in which county the company's factory at divisions in nearly every large city and we are just
leaves tomorrow for Milwaukee, Detroit and New South Haven is located. The county went dry by a the best friends of all the music teachers, artists and
majority of 822 on election day.
York.
music clubs of the cities and are also regarded as the
Joseph T. Leimert's new car was stolen Saturday best of authority on pianos. We are not just work-
William Strich, of Strich & Zeidler, is on the road
for a two weeks' tour through New York state. His but was found near Washington Park, Chicago, sev- men, as most dealers think, but professional men,
trip has been very successful so far. Mr. Strich is eral miles from the point at which it was taken.
the same as our friends, the artists and teachers.
The Hollenberg Music Co. of Little Rock, Ark.,
expected back home by the first part of next week. It
Almost anybody with a little money can put in a
is a pleasure to know that trade is generally good says, "the first Kimball piano was sold in 1883 by stock of musical goods and sell them. But not so with
the late Albert G. Cone to E. F. Greenwood of Battle tuning and rebuilding. This is an art, and it takes
with the Strich & Zeidler piano.
The Bush & Gerts Co. received last week a very Creek, Mich., and is still in existence. Today there an artist to do it right for an artist or teacher.
flattering letter from Emporia, Kan., in regard to the are more than 200,000 Kimballs in use.
If we should throw our jobs to the dealer without
The reliable Packard has been a piano of known any profit to ourselves, should not the dealers burn up
piano shipped to William Allen White, the newspaper
man and author, who is known all over the country. value for years and years, says the Flint Music those pianos and not put them back on the market
A special Colonial grand was made for him and he Co., Flint, Mich.
again for a profit to them? We are willing to co-
"You can't afford to pay less for a piano than we operate, but don't smile in our faces and stab us in
says, "the piano is simply perfection," and promises to
send the makers a photograph showing the piano sell them for."—The Southern California Music Co., the back. We are just as human as you are and not
amidst its very appropriate surroundings in his new Riverside, Calif.
mere workmen, but professional men—artists in our
"A Kimball piano will be a true friend to you and line. Yours for better music,
home in Emporia.
The Knight-Campbell Music Co., the pioneer mu- grace your home."—Kroh Music Co., Muskogee, Okla.
ROBERT MacDONALD.
Jesse French Piano Co., Chattanooga, Tenn.—
sic house of Denver, Colo., is preparing to branch out
"Without
a
piano
a
home
is
merely
a
tent
for
the
to greater things and with that end in view has pur-
AMERICAN BUYS HIGH-PRICED "STRAD."
chased the stock of the Western Music Co., and by night."
Sherman, Clay & Co., Tacoma, Wash.—"The Ever-
A Stradivarius violin valued at $100,000 was sold to
combining the business of the two firms, will take its
ett piano is a beautiful thought manifest."
an unnamed American on March 25 at Belgrade, Jugo-
place among the great music houses of the west.
Work is progressing nicely on the new Stone Mu- slavia, through an American agent at Novisad. The
sic Co.'s building at Fargo, N. Dak., as well as the violin, property of a merchant named Schubian, was
new Hancock Bros.' building on First Avenue, North. signed by Stradivarius and dated 1735.
The Stone building will be a three-story structure with
(From The Presto, April 14, 1910.)
a finished basement.
Good trade papers do not write "puffs" about un-
A. M. Sweetland, general Eastern traveler for the Mich., to Kohler & Campbell Piano Co., New York.
worthy goods; but even if they did so, the puff could Starr Piano Co., Richmond, Ind., was at South Bend, Her letter says, "a few years ago we bought one of
little harm, for it is impossible to confer permanent Ind., last Friday.
your pianos. Since then my daughter has married and
reputation on inferior goods.
The Harmony Co., 1744 N. Lawndale avenue, Chi- gone to northern Idaho to live, and is desirous of buy-
The ideal piano may still be a long way off. Mathe- cago, has added to its manufactures a line of patented ing a piano. She writes me, 'how I long for a Kohler
matically a perfect piano may not be possible, yet drums, and also a full line of mandolin, guitar, and & Campbell piano, but they do not seem to have any
agent here.' I want to know what is the very lowest
ideals do exist, and if they be not approximated to at violin cases.
all, the tin-panny pianos must be multiplied.
A letter that is a most commedatory tribute to the you will furnish a piano for. It must be excellent in
Robert N. Watkin, Dallas, piano dealer, has just quality of the Kohler & Campbell instruments was re- tone, as she has a most perfect ear, almost painfully
been elected a member of the Dallas school board. cently sent by Mrs. J. G. Alexander of Grand Rapids, so, and is a teacher of music."
YEARS AGO IN THE PRESTO
Thirty Years Ago
Twenty Years Ago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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