Presto

Issue: 1930 2243

February, 1930
' R ESTO-TIMES
ISSUED THE
FIFTEENTH IN EACH
MONTH
FRANK
D. A B B O T T
- - - - - - - -
(C. A. D A N I ELL—1904-1927.)
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, HI.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29. 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 6 months, 75 cents; foreign.
$3.00. Payable in advance. No extra charge in United
States possessions. Cuba and Mexico. Rates for adver-
tising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen In the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon three days preceding 1 date of pub-
lication. Latest news matter and telegraphic communica-
tions should be in not later than 11 o'clock on that day.
Advertising copy should be in hand four days before pub-
lication day to insure preferred position. Full page dis-
play copy should be in hand three days preceding publi-
cation day. Want advertisements for current issue, to
insure classification, should be in three days in advance
of publication.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
three days preceding- publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
that date. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, FEBRUARY, 1930
OVER THE MOUNTAINS
The piano business has had a stiff climb for two years, but it is
now over the highest mountain pass and can take its course over
the broad expanse of the capacious plain. Ceaseless watchfulness
now instead of ceaseless anxiety is the imperative necessity which
presses the piano dealer. The best resolution for this year's business
is to be resolved at all events to win. This resolution is a sort of
spontaneous generation—a sprouting upward of determination, a
compelling impulse, a mysterious force. Dealers' opportunities are
everywhere. Old dealers must be re-educated; new dealers must be
filled with enthusiastic assurance, with the lure of endless fascina-
tions as they look forward. In young salesmen the employing dealer
will find many diverse degrees of efficiency, and it is only when the
orders are landed that he will discover which young man is possessed
of intuitive understanding of how to make a sale. He will naturally
give more drill to the man who is inclined to make petty misrepre-
sentations about the instruments.
PIANO DISTRIBUTION
*• Wider distribution of pianos is needed just now to speed up trade
—more agencies in the field. In opposition to this there has been
retrenchment, the closing of stores and agencies, a curtailing of
overhead expenses, and some of the best men in the business have
been actually "fired" from their jobs. Export trade has not been sought,
the remote sections of this vast country have not been solicited
for business, and ambitious salesmanship has had a wet blanket
thrown over its head. Pessimists have carped and brayed about "the
piano business going to the dogs" and spread their deterrent propa-
ganda in discourses delivered on irregular occasions. There are
thousands of good piano prospects in the United States who ought to
be approached this year. They have not been canvassed to death;
in fact, the Gulbransen survey of 1929 showed that many of them
had not been visited by a piano man at all. Here is a salient angle
from which the 1930 canvasser can draw courage; canvass every-
ADULT PARTICIPATION
IN ANNUAL MUSIC WEEK
Get the Music Habit Is Suggested by C. M. Tre-
maine's Great Program.
A timely application of the National Music Week
movement to one of the problems of current musical
life is being planned for the seventh annual celebra-
tioiTon May 4-10 next. In that observance an em-
phasis will once more be laid upon the need for a
greater degree of active participation in music on the
part of people in general—not only among the chil-
dren, but especially on the part of the adults. The
rallying call will be: "Make Music Your Friend from
Youth to Age."
The interests of adult education and recreation
justify certain constructive steps toward bridging over
the hiatus between the musical training of our chil-
dren and the proper functioning of that training in
their adult life. The projectors of the Music Week,
while devoting no less attention than before to par-
ticipation by the public schools, are addressing them-
selves to this task of providing a stimulus to adult
music-making such as will cause our people more gen-
erally to "get the music habit."
body whether he wants to play a piano or a sticcado. What a can-
vasser learns on the first trip ought to buttress him up and stiffen
the processes in his spinal column. He will find that he is one of
the prerogatived few; one of the elect who has the entree to the
homes of his newly-made acquaintances—the man who has pre-
empted a territory all his own in which to dispose of a number of
pianos.
AFTER ZERO PASSES
Now that spring is so near, the danger of zero temperature in
the northern states has passed. It is a matter of serious concern to
piano manufacturers in the North to get a piano properly wrapped
for a trip by rail in frigid weather—so covered that the varnish will
not show minute checks as Jack Frost's calling cards. Even when
sent by express, a piano is apt to be exposed to low temperature at
intermediate posts or stations in transit, the choicest instruments
receiving but secondary consideration by transportation men. From
the first of March on until the first of December, shipped pianos
do not run this risk, as zero days are highly improbable anywhere
in the U. S. A. Another zero that has passed—and piano men hope
it is forever—is the low point of fear that the piano is to be super-
seded bv radio or anv other device.
MAGIC OF THE PIANO
Two great pianists, Rachmaninoff and Horowitz, who recently
gave recitals within five days of each other in Chicago, drew audi-
ences that completely filled Orchestra Hall. On the Horowitz recital
the entire stage was used even, as one of the daily papers remarked,
to occupying the organist's bench at the organ console. Such interest
in piano playing is powerful testimony to the strength and popularity
of the piano as the master instrument of music and its magnetic
attractiveness. But the medium employed to convey this great virtu-
osity was the Steinway piano.
MANUFACTURERS' ERROR.
ENGLISH CHILDREN MUSICAL.
James D. Tew, president of the B. F. Goodricli
Co., writing for the Executives Service Bulletin, says:
"We have come to the conclusion that the only reason
for the so-called dealer problem is because manufac-
turers do not understand their dealers' problems.
We, in the manufacturing end, have been just as much
to blame as many of our dealers. We have en-
couraged sloppy dealership by granting price con-
cessions and special considerations of various kinds—
some of us never realizing that there never was any-
thing made that someone else could not make it worse
and sell for less. In this we have not been worthy
of our responsibility, to our dealers."
Joseph A. Dyer, in an article in the Music Art and
Trade Journal, of London, England, mentions "the
bad art so prevalent at present," but offsets this
statement by these encouraging words: "It is a
peculiar fact that in spite of the present decadency
the musical standard among school children is very
high. One has only to attend a series of school
concerts, or refer to the examination results of the
various musical colleges and academies throughout
the kingdom to prove this statement."
-STARR STORE FOR PHOENIX.
E. H. Holt was for several years with the Starr
Piano Co., Pacific division, in the capacity of whole-
sale representative in California, Nevada, Utah and
Arizona. Under the name of The Holt Co. he has
taken over the complete Starr lines for the state of
Arizona, part of New Mexico and also has the Stein-
way for the state of Arizona. He says: "We have
opened a nice new store in Phoenix, which consists
of both a wholesale and retail display room with ade-
quate facilities for warehousing, distributing stock, all
in the same building."
SEEKS A U. S. A. CONNECTION.
A man well-versed in piano construction, as well
as the piano business in general, Albert Gruneau, now
residing in apartado 135, Guatemala City, Guatemala,
Central America, desires to connect with an Ameri-
can piano house, particularly a manufacturing com-
pany. He wishes to locate in some Central American
town or in the United States, with the intention of
returning later to one of the Latin-American coun-
tries.
TUNERS' ANNUAL CONVENTION.
Piano
sembled
of their
the 10th
tuners from Michigan, Ohio and Indiana as-
on February 10 for the annual convention
tri-state association. Sessions were held on
and 11th at Grand Rapids.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
February, 1930
PRESTO-TIMES
YEARS AGO IN THE PRESTO
COMSTOCK, CHENEY & CO.
While others cut ice, you cut ivory nice;
And make keys, hammers, actions and brackets;
You are men tried and true, so, some coupons beside,
May you cut and put in your jackets.
* * *
LUCIEN WULSIN.
All prizes given at World's Expositions
Still fail to curb his greater ambitions.
* * *
E. J. RADLE.
They tell us, "Gene," you'll ride the goat."
And take your "Third" this very night,
Become a Master Mason, well,
Good luck, old man, you're doing right,
But bear in mind that goats have spines
Resembling those of porcupines,
So pad your trousers good and well.
Did you say "where?" We dare not tell!
Perhaps you'll learn from Joe P. Bell.
* * *
GEORGE G. FOSTER.
First in the names of the "Big Four" roster
Is the well-known name of George G. Foster.
Twenty-seven Years Ago
(From the Presto, February 12, 1903.)
OUR VALENTINES.
A little nonsense, now and then,
Is relished by the best of men.
So runs the old familiar exercise for lapsing into a
vein of levity. But why should not we smile occa-
sionally? Why should we always be ponderous and
wise and heavy and logy? To laugh is to grow fat.
To laugh is to have a better digestion.
It is. better than drug tonics, better than whiskey,
better than bitters and takes the place of those little
tablets that aid digestion. If the hard, stoical busi-
ness man would take four hearty laughs a day—one
after each meal and one before retiring—the world
would be happier, healthier, wiser and better. Next
Friday is Valentine's Day. If the energy put forth by
the muses for that day was stored and compressed
in metal drums it would furnish sufficient power to
run Kimball's factory. Believing, as we do, that a
little levity is a good thing—though it does not follow
that a lot of it is better—we publish this week, with-
out apology, some jingles, rhymes, verses and valen-
^ ^: %
tines. We have not room for all our poets prepared
W. S. BOND.
this week, but if we survive we will finish the list
The girl of today we're bound to believe her,
in next issue.
When she says she likes to play on a Weaver.
ERNEST AND WILLIAM KNABE.
* * *
Makers altruistic
THE
CABLE CO.
Of pianos artistic,
Here's to the Conover, Kingsbury and Cable,
And gentlemen down to the core;
Made by a house that's both trusty and able.
Men whose ancestor
* * *
Was the real nestor
SOHMER & CO.
Of that business in old Baltimore.
In the good old Sohmer time,
* * *
In the good old Sohmer time,
WILLIAM M. BAUER.
Strolling with your lady-love
In Chicago the name of Bauer—
In the bright Mondschein,
Is one of prominence and power.
Sweet music falls upon your ear,
* * *
'
And that's a very good sign
MELVILLE CLARK
That you'll buy her a Sohmer
Devices tuneful helped him to make his mark;
If she'll be your valentine.
The muses' favorite son is Melville Clark.
* * *
;
* * *
STEINWAY & SONS.
W. L. BUSH.
When jolly fellows wish to spend
A Bush not green in trade, I ween,
An evening in a fine way,
But always seen in polished sheen.
Down where Wurzburger flows they go,
* * *
And drink it in a "stein way."
E. H. STORY.
But where sweet music reigns supreme,
I love to hear the Story
"
You'll hear in a divine way
So often told to me,
That
king of all pianos made—
Of a piano's glory,
7
The
great and glorious Steinway.
When my artist friends I see.
"7
* *
*
* * *
HADDORFF
PIANO
CO.
DAVID H. SCHMIDT.
Hats off to the Haddorff people, one and all,
Oh, David H. Schmidt,
May their business never grow weak or small.
You are certainly "It."
''
* * *
* # *
W. N. VAN MATRE.
HOWARD B. MORENUS.
His Schumann factory grew apace
When we know that he has seen us,
Till Barnes & Son it did embrace.
We doff our tall tile to Morenus.
* * *
* * *
GEORGE W. ARMSTRONG, JR.
HERMAN LEONARD.
Suave he walks, a king in the trade,
A round, blonde, bouncing ball of jollity;
Serene as the best Grand Baldwin made.
Gentleman, scholar and judge of quality.
* * *
* * *
W.
W.
KIMBALL.
PACKARD
At home or abroad, on land or at sea,
Backward and forward—forward and backward—
The stories he tells provoke us to glee.
Go shopping around and then choose a Packard.
His name and his goods from lands of bright sun
* * *
To cold arctic regions high praises have won.
KRAKAUER BROS.
* * *
An honored name which stands for power,
HENRY
SCHAAF.
And ever shall, is this—Krakauer.
A man who will not accept dictation
* * *
*!
From any labor union in creation.
JAMES W. VOSE.
;
* * *
Lively octogenarian,
HENRY DETMER.
Nestor of the trade,
The maiden muses on marrying
Though not an agrarian,
As she hears her stalwart lover sing
Your men are well paid.
And the tones of the Detmer ring.
* * *
LOUIS F. DEDERICK.
The Weber man in the mighty West;
J. F. BOYER.
Many an artist has been his guest.

The order of the day by Boyer sent,
Is to Conn-quer the making of each instrument.
* * *
* * *
P. S. WICK CO.
Select good organs, take your pick,
JULIUS BRECKWOLDT.
A first-class line is made by Wick.
Sounding boards of sound wood,
The best for Breckwoldt's none too good.
JAMES F. BRODERICK.
* * *
Rich in fame was ancient Roderic;
A greater name is James F. Broderick.
J. HERRBURGER.
* :|= *
In search of good actions there is no need to wander
P. J. HEALY.
When once you have tested the world-famous
Not as warm as a Byrne, he hates the breezes,
Schwander.
And with Post goes South to get rid of the sneezes.
* * *
* * *
BEHR BROS. & CO.
C. G. CONN.
A synonym for fair and square
Editor, statesman, inventor, employer—
Is that which you so proudly Behr.
At home in a yacht, an office or foyer.
^
^
*
*
5j«
*

PEASE PIANO CO.
Live like a prince, quite at your ease,
If you represent the popular Pease.
* * *
ESTEY PIANO CO.
No one grows cross and testy
Who plays the toneful Estey.
+
*
*
|
CHRISTMAN & SON.
To think of what you've missed, man,
If you haven't got a Christman.
* * *
BOARDMAN & GRAY.
"Made upon honor," all say,
So honor the Boardman & Gray.
* * *
STRICH & ZEIDLER.
No living man has ever erred
Who made your name a household word.
* * *
HEPPE PIANO CO.
Hippy, hurrah, Heppe,
Over there in "Philly."
Your pianos sell, my boy,
Making music, giving joy
To Thomas, John and Willie,
Mollie, Tess and Tillie.
I
* * *
OTTO SCHULZ.
Afar his instruments sound the praises.
Of the factory that doesn't yield to blazes.
* * *
KOHLER & CAMPBELL.
"The Campbells are coming, hooray! hooray!"
Just list to the bagpipes and drum,
While the Campbells were coming and on their way,
Why, the Kohler & Campbell had come!
* * *
JAMES & HOLMSTROM.
The James & Holmstrom baby grand is one of the
rarest beauty,
Unless you've examined it, you haven't done your
duty.
THE ANGELUS.
No wonder such a lot of fuss
Is made about the Angelus.
* * *
MILTON PIANO CO.
The name you bear you never have profaned;
And Paradise, once lost, you have regained.
* * *
HAMMACHER, SCHLEMMER & CO.
Your honored name has really made quite flowery
That street of somewhat doubtful fame—the Bowery.
* * *
WOOD & BROOKS.
By brooks in a wood of tropical trees
The elephant raises his tusks for keys.
* * *
HENRY HOLTZMAN & SONS.
A Holtzman stool is made so stout
That a husky mule can't knock it out.
* * *
WESER BROS.
"Hamelin town is in Brunswick,
'
Near famous Hanover City;
The River Weser, deep and wide,
Washes its wall on the southern side."
But Weser Brothers still reside
In Gotham! That's no pity!
* * *
WEICKERT FELT.
"Felt for all purposes,"
Felt for all time,
Felt that is felt everywhere,
Felt for all instruments,
Felt that is prime,
All, of your felt, have a share.
* * *
'
WM. TONK & BRO.
The instruments of your devising
Are noted, which is not surprising.
* * *
JACOB BROS.
Many who seek for fame grow sad and sadder
Because they cannot climb up Jacob's ladder.
MATHUSHEK & SON.
"Brek-ek-ek-ek!"
The students sang.
"Brek-ek-ek-ek" and "Mathushek!"
And the welkin rang.
* * *
I. N. RICE.
Across the rockies see him pass
Heading east to see the Mardi Gras.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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