24
V R E S T 0-T I M E S
R A D I O
U. S. CENSUS IN RADIO
TO BE THOROUGH
Owners and Sales Records to Be Listed and Reliable
Data Will Thereby Be Secured.
In addition to a census of radio receiving set own-
ers in the United States, the 1930 federal consus will
include the first complete government record ever
made of radio sales, according to a statement made
by the Radio Manufacturers' Association.
The radio census of 1930 is being made at the direct
request of the Radio Manufacturers' Association,
lirst, to secure data on the market for radio products;
second, to ascertain accurately the radio audience and
for radio advertising data, and third, to secure more
accurate figures on the 1929 sales of radio products.
The question "Have you a radio in your home?"
will be asked in the government census of all heads
of families. This will give data on radio population
with accurate detail by states and counties, as well
as nationally. It will be of assistance to the Federal
Radio Commission, to broadcasting interests, and also
to radio advertisers, giving the coverage of broad-
casters.
The cooperation of radio owners in making the gov-
ernment census complete is being urged. The infor-
mation cannot be made the subject of either congres-
sional or state taxation. This assurance has come
from the Department of Commerce and Census Bu-
real officials. The possibility of taxation of radio re-
ceiving set owners has blocked previous attempts to
take an owners' census. The census law has a spe-
cific provision that the data and information secured
in 1930 cannot be used for taxation purposes.
The radio owners' census also will give the manu-
facturers reliable data regarding potential markets in
various states and communities. It will show the
districts where radio is not extensively used as yet.
RADIO KIN TO OTHER ARTS.
Radio broadcasting, radio products and the radio
business are becoming better in 1930, according to a
forecast issued by H. B. Richmond of Cambridge,
president of the Radio Manufacturers' Association,
which includes nearly 300 large manufacturers of all
radio products. "As to the quality of the programs
themselves." says Mr. Richmond, "there can be little
question. There was a constant improvement during
1929, and now the presidents of the two great chains
announce several more millions of dollars will be
spent in 1930 than were spent in 1929 for better talent.
Nineteen hundred and twenty-nine saw some criticism
in the ratio of advertising talk to entertainment in
sponsored programs. The advertisers are finding that
too large a ratio brings ill will instead of good will,
so that this unfortunate practice is being corrected.
We expect a real improvement in the advertising-
entertainment ratio for 1930."
The most surprising possibilities for the future de-
velopment of radio lie in its natural kinship to so
many other arts, industries and services, in the opin-
ion of David Sarnoff, executive vice-president of the
Radio Corporation of America. "Radio, already an
outstanding service to the home," Mr. Sarnoff ex-
plains, "is reaching out now into these related fields.
In the refinement of musical and speech reproduc-
tion— by combination with the modern phonograph,
giving the two distinct services of broadcasting recep-
tion and selective, recorded programs—and in the
separate field of sound-motion picture development,
radio faces another season of progress."
THE ATWATER KENT RADIO
Advertising in Chicago, the Atwater Kent Mfg. Co.,
4700 Wissahickon avenue, Philadelphia, says: "You
have seen radio history made in the past eight years.
You have seen a great industry grow from infancy to
maturity. During all these changing years you have
seen one name steadily moving ahead. That name
is Atwater Kent. Think it over, and use the same
prudence in buying a radio that you use with the
other important things you buy."
MADE MONEY IN KOLSTER STOCK.
Ellery W. Stone, president of the Kolster Radio
Corp. and one of its three receivers appointed in
Newark by Alonzo Church, vice chancellor, testified
on January 25 that between July, 1927, and June,
1929, he had bought and sold Kolster stock to an
aggregate of 14,000 shares at a profit of'$698,000. He
said his present holdings were 101 shares. The testi-
mony was given at a hearing before John A. Bern-
hard, Newark attorney, a special master appointed
to investigate charges that some one had "rigged the
market" in the sale of the Kolster stock.
EX-OFFICE BOY HEADS RCA.
David Sarnofr, formerly executive vice-president of
the Radio Corporation of America, has been elected
president. Mr. Sarnoff is 39 years old and came to
this country from Russia when a child. He joined
the Radio Corp. as vice-president and general man-
ager at its formation in 1919. Prior to that he
was commercial manager of the Marconi Wireless
Telegraph Company, a position to which he rose
from that of office boy.
RCA-VICTOR 1930 BROADCAST PLANS
The best available talent, presented in the most
effective manner, is the aim of the RCA-Victor Co.,
Inc., in the series of programs it is planning to broad-
cast each Thursday evening during 1930 through the
NBC System. The divisions of the company will
sponsor the programs in the following rotation: Vic-
tor, Radiola, Radiotron.
A NEW STROMBERG-CARLSON.
Of the Stromberg-Carlson radio these claims are
made in a New York advertisement: "It is a re-
ceiver with every radio perfection of its companion,
but without the phonograph feature, contained in an
exquisite cabinet so compact as to delight the owner
of room or apartment where space is at a premium.
TRIAD MFG. CO. GETS LICENSE.
A license to manufacture radio tubes under the
patents of the Radio Corporation of America has
been granted to the Triad Mfg. Co., Inc., of Paw-
tucket, R. I., it was announced on January 21 by the
Radio Corporation of America.
KILLED INSTALLING LOUD SPEAKER.
Clyde Miller, 38, was killed on January 22 at Mont-
gomery, P a . at his residence while fitting a loud
speaker arrangement into his radio set. He had for-
gotten to switch off the electric current.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
IMPROVEMENT IN RADIO ADVERTISING.
SYNDICATE BUYS TEMPLE ASSETS.
A syndicate headed by Addison Brown has pur-
chased the assets of the Temple Radio Corp., 1925
S. Western avenue, Chicago, for $310,500. Mr. Brown
was formerly vice-president of the firm. It is under-
stood that the syndicate will operate the company
under the old management. Assets include completed
sets appraised at $85,896; inventories of $144,200;
equipment and machinery of $26,225 and good will and
patents of $35,000.
' v '""
THE 1930 RMA TRADE SHOW.
The 1930 Trade Show is scheduled to be held the
week of June 2 in the large, new municipal audito-
rium at Atlantic City, N. J. Of the 85,000 square feet
available for the show, there are 45,000 square feet
(exclusive of aisles) available for display booths.
Forty thousand square feet are available on the same
floor for demonstration booths which will be made
as nearly sound-proof as possible. There is room for
200 demonstration booths of 200 square feet each.
February, 1930
PLAY BRIDGE BY RADIO.
The latest use of radio is for the purpose of con-
ducting national bridge games—one player being lo-
cated in the East, one in the North, a third in the
West, and the fourth in the South. Four famous
cartoonists took part in one of these radio bridge
games last week and convulsed the "listeners-in" with
their witty remarks.
BEST-GEARED DEALERS GET TRADE.
"The greater share of next year's business will go
to those dealers best geared to conduct an aggressive
and continuous campaign of selling activity and hard
work," says J. L. Ray, vice-president of RCA-Victor
Co., Inc., "to the dealer who does not expect that all
of his business will walk into his store, but recog-
nizes the value of progressive selling effort as well;
who does not overlook the possibilities of the various
forms of advertising, of installment selling, of good
window display, of the mails, of outside solicitation
and of the telephone."
ATTEND MAJESTIC RADIO SCHOOL.
The Majestic Radio Sales School in Chicago gives
a complete course in selling, servicing and installing
radios. Trips through the great Majestic radio fac-
tories are included in the curriculum. Many young
men are taking advantage of this course. Among
these are Gerald Cole of the Decatur Electric Shop,
Decatur, lnd., and Paul Saurer of the same firm.
These two young men won free trips to the school
by exceeding their sales quota on radios in Adams
County.
STEWART-WARNER AT MT. VERNON.
The Poscy Seed & Feed Co., Mt. Vernon, lnd., has
entered the radio field and hopes to have its complete
line in shortly. It has employed the services of A. G.
Seibert, who has had much radio experience, to take
care of that department. The company has secured
the agency for the Stewart-Warner line of radios.
WANT MODERN RADIO SET.
Whatever may be said about the large number of
radio sets already sold and in satisfactory operation
in city and suburban homes, the fact remains that
the rural homes of America are still waiting for a
modern radio set. At least that is the opinion of
J. E. Smith, president of the National Radio Institute
of Washington, D. C.
"RECEIVER NOT MUSICAL INSTRUMENT."
A radio receiver is not a musical instrument despite
the medleys coming out of it, according to an opinion
given by the assistant attorney-general of Alabama.
Consequently, dealers who .sell radios in the state
cannot be required to pay a retail music dealer's tax.
SYLVANIA TUBE BOOTH IN READING WINDOW
When J. H. Blimline, of Read-
ing, Pa., saw the Sylvania booth
of the A. Hopkins, Jr., Co., at
the Philadelphia Electric and Ra-
dio Show, he knew what he
•wanted. And as soon as the
show was over, the contents of
the booth were taken to Read-
ing and set up in the store win-
dow of the J. H. Blimline Co.,
jobbers of Sylvania radio tubes in
that territory.
Mr. Brimline wasn't satisfied
with that, however; he wanted
to keep the people of Reading
guessing. So he offered a prize
to the party who could guess
nearest to the aggregate of list
prices of the 667 Sylvania radio
tubes that make up the pyramid
featured in the display.
The picture shown is of the
original booth at the Philadelphia
Show.
The pyramid was mounted on
a turn table that revolved at the
rate of one and one-quarter rev-
olutions a minute.
A.HOPKlN JR. CO
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