Dcceinlx- 15, 1929
AUTOMATIC PIANO
REACHING HIGHER
No Sense in Piano Merchants "Going Hay-
Wire" Over Over Selling Two Few
Musical Instruments While Auto-
matics Are Calling, Calling.
The article entitled "Importance of Piano in Auto-
matic Field'' in the issue of December 1 of this paper
aroused nation-wide interest and letters have reached
this office showing that dealers and others are glad
we stirred up the subject.
Truly, the automatic piano, the coin-operated kind
and the electrically-propelled instruments, belong in a
field quite by themselves, but not apart from the musi-
cal instrument dealers' business.
The player-piano has done its part for many years
to keep up the industry and there is no valid reason
why it should not continue to do so. It has not
earned a slacker's place in the galaxy of musical
instruments, therefore sensible people have not cast
it aside as something either outgrown or effete. Its
voice is still the tones of authority and power—musical
tones when properly played, powerful to move the
spirit of man and woman and give pleasure to all.
One letter that came in this week from a promi-
nent man who has taken an interest in the various
forms of automatic and player-pianos declares that
more encouragement is due such concerns as Gulbran-
sen's, the M. Schulz Company, the Operators' Piano
Company, Seeburg's, the Kohler Industries, Story &
Clark, the Western Electric Piano Company, and
many others who have been manufacturing players
of different t'vpes and selling them freely, too. There
is no fundamental distinction between the player-
piano and the Straight piano and there should be none.
In many instances it has proven more inconvenient
and doleful to have a hand-played piano sitting unused
in a parlor when the performer of the family has
moved away, than if there were a player-piano there,
which even the blundering father could use.
And here are some of the letters:
Cincinnati, O., Dec. 9, 1929.
Presto-Times,
417 South Dearborn St.,
Chicago, 111.
Gentlemen:
Your article entitled "Importance of Piano in Auto-
matic Music-Field" in the December 1 issue of Presto-
Times is fine.
As a dealer in musical merchandise who has, in
the past year helplessly been "fed-up" on more or
less musical novelties, I surely appro e of giving
both the automatic piano and the self-playing instru-
ments more attention.
J believe that if the piano makers will stick '.<
their initial and staple instruments and show the sam.-
enthusiastic spirit for their pianos that the*' did nre
viously to the advent of the radio, etc., we dealers
will come out of the "gone hay-v.iie" perio 1 and get
back to business a-plenty.
There's" ample room in our business for pianos,
automatic or otherwise, so let's have them.
Kindly mail me a copy of the 1930 Buyers' Guide
when ready. Yours truly,
R. E. McL.
Detroit, Mich, Dec. 10. 1929.
Editor Presto-Times.
Dear Sir:
The Ladies' Home Journal in its recent article on
Detroit, said, "You can expect anything from De-
troit"—so here it is. (My letter I mean).
I am in the automobile business as a salesman, ami
my trips take me out into scores of suburbs of this
great and wonderful city. In many waiting rooms
and hotels I am delighted by the music of the auto-
matic playing instruments, while in others I am also
delighted with the radio.
hi a sense, these two forms of music givers are
rivals and in another sense they do not conflict at
all. For instance, the self-playing or automatic instru-
ments need no antennae, no wires on poles, no an-
nouncer, and there is no static interference. You sim-
ply drop in a coin and away she goes, playing any-
thing in its repertoire.
The storage battery plan works, and as Detroit is
a storage battery city, why the automatics are all the
more popular for that reason.
Yours truly,
STANISLAUS CZWXWIEl ZYGSKI.
BASKETTE JOINS E. E. FORBES & SONS.
O. L. Baskette, formerly with the Ludden & Bates
Music House, Atlanta, Georgia, has joined the forces
of the E. E. Forbes & Sons Piano Co., Birmingham,
Ala., to take charge of their branch store in Anniston,
Ala. The Forbes company has just leased a large
three-story building with basement to be occupied
PREST 0-T I M E S
b_\ them entirely and exclusively. Mr. Baskette is
\CLJ happy in his new position and anticipates a fine
line of business in his territory. E. E. Forbes &
Sons Co. carry a full line of the American Piano
Company's instruments as well as the Gulbransen
line and handle all kinds of musical merchandise
and musical instruments including, as they put it,
the "Mighty Monarch of the Air," the Majestic
Radio. The house of Forbes & Sons is feeling an
increase in trade and anticipates a great increase in
the piano business for the coming year.
CHILDREN CAN
HARDLY WAIT
MAJESTIC RADIO SOLD
IN MANY PIANO STORES
In connection with the piano classes which are be-
ing conducted by Charles M. Stieff, Inc., Baltimore,
Md., a great deal of interest has been manifested by
the pupils and a number of letters have been received
indicating heartiest appreciation on the part of the
pupils for making the classes possible. The follow-
ing letter is an interesting sample of those received.
"Dear Sir: Pardon my writing to you do not be
offended. I want to tell you I thank lots for the
nice teacher you have given us. God knows she is
like a sweet Mother and the children can hardly wait
until it is time for music lessons. I take two a week
and I am very glad she teaches us wonderful and will
continue as long as I can as I am all alone in the
world and love piano. God bless you dear sir for
your kindness. 1 am dear sir, a grateful pupil."
Feeling that this young girl pupil deserved encour-
agement and recognition not only for her efforts but
for her thoughtfulness in writing, Mr. Frederick P.
Stieff, vice-president of the company, replied in the
following manner:
"It was certainly very thoughtful of you to take
the time to sit down and write us the nice letter which
you did. I want you to know that we appreciate it
very much. It gives us a very good feeling to be
able to help a girl who is so interested in being helped,
and who has such a very definite interest in the piano.
For the sum of 50 cents or less the group and instruc-
tion class has enabled us to give to the boys and girls
of the community an opportunity to learn to play the
piano which many children in the past have been
denied because of the expense involved.
"In later life you will find that you will be very
pleased that you h..\e given the time to the study of
music, for it will iu't only bring you great happiness
l.ut will very highly raise your esteem and regard
in the minds of your friends and acquaintances at
any time of life.
"It is thoughtful of you to comment so nicely on
the tearher. I am certainly going to see that she
ii-rei\ PS . copy of your letter, so that she will know
how mm It she is appreciated by one of her pupils.
"Wislrng you the very best of success and with
knidest regards, I am,
"FREDERICK P. S T I E F F .
List in Chicago and Immediate Suburbs
Shows How Music Dealers,
Handle Radio.
In a double-page spread advertising the Majestic
Radio in the Chicago Daily News of December 6,
there is a long list of dealers in Chicago and vicinity
who are selling and endorsing the sets made by the
Grig.sby-Grunow Corporation. And interesting enough
it is to note the great number of piano dealers who
arc mentioned as among these radio dealers, namely
Aii
Con pany, W. W. Kimball Company, Lyon & Healy,
Moist Piano Company, National Piano Store, RialU
Music House, Adam ° Jhaaf, P. A. Starck Piano Co.,
Hart Music Shop, Leies & Son, A. L. Owen Music
Company, Wesco Music House. Witzel Music House,
Boiler Piano Co , Century Piano Store. Chicago
Radio & Music Shop, Ellers Music Shop. George M.
Heinze Music Shop, Lazar & Son, Reichert Piano
Co., Stewart Piano Co., Victory Music Shop, Benson's
Music Shop, Columbia Music Store, National Music
Company, Brown Music Co., Bryn Mawr Music &
Radio Shop, G. B. Dow, Inc., Factory Piano & Radio,
Frank Wallin Music Stores, Kenwood Music Shop.
Mid-West Piano Stores, Reichardt Talking Machine
Shop, Rialto Music House, Weiser & Sons, Zegar's
Music House, Holub Music Store, Justin Bros., Beck-
er's Music Shop, Carlson Music Store, De Luxe Music
Shop. Hills Music Shop, V/ihnette Music Shop.
JUSTIN BROTHERS HONORED
BY MANUFACTURERS
Agency Recently Given Cicero Retail House Places
Many Eminent Pianos Under One Roof.
Justin Bros., "The House of Music," of 5205 West
25th street, Cicero, 111., was recently honored by the
appointment as exclusive sales representatives for
'.l.ese three world eminent pianos: The Mason &
Hamlin, the Knabe and the Chickering—also that
wonderful reproducing instrument, the Ampico. This
old established concern of Justin Bros, under the
guidance of Frank Justin, its president, has grown
to be one of the largest and finest retail music stores
in tin Central West. The appointment with which
they have been presented means that their firm has
received the recognition of being an altogether out-
standing kind of pidno establishment, giving a broader
and a far more reaching service than ever before.
A complete stock of the latest period models are
on display in their -liowroom; three great makes of
pianos presented under <.ue roof, side by side, where
they can be compa-'-
shopping from sn.r^ to -tore, and, the recognition
given to the Justin Bros. Music House is also an
added prestige to thr Town of Ciccr<->.
Justin Brothers iinite the public to inspect these in-
struments along with their radio line of such well
known radios as the Sparton, Zenith, Victor, Radiola,
md Howard sets. These high grade radio receivers
jan also be viewed at the Justin Bros, branch store
at 5947 West 22nd street, near Austin boulevard.
GREAT MUSIC FOR N. E. A. MEETING.
A high school orchestra of 300 player- will appear
on the program of the department of superintend-
ence of the National Educat*on Association at the
annual meeting of the department at Atlantic City,
N. J., m xt February, according to an announcement
in the Uecember Journal of the National Education
Association. The program of the orchestra will be
broadcast from Atlantic City on the National Broad-
casting Company chain, and the convention con-
cert.- will be followed by concerts in the Metropoli-
tan Opera House in Philadelphia, in Carnegie Hall
in New York city and in the new Constitution Hall
in Washington, D. C.
Toledo, Ohio, is making a bid for new factories
through the Toledo Chamber of Commerce. A. B.
Newell is chairman of the industrial department.
Piano
Lessons Made Possible by
M. Stieff, Inc., Bring Out
Some Very Interesting
Correspondence.
Cha-..
R. 0 . FOSTER HONORED
ON HIS BIRTHDAY
Members of Foster & Waldo Organization Pledge
Him Their Loyalty and Friendship.
Robert Owen Foster of Foster & Waldo, Minne-
apolis piano firm, was signally honored on his 71 st
birthday, December 7, by his employes and the work-
ers in various capacities for the house. The tribute
they handed down to him reads:
"By your organization, on your birthday, on the day
that you are '71 years young.' What may we, the
members of the Foster & Waldo organization, lay
upon your desk on this day of days? A work of art
with an appropriate verse? No, indeed—you neither
require nor desire a material gift, for 'tis
'"Not what we uive, but what we share,
For the gift without the giver is bare.'
"So ours shall be the priceless gift—ourselves; re-
newed manifestations of our friendship and este-m;
a pledge of more loyally and devotion, if that is pos-
sible, to the institution which you have been building
with infinite patience and understanding, these fifty-
two years.
"And we wish you a continuation of your excel-
lent state of health, abounding life—that energy, en-
thusiasm and gladness that go forth to meet the morn-
ing in an ecstasy of joy.
"And we wish that, on your one hundredth birthday,
you will take this token, with a steady hand, from
a place hallowed with memories, and read these lines
once more. We know, and we want the world to
know, that you 'plucked a thistle and planted a flower,
where you thought a flower would grow.'
"Dedicated to Robert Owen Foster by the Foster
& Waldo folks, boys and girls, men and women,
whose careers you have moulded. December seventh,
nineteen hundred and twenty-nine."
G. J. Hallam has been appointed general sales
manager of the DeForest Radio Company, of Jersey
Cty, N. J.
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