Classic Mode

Presto

Issue: 1929 2240

12
P R E S T 0-TI M E S
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
STIMULATING DEMAND FOR
PIANOS AT COLUMBUS
Otto B. Heaton, Whose Store Represents Steinway
& Sons, Leads in Piano Class Promotion.
Otto B. Heaton is still working hard in arousing
Columbus, Ohio, and vicinity to the importance of
teaching music in classes in the public schools.
Heaton's Music Store at 33 East Long street, Colum-
December 1, 1929
pianist during this period. It amounted to 316,418,
or about 4,000 operations a minute. No human call-
ing demands such an amazing and continuous brain
rapidity. Yet the average great pianist can play at
least twenty such programs—and from memory.
Imagine, remembering nearly a half million opera-
tions. In other words, the pianist's mind works at
aeroplane speed compared to the stage-coach speed
of the average mind.
AMPICO EXHIBIT
SHOWS PIANO HISTORY
First Chickering Model One of the Features
at 106th Anniversary of Producing
That Make of Instrument.
Style C-2
FROM THE BIGGEST
ORCHESTRION
t >TT(> B. HKATO.V.
bus, is known as Steinway headquarters and Mr.
Heaton is known as a leading spirit in promoting
things musical at Columbus.
His recent campaign during the Gateway Jubilee
in Columbus when the Heaton Music Store float was
viewed by more than 100,000 people along the eleven-
mile route is only one of the many enterprises that
Mr. Heaton has inaugurated. He lives up to the
slogan "Feature Quality Merchandise."
FIVE BALDWINS BOUGHT
FOR BROADCASTING
National Broadcasting Co. Purchases Baldwin Grands
for New York Stations.
TO
The Baldwin Piano Company is a winner with its
grand pianos in a sale to the National Broadcasting
Company of five magnificent Grand Pianos. These
instruments were selected and purchased by the broad-
casting concern for use in its world-famous stations
in New York (WEAF and WJZ), from which most
of the great chain programs are sent out.
The Baldwin Piano Company, 323 South Wabash
avenue, announces that it has exact duplicates of
these beautiful instruments on display and sale in its
salons.
CLIFFORD C. CHICKERING WEDS.
News has reached Chicago that Clifford C. Chicker-
ing, formerly head of Chickering Bros., Chicago
piano manufacturers who quit manufacturing some
years ago, later vice-president of Chickering & Sons,
was married last month to the widow of Fred Brig-
ham, brother of Gus Brigham, famous piano man.
Presto-Times joins Mr. Chickcring's hosts of friends
in wishing him and his bride much happiness. Their
home is in Pasadena, Calif. The first Mrs. Chicker-
ing died some two years ago. She was noted for
leading in charity work on the South Side of Chi-
cago for some years before the family moved to
California.
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
E. D. LASHBROOK RESIGNS.
K. D. Lashbrook has resigned his position as adver-
tising manager of the Capehart Corporation, Fort
Wayne, Ind. His resignation took effect on Novem-
ber 16. Mr. Lashbrook had charge of the direct-mail
advertising and inquiry follow-up department. This
information came from C. E. Ihrie, director of adver-
tising and sales promotion.
The making of the first American-built piano is
being celebrated as artists of the stage and concert
hall gather at Ampico hall, 234 South Wabash avenue,
Chicago, to see some of the oldest and latest models
of the instrument. The occasion is the 106th anni-
versary of the first piano made by Jonas Chickering
in 1823.
Beginning on November 18, two days a week were
assigned for the celebration, which will continue for
several weeks. On these days artists have been
invited to entertain visitors with songs and melodies
on the old and new instruments.
The piano played in Ford's theater in Washington
on the night of April 14, 1865, when President Lin-
coln was assassinated, has been brought to Chicago
for the anniversary. There also is the 70-year-old
piano once owned by Theodore Roosevelt. And the
oldest of all is the first piano made by Chickering, a
short, tablelike instrument of simple design, its voice
still resonant despite its age.
These three modest-appearing instruments, together
with latest elegant pianos in modern design, reveal
the history of the piano in America. Its history started
in New Ipswich, N. H., where the village possessed
a piano once the property of Princess Amelia, daugh-
ter of George III. The old piano became sadly out
of tune and when young Jonas attempted to mend it
he decided on his life's work.
In 1843 came a new deflection of the strings and
in 1845 the first practical method for overstringing
in square pianos. Today new designs, the latest in
piano-making, have been made for the celebration of
the anniversary. They are period model designs,
William and Mary, Duncan Phyfe, Chippendale, and
built in sizes to fit modern apartments. The latest is
a piano that will play from rolls for thirty minutes
without changing.
GEORGE GROSVENOR HEARD FROM.
E. F. Lapham of Chicago, now in the financial
business, had a letter recently from his former part-
ner in the piano business, George Grosvenor, who is
now a member of the Baumer Piano Company, Stein-
way representatives in Westchester County, New
York, with stores in New Rochelle and Mount Ver-
non. Mr. Grosvenor is doing well. His son, Graham
B. Grosvenor, was recently elected president of a
merged aviation corporation with $25,000,000 capital
behind it.
G. HENKELMAN MAKING PLANS.
While George Henkelman, president of the Henkel-
man Piano Company, 709-717 East 14th street. New
York, has practically closed down his factory indefi-
nitely, he says he is planning for the future, having in
mind sales operations that will keep him active in the
piano field, so that he can give his help to the rebuild-
ing of the industry in which he has spent all of his
life and which he says is very close to his heart.
NEW HONORS FOR EDISON.
Thomas A. Edison was guest of honor at the 161st
annual dinner of the New York State Chamber of
Commerce in the Hotel Astor on Nov. 21. A por-
trait of him was unveiled at the dinner, and later it
is planned to place the portrait in the gallery of the
chamber in its building at 65 Liberty street, New
York.
AN ACTIVE DRUM CORPS.
BRAIN SPEED OF PIANIST.
F. F. Lapham of the Piano Club of Chicago attend-
ed a concert of the Kankakee Drum Corps in the
Township House at La Grange, 111., on the night of
November 17. The attendance was so large that
more than 500 persons who arrived could not gain
admission to the hall. The organization consists of
some fifty members, half of them playing drums and
the other half playing horns.
Recently James Francis Cooke secured from Josef
Hofmann, the world-famous pianist, a program of the
usual recital lasting 90 minutes. This program was
carefully audited to reveal the number of brain opera-
tions (conscious and sub-conscious) made by the
All production records of the B. K. Settergren
Piano Company at Blufffon, Ind., were broken in
October when 315 pianos were shipped.
SETTERGREN'S BIG OCTOBER.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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December 1, 1929
13
P R E S T 0-T I M E S
chairmen and in the center a very effective illustration
of a baby in a bathtub with the slogan, "Come Clean
for the Community Chest." Another phrase being
used as a campaign slogan is "Be Glad YOU can
give." President Werlein of the National Association
Cyril Farny, General Manager, Says Company Is
of Music Merchants has for many years been active
Going Along Well with Good Outlook Ahead.
Present Floor Space to Be Doubled for Pro- in charitable and other civic work connected with
the
city
of
New
Orleans
and
his
selection
as
Chair-
duction cf the Capehart In-
Cyril Farny, vice-president and general manager of
man of the Community Chest Campaign Committee
struments.
this year was a well deserved recognition of his ability the Wurlitzer Grand Piano Company, DeKalb, 111.,
is very outspoken about business conditions and the
The following telegram was received from a mem- as an organizer.
outlook at large When met by a Presto-Times man
ber of Presto-Times staff who happened to be in
last week he said he saw no reason for any let-up in
Fort Wayne, Ind., last Friday:
WISWELL PLANS HAVANA TRIP.
piano manufacturing, as the business of the Wurlitzer
L. C Wiswell, head of the L. C. Wiswell Music company had been good all the year, considering
"Fort Wayne, Ind., November 29.
"Capehart Corporation breaks ground today for Company and general Chicago wholesale representa- conditions generally.
"Of course, we do not manufacture upright pianos
new factory and office addition to double present floor tive of the Spartan Radio Company, of Jackson, Mich..
space. The fact that Capehart instruments bring is planning to make one of his occasional winter trips any more," said Mr. Farny, "for there the falling-off
profit rather than expense to purchasers makes them to Havana. Cuba. Mr. Wiswell has spent some time has been more sharp than in the grands. We could
sell readily regardless of general business conditions; every winter at Havana for the last three or four do more business in grands, but, all-in-all, we see no
reason for pessimism."
so no wonder Capehart assets increased a million and vears.
When asked about the manufacture of the Julius
a half dollars in twenty months. The Capehart Cor-
Bauer pianos, which company was recently taken
poration is planning on a twelve million volume for
WOLVES IN SHEEP'S CLOTHING.
1930. which means almost equal that amount of profit
Wolves in sheep's clothing properly describes five over by the Wurlitzer Grand Piano Co., Mr. Farny
for dealers who have vision.
"MAC"
men who in dinner clothes and carrying musical in- said they had quite a number of orders for Bauer
Grands and had made several shipments of that
The growth of the Capehart business in manufac- strument cases gained admittance to the apart- make recentlv.
ment
of
Carmen
Lombardo,
orchestra
director
and
turing and selling the Orchestropes which it produces
under its own patents has been one of the most re- song writer, 25 West 68th street. New York, on the
THE APPEAL OF MUSIC.
markable in the musical instrument trade. The popu- night of November 18 and robbed him, his wife and a
Arthur Mason, writing for the Music Art and
larity of the instruments of its manufacture, while young woman friend, Miss Frances Peshkin, of Chi-
Trade Journal, London, England, says: "Children
instantaneous, is of the substantial nature that grows cago, of $20,000 in jewelry and $2,000 in cash.
will be the concert-goers of the future, the supporters
as it develops. The determination to raise greater
of music as art, the audience for the things that mat-
buildings to accommodate manufacturing facilities is
ANTICIPATES A GOOD YEAR.
characteristic of Mr. Capehart, Mr. Ihrie and the
Rapp & Lennox Piano Company, Indianapolis, re- ter, the lovers of the beauty of great music—or they'
others associated with them—all enterprising men ports increased activity and some good piano sales. will be among the public who best like their music on
who do not believe in hampering production. The Alfred Rapp anticipates a very good year and greatly the lesser levels where it is meant only for the pas-
great past of the company is to be surpassed by a improved conditions in the piano business. Mr. time that fills an idle hour. In the latter event they
greater future.
Rapp believes it is time to dispel gloom, leave the will lose more than anyone who has their interests
wailing wall and turn to the sunlight. Like many at heart would wish them to lose, and most of them
others in the piano business, he sees the dawn of in- will lose it only because they were not influenced as
WERLEIN AS CHARITY WORKER.
children towards appreciation of the music that is so
creased sales and better business.
well worth their appreciation. But their interests
The Community Chest Campaign for New Orleans
need not be thus neglected. Play and sing good
started November 19 under the direction of "General"
music to them. Urge them to play and sing it for
FOUND DEAD ON TRAIN.
l'arham Werlein who is chairman of the Campaign
Committee and who has 28 sub-chairmen together
Mrs. Nina Brock, aged 54 years formerly soprano themselves. The result is certain. The children will
with 2,000 workers in the organization. The cam- singer of the opera and concert stage, was found develop into lovers of real music—and real music is
paign will aim to raise $925,000 for 71 charity and dead in her berth aboard a Pennsylvania train arriv- real beauty."
welfare organizations. The Times-Picayune carried ing in New York on the morning of November 22.
in last Sunday's edition in the rotogravure section She bad died of natural causes, having been a patient
Sales are made by talking your own goods, not by
photographs of "General" Werlein and his 28 sub- at a hospital for some time.
knocking your competitor's.
NO PESSIMISM AT
WURLITZER GRAND CO.
CAPEHART CORP. BREAKS
GROUND FOR NEW ADDITION
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons
and the Perrys created,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the present generation and today
the direct descendants of those early builders of artis-
tic pianos are the men directing the destiny of the
Ludwig Piano.
T
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
£atablished 1813
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(ForMnoat American Pianist) writes «—
If H "takes great audiences to make great poets"... .H certainly takes
• great piano to make great music That piano Is the STEINERT I
M. STEINERT & SONS
STCINERT HALI.
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
I32nd Street and Alexander Avenue
NEW YORK
Presto Buyers' Guide Analyzes All Piano*
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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