12
P R E S T 0-TI M E S
COINOLAS
FUR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
STIMULATING DEMAND FOR
PIANOS AT COLUMBUS
Otto B. Heaton, Whose Store Represents Steinway
& Sons, Leads in Piano Class Promotion.
Otto B. Heaton is still working hard in arousing
Columbus, Ohio, and vicinity to the importance of
teaching music in classes in the public schools.
Heaton's Music Store at 33 East Long street, Colum-
December 1, 1929
pianist during this period. It amounted to 316,418,
or about 4,000 operations a minute. No human call-
ing demands such an amazing and continuous brain
rapidity. Yet the average great pianist can play at
least twenty such programs—and from memory.
Imagine, remembering nearly a half million opera-
tions. In other words, the pianist's mind works at
aeroplane speed compared to the stage-coach speed
of the average mind.
AMPICO EXHIBIT
SHOWS PIANO HISTORY
First Chickering Model One of the Features
at 106th Anniversary of Producing
That Make of Instrument.
Style C-2
FROM THE BIGGEST
ORCHESTRION
t >TT(> B. HKATO.V.
bus, is known as Steinway headquarters and Mr.
Heaton is known as a leading spirit in promoting
things musical at Columbus.
His recent campaign during the Gateway Jubilee
in Columbus when the Heaton Music Store float was
viewed by more than 100,000 people along the eleven-
mile route is only one of the many enterprises that
Mr. Heaton has inaugurated. He lives up to the
slogan "Feature Quality Merchandise."
FIVE BALDWINS BOUGHT
FOR BROADCASTING
National Broadcasting Co. Purchases Baldwin Grands
for New York Stations.
TO
The Baldwin Piano Company is a winner with its
grand pianos in a sale to the National Broadcasting
Company of five magnificent Grand Pianos. These
instruments were selected and purchased by the broad-
casting concern for use in its world-famous stations
in New York (WEAF and WJZ), from which most
of the great chain programs are sent out.
The Baldwin Piano Company, 323 South Wabash
avenue, announces that it has exact duplicates of
these beautiful instruments on display and sale in its
salons.
CLIFFORD C. CHICKERING WEDS.
News has reached Chicago that Clifford C. Chicker-
ing, formerly head of Chickering Bros., Chicago
piano manufacturers who quit manufacturing some
years ago, later vice-president of Chickering & Sons,
was married last month to the widow of Fred Brig-
ham, brother of Gus Brigham, famous piano man.
Presto-Times joins Mr. Chickcring's hosts of friends
in wishing him and his bride much happiness. Their
home is in Pasadena, Calif. The first Mrs. Chicker-
ing died some two years ago. She was noted for
leading in charity work on the South Side of Chi-
cago for some years before the family moved to
California.
Tiny Colnola
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave.
CHICAGO
E. D. LASHBROOK RESIGNS.
K. D. Lashbrook has resigned his position as adver-
tising manager of the Capehart Corporation, Fort
Wayne, Ind. His resignation took effect on Novem-
ber 16. Mr. Lashbrook had charge of the direct-mail
advertising and inquiry follow-up department. This
information came from C. E. Ihrie, director of adver-
tising and sales promotion.
The making of the first American-built piano is
being celebrated as artists of the stage and concert
hall gather at Ampico hall, 234 South Wabash avenue,
Chicago, to see some of the oldest and latest models
of the instrument. The occasion is the 106th anni-
versary of the first piano made by Jonas Chickering
in 1823.
Beginning on November 18, two days a week were
assigned for the celebration, which will continue for
several weeks. On these days artists have been
invited to entertain visitors with songs and melodies
on the old and new instruments.
The piano played in Ford's theater in Washington
on the night of April 14, 1865, when President Lin-
coln was assassinated, has been brought to Chicago
for the anniversary. There also is the 70-year-old
piano once owned by Theodore Roosevelt. And the
oldest of all is the first piano made by Chickering, a
short, tablelike instrument of simple design, its voice
still resonant despite its age.
These three modest-appearing instruments, together
with latest elegant pianos in modern design, reveal
the history of the piano in America. Its history started
in New Ipswich, N. H., where the village possessed
a piano once the property of Princess Amelia, daugh-
ter of George III. The old piano became sadly out
of tune and when young Jonas attempted to mend it
he decided on his life's work.
In 1843 came a new deflection of the strings and
in 1845 the first practical method for overstringing
in square pianos. Today new designs, the latest in
piano-making, have been made for the celebration of
the anniversary. They are period model designs,
William and Mary, Duncan Phyfe, Chippendale, and
built in sizes to fit modern apartments. The latest is
a piano that will play from rolls for thirty minutes
without changing.
GEORGE GROSVENOR HEARD FROM.
E. F. Lapham of Chicago, now in the financial
business, had a letter recently from his former part-
ner in the piano business, George Grosvenor, who is
now a member of the Baumer Piano Company, Stein-
way representatives in Westchester County, New
York, with stores in New Rochelle and Mount Ver-
non. Mr. Grosvenor is doing well. His son, Graham
B. Grosvenor, was recently elected president of a
merged aviation corporation with $25,000,000 capital
behind it.
G. HENKELMAN MAKING PLANS.
While George Henkelman, president of the Henkel-
man Piano Company, 709-717 East 14th street. New
York, has practically closed down his factory indefi-
nitely, he says he is planning for the future, having in
mind sales operations that will keep him active in the
piano field, so that he can give his help to the rebuild-
ing of the industry in which he has spent all of his
life and which he says is very close to his heart.
NEW HONORS FOR EDISON.
Thomas A. Edison was guest of honor at the 161st
annual dinner of the New York State Chamber of
Commerce in the Hotel Astor on Nov. 21. A por-
trait of him was unveiled at the dinner, and later it
is planned to place the portrait in the gallery of the
chamber in its building at 65 Liberty street, New
York.
AN ACTIVE DRUM CORPS.
BRAIN SPEED OF PIANIST.
F. F. Lapham of the Piano Club of Chicago attend-
ed a concert of the Kankakee Drum Corps in the
Township House at La Grange, 111., on the night of
November 17. The attendance was so large that
more than 500 persons who arrived could not gain
admission to the hall. The organization consists of
some fifty members, half of them playing drums and
the other half playing horns.
Recently James Francis Cooke secured from Josef
Hofmann, the world-famous pianist, a program of the
usual recital lasting 90 minutes. This program was
carefully audited to reveal the number of brain opera-
tions (conscious and sub-conscious) made by the
All production records of the B. K. Settergren
Piano Company at Blufffon, Ind., were broken in
October when 315 pianos were shipped.
SETTERGREN'S BIG OCTOBER.
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