Classic Mode

Presto

Issue: 1929 2239

PRESTO-TIMES
November 15, 1929
URGENT NEED OF PIANO MUSIC
Guibransen Survey of Many Medium=Sized Cities Shows That the Piano
Selling Field Has Hardly Been Scratched, and So The Guibransen
Co. Starts a Nation=Wide Campaign
The liulbransen Company. Chicago, famous for
more than forty years for making pianos, never does
anything by halves. All it does is based on first-
hand information, gathered by its own aggressive and
competent workers. This holds true of its purchasing
of the best materials, its economical and efficient
building of the instruments in its gigantic factories
at Chicago, its credit systems, its promotional activ-
ities, the tone and tenor of its advertisements, the way
it holds down its salesmen to telling the truth only
and the dignified way it conducts every department
of the big business.
cators agree that music is man's best medium for
expressing self. Language enables us to express
thoughts and ideas, but music permits us to express
not only thoughts and ideas but also the innermost
emotions of the soul, for which language is mostly
lacking. There are times, and frequently, in the
daily life of all of us when we yearn to express the
deep emotions with which the soul is filled. Lan-
guage could only partly accomplish this purpose
and in many cases we would not want to express
these emotions to others. Music affords the ideal
means for venting such emotions.
a plan to teach twenty-five million children in this
country how to use it. It is so necessary in mental
institutions and correctional homes that they would
not know how to conduct their work without it. It
is such a vital fa tor^in. every phase of our national
life that the leading forces interested in the advance-
ment of nwikinr 1 recognize and advocate the neces-
sity of teaching prano music to children and of hav-
ing it in , erv home.
FARM CHILDREN AWAITING
> CHANCE AT MUSIC
Millions of Them A Like o Join Bands.
Albert A. Austin.w.A ng tor the Musical Observer,
says that v'ithiii a year a rural school band was
formed at Mo.'mf H.reb Wis., which is now the talk
of the town an A:.''.. .!de of the parents who bring
their children t o tow. very Saturday to rehearse.
The writer s; 'ys tV ; . are several very good rea-
The Purpose of Education.
Made Nation-Wide Survey
sons for the t 'xistence <->f such an organization in
A recent survey conducted by the Guibransen Com-
Analyzing the purpose of education, one is im- every communit V:
First—It oPV.rs an opprtunity to the country chil-
pany, nation-wide in its extent, in a number of cities pressed with the fact that a large part of it consists
of medium size, taking in towns as big as Rochester of training the child to properly express his emo- dren to la\ a foundation for musical training while
and Syracuse, N. Y., and Houston, Tex., and on tions and ideas. He obtains this development partly still iii the 'graded school a Second—i t develops a better understanding of
down to the size of South Bend, Ind., and a few in writing, reading and arithmetic and later through
a trifle smaller, showed that over one million people study of literature, languages and elocution. But music of all kinds and gives'them a greater pleasure
in the United States admit the need of a new piano because music is such an important medium for self- in hearng n lusic by radio, ]honograpb, or other-
f'
now and that very few of them have ever been expression, one can readily appreciate the vast im- wise,
Third—1ft helps to occupy ther spare time in the
called upon by a piano salesman.
portance of a musical education, starting early in
The Guibransen Company is taking the lead in life. We have now made plain the vital fundamental country lind they have more >f it than city chil-
this campaign, helping everybody else as well as reason for the need of music based on facts which dren) w h t r e fewer opportunities present themselves
its own company to develop the market that already are so well known to leading educators, but so little for traini *g of this nature.
Fourth—tit prepares then for an extra-curricular
exists for more pianos. Not fighting the radio—just understood by the general public.
course in (music after ent-ring high school, placing
calling attention to the benefits and pleasures that
Gulbransen's Contribution.
them on air equal footing wth their city cousins who
come from a knowledge of piano playing and the
The need for piano music in every home is so great have greate 1 ;' advantages.
effects of piano mus : c on the young and the older that
A.
G.
Guibransen
saw
a
splendid
opportunity
to
Fifth—It u. s them up will the local high school,
members "of the family.
render a broad service to the homes of this country which offers a fine course ii musical training, and
Vital Need for the Piano.
and other lands by employing modern manufacturing presents a stroi ig induceniflit for enrolling here as
The Guibransen Company declares that no product methods of mass production, labor-saving machinery, pupils.
of any kind is made in the entire world for which there skilled labor, scientific factory procedure and sound
Sixth—I stii nulates an interest in good music,
is as wide and vital a need as the piano. It is a mat- merchandising practice. One of the largest factoric.
and helps in in icovering htent ability which might
ter of common knowledge to all who have studied in the piano business and high quality pianos at mod- not otherwise be discovered
the history of mankind that men are created with an erate prices are the result.
Seventh—It goes a long ways toward eliminating
inherent desire for music. Even before our historical
the natural timidity and backwardness of the aver-
Utilizes In-born Power.
records, scientists tell us that birds whistled and sang
The Guibransen Company believes that its piano age country boy" or girl before entering high school.
their love sangs. When man began to inherit the
It breaks down th. t reserve which often is a hand-
earth he was endowed with a similar and natural salesmen are not dealing with a purely commercial icap, for the coiit'wvts made '•.hrough group work, the
desire for music. All through the history of primitive business. They are handling a vital force in the training of the director, and the appearance before
progress of advancement of humanity. They art
man there is extensive evidence that he entertained
the public in concerts all tend to develop self-con-
himself with singing and dancing with the aid of selling a product which utilizes and develops a natural fidence.
in-born power in life which is as old as human life
crude musical instruments.
The fundamental purpose of music is for self- itself—which Aristotle over 2,000 years ago said.
WOOKEY DIES FROM ACCIDENT
expression. There is reason for the need of music "'Builds mind, body and soul—all the three elements
Alonzo Wookcy, piano Jealer of I'eoria, 111., whose
in human life. The study of human nature from of life itself.'' They challenge anyone to mention
the very beginning of humanity brings out the fact the name of any other product in the entire world death was reported in the last issue of Presto-Times,
that the human being instinctively strives to express that means so much to children as well as to mature was 80 yea s oil. His death came as a result of a
gangrene infectiO.n which started when a horse
himself, his emotions and thoughts through various people as the piano.
Helps Develop Mankind.
stepped on his fc>t •'ix w e k s ago. He was confined
means. The cooing of the baby is but a reflection
of this instinct being put into action sub-consciously.
The automobile is a great product and a leading to his home for five '-eks, but his condition steadily
It is impossible to deprive mankind of this desire and industry in dollar and cents, but its appeal is to the grew worse and he w aken to the Methodist Hos-
und it necessary to ampu-
propensity for self-expression.
pleasure and commercial value. The electric refrig- pital where physicians
ed to rally from the opera-
Even those who are blind, deaf and dumb will erator and other modern household appliances are tate his right leg. He
:al instrument business for
devise some means for self-expression. The deaf and leading products of today, but their appeal is well tion. He was in the*
dumb alphabet is the result. Isolate man entirely summed up in the words health and economy. The more than forty years. : AVith the exception of a few
from the presence of human beings and he will ex- piano is all this and more. It builds up mind, body years when he operated a music store and gun shop
press himself by talking to himself or expressing and soul. It helps to develop everything that the at Galesburg, 111., he spent his life in Peoria.
his emotions to animals, flowers and nature in general. human race-has struggled to achieve since the origin
Self-Expression.
of man.
Powell G. Fithian. supervisor of music in the pub-
It is a product that means so much to humanity lic schools of Camden, N. J., for 33 years, died on
Music thus supplies the fundamental need to human
life as tlie means of self-expression. In fact, edu- that one organization of 16.000 members has launched November 3. He was 6S vears old.
HALLET& DAVIS PIANO CO
ADAM SCHAAF, Inc.
RE
P?A5OS C I N G
GRANDS AND UPRIGHTS
PLAYER
PIANOS
Established Reputation and Quality Since 1873
OFFICES
FACTORY
Corner of Kostner Avenue
TH E
& SALESROOMS
319-321 So. Wabash Ave.,
4343 Fifth Avenue
CHICAGO, ILL.
New Adam Seliaaf Building
Established 1839—Boston
FACTORIES - - NEW YORK CITY
Executive Offices and Wholesale Warerooms
6 East 39th St. (at 5th Ave.)
New York City
C O MSTOCK, C H E ME" Y
IVORYTON, CONN
& CO.
IVORY CUTTERS SINCE 1834
MANUFACTURERS OF
i
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for l i e Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 15, 1929
V R RSTO-TIMES
OPEN FORUM FOR
NEXT CONVENTION
Forecast Made That Great Opportunity Will
Be Offered at New York Meeting
of Piano Men for Free&nd
Open Discussion.
Excellent headway is being made by the Member-
ship Promotion Committee of the National Associa-
tion of Music Merchants appointed by President Wer-
lein shortly after his election to the office of chief
executive of the associate n at the convention last
June. Under the chairmanship of Otto B. Heaton of
Columbus, Ohio, with promi, ent members of the
trade in eight districts throughout the country acting
as district chairmen and with other prominent mem-
bers located in every state in the Union acting as
vice-chairmen, the Membership Promotion Commit-
tee are giving untiringly of their time and effort to
interest members of the trade who are not members
of the National Association to join the national body.
Returns have been coming in to the executive office
in New York in gratifving numbers and the - e is every
indication that between now and the next convention
to be held in New York, in June, 1930, the committee
will have brought in a very large number of new
members. New members taken now will be covered
for the balance of the calendar year of 1929 and all
of 1930, for the single membership fee of $10.
Ideas That Produced Sales.
Special stress has been laid upon the fac.t, that the
merchandising ideas which are being (i ; sse.ninated
monthly in the bulletins issued from the executive
office are worth many times the membership dues
during the year. These merchandising ideas are gen-
erously contributed by members of the association
who have made use of them successfully in the con-
duct of their own warerooms, These are not theo-
retical ideas which have been worked out by any
member of the executive office staff or any advertis-
ing man. They are ideas which have been evolved
by members of the association and in every case have
been utilized successfully in business operation and
have produced actual sales of musical instruments.
The plan of presenting these ideas to the members
was suggested by the executive secretary following
the extraordinary meeting of the board of control
of the association which took place on the last day of
the last convention and which was presided over by
President Werlein. At that meeting after the rou-
tine matters connected with the association were
disposed of. members of the board of control entered
into a frank and free discussion of. merchandising
methods which they have used successfully. Tin's
was essentially a development of the open forum
conducted at the convention for the first time and
presided over also by Pr Jent Werlein.
This
pointed the way to what
ly probably take place
at the next convention in
w York when it is fore-
casted that there will be
uch greater opportunity
offered for free and open
ssion of business plans
and selling ideas than at any time in the previous
history of the association which dates back to 1901.
The motivating idea back of all of this is one of
complete cooperatr'on between the members of the
association—a desire to be of mutual help to each
other.
The executive office has added new members since
the close of the last convention. There has been a
gratifying increase in membership since June 1, last.
WILLIAM R. STEINWAY
IN UNITED STATES
EVERY CHILD'S TITLE
TO CHANCE IN MUSIC
These Titles Are Becoming as Sacred in Col-
umbus, Ohio, as Titles to Real
Estate or Marriage Cer-
tificates.
Heaton's Music Store, Columbus, Ohio, of which
Otto B. Heaton is president, has been running a big
campaign of advertising in the Columbus dailies in
He Has Reached New York and Is Expected the shape of a contest for the best answers to the
question, "Should Columbus Schools Teach Classes in
in Chicago in a Few Days—He Regrets
Piano?"
Paderewski's Illness.
The first prize is to be $50; second prize, $25; third
prize, $10; fourth prize, $5, and fifth to fifteenth, $1
William R. Steinway, general foreign manager of
Steinway & Sons, whose headquarters are in London, each. The judges will be: E. F. Abbott, vice-presi-
is in New York on one of his periodical visits to this dent of the First Citizens' Trust Company; Grant
Council, president Capitol College of Music and Ora-
country.
His London office is in Steinway Hall, 1 and 2 tory; Mrs. C. W. Graham, president Women's Music
George street, corner of Conduit street, London, W. 1. Club.
Mr. Steinway is punctiliously particular about this
In one of the letters, Reva Y. Zuravsky, 473 Don-
address as he must needs be in such a jumbled-up aldson street, Columbus, wrote: "Children are more
town as old London. He says: "This old London attentive at school and learn more in a group than
is a very funny city, and lias just exactly 21 George they do by individual instruction. They profit not only
streets, and I cbuld not begin to tell you how many by their own experiences, but by those of their class-
King streets, Queen streets, Duke streets, etc., there mates. The new class method of teaching the piano
are. Therefore, 'Corner of Conduit street' is very recently adopted has proved very successful.
It
necessary, and my orderly mind always spots an
should not only be the privilege but the right of
omission of that kind which acts in the form of a every child to explore its own possibilities for better-
restraint of prompt postal service "
ment through an opportunity of studying music in
Mr. Steinway when seen by a Presto-Times repre- its basic form, the p : ano."
sentative in New York said Steinway & Sons re-
Otto Heaton, when met by a Presto-Times repre-
gretted exceedingly to learn of Paderewski's illness, sentative, said:
which would prevent the distinguished pianist from
"Judging from the hundreds of answers received,
touring this country this Autumn.
He said there was little to tell of a thrilling busi- Columbus people agree that every child i." entitled to
ness nature about most of the countries of Europe a chance in music—rich and poor alike. Almost every
at present. In the city of London where he has school has a seldom-used piano somewhere in the
his main office most of the dealers in high-grade building. These pianos should be used every day by
those underprivileged children hungering for musi-
.pianos were keeping fairly busy.
cal training. Who knows what talent might thus be
As to the house of Steinway & Sons, it kept as
discovered. Mayhap a Padcrewski, a Schumann-
busy as usual. Three of the sons of the late George Heink, or a John McCormack.
Eshelby are now Steinway men. One of them is a
"Music instruction is far more important than
live wire at the London house, while the two others
are in the Steinway factory at Hamburg, Germany. algebra, and many other subjects stressed in school
A cousin, John B. Eshelby, is assistant manager at these days.
"Every child who wishes should be able to sit down
the London headquarters. "Anyway. Steinway &
Sons are doing all they can on that side of the water and play the piano. A different atmosphere would
to keep the American flag waving," said Mr. Stein- permeate the home. Musical people are happy peo-
ple. Music drives away dull care, worry and fatigue.
way.
It inspires both young and old; it stimulates ambition
and rests the w r eary. Music in the home puts sun-
HEADS A PIANO EXCHANGE
shine in the heart. It keeps the children at home.
A. Weber, of Lawrence, Kan., writes to Presto-
"What would a church or a theater be without
Times that he has learned that the better class of
pianos now enjoy a healthy business. He is running music? Can you imagine a parade without a band?
a repair and piano exchange at 105 West Eighth The school boards ought lo make music an elective
street, Lawrence, and he says the Kansas State studv."
Chamber of Commerce with a high-powered man of
New York are surveying Lawrence and other Kansas
The Brunswick Music Shop at Robinson, 111., has
cities for better business and the encouragement of
changed its name to the Music Shop. M. G. Lorancc
capitalists to locate industries in the state.
is proprietor and Vernice Mullins is service man.
Grand and Upright Actions
Reconditioned
Water Damaged and Moth Eaten Player Actions Rebuilt
Expression Devices <
—
> Governors *
—
> Air Motors, Etc.
Striking Pneumatics
If you have grand or upright actions which have been damaged by water, moth, etc., and
are not prepared or do not have the time to rebuild these actions in your shops, let us give you
an estimate.
•
Special equipment and factory experienced mechanics enable us to give you a high grade
of work at minimum cost, and very prompt service.
E. A. BOUSLOG, Inc.
2106 Boulevard Place
Harrison 2268
INDIANAPOLIS, IND.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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