Presto

Issue: 1929 2239

PRESTO-TIMES
16
IMPROVES EFFICIENCY
IN STEINITE PLAN!
Lester Abelson, General Production Manager, Takes
Moving Pictures of Factory Operations.
antee is considered conservative, since the speaker
has been operated with as high as 30 watt undistorted
output, without signs of distress.
RADIO A BILLION DOLLAR INDUSTRY.
At the annual convention of the National Associa-
tion of Broadcasters at West Baden, Ind., November
Lester Abelson, whose duties are those of general 5, Bond Geddes, executive vice-president of the Radio
production manager of the Steinite Radio Company in Manufacturers' Association, Inc., said: "Radio now
Ft. Wayne, Ind., is developing a number of unique is a billion dollar industry. The best estimates of
sales of radio products this year range from $750,000,-
methods for checking and improving efficiency in his 000 to the billion dollar mark, with our exports
company's new plant.
doubled. Oar sales of receiving sets this year are
He has recently had installed on his. desk, for in- estimated at 4,000,000 or over. All this is possible,
stance, an automatic counter on the order of a taxi- of course, only by the superior broadcasting and the
cab meter which clicks off the number of each com- increased interest of the public in radio. On the
pleted radio set as it leaves the factory to be placed other hand, our manufacturing enterprises have in-
on a car for shipment.
creased the broadcasters' potential audience. There
As a further aid in checking efficiency, Mr. Abelson are now over 12,000,000 receiving sets in American
himself takes moving pictures with his own camera homes, with an increase of probably about 20 per
of various operations throughout the factory. By re- cent, during the last year, and the saturation point
viewing the films at his home in the evening, he is cannot be seen. Saturation is even less probable for
able to detect points where production can be radio than for the automotive industry, and radio, as
speeded up and changes made.
an industry, is about six years old as compared with
"Efficiency in every phase of production must be a quarter of a century of automotive development."
the watchword for successful operation in all large
scale manufacture," Mr. Abelson says. "Without it,
SYRACUSE EVEREADY MANAGER.
production schedules cannot be satisfactorily main-
E. C. Palmer has been appointed manager of the
tained."
Eighteen inspectors in the Steinite Radio Com- Syracuse branch of Thomas J. Northway, Inc., 6021 ^
pany's Fort Wayne (Ind.) assembly plant were en- East Genesee street, distributor of Eveready radio
tertained at a dinner recently by Oscar Getz, vice- equipment. The corporations' headquarters are at
100 Exchange street, Rochester, N. Y. Its franchise
president of the company.
The winter social season for Steinite employes was for Eveready distribution covers 24 counties in
opened with a dance in Factory No. 1. More than western and central New York. L. B. Poole, senior
1,000 employes of the 2,000 in the plants turned out salesman for this district, is factory representative
for the occasion. A Steinite orchestra of twelve for the National Carbon Company, manufacturers of
pieces, all members of which were employes, fur- Eveready. The Northway business has been estab-
lished in Rochester since 1895.
nished music for the dance.
THE KELLOGG RADIO-PHONOGRAPH.
In describing the Kellogg Radio-Phonograph,
model 525, the Kellogg Switchboard & Supply Co.,
1020-1070 West Adams street, Chicago, says:
"Radio and phonograph at their best! There is
nothing finer than this combination of a Kellogg radio
receiver and phonograph. Radio receiving chassis
exactly like model 524. Record playing equipment
includes induction type electric motor for driving
turntable. There is an electric pick-up especially
selected by Kellogg engineers for reproducing rec-
ords through speaker of receiving set. Cabinet of
exquisite beauty in modern motif, yet not bizarre.
Doors of hand selected American walnut especially
matched. Decorative Bubinga wood adds touch of
sophisticated color to border. Inside the doors you
discover a striking panel of Oriental walnut, beauti-
fully high-lighted."
RADIO-VICTOR REFERENCE BOOK.
The Radiotron division of the Radio-Victor Corpo-
ration has just brought out a ready-reference book
which will be welcomed by dealers and distributors
as filling a long felt want in the radio trade. The
Radiotron Data Book as it is called, has 106 pages
of carefully prepared information which tells at a
glance the proper tube to be used in each socket of
radio sets produced by practically all the leading man-
ufacturers. It is being distributed free to all Radio-
tron dealers and distributors.
November 15, 1929
NEW DISTRIBUTORS
OF GULBRANSEN RADIO
Well-Known Firms Chosen in Ohio, Pennsylvania
and West Virginia as Wholesalers.
Capt. William McElroy, district sales manager of
the radio division of the Gulbransen Company, an-
nounces the appointment of the following wholesale
distributors, who will handle the Gulbransen radio
receiving sets in this territory:
O. M. C. Supply Company, Pittsburgh, Pa.; Elliot
& Waddington, New Castle, Pa.; Smith & Phillips
Music Co., E. Liverpool, O.; Greer & Laing, Wheel-
ing, W. Va.; Ohio Battery & Ignition Co, Canton,
O.; Geo. Byers Sons, Inc., Columbus, O.; Rich
Electric Sales, Inc., Cleveland, O.
"Dealers find the new Gulbransen sets most at-
tractive," said Capt. McElroy. "The fact that they
are backed by an organization which has won an ex-
cellent name for itself in the musical world together
with the strong financial support which the company
offers its dealers through arrangements with the
Commercial Industrial Trust, known as C. I. T., have
been important factors in breaking down the usual
sales resistance that is encountered with a new make
of radios."
TOM LYNN'S MUSIC.
Back in 1904, George T. Tomlinson, of Syracuse,
created a record of being in the air with a balloon
for 23 hours. He later took up airplane aviation but
did not stick to it. Now he has made a firm name,
"Tom Lynn," shortened from his own name, and is
a music publisher, his address being "Tom Lynn
Studios, Box 767, Syracuse, N. Y." He says to the
public: "Why not sell Tom Lynn music? I would
like to mail you some copies of my song, 'Dinny
McCoy,' for your music counter. It's the best Irish
song von have had in some years."
BROADCASTERS' CONVENTION
Legislation and radio activities in Washington were
among the major considerations before the National
Association of Broadcasters at their 7th annual con-
vention at West Baden, Ind., on Monday, Tuesday
and Wednesday of last week. The procedure of the
Federal Radio Commission was one of the matters
discussed. Representative Robert H. Clancy, of De-
tro : t, member of the house committee in charge of
AMPICO HALL HANDLES KELLOGG.
radio legislation, was one of the speakers. Mr.
Ampico Hall, 584 Fifth avenue, New York, is now- Clancy indicated by his speech that he favors com-
selling the latest 9-tube screen-grid Kellogg radio, mission control over radio.
and has this to say of the Kellogg: "Kellogg has
always represented the highest quality in radio that
NOTED ENGINEERS JOIN TEMPLE.
money could buy. And now, at the terms and prices
David Grimes, famous for the Grimes inverse du-
quoted at Ampico Hall, it comes within the reach of
plex circuit of the old days, and Glenn Browning,
everyone. If you have a keen appreciation of musical known throughout the country as the designer of the
FAKING THE BASS NOTES.
values, of fine furniture and perfect workmanship, Browning Drake receiver are to become members
Fidelity in the dynamic loud speaker is a question the radio for you is Kellogg."
of the engineering staff of Temple, Inc. Mr. Grimes
of minimum distortion together with ample power
will engage in the engineering department at the
capacity, according to a recent statement by Clifford
HEINTZMAN & CO. MAKE MOVIES.
Clearing, 111., plant, while Mr. Browning will be con-
E. Stevens, chief engineer of the Stevens Manufac-
Heintzman & Co, Conn dealers of Calgary, Alberta,
turing Corporation of Newark, N. J., in speaking on have found that making and showing moving pictures nected with the research department as a consultant
the subject of loud speakers. He claimed, however, of noted professionals who visited their town is an and will investigate the demands of the consumers.
that the deep bass notes obtained by many dynamic advertising stunt that pays. The band of Al. G.
EDISON RADIO AT MONROE.
speakers are achieved by much cheaper and simpler
A large number of persons were present recently
means. The deep resonance is caused by fastening Barnes' Circus, an all-Conn band directed by Charles
the dynamic speaker to a metal frame, which in turn Redrick, recently visited Calgary and Heintzman & at the formal opening display of the new Edison
Light-O-Matic radios shown by F. J. Hausman, Mon-
is bolted to a large wooden baffle acting as a dia- Co. had movies taken of them.
roe, Mich., who has acquired the exclusive represen-
phragm, serving to accentuate low frequencies. Ac-
PECK
&
HILLS
ENTER
RADIO.
tation for Edison products in the Monroe district.
cording to the statement, the same effect can be
One of the newcomers to the radio field this year is The Hausman store participated in the elaborate
obtained with an impregnated fabric or burtex cone
of curved angle, glued to the same kind of baffle Peck & Hills, wholesale furniture dealers since 1896. Light's Golden Jubilee Celebration arranged through-
and actuated by a high-power electromagnetic unit. The makers claim that their entry into the radio out Michigan in honor of Thomas A. Edison.
This deep resonance is by no means the monopoly of field was due to a desire to achieve a new combina-
tion of radio qualify with furniture craftsmanship.
the dynamic.
CONSOLE DESIGN IMPORTANT.
The receivers are being sold by neighborhood furni-
E.
E.
Horine, chief development engineer of Na-
ture dealers.
tional Carbon Company, is one who firmly believes
GRAMMAR SCHOOL INSTALLS RADIO.
that the design of the radio console has as much to
That the educational institution is coming to appre-
DRIED LUMBER FOR CONSOLES.
do with the fidelity of reproduction as the design of
c'ate more and more the benefits of centralized am-
In the production of their cabinets and consoles the parts creating the sound waves. He points out
plifier installations is manifest. Announcement comes
from the Sound Beach Grammar School of Sound the factory departments of the Sonora Phonograph the theory that the air itself within the chamber used
for housing the speaker will resonate at certain fre-
Beach, Conn., that a complete installation of this type Company are cautioned to use seasoned and dried
has just been made by the Radio Receptor Company, lumber and to make certain that there are no loose quencies to give erratic results.
New York city. The installation is controlled from parts in the completed product.
HOW MANY RADIO SETS?
the principal's office, and loud-speakers are located in
RADIO-VICTOR INTRODUCES R-52.
all twenty rooms as well as in the auditorium of the
The RMA estimates that from 2.500,000 to 4.000,-
Radio-Victor Corporation of America announces 000 new receivers will have been sold during 1929.
school building. The arrangement of this installation
makes it possible for the principal to address the a new cabinet design in their R-52, which combines The estimate for the number of sets manufactured
entire school at once, without the necessity of calling the use of walnut and bird's-eye maple. The wooden ranges from 3,500,000 to 8,000,000. To secure accu-
surfaces are given a modern blended finish.
an assernblv.
rate figures as to sales and production, the associa-
tion plans a comprehensive survey.
NEW DYNAMIC ON MARKET.
STEINITE PAY ROLL GROWS.
What might well be termed a super-dynamic
speaker has just appeared on the market under the
Powerizer trade mark. This new speaker, manufac-
tured by the Radio Receptor Company of New York
city, has a frequency range of from 40 to 8,000 cycles,
with an effective frequency response of from 40 to
6,000 cycles. In addition to this unusual frequency
range, the new speaker is guaranteed to handle 10
watts undistorted output in constant use, which guar-
The pay roll of Steinite is increasing at the rate
of $500 a week states Lester Abelson. production
manager of the Steinite factory at Fort Wayne, Ind.
More than 3,000 persons are now employed there.
The first nationwide field investigation of trade
conditions in every section of the country will be
undertaken immediately by the RMA.
MARCHEV BOUND FOR EUROPE.
Alfred Marchev, president of Temple, Inc., left
Ch'cago recently for Europe to consult with the
Temple licensees in England, Germany and Switzer-
land.
A powerful radio station at Sofia connects the Bul-
garian government with all European capitals.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 15, 1929
MANUFACTURERS WITHIN
RANKS OF THE RMA
PRESTO-TIMES
17
colored price cards to be hung inside the window, and
four price cards with easel backs for use on top of
the sets.
ATWATER KENT AT OSWEGO.
PRESS FINGER ON EAR
TO SEND SONG IN
The Burr True Corporation of Syracuse, N. Y.,
distributors of the Atwater Kent radios, recently en- New 'Phone Speaks Numbers That Are Dialed
tertained at the Hotel Pontiac in Oswego, N. Y., for
—It's the Reverse of Radio
Every prominent and large manufacturer of every all of the Atwater Kent dealers in that district com-
Broadcasting.
radio product is included within the ranks of the prising eleven counties. Floyd Wilkinson and Fred
RMA. The manufacturers' organization also is affili- Smith of the Hall of Music of Fulton, N. Y., were
The New York Times of November 8 tells of a
ated with and works closely with the National Asso- present to receive the silver loving cup won by the new automatic telephone which speaks its call num-
Fulton
store
for
having
the
best
sales
record
and
the
ciation of Broadcasters and the Federated Radio Asso-
bers to central while the subscriber maintains silence,
sociation and Radio Wholesalesrs Association, the best dressed show windows.
and a new apparatus whereby speech and musical
national organizations of radio jobbers and dealers.
sounds are projected directly into the human brain
RADIO HELPS CATCH CRIMINALS.
electrically. The demonstration was conducted by
A wide variety of service is given continually by
Radio is helping the police of the cities to catch
Sergius P. Grace, assistant vice-president of the Bell
the RMA to the radio public and also to all branches
of the industry, as well as to its many members. The criminals red-handed and before they can make their Telephone Laboratories.
RMA has been accorded recognition and co-operation escape from the vicinity in which crimes are com-
With the new automatic telephone no one is re-
by Congress and its branches, the Federal Radio Com- mitted. This has been brought about by the adop- quired to utter a sound. The subscriber merely dials
mission, the United States Chamber of Commerce, tion of a plan of equipping cruising police cars with
the desired number and the new device carries the
the Federal War, Navy and Commerce Departments, receiving sets, through which they get alarms sent
number to central, to whom alone it is audible.
the Institute of Radio Engineers, the National Under- out from a transmitter in police headquarters. Sev-
The apparatus whereby Mr. Grace projected speech
writers Laboratories, and similar national organiza- eral large cities have adopted the plan, all with sig- electrically directly in to the brain works on the
tions with whom many enterprises of national scope nificant results.
principle of reversed radio broadcasting and in its
are undertaken. With the RMA of Great Britain,
operation a part of the human ear takes the part of
the RMA of Canada, and also other foreign radio in-
GOOD RECEPTION IN SALT MINE.
a condenser-receiver. This is the opposite of the
terests, the RMA works in close co-operation.
Radio reception has been accomplished at the bot- wireless condenser-transmitter, w h i c h
transmits
sounds under the impulse of a very high voltage and
Headquarters are maintained by theRMA both in tom of a salt mine 645 feet below the surface near
Chicago and New York for trade promotion, merchan- Hutchinson, Kan. An ordinary set was used, with a with enormous amplification. Similar voltage and
dising, publicity, traffic, credit exchange, exchange of wire srtetched to adjacent timbers as an antenna. amplification are used in the device demonstrated by
Mr. Grace.
patent information, and many other services through Resting on a crystal salt floor, the set picked up seven
stations within half an hour, including broadcasts
active committees.
Mr. Grace spoke a sentence into a telephone trans-
from Chicago, Kansas City, Cincinnati, Louisville and
mitter and by means of amplifiers this sentence was
Des Moines. No special attachments were used.
distinctly heard by all in the audience. At the same
time a part of the electrical current was stored in a
GENERAL RADIO NOTES
"delay" circuit, another recent invention of the Bell
ESTIMATES ON RADIO MANUFACTURE.
Telephone laboratories.
Estimates as to the number of receiving sets that
Amrad.
After it had been stored four and a half seconds
will be manufactured in 1929 show a wide fluctuation.
this electrical current was transformed to the high
The new Amrad models, acclaimed by radio experts They range from a low of 4,500,000 to a maximum of
voltage and passed into Mr. Grace's body. He then
and engineers for their technical and electrical per- 8,000 000. Actual sales, however, are estimated at
fection, amazed Chicago radio show visitors by the 2,500,000 to 4,000.000. Accurate figures, so far, have placed his finger against the ear of a member of the
aud'.ence, who heard directly within his brain the
genuinely fine design and craftsmanship of their con- not been obtainable in either case.
same sentence that had issued from the loud-speaker
soles. The Amrad chassis is a genuine shield-grid,
four and a half seconds earlier.
matched unit radio, designed for utmost power and
A FORT WAYNE COMPANY.
Mr. Grace said that this phenomena had recently
selectivity.
C. H. Lines Company, Inc., Fort Wayne, has been
incorporated with capital stock of 800 shares having been discovered in the laboratories and explained it
Majestic.
was attributable to the fact that ear drum and sur-
Recent economies in manufacture enabled Majestic no par value; objects, manufacture, buy, sell and
rounding tissues are made to act as one plate of the
otherwise
dispose
of
radios,
radio
parts
and
other
to offer its combination to Chicago phono-radio show-
condenser-receiver, the resulting vibrations of the ear
goers at the lowest price ever asked for an instru- electrical devices. Incorporators: Clifton H. Lines, drum being interpreted by the brain as speech, music
Clara
A.
Hartman,
Chester
L.
Teeter.
ment of its type. An automatic stop for records is
or whatever sounds were impressed upon the original
now regular equipment, yet the combination is now
transmitter. Mr. Grace said that the sounds could
LE DOMINO GUITARS SELLING WELL.
priced complete with tubes, not less tubes as for-
be transmitted simultaneously to at least three per-
J.
R.
Stewart
Company,
makers
of
stringed
musi-
merly, at a figure $20 lower.
sons holding hands.
cal instruments, J. R. Stewart president, 2541 West
Theremin.
22d street, Chicago, are keeping busy this fall. The
M. Goldberg, assistant to Prof. Theremin, inventor call is particularly active for the Le Domino line of
FINE LINE AT SALEM, OHIO.
of the Theremin, was in charge of the demonstration guitars, Mr. Stewart says.
C. M. Wilson of the C. M. Wilson Music Store,
of that unique musical instrument which anyone can
Salem, Ohio, is quite enthusiastic over the phono-
play, at the recent Chicago radio show. According
Most enthusiastic reports regarding the new line graph-radio lr'ne of instruments handled by his house.
to Mr. Goldberg, the initial sale of the Theremin will of Edison Light-O-Matic radios were recently re- Such instruments as the Victor-Radio, J. P. Seeburg,
be conducted, only through music stores, in order ceived at the offices of Thomas A Edison, Inc., from the Selectra manufactured by the Western Electric
to convince the public that the device is not merely a their western sales manager, Roy S. Dunn, and from Piano Company, are in the estimation of Mr. Wilson
by-product of radio, but an absolutely new medium H. J. Zeusler, manager of the San Francisco branch good sellers and great aids to profit making in the
for musical expression.
of the Edison Distributing Corporation.
music business.
Mills.
The beginning of direct radio service recently
The Mills radio produced by The Mills Novelty between New York and Costa Rica was an-
A sale of Atwater Kent radios is being conducted
Company, Chicago, made its debut at the Chicago nounced by W. A. Winterbottom, vice-president of
by the Davis Company, State and Van Buren streets,
Radio Show. The line was introduced to the public R. C. A. Communications, Inc.
Chicago.
by G. F. Brown. This house, long noted for its
skill in fabricating intricate mechanical contrivances,
and in achieving cabinet work of unusual design and
skillful workmanship, has turned its attention to a
field where that skill should win for itself a place
among the leaders.
Five models, with eight-tube, high gain, triple
screen grid circuits are offered.
Operadio.
In the Jack Horner and Little Jack Horner models
which hang in the corner of a room, Operadio pre-
sents an absolutely new conception. The baffle in
this speaker seals itself with the walls of the room
With this truck one man can deliver
and uses the w T alls as reflecting surfaces to focus the
sound to the center of the room where it is needed.
Many Enterprises of National Scope Are Aided by
This Radio Organization.
ONE MAN
RADIO TRUCK
Kiel Golden Voiced Table.
W. C. Rogers, general sales manager for The Kiel
Furniture Co., Milwaukee, represented his firm at the
recent Chicago radio show. A model of the Kiel
Golden Voiced Table, officially recommended and
approved by Atwater Kent, was shown. The Samson
Electric Co. are the Chicago distributors.
STEINITE DEALER'S AID PACKET.
As a selling aid to their thousands of dealers
throughout the country, Steinite Radio Company has
prepared a new Dealer Profit Packet which contains
a quantity of diversified display material for creating
effective window displays. The packet contains a
•3x8 foot muslin banner for the dealer to hang out-
side his store; a three-piece painted display, and six
6-inch x 24-inch streamers for window use; four large
the popular makes and sizes of Radios
from the show room, on and off the
delivery truck, up the steps or stairs
and into the house or apartment.
$15.00. This same truck not adjust-
able but made for the Victor R-32 and
R-E 45. $12.50. F. O. B. Findlay,
Ohio.
SELF-LIFTING PIANOTRUCKCO.
Findlay, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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