Presto

Issue: 1929 2239

10
P R £ S T O-T I M E S
FAMOUS ARTISTS
"AT THE BALDWIN"
Among Them Cecile DeHorvath, Formerly of
the New York Symphony, Philadelphia
Symphony, and Detroit Symphony
Orchestras.
Three artists of international reputation appeared
"At the Baldwin" Sunday evening, November 10.
They were Cecile DeHorvath, pianist; Irene Williams,
lyric soprano, and Raoul Georges Vidas, violinist.
"Turkey in the Straw," which has worn out many
a fiddle string, has been given a modern arrange-
ment by David Guion, the Texas composer, and was
played by the pianist, Cecil DeHorvath, on the Bald-
win program.
Miss DeHorvath, a Boston girl, studied four years
in Berlin with Safonoff, Ignas Friedman and Gabrilo-
witsch. After European concerts, including an en-
gagement with the Munich Symphony, she returned
to America and made her debut with the New York
Symphony under Walter Damrosch. She was imme-
diately re-engaged for a series of concerts with this
orchestra and later appeared as soloist with the Phil-
adelphia Symphony under Stokowski and the Detroit
Symphony under Gabrilowitsch.
Since she has
toured the country with great success.
Miss Williams is noted both in this country and
abroad for her interpretation of prima donna roles
in Mozart's operas. Altogether she has sung more
than 200 Mozart performances, including ap-
pearances in Mozart festivals in Paris and Havana
and the. first American Mozart festival in Cincinnati.
For the last three years she has been with the Phila-
delphia Civic Opera Company. Miss Williams sang
an aria from Mozart's "II Re Pastora" on the Bald-
win program.
Raoul Georges Vidas, third artist on the program,
has appeared as violinist with the leading symphony
orchestras of Europe and the United States, including
the New York and the Philharmonic orchestras.
Mr. Vidas studied under Henri Berthelier, France's
great teacher, and received all of his musical educa-
tion in France.
The program on November 17 includes among the
artists Alfredo Oswald and Buno Rabinof, the vio-
linist.
Eugene Goossens, conductor and composer, will be
heard "at the Baldwin" on Sunday evening, Novem-
ber 24. The program will be broadcast from Station
WJZ and the associated stations of the National
Broadcasting Chain at 7:30 p. m. Eastern standard
time. Mr. Goossens will conduct an orchestra of
p'eked soloists and will be heard at the piano in two
selections of his own composition.
Eugene Goossens, conductor of the Rochester Phil-
harmonic Orchestra, although still in his thirties, has
already established himself in the front rank of orches-
tral directors and as one of the outstanding modern
composers. Born in London, the descendant of an
old Flemish family, he is the third generation of a
line of noted conductors—his father is still an active
conductor in London. In 1903 he entered the Bruges
Conservatory and in 1906 the Liverpool College of
Music. A year later he returned to London and won
the Liverpool scholarship for violin at the Royal Col-
lege of Music, where he also studied composition with
Sir Charles Stanford. He soon gained the degree
of Associate and won the silver medal of the Wor-
shipful Company of Musicians. He was elected Fel-
low of the Royal College of Musicians in 1923.
Goossens was getting practical orchestral experi-
ence as a violinist in the Queen's Hall Orchestra,
when Sir Thomas Beecham, noticing his talent, in-
vited him to conduct a performance of Stanford's
"The Critic." As a result he was permanently at-
tached to the opera company and directed many im-
portant operas at the Covent Garden, Aldwych and
Drury Lane theaters. Later he was engaged to con-
duct the Halle concerts at Manchester, the Liverpool
November 15, 1929
Philharmonic and the Leeds and Birmingham
orchestras.
He came to America in 1923 at the invitation of
George Eastman to help organize the Rochester Phil-
harmonic Orchestra, and is at present in sole direc-
tion of that organization. He has appeared as guest Southern California News and Comment About Gen-
conductor with the New York Symphony, the Bos-
eral Conditions.
ton, Pittsburgh, Detroit, St. Louis, Cincinnati and
By GEORGE N. KRAMER.
Continued prosperity for California is seen by C. A.
Burrows of the Calofirn'a Radio Manufacturers' Asso-
ciation, who said that the state's greatest development
lies in the line of modern products—the airplane, the
automobile and the radio. "Probably the most start-
ling of the giant infant industries here is the radio
industry," he said. "It has grown so rapidly in the
past few years that it now supports 40,000 people."
Mr. Burroughs also added that conditions on the
west coast are admitted by experts to be different and
offer greater problems than those of any other sec-
tion in the United States. The success of the man-
ufacturers who have understood and solved the prob-
lems that enabled the radio fan to get the service
he expected accounts for the rap : d growth of the
radio industry in California, he said.
Fresh impetus to the nation-wide campaign for
new members has been shown by the announcement
of Edward A. Geissler, vice-president of the National
Association of Music Merchants and recently ap-
pointed chairman of the membership promotion com-
mittee, that several have been added to the Los
Angeles branch of the organization. They arc Clar-
ence L. Morey, of Morey's Music Store, Long Beach;
H. S. Helley, of Redlands; and F. A. Jones, of San
Pedro.
Tracing development of the piano and the concur-
rent evolution of piano music as the range of the
instrument increased, James H. Shearer gave an inter-
esting discussion of the subject before the members
of the Pasadena Opera and Fine Art Club, who met
at the home of one of the group. He began with a
El'GEN 10 GOOSSENS.
description of the "Ke" of Queen Elizabeth's time,
played charming little numbers to illustrate the lim-
Philadelphia orchestras. He has also made guest itations of the instrument and traced the evolution
appearances with the Los Angeles Philharmonic in through the clavic'.iord to the present day achieve-
the Hollywood Bowl.
ments The speaker then gave excerpts from Scar-
On Sunday evening "at the Baldwin" Mr. Goossens latti, Bach, Mozart, Beethoven, Chopin, Brahms and
will present two of his own compositions, Pastorale Goossens. At the same time, he urged that a sym-
for flute, oboe and piano, and Selections from "Ka- pathetic attitude be taken toward the sincere modern
leidoscope." Both of these offerings will bring him composer. "He is usually serious and something good
to the piano. He will be heard conducting Mozart's is bound to result—exactly what it will be we do
"Allegro Molto," Schubert's Scherzo from octet for not know," he said. Mr. Shearer also led in an old-
strings and double horn, and Lalo's Two Aubades for fashioned sing around the piano and offered to direct
strings, flute, oboe and clarinet during the rest of the the group in mixed chorus in the future. A great
deal of interest was manifested by the members who
program.
were given a renewed interest in the piano by the
Program for November 24.
resume of its history of more than two hundred
1. "Allegro Molto'' (from Divertimento No. 11
years.
D major
Mozart
The McKinley Junior High School of Pasadena,
(Strings, oboe and horns.)
2. Pastorale for rlute, oboe and piano
Goossens Calif., has organized a piano dub among the stu-
dents, who recently elected officers for the year, with
(Composer at piano.)
Willard Peggs as president. Each Friday, the club
3. Scherzo from Octet for strings, double bass
Schubert will give a program at the school. These will consist
of piano and vocal numbers, together with special
(Clarinet, horn and bassoon)
4. Selections from "Kaleidoscope"
, Goossens features, including life sketches of the great com-
posers.
(Played by composer.)
"Why California-Made Radios Are Advantageous
5. Two Aubades for strings, flute, oboe, clarinet,
to
Californians" is the subject of a prize contest
bassoon and horn
Lalo
which was conducted by the California Radio Manu-
facturers and which closed November 12. The letters
were reqir'red to be between 200 and .700 words.
Many letters pointing out the industrial, adaptation
to coast conditions, price and other advantages were
received, although the winners of tic radios given as
prizes have not yet been announced.
President of Grigsby-Grunow Company Contem-
plates Building a Fine Residence.
FIRM CELEBRATES REMOVAL.
MUSIC BUSINESS
IN FAR SOUTHWEST
GRIGSBY BUYS ESTATE
AT BARRINGTON, ILL.
B. J. Grigsby, president of the Grigsby-Grunow
Company, makers of Majestic radios, who now lives
at 601 North Prospect avenue, in Park Ridge, 111., is
going to move farther northwest into the Barrington
estates district. Last week he purchased a 98-acre
tract just northwest of the Barrington Hills Country
Club from D. C. Schroeder, and contemplates build
ing a residence shortly.
Several hundred people attended the Hallowe'en
party given by the Music Shop at Robinson, 111., to
celebrate returning to their old location on the north-
east corner of the square. Fire forced the Music
Shop to move to a temporary location several weeks
ago.
Mablc Poling and T.ela Turnipseed won the
Portable Phonograph which was given for the best
masked couple.
™_
STARR PIANOS
STARR PHONOGRAPHS
GENNETT RECORDS
Represent the Eiqkest cJttainment in oMuncal
/
Oforth
% STARRTIANO COMPANY'
Established 1872
Richmond. Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 15, 1929
CLIPPINGS FROM THE BEST ADS
These Show Initiative in Construction, Knowledge of the Public Mind
and the Trend of Trade Generally
Presto-Times here presents a symposium of a few
of the thoughts brought out in the latest trade adver-
tisements—the best that have come under the notice
of the writers for this paper.
New 1930 Model Chickering.
The new 1930 model Chickering is for families
whose children are critical. When daughter returns
home after several weeks' absence, she's acquired an
outside point of view. Her fresh, sophisticated eyes
—like those of your friends and neighbors—perceive
all the clumsiness, all the gaucherie of an out-of-date
piano.
Don't let an antiquated instrument hint that you
can't keep up with the times. Replace the old derelict
with one of the new Chickering models, perhaps the
most beautiful pianos that have yet been created.
To any person who appreciates beauty of design,
the slenderness and grace of the Chickering will prove
a continual source of pleasure. Its rich tone explains
why Chickering is the only p : ano ever to have re-
ceived the Legion of Honor; its name is respected
wherever piano music is heard, for it is to improve-
ments made nearly a hundred years ago by Jonas
Chickering that the modern piano owes its tone. The
Chickering stands in the home of hundreds of Amer-
ica's socially prominent. When will it enter yours?
The Artistic Conover.
The Cable Piano Company, whose regional head-
quarters stores are at Wabash avenue and Jackson
boulevard, Chicago; 84 North Broad street, Atlanta;
1264 Library avenue, Detroit; Nicollet avenue at
Eighth street, Minneapolis, and 209 Superior street,
Toledo, ran this ad in the Christian Science Monitor,
Boston:
"So carefully is every part of the Conover con-
structed that its tone is even more lovely after years
of usage. No harshness creeps in, nor stridency. In-
stead, there is a beautiful mellowing of tone—a rich
deepening of tone color.
Real Meaning in Steinway Name.
A current ad in several leading publications by
Steinway & Sons, 109 West 57th street, New York,
shows the picture "The Entrance of the Gods Into
Valhalla," painted for the Steinway collection by
Rockwell Kent. The text\eads:
"It is in 'Das Rheingold' that many critics feel that
Wagner first realized his full power as the master
'musical scene-painter.' Certainly the subl : me Val-
halla theme, with its tranquil majesty and its stirring
note of victory, bespeaks all the glory of the ancient
gods.
"There is real meaning in a name like Steinway.
For the admiration of themost critical and exacting
of all musical judges—the foremost composers and
concert pianists—could only be won with unexampled
performance. A performance unquestionably worthy
of their art.
"Among such artists there is endless musical con-
troversy and contention. But in choosing the me-
dium for his self-expression each is uncompromising
in his demand for tonal perfection—and it is a sig-
nificant fact that the Steinway has been the choice
of virtually every music'an of note from Wagner to
Rachmaninoff.
"Yet for all its pre-eminence in the concert world,
the Steinway is essentially a piano for the home.
There it is a constant source of pleasure to the count-
less musically informed who find happiness in the
personal performance of fine music. And each of
these Steinway owners enjoys the same perfection in
tone-quality. For there are many styles and sizes of
BUYERS' GUIDE IS GOING VERY WELL
Orders Coming in Regularly for "The Book That Sells Pianos" and Here
Are a Few Snappy Samples of Them
How goes the Buyers' Guide? How the Buyers'
Guide goes! Yes, the 1929 Buyers' Guide has been
going at a very lively pace all through this year. It
seems that in these days ways and means of getting
the pianos before the public are more important
than ever before and the Buyers' Guide seems to be a
leader in such promotional publicity.
The Presto Buyers' Guide is coming into play more
and more as a method of spreading the facts about
the good makes of pianos to the readers of the world.
Not only from all over the United States luit from
abroad the orders come for tlrs compendium of
useful information about pianos and radios and their
makers. By mail, by telegraph and airplane they
come day by day. Here are a few orders taken at
random and given especially to show the manner in
which the customers make their demands for de
livery:
"Send me at once a copy of the Buyers' Guide.
"D. M. SMITH,
"Box 1173, Modesto, Calif."
"Send us your Buyers' Guide.
"RODOLF CONALES,
"Monterey, Mexico."
'Send copy of 1929 Buyers' Guide.
"SAN ANTONIO MUSIC COMPANY,
"San Antonio, Tex."
'Enclosed find 50 cents for Buyers' Guide.
"SCHMOLLER & MUELLER MUSIC CO..
"Lincoln, Neb."
'Send me a copy of the book that sells pianos."
"C. A. FULLERTON.
"Head of the Music Department Iowa State
Teachers' College, Cedar Falls, Iowa."
'Inclosed find 50 cents for copy of Buyers' Guide.
"J. H. THOMAS (care Holzwasser. Inc.),
"Broadway at Fifth, San Diego. Calif."
'Address me a copy of your Buyers' Guide.
"JOHN A. PATRIS,
"Georgetown, British Guiana."
11
P R E S T O-T I M E S
"I have not received the Buyers' Guide. Send it.
"CHARLES E. H I L L (Piano Tuner),
"Diller, Neb."
"Can use the Buyers' Guide. Please send copy at
once.
"
' F R E D SPENCER,"
"Huddersfield, England."
"Please send at once four copies of Buyers' Guide.
"HALL MUSIC COMPANY,
"Abilene, Tex."
"Please send a Buyers' Guide to me.
"MAUD EH MAN,
"Morgan County, Texas."
the Steinway. each at a different price. But there is
only one quality."
Stewart-Warner
Foster & Waldo, 818-820 Nicollet avenue, Minne-
apolis, ran a very attractive advertisement in the
Evening Tribune of that city recently showing a dog
team in the far north drawing a sledge containing
Stewart-Warner screen-grid radio sets. The ad reads
in part: "From the Parliament buildings in Ottawa
to the hut of the Esquimaux where night is six
months long, throughout the length and breadth of
Canada stretches the long arm of the Hudson Bay
Company, purveyor of Milady of Fashion in London;
almost the 'government' to the soldiery in far-North
provinces in Canada, 'big brother' to the trappers and
Ind : ans.
"And Stewart-Warner radios are sold in each and
every one of the 211 stores and trading posts of the
Hudson Bay Company, even in those beyond the
Arctic Circle, a tribute to Stewart-Warner which is
the envy of a host of manufacturers in all lines.
"P. S.— Foster & Waldo are not merely selling
radios. We are selling satisfaction. Of course we
sell radios—as do all radio merchants—but this is not
what we sell. We sell satisfaction."
Stromberg-Carlson
The Stromberg-Carlson Manufacturing Company,
17 South Jefferson street. Chicago, stresses "eagerness
to take pains" as one of the reasons why the Strom-
berg-Carlson Radio is excellent. The ad. reads in
part:
"The quality of the music which pours from your
receiver is determined by the spirit wh'ch goes into
the making of the instrument. All the world's knowl-
edge of radio design is in a Stromberg-Carlson—of
coarse. But there is more. There is the eagerness
to take pains—to put here a little stronger piece of
material, to shield there with a heaver plate of cop-
per, to wind this coil just a bit more thoroughly, to
make that wire connection a degree more solid.
"And the result is the Stromberg-Carlson Receiver
of today; decidedly better in giving you the true
enjoyment that radio can afford because of that idea
of 'just a little better' wh : ch has gone into every
single operation of its making."
ENTERS ALTUS, OKLA., MUSIC TRADE.
Dr. Edward A. Abernethy. well-known and musi-
cally interested citizen of Altus, Okla., is engaging
in the musical instrument trade at Altus. Dr. Aber-
nethy considers prospects excellent for the piano and
general music business and anticipates a good trade
this season.
From Page 10
of
T h e TONKBENCH
Catalog
We Present
"Forward to us at once three copies of the Buyers'
Guide.
" P O P P L E R PIANO COMPANY,
"Grand Forks, N. D."
We give the above samples simply to show some of
the many, many orders we are receiving right along.
In the last few days they have come from a dozen
states, Mexico and some of the United States pos-
sessions.
MORE PIANO AND LESS RADIO.
The A. L. Owen Music Co., 4736-38 Broadway,
Chicago, which for some time past has featured, in
a very prominent manner, the radio division of its
business, is now running advertisements in the Chi-
cago dailies which indicate a marked trend toward
piano sales. In the columns of the Sunday papers,
"The Dist : nguished Everett Grand" w T as offered, with
an illustration of the Everett Heppelwhite period
model grand. Either to strengthen the advertise-
ment or through a desire to dispose of the instru-
ment, a used Steinway piano was offered in the same
advertisement at a remarkably low price
NEW INDIANAPOLIS FIRM.
Robertson Piano Company, Inc , Indianapolis, has
been incorporated; capital stock of ten shares having
no par value; objects, engage in musical merchandis-
ing and merchandising of musical instruments, musi-
cal instrument parts; incorporators: Lan Robertson,
Guthard G. Miller. Elizabeth E. Loehr.
No. 5 2 0 20 Inches High
No. 5 2 0 | 18 Inches High
Knocked down only. Upholstered tops—32" Long.
In Red, Brown, Blue and Taupe Figured Velour. No.
520 carried in stork in Medium Red and Brown Ma-
hogany and Medium Walnut. INo. 520$ carried in
stock in Medium Brown Mahogany and Medium Wal-
nut. Not made in Oak.
In Ordering—Specify Upholstery and Dull or Polished
Finish.
The Complete New Toiikbench Catalogue will be sent on request
TONK MFG. CO.
1912 Lewis Street
Chicago, 111,
4627 E. 50th St., Los Anacles, Calif.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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