Presto

Issue: 1929 2238

November 1, 1929
P R E S T 0-T I M E S
ISSUED THE FIRST AND
FIFTEENTH IN EACH
MONTH
F R A N K D. A B B O T T
- - - - - - - -
(C. A. DAN I ELL—1904-1927.)
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, III.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-ciasa matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want •ad-
vertisements for current week, to insure classification*
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing- received at the office that is not strictly
news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, NOVEMBER 1, 1929
ANTIQUES NOT DESIRABLE
Sensible piano men are no longer in the habit of allowing fancy
prices for old pianos; they have abandoned that elaborate and costly
method of creating modern antiques. They have discovered that
their studiously-inverted and far-fetched plans for selling pianos were
at fault. While their errors might be classed among the mistakes
of the judicious, they are now making the discovery that nothing
astonishes men and women so much as common sense and plain deal-
ing and that these routes are the new pathways to the commonplace.
The slow-pokes are discovering that progress is the law of life, and
that there is no sense in getting into a train of reasoning as John
Stuart Mill did when he made himself miserable by forecasting the
final extinction of original music. Nor are piano men trying to em-
bellish their fictitious territory with the notion that they are going
to put a piano in every house. However, the knowing ones are work-
ing their communities very closely and getting better results than
they've had for two seasons past.
SELLING TO THE YOUNG
It is well these days to keep the young generations in hail. How-
ever, the very truth of this plan sometimes carries piano and radio
merchants too far, introducing them into the easy comradeships of
young folks who are not in circumstances to pay out. The chief and
characteristic mistake is to anticipate from the ticket what is inside
the bundle. There are distinct principles for judging young married
couples to those who have a natural faculty in that direction. Young
folks who have an insatiable love of splendor and display may not
be the worst customers, for they will pay on the fine instrument and
perhaps stand off the milkman. Even those toiling under the most
distressing hardships and discouragements, may be good pay and en-
titled to credit. Verily, the credit man's job is a line of work requir-
ing keen discernment.
RADIO ENHANCES MYSTERY
Everything that comes into being seeks room for itself, yet very
seldom crowds out anything else. Its recognition is a bid for its
duration. Radio is a powerful proof that things may be mysterious
without being miracles. Its discovery and application is proof that
men are finding new faculties in themselves, with a full conscious-
ness of the mysteries that surround our existence. Wonderful as
has been the development of radio, there is hardly yet a uniform
recognition of the permanent powers and reality of it. Every right
and title to exist belong to it, despite instances of uncertain vision or
imperfect appreciation. In a manner admitting of no mistake and no
uncertainty, the research departments of great radio works are
applying discoveries to the majority unknown. Neither hasting nor
resting, these investigators work on. They are ceaselessly working
out what is necessary for definite improvement. Accuracy and com-
pleteness are their objectives. Every care is being employed by these
STORY & CLARK BUSY.
President E. H. Story of the Story & Clark Piano
Company, Chicago, is now living at his home in
Pasadena, Calif., while his brother, Frank F. Story,
vice-president, is in charge of the headquarters at
Chicago. A Presto-Times representative called upon
L. P. Bull, the treasurer, one day last week. Mr.
Bull said the company had very good orders on its
young men to produce the best. What would have caused terror as
the voice of a ghost two generations back, is now the life of the party
—the utterance of radio, dispelling mystery and enhancing it at the
same time.
A TONIC ATMOSPHERE
One makes the acquaintance of a tonic atmosphere at or in the
hearing of a piano. Even if one can not play, the piano music gives
hin: the capacity for absorbing the floating ideas of the hour, which
supply the place of originality. Among the devices of the improvis-
ing pianist are novelty, variety, contrast, complement, surprise, com-
plexity, humor and pathos, and, most important of all, suspense and
climax. The listener is convinced that genius is evidence of what
human intelligence and skill can do at high pressure. To him, the
pianist seems capable of achieving any design, now touching the keys
with a certain irresponsible whimsicality, now with extraordinary
self-sufficiency, and again making the listener feel the spell of the
magician, not the calm power of the teacher. Then shifting his whim,
as a pianist knows how, he will play one long variation on a single
theme and in such a manner as to show that the province of the piano
is to idealize life.
CAREERS OF PIANO MEN
Careers are the result of opportunity; vision and opportunity
make them. Every piano or radio man or band instrument man who
has succeeded has made a constant use of his native powers and
responsibilities. His habits of intensive and continuous work were
proof of his character, and brought about the fulfillment of his
dreams. In fact, the supremacy of a nation resides in the sum total
of private virtues, activities and energies. The failures are those who
have not been able to contribute to effective work. The successful
man is ever on the alert, keeping track of every evidence of material
change or trend in the business. He avoids the blunders of the past
and takes hold of that which contributes to immediately practical
aims. It is in him to succeed; therefore, he does.
PIANO LESSONS IN GROUPS
The importance of piano class instruction can hardly be over-
stated, particularly by any man who is interested in selling more
pianos. This form of group teaching, which got its impetus from the
public schools, is now being taken up by private teachers of piano
playing, and it is not surprising to find as eminent a man as Dr. J.
Lewis Browne, director of musical education in the public schools of
Chicago, in full advocacy of the plan. The movement is gaining
momentum in many of the larger cities of the country. It is a method
that induces ambitious rivalry among the pupils, leading to better
playing and arousing the keenest interest to know all about pianos
as well as to show what a piano can be made to do.
books, showing an improved season. R. A. Burke,
of the wholesale department, advertising manager,
is now on a trip into the far northwest, having been
accompanied on the outgoing trip by E. H. Story.
Sawkins Music House, of St. Louis, Mich., has
opened a branch store in the Seaver Hotel Building,
Ithaca, Mich.
STARR FIRE ON ONE FLOOR.
Fire in the radio unit of the Starr Piano Company,
Richmond, Ind., on October 19, damaged the roof of
the building but was confined to the fourth floor.
Water running on the floor damaged radio cabinets
and stock on the lower floors. Company officials
were unable to determine the loss. The origin of the
fire has not been determined.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
November 1, 1929
PRESTO-TIMES
YEARS AGO IN THE PRESTO
THIRTY-FIVE YEARS AGO
(From The Presto, Nov. 1, 1894.)
With this issue, The Presto begins a new volume
and enters upon its eleventh year. It is in reality
about six months older than it appears, as it was
doing business six months before the present name
was adopted.
A telegram received on Monday gave us the sad
news that Jacques Bach, of Kranich & Bach, died
early that morning.
Exports from the consulate district of Plauen, Sax-
ony, which includes Markneukirchen, Klingenthal,
Zwota, etc., have continued to show a falling off each
quarter of the present year as compared with the same
period of 1893.
Herman Leonard, the genial, is again in Chicago
impressing the merits of "Blue felt" and other things
upon the minds of our manufacturers.
One of the successfully conservative men of the
piano trade is George Stieff of Chas. M. Stieff, Balti-
more. Mr. Stieff has applied to his business a policy
of strict self-reliance and caution, depending upon
the merits of his instruments to "speak for them-
selves," which they do successfully wherever known.
Mr. Stieff is director in two banks and has other large
interests beside his perfectly appointed factory. He
is, withal, a very modest gentleman; and in this his
brother Frederick is much like him.
Charles H. Wagener, London manager for the
Story & Clark Organ Co., who has been making a
short visit to the United States, sailed yesterday from
New York for England. Mrs. Wagener, who came
with Mr. and Mrs. Melville Clark, accompanies him.
The Singer Piano Co., Chicago, was incorporated
last week. Capital stock $100,000. Incorporators:
Fred B. Schuchardt, John Q. Grant and Fred D.
Bradford.
"Happy" Fred Lohr, of the Hardman piano, left
New York last week on an extended raid among the
agents of his house. He will visit the trade from the
Atlantic almost to the Pacific, before he promenades
on Fifth Avenue again.
The Wick Organ Co., Chicago, was incorporated
last week by Ole E. Wick, George C. Wick, Peter
S. Wick and Peter H. Wick. The capital stock is
placed at $50,000.
Ed. C. Smith, the well-known Kimball salesman,
has done a business the past month that we think
worthy of special mention. Up to Monday of this
week he had sold 92 pianos; on Tuesday he sold three,
on Wednesday by 11 a. m. he had sold four. His
sales for the month will aggregate over a hundred
and represent considerably over $20,000.
"September was the best month we have ever
known," said Mr. William Tonk, of William Tonk &
Bro., musical instrument manufacturers, at his head-
quarters, 26 Warren street, New York.
When Cornelius Vanderbilt opens his new house
at 58th street and Fifth avenue with a ball to be given
soon to introduce his daughter to society, says the
New York World, Seidl will sit down to a $15,000
piano, which has now been put into place in one of
the magnificent parlors. Mr. Vanderbilt's piano was
built to order (by Steinway & Sons—Editor
PRESTO), but the principal reason why it was so
costly was that it was sought to make it harmonize
with the room in which it should be placed, and is in
itself a work of art. So far as the essential parts of
its mechanism are concerned, it is no better than
those of the first-class pianos of the same make which
any poor man can buy or rent. But as an art object,
it is unique, and the case alone would be prized by
any museum.
Manufacturers who have neglected to place their
orders for special advertising in Presto's Export Edi-
tion may still be afforded an opportunity if they act
promptly. The last forms of the Export Edition will
close Tuesday night next. Get copy here by that
time, or wire us to prepare, and it will not be too late.
The long-headed New York piano manufacturers
who laid in large surplus stocks now know just why
they did it.
A telegram from New York received by T H E
PRESTO at noon today conveys the sad intelligence
of the death of Maurice Krakauer, junior member of
the house of Krakauer Bros.
Notwithstanding assurances to the contrary, the
Piano & Organ Workers' Union ordered a strike on
Tuesday and the men employed in the Story & Clark
factories went out and a general shut-down may
follow. On Saturday it was believed that all chances
for a general strike had vanished. All except four
of the piano manufacturing concerns had signed the
new scale of wages, an increase of 25 per cent and a
nine-hour day.
Chas. M. Stieff, the piano manufacturer, is the same
hospitable gentleman as of old. Mr. Stieff has some
pretty keen ideas on trade matters in general and
can suggest some original remedies for a good many
trade evils. He says the commission fiend is a thorn
in the side of the whole Baltimore trade and it is a
sharp thorn, too. The late styles of Chas. M. Stieff
piano are fully up to the standard of former produc-
tions of this make.
Announcement is made that Mr. William B. Price
was elected to the important post of Secretary of
the Cable Piano Co., Chicago, some time ago. In the
development of the enterprises of the C. C. O. C , Mr.
Price has, by his systematic methods and remarkable
work, proven of the greatest service and his election
to the present post that he so well fills is a fair and
just tribute to his ability and lvs success.
General Bates has had a talk with the Sultan of the
Island of Sulu, Philippines, during which the general
said that the American people would be glad to have
him visit them. The Sultan said he had a request to
make of the general and that he hoped it would not
be asking too much. Then the Sultan slowly admitted
that, while he did not care much about it himself, yet
the fact was that he had told his mother, the Sultana,
and the women of his household about the wonderful
voice machine (the phonograph) which the Americans
had shown him on board their ship and he would like
to ask the general to send one to him that he might
present it to the Sultana. The general promised to
have one sent down to May bun as soon as it could
be brought out from the States.
piano players that in the last two years they have
found it necessary to make two additions to their
large plant. Still another enlargement was necessary
in order to keep pace with the increased business that
was showering upon them.
J. G. Estey, President, and J. H. Estey, treasurer
of the Estey Organ Co., Brartleboro, Vt., have
donated a new pipe organ to the First Baptist Church,
Brattleboro, in memory of their father.
The new rooms of the Cable—Nelson Piano Co. in
the Reliance Bldg., 32 Union Square, New York,
make a cheerful and attractive headquarters for east-
ern dealers handling the Cable-Nelson product.
The novel Steinway & Sons advertising in the local
newspapers during the past two weeks records some
interesting Steinway facts. From these advertise-
ments the public learns that the Steinway piano is
the result of evolution at the hands of four successive
generations of Steinways who were practical piano
makers. That the Steinway race is a prolific one, too,
was also learned, for the information was given that
at the present time eight grandsons and great-grand-
sons of the original founders were in active charge of
various departments of the house.
Geo. P . Bent, looking in splendid condition after
his sojourn in California, was a New York visitor
this week. Mr. Bent has the interests of the N. P.
M. A. of A. at heart. He tarried in Chicago only
one day after his arrival there from the Pacific coast
and then sped east to confer with his associate officers
about the big convention at Atlantic City. It is his
desire that the big gathering shall be a history maker.
Armstrong, Byrd & Co., Oklahoma City, Indian
Territory, have promised to give away a piano to
the person who will make the most English words
out of the letters in "Armstrong, Byrd & Co."
This firm handles the Chickering & Sons, Kurtzmann,
Baumeister, Emerson, and Wegman pianos.
The members of Schaff Bros.' band at Huntington,
Ind., were made the nucleus of an organization to be
known as the Musicians' Protective Union, No. 316,
and which was affiliated with the American Federa-
tion of Musicians.
Frost has fallen in northern states. Your piano
store will also have a frost if you let your rival do
all the hustling.
As a curious coincidence it is noted that A. Hospe
& Co., Omaha, handle only pianos whose names begin
with the letter K. The line is: Knabe, Kimball,
Kranich & Bach, and Krell.
We join in the congratulations to Mr. Edward
Lyman Bill, of the Music Trade Review, for the
creditable manner in which he has fulfilled exacting
duties in connection with the St. Louis Exposition.
Mr. Bill, by his dignified and thoroughly representa-
tive deportment, has reflected credit upon the piano
trade press.
TWENTY=FIVE YEARS AGO
(From T H E PRESTO, November 3.. 1904.)
If a piano cannot go on its merits it had better
not have come into existence at all. The failure to
win on worth is hurtful to the maker and to efficiency
and accomplishment generally.
The employee with a sting for his employer when
the latter's back is turned is not likely to become a
member cf the company this year. He is made of
the same kind of stuff as the street picket with his
pocket full of brickbats.
The five fundamental rules of arithmetic are
wrought into the explanation of a problem and a
"result" announced by Sterchi Bros., Knoxville, Tenn.,
who advertise Chickering, Vose, and Schubert pianos.
The arithmetical part of their ad is in part, as follows:
"How we multiply our sales. Our policy has always
been to give our customers full value for their
money."
A physician of Carlsbad, Germany, has advised R.
B. Gregory, treasurer of Lyon & Healy, to take a
(From T H E PRESTO, November 2, 1899.)
little longer rest at that place. Mr. Gregory is
ANNOUNCEMENT.
temporarily under the weather, consequently instead
It is at last possible to set the time for the publica- of being on the high seas as he intended, he has
tion of the "Buyers' Guide" to the Piano, Organ, and changed his plans, and will come over on the "dampf-
Kindred Industries. This important work will be schiff" Princess Alice of the North German Lloyd.
ready in January next. Its preparation has entailed a
Muncie, Ind., April 16, 1904.
vast amount of work in the effort to have it reliable Lions and Heeley:
in statement and trustworthy in its estimates of all
Sirs: I understand you are purchasing fine violins.
the instruments of the United States and Canada. What would you give for the champion violin of the
As the only work of the kind, T H E PRESTO BUY- world? I have got it and it's for sale.
ERS' GUIDE has no model, and when it appears it
Address Jesse—
will prove a powerful influence in the hands of every
Carpenter
dealer who has at heart the best interests of his
509 S, Grant St..,
trade, no less than to the buyer who, with little
Muncie, Delaware Co., Ind.
knowledge of the trade, needs just such advice in the
Accompanying the foregoing note from the man
selection of his instrument as the book aims to give. in Muncie was the descriptive account of the wonder-
As stated, "The Buyers' Guide" will be ready for ful violin which for unfathomable humor can scarcely
delivery in January. We still offer to send one com- be duplicated.
plimentary sample copy of this first issue to dealers
The Auto-Piano Co. have started the wheels in
who forward 4 cents in stamps with which to prepay motion in their new and spacious factory. So great
the postage.
has been the success of the Autopiano and Pianista
THIRTY YEARS AGO
THREE ASSOCIATION PRESIDENTS.
With the recent election of G. R. Brownell as presi-
dent of the Piano Club of Chicago, Lyon & Healy,
Tnc, boasts of three presidents of music trade asso-
ciations. This is perhaps an honor that no other
house in America enjoys today. Mr. Brownell, a very
active and enthusiastic man in music trade circles, is
manager of Lyon & Healy's piano tuning and repair
departments. Robert T. Stanton, in charge of sheet
music at Lyon & Healy's, is president of the National
Association of Sheet Music Dealers; and Nels C. Boe,
in the tuning department of this music house, is
president of the National Association of Piano
Tuners.
CABLE GRAND AS PRIZE.
Under the auspices of the Society of American Mu-
sicians, a contest for a grand piano, p/esented by the
Cable Piano Company, will be held, and the condi-
tions for the contest are set forth in a pamphlet ob-
tainable through Marx E. Oherndorfer, 520 Fine Arts
building, Chicago. The contestants must be American
citizens, or children of naturalized American citizens,
and pupils in a senior high school, public, parochial
or private. The final contest will be held in March.
CONGRATULATES CABLE-NELSON.
"South Haven is fortunate to have one of the finest
piano factories in the world," says a writer in the
South Haven, Mich., Tribune. "I have heard this
from men in the trade that have seen all kinds of
piano factories and the names of the Everett piano
and the Cable-Nelson piano are very highly respected
in the trade. We congratulate them on bringing the
Howard Radio Company to South Haven and we
wish Everett-Howard every success."
SELMER NOT BOUGHT BY CONN.
In Presto-Times of October 15 an error crept into
print to the effect that the Selmer Company of Elk-
hart, Ind., had been bought out by C. G. Conn, Ltd.
This was erroneous and Presto-Times gladly makes
the correction. H. & A. Selmer, Inc., are independent
manufacturers and George M. Bundy is president.
They make clarinets, flutes, saxophones, all wood-
winds and accessories.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.