Presto

21
P R E S T O-T I M E S
October 15, 1929
GULBRANSEN RADIO
DEALERS' BANQUET
Several Hundreds of Enthusiastic Dealers in
Gulbransen Radio in Metropolitan District
of Chicago Hear Instructions and
Have a Good Time Besides.
one entitled "Gulbransen," sung to the tune of
Ramona:
Gulbransen, we know the world will sing your praise;
Gulbransen, your fame will spread in many ways;
You're built with Precision, that's why you out-per-
form every set;
We've made our decision, we know that You will be
our best bet.
Gulbransen, you offer more than all the rest;
Gulbransen, by any test you are the best;
Midst all the din of other sets we're bound to win.
Gulbransen, we all cheer for you.
Trip Through the Great Plant.
During the trip through the factory, the dealers
were shown the various operations necessary for the
production of the Gulbransen radio. It is made com-
pletely, including the cabinet and the chassis, in the
Gulbransen plant. For several years, this Chicago
factory has specialized in the building of beautiful
radio cabinets, so they were well prepared to handle
this department when they began the manufacture
of the Gulbransen set.
Mr. Gorman explained that although the Gulbran-
sen radio set has been in production only since last
April, the Company has jobbers throughout the
United States, who have already purchased the en-
tire year's allotment. Dealers are being added daily
in Chicago.
Five hundred men who deal in Gulbransen radio in
Chicago and its immediate environs (the greater
metropolitan district) were invited to participate in
a banquet following a visit to and tour of inspection
through the Gulbransen plant on the afternoon and
evening of October 1. The invitation included some
men who are planning to sell Gulbransen radio. Tues-
day was a busy day for radio dealers to get away
from their places of business, but more than 250
attended the dinner, which was given at the Graemere
Hotel, 113 North Homan avenue, Chicago.
Opening Chicago Territory.
This large meeting was for the purpose of empha-
sizing the opening of the Chicago territory for a full
swing in selling Gulbransen radio, a tremendously
wealthy district for which the William Herst organi-
zation is the distributor. Included in the territory
GLORIA SWANSON VICTOR SOLOIST.
besides Chicago are many towns near by, such as
Millions of admirers of Gloria Swanson heard her
Hammond, Evanston, Oak Park or Cicero. Dozens voice for the first time on Thursday evening, October
of prosperous communities were represented by 10. The charming screen star was then the guest
radio merchants at the meeting, nearly every man of artist of the Victor half hour of modern dance music
them anxious to get out and sell all the Gulbransen which was broadcast from station W E A F over the
radio sets he can.
coast-to-coast network of N.B.C. system. Just re-
There was plenty of fun at the big dinner from the turned from Europe, Miss Swanson is making her
moment the guests were seated. The air was soon American air debut with the theme song of her first
filled with floating balloons, songs were sung with talking picture, "The Trespasser," which will soon be
much gusto, patented rattles were used to beat time, released through United Artists. The title of this song
and there were Charlestons and clogs. Impersona- is "Love, Your Spell is Everywhere." The music
tions and solos followed, but the best part of the was written by Edmund Goulding, who directed the
whole meeting was in the speeches—Chicago's city picture, and the words were written by Elsie Janis.
Miss Swanson also sings "Toselli's "Serenade," the
attorney, William D. Saltiel, rising to rare nights of
oratory. His brilliance reminded old-timers of the current song hit in European capitals.
gifted eloquence of the late Emory A. Storrs, whose
oration at the dedication of the Chicago Board of
Q R S-DEVRY ORDERS ABROAD.
Trade Building in the 80's is still regarded as a
Orders from Germany, Belgium, Finland, Sweden
peerless classic. Mr. Saltiel said the development of
and Chile for educational film covering their complete
radio was symbolical of the transcendent genius of
the youth of America. Radio had given rings to the courses in geography, civics and nature study, for use
world and had annihilated space. It was the better in the public schools of the respective countries have
class of business men who brought Chicago to its been secured by the Q R S-DeVry Corporation, it
present greatness, and it was now their problem and has been announced. These orders will keep the
their work to make Chicago's name a fairer and a visual education department busy for the next thirty
better one. In that work he wished them all god- days, as all titles are being translated into the lan-
guage of each country, and the special course books
speed.
for the use of teachers are being prepared. Q R S-
Factory Doing Everything Possible.
DeVry Corporation manufactures still and motion
Chief Engineer A. S. Wells told the audience that picture cameras and projectors for both amateur and
they were doing everything possible at the factory professional use, musical products and neon tubing.
to keep up on production and said he believed that Common stock is listed on the Chicago Stock Ex-
sales and service went hand in hand, each about 50 change.
per cent.
RADIO EXPLOIT OF SPECHT.
John S. Gorman, vice-president and general man-
Among the most spectacular radio exploits of Paul
ager, spoke earnestly and forcefully, giving the dealers
credit for being the backbone of the manufacturing Specht was the making of the first Phonofilm, by
business. Neither the manufacturer nor the dealer Dr. Lee DeForest in 1924, and the broadcast of a
could succeed without the good work of the other. concert from an aeroplane in flight across the Eng-
Gulbransen piano business was going on, too, Mr. lish Channel by arrangement with the British and
Gorman said; their piano business had increased 20 French governments. Fourteen men were carried in
per cent during the iirst six months of this year. He a Handley-Page craft from Croyden, England, to
had been indirectly connected with Mr. Gulbransen Le Bourget Field, outside of Paris and the Specht
for 21 years. Mr. Gulbransen had devoted his life to music was picked up in England, France and Bel-
the business, and the producers at the factory would gium. The Phonofilm has become known as the
not dare put his name on any instrument that was wedding ceremony of radio and the movies and the
not built just right. This business was Mr. Gulbran- foundation of the talkies that we know today in which
microphone technique is a most essential part.
sen's monument.
This convention of dealers met as guests of the
OLD SETS FOR THE FLAMES.
William Herst Company, Chicago distributors of Gul-
The Radio Trades Association of St. Louis, Mo.,
bransen radio. Vice-President Gorman assured the
dealers that the company would meet all competition, recently held a powwow around a huge bonfire of an-
and would back them up with the fullest cooperation tiquated receivers.
in dealing with the problems of each particular dis-
Lyon & Healy, Chicago, are now selling the Ma-
trict individually.
Among the songs that were sung at the dinner was jestic radio.
STARR PIANOS
EUROPEAN MANAGER OF
RADIO CORP. OF AMERICA
He is Alfred H. Morton, Who Is Expected to Sail
for Europe Before End of October.
Announcement has been made by Major-General
James G. Harbord, president of the Radio Corpora-
tion of America, of the appointment of Alfred H.
Morton, commercial manager of R. C. A. Communi-
cations, Inc., to be European manager of the Radio
Corporation of America. Mr. Morton is expected to
sail for Europe this month.
At the same time General Harbord stated that
Colonel Henry L. Roosevelt, who for a number of
years has been European manager of the Radio Cor-
poration with offices in Paris, would return to this
country to become president of the Radio Real Estate
Corporation.
The European headquarters of the Radio Corpora-
tion will be moved from Paris to London about the
first of the year, General Harbord stated.
DEFOREST AS FORD'S GUEST.
The fathers of three great industries will celebrate
the 50th anniversary of the electric light on October
21, 1929, at Dearborn, Mich. On that day Dr. Lee
DeForest, the inventor of the audion or present-day
vacuum tube, and the acknowledged father of radio,
will be the guest of Henry Ford, father of the
popular-priced automobile, on the occasion of the
celebration of the passing of the half-century mark of
the electric light of that greatest of industrial fathers,
Thomas A. Edison. From Dearborn, Dr. DeForest
will go to the Chicago radio show and then to
Memphis on October 29, to attend the National Con-
vention of Motion Picture Theater Owners, and to
deliver a talk on the birth, development, present and
future of the "talkies" in which he has played the
pioneer's role.
STEINITE IN SPOKANE DISTRICT.
Announcement is made by the Stcinite Radio Com-
pany of Fort Wayne, lnd., that the Nott-Atwater
Company of Spokane. Wash , have become local
Steinite distributors in that territory. This was
brought about through the recent purchase by the
Nott-Atwater Company of the M. F. Bruning Com-
pany, formerly Steinite distributors for the Inland
Empire. Nott-Atwater is one of the pioneer whole-
sale houses of Spokane. J. B. Simons, formerly man-
ager of the M. F. Bruning Company, will continue
as manager of the radio department for Nott-At-
water. Mr. Simons recalls that at the first Spokane
radio show. Steinite was the first all-electric radio
receiver displayed.
RADIO NOTES
The American electrically operated receiver is rap-
idly replacing the battery-powered instrument in New
Zealand. Electric sets are utilizable in practically all
parts of New Zealand.
The Boston Store, Chicago, is handling the All-
Electric Radio.
The new Brunswick radio is made in three models—
Panatrope with radio; superb highboy console-type
radio, and artistically beautiful lowboy console-type
radio.
The Davis Radio-Phonograph Co., Chicago, has
changed its name to Davis Phonograph Co. Corre-
spondent: Henry J. and Charles Aaron, 53 South
Clark street, Chicago.
The Atlas Stores are now a national radio insti-
tution. The main store in Chicago is at 226 South
Wabash avenue.
Grebe radio is now being distributed in Chicago by
the Revere Electric Company, 757-759 West Jackson
boulevard.
Bill Thiry's electric radio and music shops, 1529
Devon avenue, 5642 and 5356 North Clark street, Chi-
cago, are selling Crosley radio sets.
The keynote of radio business is service based on
understanding.
STARR PHONOGRAPHS
GENNETT RECORDS
(Represent the Hiqkert oAttainment in cMusical
OVbrth.
We STARR PIANO COMPANY
Established 1872
Richmond. Indiana
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