Classic Mode

Presto

Issue: 1929 2237

October 15, 1929
PRESTO-TIMES
R A D I O
JAMES T. BRISTOL
WITH MAJESTIC SERVICE
WARREN, PA." Similar signs have been inserted
on each side of the car in place of the rear coach
windows.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
POOLING OF RADIO PATENTS.
An intensive campaign in support of the RMA
patent cross-licensing plan was ordered by the Board
of Directors at the recent radio meeting in New York
upon recommendation of LeRoi J. Williams of Cam-
CONTINENTAL RADIO EXHIBITS.
The Contintntal Radio Corporation, Fort Wayne, bridge, Mass., Patent Committee Chairman. Recent
Becomes Head of the Majestic Corporation, a
patent litigation and decisions are regarded as having
Ind., will be represented at the Chicago Show in
Financing Outfit Helping Majestic Dealers.
Booths U-2 and U-3", which are in the main section of given stimulus to the wide demand within the radio
The Majestic Corporation, which is the discounting the Coliseum. The company's representatives who industry for a pooling of radio patents, strictly within
division of the Grigsby-Grunow Company, Chicago, is will be present there are: Carl D. Boyd, president;
the limits of the law and similar to the patent pools
now to be in charge of James T. Bristol as general Ralph M. Kolze, assistant secretary and treasurer;
in the automotive and aeronautical industries which
manager, beginning Wednesday, October .16, with W. W. Dowdell, general sales manager; E. N. Howe,
have been so successful. Better radio products at
offices at 33 North La Salle street. Mr. Bristol has service engineer; J. B. Hess, M. E. Seegmiller, L. B. cheaper costs to the public are possible under a pool-
resigned as head of James T. Bristol, Inc., Chicago Wilcox and H. E. Bristol, assistant sales manager.
ing of patents, according to the supporters ot the
representative of the Bankers' Commercial Security They will also have all models in operation in Room
plan. The RMA membership will be divided terri-
Company of New York.
torially for an aggressive campaign to secure adoption
H-12 at the Congress Hotel.
of the cross-licensing agreement by the necessary
fifty-one per cent of RMA members, under the
LYRIC RADIO AT ROCHESTER.
NEW GULBRANSEN DISTRIBUTORS.
authorization for submission of the plan to the manu-
Through the efforts of the Chapin-Owen Com-
The radio division of the Gulbransen Company of
facturer members.
pany, Inc., exclusive distributors of the Lyric Chal- Chicago announces the appointment of the following
lenger radio receiving sets, the giant Lyric receiver, new jobbers in seven of the larger distribution cen-
largest radio in the world, was brought to Rochester, ters of the country: Braiterman Fedder Company,
SONORA FORCED TO EXPAND.
N. Y., for world's baseball series. This mammoth set, Baltimore; George Byers & Sons Co., Columbus,
The Metropolitan Electrical Supply Company, 321
made at the Wurlitzer cabinet plant at North Ton- Ohio; Colonial Electric Supply Co., Philadelphia;
South Desplaines street, Chicago, in advertising the
awanda, N. Y., is 15 feet high and four feet wide, North Coast Electric Company of Portland, Ore, and new Sonora Radio, of 50 West 50th street, New
made of walnut. It is equipped with a 35 ultra super Seattle, and Tacoma, Wash.; Smith-Hassler-Sturm
York, says: "Sonora is forced to expand. It has
dynamic speaker. This can be heard for four city Company, Indianapolis.
purchased the huge factories of Federal Radio Cor-
blocks in the same beautiful tone with no distortion.
poration, at Buffalo and Federal Ortho-Sonic Radio.
The Giant Lyric was installed while in that city at
Ltd., in Canada. These factories and the extensive
RADIO-PANATROPE TRADE GAINS.
the Legion Tire & Electric Company, 496 Main street
Sonora plants at Saginaw, Mich., give to Sonora the
Third
quarter
business
of
1929
for
the
Brunswick-
East.
Balke-Collender Company will set a new all-time production facilities necessary to meet the tremendous
demand for the New Sonora Radio. This New
high mark for a three months' period in the eighty-
TO HONOR MIDWEST PIONEERS.
Sonora Radio is Sonora's greatest achievement.
four years of the company's history and will be more
Backed by the long famous Sonora prestige, Sonora
The Midwest Radio Trades Association, of which than 50 per cent ahead of totals for the same months
Harry Alter, Majestic distributor for Chicago, is last year. R. W. Jackson, general manager for the super-quality and a world-wide distribution, it is fast
president, is cooperating in a search for radio relics Radio-Panatrope division of the company, who has becoming radio's biggest sensation."
and radio pioneers of the Middle West. An effort is just returned from a tour of the West Coast branches,
being made to learn the names of the man who built makes the announcement.
ADAM SCHAAF ATTRACTS CROWDS.
the first radio receiving set, the first transmitting
A
giant Light-O-Matic tuner, especialy constructed
apparatus, and the real pioneers in that region in the
by the Edison Distributing Corporation of Chicago,
HARTMAN'S LEAD IN MAJESTIC SALES.
sending of sound by wireless. When those persons
of Edison radios, was recently displayed
are found, appropriate honor will be paid them.
Hartman's Furniture and Carpet Co., with stores distributors
the show windows of Adam Schaaf, Chicago Edi-
throughout the country, are now the largest retailers in
son dealers. The tuner is a greatly enlarged replica
THE BALANCED-UNIT PHILCO.
of Majestic radios in the nation. This fact was dis- of
the ones on the new Edison Light-O-Matic re-
closed
recently
in
an
official
statement
by
the
com-
The L. Fish Furniture Company, Chicago, in speak-
ceivers.
It is driven by a motor and demonstrates in
ing of the Philco radio in an advertisement says: pany.
a vivid manner the operation of the Edison Light-O-
"There's no need for those annoying noises that
Matic tuning device. Reports from Chicago stated
you've always accepted as a necessary evil of radio!
NEW POPULAR WALTZ MEDLEYS.
that crow 7 ds continually thronged around the windows
You can get clear, unruffled reception—with a Bal-
Standard waltz medleys for which there is a steady of Adam Schaaf's store throughout the display. Many
anced-Unit Philco! Try it for yourself! Sit in with demand are popular numbers in the Ampico line of
came into the store for demonstrations, and the dealer
a Philco and listen to the smooth flow of rich, pure piano recordings. One of these group recordings, booked dozens of orders for the new Edison sets.
notes and voice as clear and distinct as if you were 65033-F, comprises five well-liked numbers from Vic-
face to face with the speaker. That's what carefully tor Herbert's operettas—Sweethearts, Love Is Best of
matched balance means to you. Nor can you attempt All. A Kiss in the Dark, Wooden-Shoe Dance, and
ENDORSE STROMBERG-CARLSON.
to match the Philco in value!"
Ampico Hall, Chicago, explains its reason for spon-
Kiss Me Again. Ampico also offers three other med-
leys of which the public never tires: 62721-F—Old- soring the new Stromberg-Carlson in these words:
NATIONS' RANKING IN RADIO.
Fashioned Waltz Medley No. 1: Let Me Call You "Stromberg-Carlson meets Ampico Hall's idea of a
Estimating the popularity of radio in various coun- Sweetheart, Meet Me Tonight in Dreamland, Don't fine radio. It is endorsed by Ampico Hall's exacting
tries by the number of sets per thousand population, Wake Me Up, I am Dreaming; 68103-F— Old-Fash- tonal engineers. A Stromberg-Carlson is a musical
the United States ranks first with 83 sets per 1,000. ioned Waltz Medley No. 2: School Days. Daisy Bell, instrument." This house, noted as the Chicago home
Denmark has 63, Sweden 60, and Great Britain 56.
Yip-I-Addy-I-Ay! After the Ball, The Bowery, My of four of the world's foremost pianos, the Knabe,
Wild Irish Rose, Till We Meet Again; 551-F—Old- the Chickering, the Ampico, and the Mason & Ham-
Time Waltz Medley: Sweet Rosie O'Grady, Little lin, is featuring the Stromberg-Carlson in its adver-
EDISON DEALER'S PAINTED CAR.
C. F. Larson, Edison radio dealer of Warren, Pa., is Annie Rooney, The Sidewalks of New York, Com- tising in the Chicago newspapers.
attracting considerable attention in his locality with rades, in the Good Old Summer Time, On the Banks
the distinctively painted car he uses. Mr. Larson's of the Wabash, Far Away.
HEWITT VISITS INDIANAPOLIS.
car is a Buick coach, the lower part painted black
A recent visitor to the Marion Music Company,
and the upper part, including the radiator and top of
The Hall Music Company, 37 Lamar avenue, Paris, Indianapolis, was H. D. Hewitt, sales manager of the
hood, a brilliant gold. The spare tires carried in
Texas, is handling the Majestic radio with success. M. Schulz Co., Chicago. Mr. Hewitt expressed his
the rear is covered with a gold tire cover on which
The salesmen at Hall's are Walter Williamson and satisfaction at the way the Brinkerhoff grand pianos
is painted "EDISON RADIO, C. F. LARSON,
Walter Beasley.
were selling in Indianapolis.
99%
interested prospects become customers
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
No. 3 Radio Bench
12x24x18
Send for Catalogue
2267-2269 Clyboume Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
21
P R E S T O-T I M E S
October 15, 1929
GULBRANSEN RADIO
DEALERS' BANQUET
Several Hundreds of Enthusiastic Dealers in
Gulbransen Radio in Metropolitan District
of Chicago Hear Instructions and
Have a Good Time Besides.
one entitled "Gulbransen," sung to the tune of
Ramona:
Gulbransen, we know the world will sing your praise;
Gulbransen, your fame will spread in many ways;
You're built with Precision, that's why you out-per-
form every set;
We've made our decision, we know that You will be
our best bet.
Gulbransen, you offer more than all the rest;
Gulbransen, by any test you are the best;
Midst all the din of other sets we're bound to win.
Gulbransen, we all cheer for you.
Trip Through the Great Plant.
During the trip through the factory, the dealers
were shown the various operations necessary for the
production of the Gulbransen radio. It is made com-
pletely, including the cabinet and the chassis, in the
Gulbransen plant. For several years, this Chicago
factory has specialized in the building of beautiful
radio cabinets, so they were well prepared to handle
this department when they began the manufacture
of the Gulbransen set.
Mr. Gorman explained that although the Gulbran-
sen radio set has been in production only since last
April, the Company has jobbers throughout the
United States, who have already purchased the en-
tire year's allotment. Dealers are being added daily
in Chicago.
Five hundred men who deal in Gulbransen radio in
Chicago and its immediate environs (the greater
metropolitan district) were invited to participate in
a banquet following a visit to and tour of inspection
through the Gulbransen plant on the afternoon and
evening of October 1. The invitation included some
men who are planning to sell Gulbransen radio. Tues-
day was a busy day for radio dealers to get away
from their places of business, but more than 250
attended the dinner, which was given at the Graemere
Hotel, 113 North Homan avenue, Chicago.
Opening Chicago Territory.
This large meeting was for the purpose of empha-
sizing the opening of the Chicago territory for a full
swing in selling Gulbransen radio, a tremendously
wealthy district for which the William Herst organi-
zation is the distributor. Included in the territory
GLORIA SWANSON VICTOR SOLOIST.
besides Chicago are many towns near by, such as
Millions of admirers of Gloria Swanson heard her
Hammond, Evanston, Oak Park or Cicero. Dozens voice for the first time on Thursday evening, October
of prosperous communities were represented by 10. The charming screen star was then the guest
radio merchants at the meeting, nearly every man of artist of the Victor half hour of modern dance music
them anxious to get out and sell all the Gulbransen which was broadcast from station W E A F over the
radio sets he can.
coast-to-coast network of N.B.C. system. Just re-
There was plenty of fun at the big dinner from the turned from Europe, Miss Swanson is making her
moment the guests were seated. The air was soon American air debut with the theme song of her first
filled with floating balloons, songs were sung with talking picture, "The Trespasser," which will soon be
much gusto, patented rattles were used to beat time, released through United Artists. The title of this song
and there were Charlestons and clogs. Impersona- is "Love, Your Spell is Everywhere." The music
tions and solos followed, but the best part of the was written by Edmund Goulding, who directed the
whole meeting was in the speeches—Chicago's city picture, and the words were written by Elsie Janis.
Miss Swanson also sings "Toselli's "Serenade," the
attorney, William D. Saltiel, rising to rare nights of
oratory. His brilliance reminded old-timers of the current song hit in European capitals.
gifted eloquence of the late Emory A. Storrs, whose
oration at the dedication of the Chicago Board of
Q R S-DEVRY ORDERS ABROAD.
Trade Building in the 80's is still regarded as a
Orders from Germany, Belgium, Finland, Sweden
peerless classic. Mr. Saltiel said the development of
and Chile for educational film covering their complete
radio was symbolical of the transcendent genius of
the youth of America. Radio had given rings to the courses in geography, civics and nature study, for use
world and had annihilated space. It was the better in the public schools of the respective countries have
class of business men who brought Chicago to its been secured by the Q R S-DeVry Corporation, it
present greatness, and it was now their problem and has been announced. These orders will keep the
their work to make Chicago's name a fairer and a visual education department busy for the next thirty
better one. In that work he wished them all god- days, as all titles are being translated into the lan-
guage of each country, and the special course books
speed.
for the use of teachers are being prepared. Q R S-
Factory Doing Everything Possible.
DeVry Corporation manufactures still and motion
Chief Engineer A. S. Wells told the audience that picture cameras and projectors for both amateur and
they were doing everything possible at the factory professional use, musical products and neon tubing.
to keep up on production and said he believed that Common stock is listed on the Chicago Stock Ex-
sales and service went hand in hand, each about 50 change.
per cent.
RADIO EXPLOIT OF SPECHT.
John S. Gorman, vice-president and general man-
Among the most spectacular radio exploits of Paul
ager, spoke earnestly and forcefully, giving the dealers
credit for being the backbone of the manufacturing Specht was the making of the first Phonofilm, by
business. Neither the manufacturer nor the dealer Dr. Lee DeForest in 1924, and the broadcast of a
could succeed without the good work of the other. concert from an aeroplane in flight across the Eng-
Gulbransen piano business was going on, too, Mr. lish Channel by arrangement with the British and
Gorman said; their piano business had increased 20 French governments. Fourteen men were carried in
per cent during the iirst six months of this year. He a Handley-Page craft from Croyden, England, to
had been indirectly connected with Mr. Gulbransen Le Bourget Field, outside of Paris and the Specht
for 21 years. Mr. Gulbransen had devoted his life to music was picked up in England, France and Bel-
the business, and the producers at the factory would gium. The Phonofilm has become known as the
not dare put his name on any instrument that was wedding ceremony of radio and the movies and the
not built just right. This business was Mr. Gulbran- foundation of the talkies that we know today in which
microphone technique is a most essential part.
sen's monument.
This convention of dealers met as guests of the
OLD SETS FOR THE FLAMES.
William Herst Company, Chicago distributors of Gul-
The Radio Trades Association of St. Louis, Mo.,
bransen radio. Vice-President Gorman assured the
dealers that the company would meet all competition, recently held a powwow around a huge bonfire of an-
and would back them up with the fullest cooperation tiquated receivers.
in dealing with the problems of each particular dis-
Lyon & Healy, Chicago, are now selling the Ma-
trict individually.
Among the songs that were sung at the dinner was jestic radio.
STARR PIANOS
EUROPEAN MANAGER OF
RADIO CORP. OF AMERICA
He is Alfred H. Morton, Who Is Expected to Sail
for Europe Before End of October.
Announcement has been made by Major-General
James G. Harbord, president of the Radio Corpora-
tion of America, of the appointment of Alfred H.
Morton, commercial manager of R. C. A. Communi-
cations, Inc., to be European manager of the Radio
Corporation of America. Mr. Morton is expected to
sail for Europe this month.
At the same time General Harbord stated that
Colonel Henry L. Roosevelt, who for a number of
years has been European manager of the Radio Cor-
poration with offices in Paris, would return to this
country to become president of the Radio Real Estate
Corporation.
The European headquarters of the Radio Corpora-
tion will be moved from Paris to London about the
first of the year, General Harbord stated.
DEFOREST AS FORD'S GUEST.
The fathers of three great industries will celebrate
the 50th anniversary of the electric light on October
21, 1929, at Dearborn, Mich. On that day Dr. Lee
DeForest, the inventor of the audion or present-day
vacuum tube, and the acknowledged father of radio,
will be the guest of Henry Ford, father of the
popular-priced automobile, on the occasion of the
celebration of the passing of the half-century mark of
the electric light of that greatest of industrial fathers,
Thomas A. Edison. From Dearborn, Dr. DeForest
will go to the Chicago radio show and then to
Memphis on October 29, to attend the National Con-
vention of Motion Picture Theater Owners, and to
deliver a talk on the birth, development, present and
future of the "talkies" in which he has played the
pioneer's role.
STEINITE IN SPOKANE DISTRICT.
Announcement is made by the Stcinite Radio Com-
pany of Fort Wayne, lnd., that the Nott-Atwater
Company of Spokane. Wash , have become local
Steinite distributors in that territory. This was
brought about through the recent purchase by the
Nott-Atwater Company of the M. F. Bruning Com-
pany, formerly Steinite distributors for the Inland
Empire. Nott-Atwater is one of the pioneer whole-
sale houses of Spokane. J. B. Simons, formerly man-
ager of the M. F. Bruning Company, will continue
as manager of the radio department for Nott-At-
water. Mr. Simons recalls that at the first Spokane
radio show. Steinite was the first all-electric radio
receiver displayed.
RADIO NOTES
The American electrically operated receiver is rap-
idly replacing the battery-powered instrument in New
Zealand. Electric sets are utilizable in practically all
parts of New Zealand.
The Boston Store, Chicago, is handling the All-
Electric Radio.
The new Brunswick radio is made in three models—
Panatrope with radio; superb highboy console-type
radio, and artistically beautiful lowboy console-type
radio.
The Davis Radio-Phonograph Co., Chicago, has
changed its name to Davis Phonograph Co. Corre-
spondent: Henry J. and Charles Aaron, 53 South
Clark street, Chicago.
The Atlas Stores are now a national radio insti-
tution. The main store in Chicago is at 226 South
Wabash avenue.
Grebe radio is now being distributed in Chicago by
the Revere Electric Company, 757-759 West Jackson
boulevard.
Bill Thiry's electric radio and music shops, 1529
Devon avenue, 5642 and 5356 North Clark street, Chi-
cago, are selling Crosley radio sets.
The keynote of radio business is service based on
understanding.
STARR PHONOGRAPHS
GENNETT RECORDS
(Represent the Hiqkert oAttainment in cMusical
OVbrth.
We STARR PIANO COMPANY
Established 1872
Richmond. Indiana
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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