18
October 15, 1929
P R E S T 0-T I M E S
SELECTRAPHONE AND RADIO
COMBINATION INSTRUMENT
Western Electric Piano Co., Chicago, Making and)
Selling It and Business Good.
music and the human voice been re-created with such
fidelity to its original character.
As to the desirability of an agency for the Selec-
traphone, music merchants and those engaged in sell-
ing similar lines will find a good field of profit here
with an instrument comparatively easy to sell—one
that represents in dollars and cents the aggregate of
two or three piano sales, while the sale is about as
easily made.
There are many prospects for an instrument of
this class—a player that will play any selection at
The accompanying picture is that of the combina-
tion Selectraphone and Radio of the Western Electric
Piano Company, 832-850 Blackhawk street, Chicago.
It was the pleasure of a representative
of Presto-Times to see this instrument and
hear it play several selections last week.
It can be used either as a phonograph or
radio, and it may be said to bridge the
chasm between the two types of instru-
ments, hitherto distinct and separate in
their action and functioning.
The performance is entrancing.
The
repertoire of the up-to-date machine is most
comprehensive. It can be played loud or
soft, and the listener is impressed with the
possibilities of its usefulness and money-
making productiveness when placed in a
restaurant, a resort, a dance-hall or other
place where the public congregates. The
smaller size can be used in homes.
President Waters of the company manu-
facturing it says trade orders are coming in
with a regularity that is keeping the factory
busy and he expects a further speed-up
within a week or two.
The Selectraphone plays any standard
record. The records are not required to
do any mechanical work. There is no
warping to contend with as each record
has a solid turntable to which it is attached.
Every Selectraphone is equipped to handle
extra speakers and can be arranged for in-
dividual control at the speaker, or all can
be controlled from the Selectraphone itself.
The pickup used in taking the sound
from the record gives tonal qualities and
volume heretofore unexpected. The music
comes undistorted in life-like reality
through a perfectly matched amplifier to
the electro-dynamic speaker w r hich gives a
COMBINATION SELECTRAPHONE AND RADIO.
full, rich, mellow tone, ranging from the
deepest bass to the delicate high notes of the violin. the will of the person placing the coin-slug in the slot.
Never before, it is claimed by the company, have And it plays from one to 16 selections.
MAJESTIC RADIO
SALESMEN'S HELPS
Great Corporation at Chicago Is Turning
Out Various Aids to Build
Business.
The many helps the Grigsby-Grunow Company,
5801 Dickens avenue, Chicago, give its radio sales-
men are in various forms, and all original. One idea
that originated with W. C. Grunow is the "Voice of
the Air," a new live, up-to-the-minute rotogravure
publication exclusively for Majestic dealers. "Voice
of the Air" is used as the salesman's calling card—
the salesman's door-opener.
A home demonstrator's ring is furnished the man
who goes out to sell Majestic radio sets; the ring
means that he is an accredited Majestic salesman.
The Salesman's Compass is a booklet written for
the Roberts-Toledo Company by Paul A. Brown and
"dedicated to William C. Grunow, whose genius and
human touch is the inspiration of his many friend's."
Home demonstration tags are furnished to dealers
in Majestic. On one side is the one word "Sold"
and on the other, "Majestic Home Demonstration
Tag," and the name of the salesman and other infor-
mation. Another help is a Majestic home demonstra-
tion chart, designed by J. J. Davin, sales promotion
manager of Grigsby-Grunow Co.
A visit to the main offices of Grigsby-Grunow Com-
pany last week gave a Presto-Times representative
an eye-opening impression of the immensity of the
plant which stretched away on both sides. Men were
tearing down the roof of a building just west of the
office and a watcher said the company was about to
extend its offices 100 feet westward. The hum of
machinery came out of windows far and near, and
the street was so piled with building material that it
was with difficulty the caller found a place to park
his automobile.
OPERA SEASON^ IN CHICAGO
(Continued from page 15.)
Stratford of Chicago, for the season. Charles Moor,
stage director, who arrived from Europe last week,
has taken up his abode at the Senaca hotel, Chicago,
where several other members of the artistic personnel
plan to live for the season. Maestro Giorgio Polacco,
musical director of the company, also is there.
There Could Be No Better
Helper for the Salesmen In Closing Piano Sales Than
PRESTO BUYERS' GUIDE
It is used by hundreds of Piano Dealers and Salesmen, and is in
the hands of a large proportion of the General Music Merchants.
Price 50 cents per c&py; $5 per dozen.
^
PRESTO BUYERS' GUIDE: The Invaluable Aid to Dealers and Salesmen
Address all communications to
Presto Publishing Co.
417 South Dearborn Street
Buyers' Guide Division
U. S. A.
Chicago, Illinois
(E. U. A.)
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