Presto

Issue: 1929 2237

61100
PRESTO TIMES
NUMBER 2237.
stabiished 1884 | THE AMERICAN
TRADE
CHICAGO, MUSIC
OCTOBER
15, 1929 JOURNAL-EstabUshedi881
&££°& uh 2S2Xo. ™.
*
T H
here PIANOS are kept from
getting into the RUT!
-LH
HE business of building fine pianos
is not, as some may imagine, a cut-and-
dried, moving platform, factory job. Some
of America's best brains are constantly at
work with highly developed scientific
apparatus, ever seeking to improve this
greatest of all musical instruments. The
picture at the left shows a part of the
research laboratories of the American
Piano Company, in New York City.
Below you may see some of the inge-
nious devices which the laboratory equip-
ment includes.
The Chronograph—Microscope of the Ear
The Piano Touch Analyzer
What the ordinary microscope does for the eye,
the CHRONOGRAPH does for the ear. i oo times
more sensitive than the keenest human hearing,
it is used to determine hammer velocity, to make
such fine measurements as the time required for an
Ampico Valve to travel from its upper to its lower
seat—and to measure other intervals of less than
the i /ioooth part of a second. The CHRONO-
GRAPH makes it possible to achieve finer degrees
of piano tone than could be reached without it.
This device records exactly what takes place in
the action when you depress the piano key its
3 /8" downward stroke. It shows on a graph; the
increasing resistance as damper, jack, repetition
lever and knuckle are successively encountered.
Only with the help of such scientifically accu-
rate record is it possible to overcome needless
resistance, so that the player's hands may not
be unduly tired.
JL HIS scientific work, carried on quietly but
persistently, month after month, year after year, has made
possible the smoother working actions, finer tone and more
enduring quality that characterize the pianos named below.
Making Movies of the Tone of Middle C
. . . and Testing the Piano Before It's Built
The Oscillograph, on which the observer's hand
rests, consists of a prism with four mirror sides,
revolved swiftly by an electric motor and wired to
the microphone seen on the observer's left. A note
is struck on the piano. In the revolving mirrors
appears a sharply waving line . . . wide . . . then
narrowing as the sound diminishes and dies. That
line shows the eye what the ear is hearing. It may
be photographed, and by mathematical and graphic
processes its complicated curves can be analyzed and
reduced to their elements. The Oscillograph makes
it possible to study tone quality, learn what it con-
sists of, and how it may be improved.
In the foreground is the Piano Unit Tester, with
which it is simple to try out sounding boards of
any size or shape, strings of any length or gauge
— and any other departures from time-tried prec-
edent, and learn exactly what may be expected from
them when built into the piano.
AMERICAN
P I A N O C OMPANY
S 8 4
*
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved.
Digitized KNABE,
from the archives
of the MBSI with J.
support
from
NAMM - The International
Music Products
Association (www.namm.org).
MASON
8c HAMLIN,
CHICKERING,
Sc C.
FISCHER,
MARSHALL
Sc WENDELL,
HAINES BROS. —AND THE AMPICQ
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
F I F T H
A V E N U E
H
>
^
N E W Y O R K
PRESTO-TIMES
CHRISTMAN
The Background
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
A BUSY ROLL
DEPARTMENT
"THE FIRST TOUCH TELLS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
597 East 137th Street
Warning to Infringers
Tbla Trade Hark U east
In the plate and also ap-
pear* upon the fall board
of all genuine Scaumaan
Pianos, and all infrlngera
will be prosecuted. Beware
of Imitation* suca aa Scan-
m i i n ft Company, Schu-
mann ft Bon, and alao
Shuman, at all ateadl
•hops, dealera and uaera of
planoa bearing; a name In
Imitation of the name
Schumann with the Inten-
tion of deceiving; the public
will fca I'fts***-!*^ . i cka
fullest extent of the law.
Mew Catalogue oa Request.
F.RADLE
FULFILS THE
REQUIREMENTS
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
NEW YORK CITY, U. S. A.
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, ton*
power or other essentials of strictly
leaders in the trade.
WHEN TONE
IS DESIRED THE
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
Christman Piano Co., Inc.
Schumann
October 15, 1929
THE NEW
CAPITOL
WORD ROLLS
Extra Choruses
F. RADLE, Inc.
ESTABLISHED
18 SO
609-611 W. 30TH STREET
NEW YORK, U. S. A.
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Quality and price make Capitol
rolls the dealer's best profit
producer in a roll department.
Double Your Sales by Pleasing
Your Trade
Schumann Piano Co.
The CABLE COMPANY
Makers of Grand, Upright
and Inner-Player Pianos,
including Conover, Gable,
Kingsbury, Wellington and
Euphona.
Chicago
W. N. VAN MATRE, President
Rockford, I1L
CAPITOL ROLLS
for all
ELECTRIC PIANOS
MORE VARIETY
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
WILLIAM TONK & BR0.,'»c
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
MORE PROFIT
There Is a Capitol Roll for Every
Purpose
Recognized for over ten years as
THE BEST for all electric pianos,
orchestrions and pipe organs.
It will pay you to use and supply
others with
CAPITOL ROLLS
Twice-a-month lists of very latest
hits. Send for Bulletins and full
information.
CLARK
ORCHESTRA ROLLS
of De Kalb, Illinois
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentees
De Kails Illinois
NEW YORK CITY
U. S. A.
Capitol Music Roll Co.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
THE FAMOUS
721 N. Kedzie Ave, CHICAGO, ILL.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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