Presto

Issue: 1929 2235

September 15, 1929
PRESTO-TIMES
ISSUED THE FIRST AND
FIFTEENTH IN EACH
MONTH
F R A N K D. A B B O T T
- - - - - - - -
(C. A. DANIELL—1904-1927.)
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29. 1896, at
Post Office. Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States
possessions, Cuba and Mexico. Rates
for advertising 1 on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
fion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want "ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention nfter 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, SEPTEMBER 15, 1929
CROWDING OUT AND GETTING IN
These last two years have been a time of crowding out the old
and getting in the new. No line of commercialism seems to have
had an easy row to hoe. Every line of manufacturing and selling
has been stamped with new brands of vicissitude and change. Suc-
cession from one thing to another and alternation has been the rule.
Mutations amounting to evolution, if not to revolution, have come
over the long-established methods of manufacture to meet the de-
mands of a new generation of young folks. Many of these changes
are not mere variations, veerings or makeshifts ; many of them have
taken on features of permanency.
Bowing before the hurricane blasts of change, many lines of
business have struggled to maintain their hold. The task has been
hard for piano manufacturers, band instrument men, phonograph
and record makers and for the music profession, for the pulpit and
for men and women of the stage. Farmers in many places have also
had a hard struggle to hold on. Few lines of human activity have
been free of this nip-and-tuck, this hand-to-mouth, this watch-out-
for-the-next-sharp-curve kind of existence that has been the lot of
so many erstwhile successful people.
Through it all the piano has had the least tendency toward elim-
ination. It has been the one line that has held its head highest out
of the drowning flood. It has made its way to shore and, admitting
that it was temporarily affected, is used today even in radio work
more than ever before. It is the one instrument that can not be
declared unnecessary to the ensemble. It booms its bass, it trills
its treble, it sings its middle register and it is equally at home in
the orchestra, the parlor or the assembly room.
Smutty songs may come and go; nasty triangles of sex entangle-
ments may be wiped off the boards; brassy jazz may die and its
funeral be attended by a thousand morons ; books that smell of sewer
stenches may cease to be published, but the piano, the instrument
of a thousand moods and with a thousand souls, will continue on its
course of giving to humanity the best in music.
ORDERING TIME IS AT HAND
The future cannot contradict the past in the piano business. Piano
trade throughout the United States is so well established that it
can not be said to be carried on experimentally. The plan, which at
present prevails almost universally, does not put the dealer at such
a fearful disadvantage as that. Advertisers believe that we are
marching toward a sounder public spirit and saner reaction toward
the usefulness of the piano in the musical world. The unobservant
DEFENDED HER HONOR.
Judge: "Why did you assault this man?"
Defendant: "He came up to me and said, 'I hear
you're going to get a new loud speaker?'"
Judge: "I can't see how you consider that suffi-
cient provocation."
Defendant: "No one can speak of my fiancee like
that and get away with it!"—Notre Dame Juggler.
can scarcely conjecture the results that are coming out of group
teaching of the piano in the public and parochial schools of the coun-
try. At least, they do not consider the remote and collateral conse-
quences of such lessons. In this age of action, nothing lies con-
tented and quiescent; so, in obedience to that general law, a change
is coming to the piano business within moderate and attainable limits.
Dealers who look forward to a fair fall and winter trade as feasible,
may now send in medium-sized orders without imprudence. The
venture may even exceed the calculation a trifle, with safety.
THE OHIO STATE CONVENTION
It was a great meeting—that of the Music Merchants Association
of Ohio, in twentieth annual session in the Deshler-Wallick Hotel,
Columbus, on the 9th, 10th and 11th of September. This largest and
most aggressive and progressive of all the state associations has the
distinction of being also the oldest. Twenty years is a long time for
a big state association to have been at work, and each year has seen
advancement of the things the association stood for and worked to
achieve. But Ohio is a great state, anyway. Like New York, it
boasts of having four cities of the metropolitan class ; these are Cleve-
land, Cincinnati, Toledo and Columbus. It is a state where culture
and refinement hold sway and where, of late years at least, crime
meets with swift punishment. It is a musical state—always has
been—and gives liberal support to bands, orchestras, the opera and
music schools and it is a good piano state. Its piano dealers are in
many instances musicians themselves; semi-professionals, so to
speak.
INDUSTRY SURE TO WIN
"Nothing is impossible to industry" is a saying so old that it is
attributed to one of the seven wise men of Greece who lived many
ages ago. But, like the golden rule, it is as good a maxim today as
it was the day it was uttered. Industry shows us the difference
between Podunk and New York ; the difference between Squedunk
and Chicago; the difference between Dubhunk and Detroit. It is
work and faith in the projects of men that make such wonderful win-
nings. Work builds cities ; work builds pianos ; work builds piano
trade ; work holds the piano trade up to the high standards that it
has won through many a hard-fought battle. The piano salesman has
the most honorable and responsible part of the whole job; he it is
who upholds all the traditions of the piano, its merits, its value as an
educator and pleasure-giver. His industry is sure to show new
winnings this coming fall and winter.
STRING MANUFACTURER DIES.
AT THE BALDWIN SEPTEMBER 22.
Stephen H. Clift, 67 years old, member of the board
of directors of the Central Trust and Savings Com-
pany of New Castle, Ind., and prominent citizen,
died there on August 26. He was in business in
New Castle for a number of years as a piano string
manufacturer.
Hans Ebell, the pianist, will be heard in a program
"at the Baldwin" on Sunday evening, September 22.
The program will be broadcast over Station WJZ and
the associated stations of the National Broadcasting
Chain at 9:45 p. m. Eastern daylight saving time.
The Baldwin Singers, that inimitable quartet con-
sisting of Victor Edmunds, George Rasely, Erwyn
Mutch, and James Davies, will, as usual, assist with
BAYLEY WINS FRESH HONORS.
In a signed article in the New York Times, Harry
Frank J. Bayley, well-known to the music trade, the program. Mr. Ebell appeared with the Rochester
Edward Freund, of Chicago, says Chicagoans cer- is winning new honors as the president of the De- Symphony in 1915, and in recitals in New York,
tainly appreciate New York's gracious withdrawal of
troit Radio Dealers' Association. Under his lead- Rochester, Buffalo, Erie, and Boston. At present he
its proposed world's fair for 1932 in fairness to Chi- ership this organization, but a few months old, has is in charge of the piano department of the Mary C.
cago's world's fair of 1933.
become one of Detroit's most successful groups. Wheeler School at Providence, R. I., and is director
Bayley has played a major part in seeing that the of the piano department of the National Associated
Studios.
International Radio Exposition got a proper start.
A band has been organized in Dover, O.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September IS, 1929
THIRTY=FIVE YEARS AGO
(From The Presto, Sept. 13, 1894.)
An event in the Cincinnati trade was the formal
opening, on Saturday last, of the Hockett Bros. Pun-
tenney Co., whose elegant wareroom is at the corner
of Fourth and Elm streets.
Mr. George J. Dowling has resigned his position
with the Vose & Sons Company, and has joined the
forces of the Briggs Piano Company. Mr. Dowling
is an experienced and valuable man and will un-
doubtedly prove a valuable acquisition to the Briggs
staff of hustlers.
Mr. Frederick T. Steinway returned last week
from his European trip. He derived great benefit in
health from the months he spent abroad and looks
the picture of health.
E. E. Forbes, of Anniston,, Ala., a well-known
Chicago Cottage organ man, is just recovering from
a severe attack of typhoid fever.
Mr. John C. Freund, editor of "Music Trades," is
expected in Cincinnati today—Thursday.
Mr. Leo Heerwagen, of the Farrand & Votey Co.,
has returned from a Southern trip.
Mr. C. A. Daniell, a well-known trade paper man
and member of the music trade, has been with The
Presto for some time past and will continue with
this paper. Mr. Daniell has been traveling in the
East and has visited many important music trade
centers in the interest of The Presto.
In another part of this paper will be found an ex-
tract regarding the great exposition to be held in
Paris in 1900, which will undoubtedly prove of con-
siderable interest. While it is yet early for the music
trade to consider the advisability of participating in
that great fair, it will not be amiss to seriously con-
sider what the French people propose to offer and
to do. There is but little doubt that the American
muscal industries will be well represented at that
exposition, especially as between now and 1900 there
will be nothing to distract attention from that object,
that is, in the way of smaller and less important
affairs.
Things are wearing a busy appearance at D. H.
Baldwin & Co.'s, Cincinnati. Mr. Armstrong, who
"has the floor," is one of the most genial men in the
trade. He spoke enthusiastically of the progress of
the "Baldwin" piano, and is confident that a season
of brisk business for the retailers is near at hand.
In recording some of the impressions gathered by
the senior editor of this paper on his recent trip
abroad, The Presto, in a late issue referred to the
house of Broadwood and its quaint location in Great
Pulteney street, London. It was remarked that we
were fortunate in having as a guide through the his-
toric English piano warerooms so distinguished a gen-
tleman as Mr. Algernon S. Rose, F. S. A. There are
few connected with the piano trade in any part of the
world who have attained distinction in so many
branches of intellectual endeavor as Mr. Rose. He
is a many-sided man, and we can scarcely speak of
him in terms to satisfy our meed of admiration. Mr.
Rose is not only a skillful piano man and a litera-
teur, but a composer of very successful salon pieces,
also. One of his latest compositions is the "C'est
Moi" waltzes, published by Chappel, and which has
been accepted by the Queen. Mr. Rose is now writ-
ing a book of interest to musicians, entitled "Talks
with Bandsmen."
Richmond, Ind., "Register":
James M. Starr,
whose picture the "Register" presents today, is one
of Richmond's foremost citizens in point of industry,
enterprise, philanthropy and public spirit. He has
been an employer of men all his life; he has paid out
hundreds of thousands of dollars in wages, and yet
in his long and useful career he has never had any
serious trouble with his men.
Mathushek & Son have opened a very handsome
branch store in New Brunswick, N. J., under the
management of Mr. James A. Nichols, who has had
a succeessful career as a salesman.
Sohmer & Company sold four grand pianos in one
day this veek. They were two "babies," one bijou
and one concert. The baby grands were sold to
New Yorkers, while the bijou and concert grand went
to Passaic and Yonkers.
There was a great deal of enjoyment in meeting
the American music trade men across the water. One
would find them almost everywhere, and the hearty
hand clasp was never more fervently given. It
would not be surprising if the American colony in
Europe is largely increased next year by trade men.
Everyone who knows Mr. Melville Clark, of the
Story & Clark Organ Company, knows that he is
one of the politest men living, especially where ladies
are concerned. Mr. Clark, although he has often vis-
ited England, has now become reconciled to the
average British contempt for the comforts of the
fair sex, and on one occasion, at least, his indigna-
tion was effectual in preserving some ladies from,
annoyance. While traveling from Hyde Park to Lon-
don he saw a husky Briton blowing smoke into the
faces of two ladies, to their great disgust and dis-
comfort. Mr. Clark politely asked the fellow to stop,
\|
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but the only reply was that the carriage they were
in was a "smoker" and he would smoke if he wanted
to. Mr. Clark was not disposed to give up tamely
and gently intimated that it was a case of quit smok-
ing or get thrown out. The Briton did not relish
either prospect but, after sizing Mr. Clark up, he
concluded that another car would do as well to smoke
in and went out as peacefully as a lamb. And again
was American gallantry demonstrated.
(From The Presto, Sept. 20, 1894.)
The Presto is now located at Suite 705 Monon
Building, 324 Dearborn street, in new and commo-
dious quarters. A hearty invitation is extended to
all to visit us.
Mr. Nahum Stetson, of Steinway & Sons, did not
honor Chicago with a very long visit. His stay was
limited, as he arrived in the city on Saturday morn-
ing and left on Saturday night. He tells us that the
Sienway business in New York is simply booming
and that Steinway representatives the country over
send in the most encouraging reports and substan-
tial orders as well. Mr. Stetson went from here to
St. Louis.
Mr. James E. Healy, who looked after Lyon &
Healy's interests at the Antwerp Exposition, is now
visiting Italy and will return to America after he has
taken a holiday in the most important cities of that
land. His two brothers who were also at Antwerp
were, at last accounts, enjoying themselves in South-
ern Germany.
Louisville, too, is blessed with some of the "refin-
ing influence" in the trade. On Market street the
cign over the door of a pretty music store reads "The
Peterson Sisters." And the ladies are doing a good
business.
We know of a reliable piano maker in New York
who would like to make arrangements to transfer his
plant to the West, Chicago preferred. The p'ano is a
well-known one, and has had a long and honorable
career and should prove a good investment if modern
budners methods are employed in placing it before
the trade and public. Here is a chance for capitalists
desiring to enter the piano business. Confidential in-
formation can be secured through this paper.
Qu'etly, without even so much as a trumpet blast
in the music trade papers, the W. W. Kimball Co.'s
magnificent Louisville house was opened on the first
of th"s month. It is at 648 Fourth Avenue, nearly
opposite the new Government building and postoffice
and next to the Smith & Nixon warerooms.
J. H. Wagoner, of Rochester, Minn., generally man-
ages to let the people of his town know that he is
awake and doing business. He had a procession of
h's own the other day, consisting of four drays loaded
with pianos and organs, which attracted much atten-
tion.
One passing down the corner of State and Monroe
streets cannot help contrasting the present appearance
of the old Lyon & Healy premises with that when
they were in occupancy. Then it was trim and neat
and the tastefully dressed windows were a delight
to passers-by. Now it is sadly down at the heels,
is unkempt and shabby and wears the Cheap John
bargain store appearance. I only make mention of
this to show that even as men are as their thoughts
co are stores as their tenants.
The well known house of Freyer & Bradley,
Atlanta, Ga.. held their "Fall Opening," Sept. 11, and
their spacious warerooms were thronged with a de-
lighted audience that listened appreciatively to the fine
musical program presented and admired the beautiful
ctock of instruments on view.
C. R. Stone, dealer of Fargo, N. D., has copy-
righted a new chord chart, which enables a child, or
anyone without knowledge of music to play any
major or minor chord on the piano or organ.
GETTING INTO T H E STEINWAY CLASS.
P I A N O S ; NOT A TOUGH GAME
F O R STEINWAY.
The Continental Radio Corporation, Ft. Wayne,
Tnd., sets forth the good merits of its own product
and its selling advantages in the following announce-
ment over the signature of Carl D. Boyd, president.
In the circular headed "Pianos—Not a Tough Game
for Steinway," Mr. Boyd says:
"You know Steinway. We all do. Thirty years
before the first 'gas buggy' clattered down the street,
Steinway set out to build the world's best piano—•
and is st'll at it. Well, here's a fact about Steinway
that's significant to radio men. Steinway has just
completed a tremendously successful year—in the
face of the stiffest competition that the piano indus-
try has ever met. Maybe we do shower dimes on
Woolworth. But, with the other hand we buy the
Steinway class of goods for the pleasure and the
pride-of-ownership they bring. And there's the op-
portunity for the radio industry—an opportunity to
side step the melee of mass production—when six
million 'price type' radios try to crowd in where only
three million went before. Indeed, we have no desire
to compete in the melee of mass production. For
mass production can't compete with the quality of
Star-Raider performance and appearance."


...and here's the
latest style of
the triumphant
Oh. KAIDDO
THE 629
write for prices and
the Jesse French
merchandising plan.
Radio Division
Jesse French & Sons Piano Co.
NewCastle, Indiana




Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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