Presto

Issue: 1929 2235

September 15, 1920
P R E S T 0-T I M E S
lady member sitting in at the round table, to excuse
the oath which was coming.
Alford Advises "Carry On."
One of the best bits of advice given at the conven-
tion was in the able address of Claude M. Alford,
president of the association. The gist of his talk
was urging the piano men to "carry on"; to stick by
their business if they expected it to give them the
results they deserved.
The Resolutions Committee.
President Alford appointed as the resolutions com-
mittee W. W. Smith, of Toledo; Otto Muehlhauser,
of Cleveland, and Otto B. Heaton, of Columbus.
PROSPECTING AND SELLING.
Otto B. Heaton, of Columbus, led the very in-
structive and telling meeting held under the round
table plan on the last morning of the convention—
one of the most interesting meetings of the whole
sessions. He said that some of the best ideas ever
put into effect were secured not in large meetings but
in private talks with individual members or visitors
who would not even think themselves competent to
make a set speech in a large convention hall crowded
with a curious audience. Right in the halls of the
hotels, frequently, these ideas were often picked up.
Welcome Letters.
One plan that sold pianos right off the bat was a
letter of welcome sent out to newcomers moving into
town; sent to people who move their household
goods to "your town," either by auto-truck or by
freight train. He passed around in the audience a
copy of this letter of welcome. No business was men-
tioned in it. The letter was friendly and simply wel-
comed the new arrivals to the city of Columbus, "a
good old city," where the writer had arrived a
stranger many years before.
Blanks to Teachers.
Another method was to send blanks to school
teachers in Columbus and adjoining cities offering a
scarf and some good song-books (those with good
old-fashioned songs in them) for lists of piano pros-
pects. Sixty per cent of the teachers had responded
and secured these song-books for the use of the chil-
dren in their schools. The letters were sent out in
April this year.
Second Largest August.
The Otto Heaton business this August was the
second largest August trade in pianos that the com-
pany ever had, Mr. Heaton said. The song-books
referred to can be bought of the M. Schulz Company,
Chicago, Mr. Heaton said, at a very reasonable price.
Other methods had been tried that were not as
successful, but "you don't blow about the things
you fail on," said Mr. Heaton.
Using the Social Register.
The Social Register was tried with success for lists
of prospects. That is the "400." Mr. Heaton didn't
know such a thing existed, but his wife called his
attention to it. "We threw away all our old lists,
such as doctors and lawyers, and worked on the
social register, and sold 42 pianos," said Mr. Heaton.
Income Taxpayers.
Another list worked upon with much success was
those whose incomes were $5,000 a year or more.
"There were names on that list," said Mr. Heaton,
"that I never suspected of having anything like that
income, and there were several that I had thought
ought to be there that were not." These names can
be secured from R. L. Polk & Co., directory pub-
lishers of many cities, by sending to their Chicago
office in the Rand, McNally Building on South Clark
street, and the charge is $20 a thousand, was the
information brought out. There are 2,100 people in
Columbus and Franklin County, Ohio, whose incomes
are $5,000 a year or more.
Names at Gas Companies.
Another method that proved successful was to get
names at the gas company of those to whom gas had
been recently turned on. By paying an employe of
the gas company for the information this knowledge
can be secured from time to time.
What to Give.
Issuing t'ekets to theaters had been tried by some
of those around the table. Others had tried giving
Victor records with some degree of success.
Selling Pianos on the Hoof.
" Y O J have to sell pianos on the hoof—there's no
question about that," was the succinct utterance
of Otto Heaton as a clincher.
White Automobile of Welcome.
The welcoming wagon of some of the medium-
sized and larger cities was approved as an impresser
of a real welcome to a newcomer. In it rides a lady
daintily dressed, who is accompanied by a chauffeur.
It is a gorgeous white automobile, impressive as it
pauses in front of the newcomer's home, and the lady
alights as the "shoaf" opens the door and brings in
a basket with a loaf of bread from the leading baker,
a bottle of milk from the cleanest dairy, a ticket for
a marcel wave at the leading "marcellist's" place, a
ticket for two at the leading theater, and what not
else. Or course, the piano store's card is among the
introductories, as well as a meal ticket for one meal
at the leading restaurant for two.
Mayor Thomas Was Very Witty
At the noon luncheon in the Crystal Room of the
Deshler-Wallick Hotel, on Tuesday, the Hon. James
J. Thomas, mayor of Columbus, was so witty that
he had both the men and the women in roars of
laughter all the time. He said the mayor was held
responsible for everything that goes on in the city,
whether he had anything to do with it or not. He is
even held responsible for the answers that are given
by candidates for appointive offices, even if those
answers are as ridiculous as the one given by a can-
didate for the position of fireman in answer to the
question, "Name one of the pieces in the fire depart-
ment." The answer given by this candidate was,
"The chief."
Ohio Governor's Address.
Hon. Myers Y. Cooper, governor of Ohio, who was
formerly a builder in Cincinnati, spoke on Tuesday
at the luncheon. He said there's a brightness that
goes into every home where a piano enters. He had
built over 2,000 homes in Cincinnati and he got sat-
sfaction out of the thought that he was building
homes that compensated him beyond the mere prof-
its that he might have made in dollars and cents. So
the piano and radio dealers also get more than dollars
and profits when they put instruments of music in
the homes.
All over Ohio, the governor said, the importance
of a good musical education was being appreciated.
Ohio was preparing to do away with its 4,500 one-
room schools, and the state was going to reduce
them until there is not one left. Consolidated schools
are to take their place, with facilities for musical
education for all. Using the roads of Ohio are
1,750,000 autoists; 1,950 people have been killed in the
last five years on Ohio's highways, thousands more
severely injured. He said there are 6,000 unprotected
railroad crossings in Ohio. The state has begun
reform along this line to make life safer on 11,000
miles of roads.
Nicaragua President's Son Heard.
Dr. Cecil Fanning, the barytone, who was next on
the program, was at home with a bad cold, so a sub-
stitute came in his place, in the person of a son of
a former president of Nicaragua. This gentleman is
Mr. Valera, who has been in this country for 25
(Continued on page 11)
PENNSYLVANIA ASSOCIATION'S
FOURTH ANNUAL CONVENTION
Talks by Trade Leaders, Including Delbert L.
Loom's, C. J. Roberts, E. C. Boykin, Carl
Witt'ch and A. O. Lechner.
The fourth annual convention of the Pennsylvania
Association of Music Merchants was held at Bedford
Springs, Pa., on August 26 and 27. President Carl
Wittich, of Reading, presided.
The talks included the following:
"Is the Demand for Pianos Increasing?" was the
question handled by E. C. Boykin, executive secre-
tary National Association of Piano Manufacturers,
New York.
"What Future Does the Talking Machine Have?"
Discussed by H. H. Silliman, Thomas A, Edison, Inc.,
Orange, N. J., and R. A. Forbes, Victor Talking
Machine Co , Camden, N. J.
"Can Radio Be Sold at a Profit?" "On What
Terms Can Radio Be Sold?" This open forum was
led by Messrs. Silliman and Forbes.
"The National Association of Music Merchants
and What It Is Doing" was explained by Delbert L.
Loomis, exesutive secretary. New York.
Other topics: "Piano Salesmen—Finding and Mak-
ing," Arthur O. Lechner, Pittsburgh.
"What Selling Plans Have Produced Business?"
Answered by C. L. Enck, Harrisburg.
"What Outside Lines Can Legitimately Be Sold
by Music Dealers?" was the basis of an open forum
discussion; also about "The Cost of Business^Analy-
sis of Figures Submitted by Music Merchants" fol-
lowed. This was led by Carl Wittich, Reading.
The officers, all re-elected, are: President, Carl
Wittich, Reading; vice-presidents, G. C. Ramsdell,
Philadelphia, and George P. Sheaffer, Harrisburg;
treasurer, J. H. Troup, Harrisburg; secretary, Charles
E. Goodenough, Bethlehem.
The official greetings for the National Associa-
tion of Music Merchants were extended in his usual
graceful manner by Past President C. J. Roberts, who
was asked to do so by President Parham Werlein of
New Orleans, who was unable to attend.
AT THE BALDWIN SEPTEMBER 29.
Margaret Hamilton, the young American pianist,
will be heard "at the Baldwin" on Sunday evening,
September 29. The program will be broadcast over
Station WJZ and the associated stations of the Na-
tional Broadcasting Chain at 9:45 p. m. Eastern day-
light saving time. The Baldwin Singers will, as
usual, assist with the program. Margaret Hamilton
had the distinction of winning the prize of a New
York recital last year, offered by the Walter W.
Naumburg Musical Foundation, as well as being cho-
sen to appear with the New York Philharmonic Or-
chestra, under Willem Mengelberg's direction at
Carnegie Hall, New York. Some of her recent ap-
pearances have been with the New York City Federa-
tion of Women's Clubs, in New York, with the
Louisiana Society, soloist with the American Orches-
tral Society, in joint recital with Ruth Breton in
Washington, D. C., at Sweet Briar College, Va., and
in a chamber music concert with the Marianne Knei-
sel String Quartet.
BALDWIN DIVIDEND DECLARED.
Baldwin Company, of Cincinnati, piano manufac-
turers, has declared the regular quarterly dividend of
$1.50 per share on the series A 6 per cent cumulative
preferred stock, payable September 14 to stock of
record August 30, according to a statement to the
Cincinnati Stock Exchange, where the stock is listed.
THE PRESTO BUYERS' GUIDE
PRICES
EDITION OF 1929
Is now ready for distribution
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forward by first mail after receipt of order
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Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 15, 1929
PRESTO-TIMES
SPECIAL CORRESPONDENCE
Morr.'stown, Tenn., branch of the Clark-Jones-Shee-
ley Company, keeps O. R. Bell, manager of the
service department there on the go most of the time.
The Clark-Jones-Sheeley Company, Knoxville, Many a metropolitan service manager would be
Tenn., with branches at Morristown, Tenn., Chat- amazed at the mileage piled up on the speedometer of
tanooga, Tenn., and Bristol, Va., is a believer in the Mr. Bell's service car.
idea that pianos have to be put in the store window
Lynn Sheeley, vice-president and general manager
before they can be put into the home. Every store of the Clark-Jones-Sheeley Company, happened to
in the chain has pianos in evidence, not only in the be in the Morristown store, taking stock of the situ-
show windows but in its demonstration booths and
ation there when the Presto-Times correspondent
display rooms. These stores really look like piano dropped in. Like everyone connected with the Clark-
stores; they do not give the prospective customer the Jones-Sheeley Company, Mr. Sheeley was optimistic
impression that pianos are only a side line. "Our about the prospects for the music trade in Tennessee.
prospects," said Ralph Jones, manager of the Morris- When a company's business keeps getting better all
town branch, "purchase our Steinways, or any other the time, there's no use fearing depression.
of the fourteen makes we handle, in full confidence
that we are putting every ounce of our energy into
the piano side of our business. They know we are
in the piano business to stay and that we shall con-
tinue to be interested in seeing that the instrument
Music merchants of Indianapolis report some im-
is serviced long after the sale is completed "
provement in the piano business. During the past
The buying power of the great Sterchi Bros.' chain week the city had many visitors attending the State
of stores, the largest group of furniture stores in
Fair, and some good sales have been closed. The
the South, enables it to offer unusual values in pianos, Wilking Music Company and the Kimball Piano Com-
radios and musical instruments. The stores of this pany were the only houses with displays at the fair.
company at Knoxville. Tenn., Chattanooga, Tenn., The Jesse French & Sons line of pianos and radios
and Asheville, N. C, are particularly attractive.
were on display in the Farm Bureau Building, and the
Gus' Phonograph and Radio Shop, also on Rnox- Wurlitzer instruments were displayed in the Boys'
ville's Gay street music row, is doing a lively trade, Club Building. The Kimball display, including pianos
particularly in Atwater Kents. Alone of. all the music and radios was in the Manufacturers' Building.
shops which the Presto-Times correspondent found
It has been announced by the Wilking Music Com-
time to visit before the half-hour parking rule forced pany that the Wurlitzer and Apollo grand pianos will
him to move his car out of the only available park- be used exclusively in the Hoosier Athletic Club
ing space in sight, this shop was stimulating trade studio, W K P F broadcasting station.
by keeping a radio going continuously.
E. W. Stockdale, manager of the Wilking Music
The Cable representatives in Knoxville, the Lamb Company, has resigned his position. Mr. Stockdale
Company, Inc., had a generous display on its sales will make known his plans in the near future.
floors of Cables, Conovers and Wellingtons. In addi-
Frank Carlin, of the Carlin Music Company, reports
tion, this house handles a number of lines of radios, a marked improvement in the piano business, with
among which several styles of Victors stand out business looking better and prospects for the next two
conspicuously.
months very good.
Ralph B. Hodgin, who has been associated with the
A visit to the East Tennessee Music Company,
719-721 Gay street, Knoxville, Tenn., found the pro- Carlin Music Company for more than fifteen years, has
prietor, W. Fred Lawson, firm in the belief that his resigned his post to become traveling representative
company's present good piano trade would continue. for Gretsch & Brenner, Inc., of New York city, man-
Gulbransen pianos are featured in this house's show- ufacturers' agents and importers of musical instru-
rooms, but a number of other good makes are also ments. Mr. Hodgin will cover the central west ter-
shown. In the radio line the East Tennessee Music ritory.
Company finds the Atwater Kent radio a sure seller
The Pearson Piano Company report business with
because its moderate pricing causes it to find favor the Steinway piano very good. The sales of the Stein-
with a prosperous but thrifty community to which way pianos have been above normal during the sum-
price is an important consideration.
mer months. John C. Pearson has returned from his
The J. V. Ledgerwood store at 417 Wall avenue. vacation and is back at his desk.
Knoxville, Tenn., has a splendid showing of Kimball
Visitors in Indianapolis recently were Mark Mayer,
pianos and other goods which justifies its slogan: representing the Brinkerhoff Piano Company, and
"Where Knoxville goes for music."
Frank M. Hood, of the Schiller Piano Company.
KNOXVILLE
INDIANAPOLIS
SOUTHEAST
An attractive window display has been prepared
for the grand opening of the Louisville store of the
C. G. Conn Co., Ltd. The location of this shop, on
Third street, in the heart of Louisville's central shop-
ping district, assures a large sales volume for this
new Conn branch.
The Bristol, Va., branch of the Clark-Jones-Sheeley
Company, whose store and stock was entirely de-
stroyed by fire recently, is transacting business tem-
porarily in its former location directly across the
street in Bristol, Tenn. This firm plans to rebuild
on the site of the destroyed store as soon as the
necessary arrangements can be made.
The music house of H. A. Dunham, Asheville, N.
C., is displaying over the doorway of its centrally
located store a banner announcing a sale of a carload
lot of Majesties. Besides pushing the sale of that fast
moving line of radio, the Dunham company is doing
a lively business in pianos and small goods.
In the Lee Museum, housed in Lee Chapel on the
campus of Washington and Lee University, Lexing-
ton, Va , Presto-Times' correspondent found a re-
minder that the prominence of Charles M. Stieff, Inc.,
and the artistry for which this house is noted, are
not of recent origin. Among the personal belong-
ings of Gen. Robert E. Lee exhibited in that shrine
on the Confederate leader's former estate, "s a solid
mahogany square piano especially carved for the
general by the house of Stieff which had been, even
then, producing fine pianos for over two decade.^
Visitors crowd about this instrument, impressed by
its solidity and massiveness, and delighted by the
beauty of the grain of the wood and of the floral
design inla : d on the name-board with mother-of-
pearl. This marking on the name-board indicates
the high position Charles M. Stieff, Inc., enjoyed
even in those days: "Made by Charles M. Stieff, Inc.,
for Robert E. Lee."
The servicing of musical instruments sold to cus-
tomers in the extensive hill country served by the
COLORADO
Musical instrument merchants of this section report
that fall business is getting started nicely and indi-
cations are that business will be good during the re-
maining months of the year. Business in all lines is
good in this part of the country at the present time
The farmers are finishing harvesting record crops,
which, when placed on the market, will put money
into circulation and all lines of industry will benefit.
Musical instrument dealers here also state that since
Colorado was visited by thousands of tourists this
summer that fact aided in increasing business for the
tourists left behind them considerable money.
R. T. Land recently purchased an interest in the
Canon Music Company of Canon City, Colo. He
secured the interest formerly held by C. L. Longaker
and is now a partner in the firm with L. D. Godsey,
who holds the other interest. Until recently Mr.
Land was manager of the West Side Snodgrass food
store in Canon City. The Canon Music Company is
one of Canon City's young and hustling business
firms, dealing in radios, pianos, phonographs and
other musical instruments, as well as carrying a large
line of phonograph records and sheet music.
The Denver Chamber of Commerce is making a
thorough study of the new tariff through a committee
of five appointed by President Sands. On the com-
mittee is Charles E. Wells, head of the Charles E.
Wells Music Company. Mr. Wells was also recently
selected a director of the Chamber of Commerce.
G A. Laman, formerly of Laman & Johnson Music
Company, Denver, is now operating the Laman Fur-
niture Company at 137 South Broadway.
The Rocky Mountain Radio Corporation, Denver,
distributors for Majestic and Zenith radio products
in this territory, now occupies new wholesale quar-
ters at 1153' Bannock street, where more room is
available for handling the increasing volume of busi-
ness throughout the Rocky Mountain region.
The Columbia Stores Company, this city, have
been appointed Kolster and Brandes distributor for
Montana and Northern Wyoming and have opened
another distribution branch at Butte, Mont., to han-
dle this additional business. The Columbia Stores
Company now operates branches at Salt Lake City,
Utah; Spokane, Wash.; Butte, with headquarters at
Denver. C. H. Dalzell. president, reports business
good with the outlook bright.
When two special police officers observed a youth
in the show window of the Darrow Music Company,
800 Fifteenth street, this city, at 2:30 o'clock one
morning recently, apparently taking his choice of the
masical instruments on display, they made an inves-
tigation which resulted in the arrest of three alleged
burglars. The trio had musical instruments valued at
$1,037 ready to take from the store.
The interest in the Radio Sales & Supply Co.
formerly held by T. F. Savage, Jr., has been pur-
chased by the remaining members of the firm, John
A. Nelson, president and treasurer; W. R. Woods,
secretary, and C. W. Hulbert, vice-president and
manager. The Radio Sales & Supply Co., located in
this city, will continue to distribute the Atwater Kent
radio in this territory.
John Philip Sousa and his world-famous band gave
a concert at the Denver auditorium last week. The
morning of the concert date the band, together with
a local boys' band, paraded through downtown streets
of Denver. The Charles E. Wells Music company
made mention of the fact in a large advertisement in
the local newspapers and also called attention to the
fact that both bands are completely equipped with
C. G. Conn band instruments, of which the Wells
people are exclusive representatives here.
WISCONSIN NEWS
Charles Salak, of the Salak Bros. Piano Company
was the speaker over WRJN during the Downtown
Hour in Racine, Wis , August 23.
The Ripon Music Company, Ripon, Wis., under
the management of F. H. Roeske. has opened for
business in that city. Mr. Roeske announces that he
has secured the agency for Brunswick Panatropes and
records and Brunswick radios. In addition he will
also sell the Kellogg receiving sets.
G. R. Worchesek, manager of the Pettibone-Pea-
body Company, radio department. Neenah, Wis., has
taken over the managership of the Irving Zuelke
Music Company store here. Mr. Worchesek was
with the Pettibone-Peabody Company for about ten
years. He succeeds Ray Peters as manager of the
Zuelke Neenah store.
While driving his car into a filling station at Chi-
cago, William T. Lazar, vice-president of the O'Con-
nor-Lazar Company, Milwaukee, died of heart trou-
ble. Mr. Lazar, who was 42, had gone to Chicago
with his wife to meet his daughter Ann, who was
returning from a vacation on the Pacific coast. Mr.
Lazar had been a resident of Milwaukee for seven
years and in 1928 organized with A. B. O'Connor the
company of which he was president.
The Wisconsin contestants in the Atwater Kent
national radio audition will be selected in Milwaukee
Oct. 27.
The Music Lovers' Shoppe, 31 East avenue,
Rochester, N. Y., has a distinctive display of grand
pianos at the Rochester Exposition. This well-
known Rochester musical house has one of the largest
displays to be found at any similar exposition any-
where. One of the features of their display and of
which they are justly proud is their exposition of a
$6,000 Exposition living room with concerts every
thirty minutes. Both Art and Period models in
Mason & Hamlin, Knabe, Chickering, J. & C. Fischer,
Marshall & Wendell, Franklin and Gulbransen are
being shown at their booth.
PEARSON PIANO CO. GROWING.
The Pearson Piano Company, one of Indiana's
largest dealers in music instruments and supplies, will
open its sixth branch, in Irvington, Ind., this week.
A. H. Steenrod manages the new store. He and
Mrs. Steenrod plan to move to Irvington and make
their home in this communitv.
BUSY DAYTON VIOLIN SHOP.
Musicians not only of Dayton, Ohio, but many
living in other towns throughout Ohio, bring their
stringed instruments to the H. E. Woods Violin Shop
for repairs or for rebuilding. This establishment
for the past 18 years or more has been doing this
type of work as well as handling a complete line of
string instruments and cases as well as supplies and
parts.
CONN STORE MOVES AT PEORIA.
The Conn Peoria Company, now located at 129
North Jefferson street, Peoria. 111., has leased a two-
story building on the corner of Main and Perry
streets. Repairs are now being made to convert this
building into an attractive retail store and studio.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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