Presto

Issue: 1929 2234

September 1, 1929
nients some dealer or salesmen has made. By your
dignity and kindliness and your respect for your pro-
fession and for the piano business, leave these people
with a higher opinion of the piano as representing
Art and Culture; and challenge firmly any statement
that may reflect upon the value of the piano in the
home, upon its popularity or upon the progress of
the great business itself."
LIST OF EXHIBITORS AT THE
PIANO TUNERS' CONVENTION
(All these exhibits were on second floor.)
Cable Piano Company, Chicago.
E. P. Johnson Piano Company, Elgin, 111.
American Piano Company, New York (including a
special Ampico Exhibit).
Weaver Piano Company, York, Pa.
Gulbransen Company, Chicago.
The M. Schulz Company, Chicago.
Schiller Piano Company, Oregon, 111.
Steinway & Sons, New York.
Chas. Frederick Stein, Chicago.
And two or three other piano exhibits.
Standard Pneumatic Action Company.
Tonk Brothers (Piano Supply Department).
Schaff Piano String Company, Chicago.
Walter M. Gotsch Co., Chicago.
On an American Piano Company bulletin near the
elevator on the second floor was the following invita-
tion :
"American Piano Company welcomes the National
Association of Piano Tuners and invites you to visit
their exhibits in rooms 202, 231, and 239.
The Schiller Piano Company exhibited a Georgian
and a Louis XV, both very fine grands.
The E. P. Johnson Piano Co. exhibited three grands
—one Queen Mary Ann in teakwood, 5 ft. 4 ins.; one
Louis XV and one Colonial style, 4 ft. 8 ins.
NEW MANAGER FOR
CLARK WATERTOWN STORE
R. R. Edwards, Who Has Been Specializing in
Washington, D. C, Is the Man.
Melville Clark, president of the Clark Music Co.,
whose main store is located at 416 South Salina street
in Syracuse, N. Y., with a branch store at 6 Public
Square in Watertown, N. Y., has announced the ap-
pointment of R. R. Edwards, as manager of the Clark
Music Co., Watertown branch.
Mr. Edwards comes to the institution well equipped
for his position because of his experience in all
branches of the music business. He has been asso-
ciated with the industry all his life and his experi-
ence has been a varied one from both the sales and
managerial angle. He is familiar with theatricals,
having sponsored the founding of the Syracuse Opera
Association. For the past several years he has been
with one of the leading music houses in Washington.
D. C, where he specialized in pipe organ installation
for several years.
The branch store of Clark Music Co. represents
harp, radio, phonograph, piano, pipe organ and repair
departments, just as the main Syracuse store, where
are to be found the world's finest instruments in their
respective departments.
MANY PIANO WOMEN
IN CALIFORNIA
Some of Them Are Named Here—Good Saleswomen
But Cagy as Buyers.
BY MARSHALL BREEDEN.
There are many women in the California piano
business. Most of them belong to the men who
operate the stores. The ladies are good piano men.
They sell the merchandise, but in their turn are quite
hard to sell. Cagy buyers, one and all.
Mrs. Hockett of Fresno is as much a part of the
piano and music business as Mr. Hockett himself. So
too is Mrs. Bethel of Pasadena, and Mrs. Hendricks
of Santa Barbara is important in the Hendricks Music
Co. In Santa Ana, Mrs. Shafer is always at the desk,
for she watches the books and checks and cash of
the Shafer Music Co. So, too. for that matter, does
Mrs. Young of Escondido.
Frank Creswell was once with the Bartlett Music
Co. and now, since that firm is no more, Frank is
operating as fine a small piano and radio store as
there is. It is called George, Inc., named in honor of
Mrs. Creswell. whose maiden name was George.
This store is located on Melrose avenue away out.
It is so far out that with the exception of Vic Ander-
son, C. W. Boothe, Fred Christianer, myself, Harley
A. Brown, and half a dozen other wholesale piano
men, none have found it.
The present spell of heat has maintained itself for
P R E S T O-T I M E S
lo these many weeks, and as a consequence the piano
business has not been so brisk. Radio seems also to
have noticed the heat. Maybe pianos will pick up
when old Jack Frost approaches; it is certain radio
will.
Many dealers and salesmen have gone vacationing.
Mr. Shuck is in the wilds of Oregon, Lesley Simmons,
of Whittier, is motoring into the wilderness, Al Danz
spends considerable time at his beach house in Balboa,
and Marshall Breeden is slaving in the hot, hot city.
Louis Danz of Anaheim has put in a line of auto-
matic ice boxes. The electric freezer is getting rather
popular with music dealers. Kohler & Chase have a
big department of them; so too has Don C. Preston,
of Bakersfield, and now Louis Danz is to be added to
the growing list.
George Markle came up from San Diego the other
day. He had a customer with him. He made his
sale and returned in the new Chrysler which is now a
member of the Markle family. It has a history. A
San Diego newspaper offered it as the first prize for
the getting of subscriptions, and lo and behold, Mrs.
George Markle was returned the winner. Now she
drives George's old "Chev."
CHARLES JACOB AND WIFE
ON GREAT AUTO TRIP
Cross the Ocean by Steamship But Tour Europe in
the "Horseless Carriages."
Charles Jacob, president of Jacob Bros. Co., and
its large allied industries, with Mrs. Jacob, sailed on
the "Mauretania" on August 16, for an extensive
European trip through England, Scotland, Ireland,
France, Germany and Switzerland—largely by auto-
mobile.
Asked if he would patronize the airplane in his
travels, Mr. Jacob smilingly replied that youth was
JESSE FRENCH CO.
TRIPLES_SCHEDULE
Fifteen Thousand Radio Cabinets Shipped
from the New Castle Plant in August—
Piano Export Trade Is Keeping Up
Very Well.
Special activities now prevail at the Jesse French &
Sons piano factory. A local paper, the New Castle
(Indiana) Times, referring to the rush of work, largely
augmented by the radio department of the business,
says that "fifteen thousand radio cabinets will be
shipped from the Jesse French & Sons piano factory
during the month of August. These 15,000 cabinets
are over and above the large number made for their
own radio; the Jesse French Radio." Continuing,
the paper above quoted adds:
Factory Schedule Tripled.
'"The doubling of large orders and reception of sev-
eral new contracts has tripled the schedule of the fac-
tory and caused an eight-hour night shift to be
started. This means that every week four carloads
of radio cabinets made in the factory will be shipped
from New Castle. This is the start of the season and
new designs are being completed with the hope that
the production of the local factory may be boosted
even beyond the present high mark of 15,000 a month.
The night force will continue probably for at least
two months. Mr. French said. Inquiries are coming
in good regarding both radios and pianos, and so indi-
cations are most favorable for the factory.
The Jesse French Radio.
A new model of the Jesse French radio is about
ready for the market and is known as No. 629; a 9-
tube screen-grid chassis, the retail price is to be
$159.75, less tubes. A nice lot of advance orders for
this new model will give it a good start in the radio
trade proper, as well as in the general music trade.
Important connections have recently been made with
representative houses as distributors in certain sec-
tions of the country, and all in all, the radio business
of the Jesse French & Sons Piano Company seems
to be describable as a "near-boom."
Describing this new Jesse French model, the New-
Castle Times says: "The lowboy, which stands just
40 inches high, made up in American walnut with
Oriental walnut trimmings is most in demand. The
Oriental walnut is really an imported wood, from
Australia, instead of the Orient. There is very little
demand for anything but walnut radios, but nearly all
the pianos sold are mahogany."
Good Piano Export Trade.
Jesse French III says ther£ is no great radio export
business on account of the almost prohibitive tariff,
but their piano export trade is picking up consid-
erably, while their trade in the United States keeps
fairly active in their general piano business and excel-
lent in their special and ensemble products.
J. V. SILL'S VACATION.
J. V. Sill, sales manager of the W. Kimball Com-
pany, Chicago, spent last week at his summer cottage
at Lakeside, Mich. Mr. Sill enjoys the Lakeside golf
course very much and says the swimming at Lake-
side Park Beach is unsurpassed.
The Kankakee Piano & Music Store, Kankakee,
111., held a formal opening on June 22 and gave
souvenirs. It handles grand and upright pianos,
radios and small musical instruments.
C. A. Woodall, music dealer, has moved his head-
quarters from Kuttawa, Ky., to Princeton, Ky. He
still maintains a branch office in Kuttawa.
CHARLES JACOB.
adventurous, and as he would celebrate his seventy-
second birthday on the ocean and was out to see
what could be seen, he might do so.
A large delegation of Mr. and Mrs. Jacob's friends
were on board to bid them bon voyage.
Everybody acquainted with this excellent couple
wishes them much pleasure from their sightseeing
and visiting trip. Mr. Jacob is one of the most indus-
trious and faithful of the piano manufacturers, and the
feeling of his numerous friends is that if anybody is
entitled to a trip of this sort it is this very gentleman.
FOUR PRESIDENTS' VIEWS
OF VALUE OF MUSIC
Quotations from Coolidge, Harding, Wilson
and Roosevelt, All Ap-
proving It.
Music is the art directly representative of democ-
racy. If the best music is brought to the people there
need be no fear about their ability to appreciate it.—
Calvin Coolidge.
* * *
We cannot have too much music; we need it—the
world needs it—probably more than ever before, and
I am the friend of every effort to give it its rightful
place in our national life.—Warren G. Harding.
* * *
The man who disparages music as a luxury and
non-essential is doing the nation an injury. Music
now, more than ever before, is a national need. There
is no better way to express patriotism than through
music.—Woodrow Wilson.
* * *
Let the love for literature, painting, sculpture,
architecture and, above all, music, enter into your
lives.—Theodore Roosevelt.
WURLITZER BABY UPRIGHT.
The Wurlitzer Baby Upright piano is advertised in
Chicago as one with "exceptional tone volume,
sparkling brilliance and easy action, combined with
dignified case design, which makes this dainty piano
the peer of all small instruments. Fits conveniently
into any restricted space."
Harold Norris, piano tuner of Middletown, Ohio,
attended the tuners convention in Chicago last week.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
ISSUED THE FIRST AND
FIFTEENTH IN EACH
MONTH
September 1, 1929
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, HI.
The American Music Trade Journal
Items of news and other matter are solicited and If of
genefal interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
strictly news interest.
Entered as second-class matter
Jan. 29, 1896, at the than
1
When electrotypes are sent for publication it is re-
Post Office, Chicago, 111., unto*! Act of March 3, 1879.
quested that their subjects and senders be carefully indi-
cated.
F R A N K D. A B B O T T
- - - - - - - -
(C. A. DAN I ELL—1904-1927.)
Editor
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico, Rates
for advertising on application.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want «M1-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, SEPTEMBER 1, 1929
THE TUNERS' CONVENTION
"The tuner alone preserves the tone" is the slogan used by pro-
fessional piano tuners in referring to the accomplishments of that pro-
fession. For that it is indeed a profession and an art of high degree
was emphatically adduced by speakers at the National Association of
Piano Tuners, Inc., annual convention in the Sherman House, Chicago,
last week. These speakers included C. D. Bond, ex-president of the
National Association of Piano Manufacturers, and Dr. Lewis Browne,
head of the musical department of the public schools of Chicago.
It was brought out at the convention that, due in a great measure
to radio, the number of young people studying music at the present
time is the largest ever known, which increases the demand for
tuning. However, it was declared, this is offset by countless others
radio has caused to give up attempting to perform, and because the
piano is not used, they cut out tuning to save money.
Points emphasized at the convention were that a piano should be
tuned two to four times a year. The tuners claim that there are
today in America over ten million pianos in use and it is a deplorable
fact that eight million of them are out of tune and regulation.
The convention urged cooperation between teachers and tuners,
so that the pupil may progress in a satisfactory musical manner.
UNCATALOGUED NEIGHBORS
That piano dealer who has not catalogued his neighborhood and
secured whatever information is available as to what pianos are
owned and in what condition they are, is hardly alert to his own best
interests. A wide-awake dealer knows who needs a piano in his
neighborhood. He has lists of the sub-debutante daughters in the
families ; he knows a little about their talent for music, their desire
for a piano and the honor of their parents about paying bills. He is
a good mingler, always polite and deferential, and in this manner he
has paved the way for an advance-preference for the makes of pianos
he represents.
UNMUSICAL TALKIES
People of culture Avho practice voice control and like good music
and who have been distressed by the strident raucousness of the
voices in so many of the so-called "talkies" may take heart and again
patronize the theaters very soon. For the photographers are about
PIANOS BURN AT BRISTOL, TENN.
The Clark-Jones-Sheeley Co.'s store at Bristol,
Tenn., caught fire on the night of Aug. 19, from an
adjoining building which was burning, the King-
Cochrane department store. This building with the
stock of merchandise and three others in the same
block, together with the piano store building with
stock of pianos, Victrolas, radios, records and other
musical merchandise, was a total loss. The company
is about 75% covered with insurance. This is the first
fire sustained by the Clark-Jones-Sheeley Company.
The company was established in 1898 and has been
Steinway representatives since 1902.
ready to put into practice their "third dimension" pictures, which will
permit the return of the silent "movies," greatly improved. The
new-style pictures will show distance and proportion back of the flat-
front screen, every object wherever placed looking natural and life-
size. What a relief that will be from the present monstrous Frank-
ensteins that have been appearing on the stage—each man with the
voice of an ogre, each woman mannishly unnatural and sounding
about as soft as a slab-saw in a stonevard !
BEAUTIFUL PIANOS OF TODAY
The beauty of man}' of the modern pianos is too subtle to be
reached by any formula. Nature's choicest patterns are chosen for
the veneers and the cases are put together in forms that reach a high
degree of skilled design, making them works of art. As there is no
more sure sign of a fine nature than the absence of self-consciousness,
so there is no more sure sign of greatness in art than simplicity. It
is not art to strive to make people stare, to do the unusual. The
object of the artist should be to make works as perfect as possible.
Into his work he puts the deepest and most unchangeable traits of
his character, the best of his native powers, thus creating his own art
ideal. In his struggles for achievement he will not attempt the slight-
est deviation from the standpoint taken, although the effort may be
as wearisome to him as climbing the face of a very steep mountain.
THAT BUSIER SILENCE
Being too abrupt in presenting selling arguments to a piano pros-
pect often upsets the apple cart: and so will over-sly caution or
pussyfooting. The man who hurries forth to vanquish the obstacles
in his selling path will frequently find himself vanquished instead of
landing in the lap of prosperity. Because a man is sitting quietly
alone at his desk is no sign that his mind is not engaged in that
busier silence that would cause him to resent the offers of any im-
pertinent salesman as earnestly as if the salesman had interrupted a
business conference. Such a prospect when dignified by high-wrought
meditation can not be disturbed with impunity. In proportion to the
violence of the salesman's efforts will be the keenness of his disap-
pointment. He will find himself fretting the languor of exhausted
hope into the torture of unavailing regret.
else is delightfully new. Body comes apart in four
sections. New type tuning device which you'll agree
is the simplest and most effective of them all."
FOUND STARR PLANT BUSY.
BALDWIN FOR GRAND OPERA.
The August issue of Opera Topics, the official
organ of the Chicago Civic Opera Co., bears on its
back outside cover a likeness of a Baldwin grand sim-
ilar in construction to those in active use by the
municipal opera company. It is indicative of the high
merit of the Baldwin's tonal quality that the instru-
ment should be chosen as the official piano of one of
America's foremost operatic organizations.
Following a trip to the piano factory at Richmond,
Ind., and on to Chicago where they visited the Zero-
zone electric refrigerator plant, Joseph DeHays, man-
ager of the Dayton, Ohio, store of the Starr Piano
Company, 116 North Main street, and his sales man-
ager, J. W. Sweeney, are back in Dayton. At the
OUTLOOK GOOD IN NORTHWEST.
Richmond plant, Mr. DeHays says he found a full
force working in two shifts making a total of 20 hours
C. R. Stone, of the Stone Piano Company, Fargo,
daily not only on Starr grand and upright pianos, N. D., in a recent interview with a Presto-Times
but on cabinets to supply the radio industrv.
representative, says that he anticipates a great re-
CONN ALL-METAL CLARINET.
newal of business this season. "All conditions indicate
"Until you've tried this marvelous clarinet you can
a much better trade in the Northwest than we have
LIVE LONG; PLAY VIOLIN.
have no conception of how perfect in tone and musi-
1
cal quality a silver clarinet can be," says C. G. Conn,
No one can join the Three Quarters Century Club , had for the past year'
Ltd., Elkhart, Ind. "This is an exclusive Conn cre- at Battle Creek, Mich., until he has attained the age
ation. New in bore, new in tone hole location, new of 75 years. One of the members is a violinist 92
The Ronald Sanders Co., which took over the musi-
in diameter and in height of sockets, new in design years old. The only person now a member who is
cal instrument factory of the S. F. Everett Co., St.
of keys and mounting. Lay of the keys, same as on over 100 years of age was a gentleman who could not
Mary's, Ohio, when it went into receivership, has
the wood clariiiet. The familiar feel is there. All attend the last meeting because, he was traveling.
begun manufacturing instruments at the plant.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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