Presto

Issue: 1929 2234

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
10 Cents a Copy
1 Year
$1.25
10 Months... $1.00
6 Months.. 75 cents
CHICAGO, ILL., SEPTEMBER 1, 1929
Issued Semi-Monthly
First and Third Saturdays
THE TUNERS' ANNUAL NATIONAL CONVENTION IN CHICAGO
The annual convention of the National Association
of Piano Tuners, held at the Sherman House, Chi-
cago, on August 19, 20, 21 and 22, was a success from
every standpoint. The attendance was gratifyingly
large and the interest keen.
The presence of so many piano manufacturers
and their displays gave more than ordinary action and
meaning to the assemblage. Graciousness and cour-
tesy prevailed among the ladies and the men of course
were on their gallantry, making the convention a
social as well as cultural and educational success.
T H E NEW OFFICERS.
Election of officers resulted as follows:
President, Nels C. Boe, Chicago.
Vice-President, Dennis Farmer, Detroit.
Eastern Director, F. E. Lane, New York.
Western Director, R. Shero, Pasadena, Calif.
Directors, Edward Weise, Chicago; C. O'Harrow,
Findlay, Ohio; Charles Walter Beach, Springfield, Mo.
Secretary, an appointive office, Miss Mary C.
Gubbins, Chicago.
Treasurer, Edward Weise, Chicago.
The association is conducted under the commission
form of government.
Toledo Mayor Invites Convention.
A letter from the mayor of Toledo, W. P. Jackson,
was read. In strong terms of invitation it asked the
convention to assemble in Toledo next year where it
was assured of a most cordial welcome. This was
further bolstered up by a letter of similar import from
the Toledo Chamber of Commerce.
Toledo Gets Next Convention.
A pretty fight developed between New York and
Toledo as to which city would capture the next con-
vention—that of 1930. It was won by Toledo with
290 votes, New York getting 53 votes.
The convention for 1931 is likely to go to Kansas
City, and that of 1932 to Los Angeles at which time
the world's Olympic games are to be played there.
ADDRESS OF P R E S I D E N T BOE.
Nels C. Boe, of Chicago, president of the National
Association of Piano Tuners, is a'clever speaker. He
said in part:
"It is true that there has been a recession in the
tuning business, and that it is worse in some sections
of the country than in others, which, of course, is a
matter to be regretted. But tuners, as a class, are not
the only men who have bowed to fate when they
should have stood up and soaked it in the jaw. Not
all of us are willing to believe that the patience of
despair is a virtue. The intelligent way to meet
adverse conditions is to analyze them, to find out
what the trouble is and to apply the remedy. There
are no unsolvable problems in the tuning business.
Piano Owner's Changing Attitude.
"An encouraging outlook that has come out of all
the propaganda for tuning service is the changing
attitude of the piano owner. He is breaking into the
picture in a new way He has not always been under-
stood. The tuner's new approach to the customer
starts with the customer's interests and not with the
idea of the work that he can be slam-banged into
having done. How often do we say that piano owners
are dumb, that we cannot help them because they are
suspicious, and that when we tell them what a piano
needs they feel that it is just another way of trying
to get their money for unnecessary or unearned
service?
"The new approach of the high-class tuner is toward
a professional standard and conscientiousness or
service; it is an appeal to the parents through the
child; the stressing of the importance of ear training
and how it can be developed only through practice on
a well-kept piano, of how technique is accelerated
through the properly regulated piano, of how the life
of the piano is extended by periodic service, and by
the many other appeals to the owners' sense and
ability to reason with which you are all familiar.
Ability to Sell Tuning Service.
"Our organization is full of men who have made a
success of the tuning business. Their success has been
built on their ability to sell tuning service as an in-
dispensable commodity. All tuners have not abilities
in the same degree, but the Association, through its
literature, the wide publicity which it is receiving as
a symbol of high class tuning service, and the realiza-
tion that has come to the manufacturers and dealers
that if they want to continue in business they will
have to encourage and even to push tuning service,
is opening up new avenues of business for the tuner
that heretofore have been closed to him.
"Understanding must replace ignorance, broad-
mindedness take the place of petty policies and co-
operation overcome selfishness and envy. What we
need more than anything else is to bring into our
organization a little of that quality with which we
are working every day, in both its spiritual and its
musical sense—harmony. Where that quality is not
present any organization is bound to suffer.
"Co-operation is a sure and safe way of getting
things done. It has proved its worth to this organiza-
tion in countless ways."
SECRETARY'S ANNUAL REPORT.
Miss Mary C. Gubbins, association secretary, said:
"You will be more than delighted to learn that our
new membership record for the past year far exceeds
that of the year 1927-1928, and to prove how great is
the interest of the tuners in your organization we offer
the astounding record of reinstatements for the past
year of ten to one for the previous year.
"We have written over 8,000 letters so far, so you
may judge of the interest and co-operation that have
been shown. Very close contact has been kept with
the various divisions by way of at least one general
letter to them from the National Office every thirty
days, and the membership at large has received at
least four letters during the year.
"There is more money in your treasury than there
has been for years.
"We want to express our appreciation to Gurney R.
Brownell. manager of the tuning and piano repair
departments of Lyon & Healy, the house by which
your president is employed, for permitting your presi-
dent to look after association affairs in addition to
his regular work. We believe every member will
demonstrate.his gratitude to both Lyon & Healy and
Mr. Brownell at all times."
ADDRESS OF C. D. BOND
Of the Weaver Piano Co., York, Pa.
I am commencing to feel like an "Old Timer" as a
speaker at the National Convention of the Piano
Tuners and I don't know whether I am to be con-
gratulated or whether I am to sympathize with you
folks. Sometimes a thing like this becomes a habit
on both sides and then the poor audience has to suffer.
However, I am not going to make you suffer very
long and I am going to do what all good speakers do.
and that is, change the subject assigned to me.
I was asked to choose my own subject and so I
am going to ignore the printed program and steal my
own subject.
"This Music Business" is a business and an art and
to many to whom it is an art, it is also a business and
to many to whom it is a business, it is also an art.
When the artist sells his services it is purely a busi-
ness proposition. When the manufacturer sells his
product it is a business proposition, but when the
artist performs, it is to him and the audience, purely
an art proposition and when the high grade manufac-
turer builds his product, it is to him purely an art
proposition. It is one of the few things in life in
which art and business are so closely interwoven.
When the tuner tunes a piano, of course there is
business connected with it but if he is a real tuner
when he goes to work it becomes an artistic perform-
ance. He forgets about the business and tries to pro-
duce a truly artistic piece of work that will be a credit
to him and a joy to the customer. However, as we
are all engaged in making our living in "This Music
Business," it is essential that we should pay some
attention to the business end, no matter with what
branch of the art we are connected and if we want to
prosper and continue working for the art, we must
give a lot of attention to the business.
The Piano Was Neglected.
For many years in the manufacturing, the selling,
and the servicing of pianos, there has not been very
much attention paid to the business end when we
consider the entire industry. Each man attended
pretty much to his own business and left the larger
aspects of the industry take care of themselves with
but few exceptions. There was very little cooperation
and very little mass appeal in the world at large with
the result that the piano business has suffered severely
from outside competition. Not that there is less
demand for music, not that there is less interest in
piano playing, but because the other interests were
new and had so much wider appeal, the piano has
been neglected.
The Associations in our industry, including your
own, are of rather recent origin. The Music Indus-
tries Chamber of Commerce is a product of war-time
stress and the work that these Associations have done
has saved the industry from worse conditions than we
are now enjoying. The National Association of Piano
Manufacturers realized that this condition was coming
several years ago and as a result, they formed the
Sales Promotion Committee which has been doing a
lot of work to make the public piano-conscious. It is
a long, hard job and requires the assistance of every
branch of the industry to make it effective.
I could go on for some time discussing this phase
of our industry but you are all familiar with the
larger movements in the industry and I think you
would rather hear something about "This Music Busi-
ness" as it refers to the tuner.
It is my firm belief that if the tuner wants to
prosper as an independent tuner, he must do his share
of the work; that he must help the public to realize
the value of music; that he must cooperate with the
dealer and with the manufacturer and give them all
the assistance that he can in developing more and
better sales. If he is an independent tuner there is
an excellent chance for him to enlarge his sphere of
usefulness and incidentally his income, by branching
out into the other activities of the industry. In other
words, I think that it would pay more independent
tuners to handle a good line of pianos so that if they
were asked to recommend an instrument as they often
are, they could not only conscientiously recommend
an instrument but the fact that they could supply the
instrument and see that it is^put to good use and that
it is serviced right.
-—^-' ; ' *~
Manufacturers Anxious to Cooperate.
The manufacturers are anxious as an Association,
to cooperate with all other branches of the industry
and a tuner who feels he has some ability as a sales-
man, who would like to increase his income, can get
a large amount of assistance from the National Asso-
ciation of Piano Manufacturers thru the Sales Promo-
tion Committee. They will not only assist him in the
larger aspects of the business but they now have
what is known as "The 50 Prospect Plan," which
is a plan of reaching people who should own pianos
with high grade literature, regarding the piano and
making them see the advantage of having a first-class
instrument in their homes.
On account of the large scale on which this proposi-
tion is run, it is inexpensive and effective. In addition
to this, the manufacturers are all ready and willing
to help the tuner who is selling pianos. I can best
illustrate this by referring to the company with which
I am connected.
We have various plans of financing the dealer. We
have a wonderful system of helping the dealer once
he finds the prospects. The names are sent to us and
some information concerning the family and then we
go after them by mail and prove their need for a
piano and the enjoyment that they and the rest of
their family would get from it. In order to sell pianos,
it is necessary to prove to the prospective buyers
the necessity of owning the piano and prove to them
that the piano you are trying to sell is a good one.
Our system does this and then in addition, we furnish
you with proof of quality so that you can take prac-
tically any kind of a prospect and prove to him the
quality of the instrument you are selling.
In addition to this, we insist that as the customer
is sold, he be given the service that he is entitled
to and I feel sure that all the responsible manufac-
turers in the country are today ready and willing
to give the same kind of service and 1 feel sure that
it would pay any independent tuner to tie up with a
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
September 1, 1929
P R E S T 0-T I M E S
good manufacturer in the sale of pianos, not only for
the increased income that it would give him but for
the good that he could do his community and the
good that he could do the industry.
Radio Causes Some Worry.
There is one thing that is causing a lot of tuners
considerable worry and that is the radio. If I were
a tuner who was used to doing fine, delicate work;
used to going into the homes and satisfying the family,
I would fully investigate the servicing of this latest
marvel of science. I know that the piano tuner
objects seriously to doing anything out of his regular
line of work but I also know that the radio is here to
stay and that they require plenty of service and that
the tuner who is used to fine, delicate work, is logi-
cally the man to do this service work providing he
spends sufficient time to properly educate himself in
the mysteries of this new art.
I personally, do not believe that there is any con-
flict between the radio and the piano. The radio is
purely a device of entertainment while the piano is
not only a device of entertainment but also a means
of culture and refinement. Over half of the joy of
music is in the ability to produce the music yourself
and when the people of this country listen to good
music as they do on the radio, it will surely instill in
them a desire to produce some of that music and this
is where the piano fits in.
Piano Is King.
The piano is the king of musical instruments, the
one man orchestra, the only instrument on which the
average person can produce all four parts of harmony.
There is nothing in sight that will take the place of
the piano and as long as this condition exists, we
need not worry over the disappearance of this instru-
ment but we must cooperate. We must all work
together to let the public know that the piano is still
the king of musical instruments.
This has been rather a long, rambling- talk about
"This Music Business." We could go on and on and
discuss it from many angles but I hope that these
few thoughts will give you something to take along
with you that you can use both for your benefit and
the benefit of the industry.
STEINWAY TECHNICIAN'S TALK.
Granville Ward, a member of the association and
technician with Steinway & Sons, New York, gave a
technical talk that was best understood by the tuners.
He dwelt particularly on methods of tone regulating.
In closing his talk on tone regulating he said:
"There are differences of opinion as to tone regu-
lating. Some like a very soft tone, some the brilliant.
It is alw'ays advisable to confer with the owner of
the piano regarding this.
"If any of you boys have any questions in mind, I
am at the Steinway Exhibit, where I shall be glad to
meet you and continue our talk."
GURNEY R. B R O W N E L L SPEAKS.
Gurney R. Brownell, manager of the piano tuning
and repair departments at Lyon & Healy's, Chicago,
gave one of his characteristic talks with lots of punch
to it. In part he said:
"There is no greater tragedy in the world than that
of a man who stays in a rut all his life when, with
just a little effort, he could bring success within his
grasp.
"Don't tuck yourself away like a piece of misfit
furniture into a dark and obscure corner, and subject
yourself to unspoken criticism. Stand out in the light
of achievement and invite open admiration. Make up
your mind now—today—that you're going to settle
this problem once and for all.
"To stay where you are, you will have to keep
moving, and as the Irishman puts it, 'You have to
run like hell to stand still these days.'
"No system has yet been devised to help a man
who doesn't believe in himself and his business.
"Ever since Lyon & Healy, the company I am asso-
ciated with, made its notable appearance, over sixty-
five years ago, the name of Lyon & Healy has enjoyed,
a commanding prestige. The success of Lyon &
Healy's piano tuning department furnishes unassail-
able evidence of the unlimited capabilities of the great
organized forces of the company when marshalled in
their full strength. Organization is the answer. The
N. A. P. T., with its large membership, can organize
on a much larger scale with the co-operation of every
member."
TUNING PINS AND STRINGS.
The talk of Edmund C. Johnson, president of the
Schaff Piano String Co., Chicago, while technical in
an eminent degree, had many points interesting to the
layman. He said in part:
"Prior to the war seventy-live per cent of all tuning
pins used in this country were of foreign manufacture,
and no piano maker of merit was supposed to use any-
thing but a foreign pin. True, a few pioneers were
willing to support, in a half-hearted way, our one
domestic manufacturer. He had learned his trade in
Germany, he made a pin that answered all of their
needs, but it lacked background.
"With the war, naturally the foreign supply was
cut off, and there was a time when the entire industry
was dependent on this one concern for its source of
supply. In order to satisfy the demand, new machin-
ery had to be built. It was a case of quick produc-
tion, regardless of quality. The result was that those
manufacturers who had used the German pin con-
demned the domestic one.
"A number of other concerns entered the field, all
of whom have since passed out of existence, but in
passing they left many new ideas which have now
been synchronized into a perfect product. Instead of
trailing the imported article, we now lead it."
TALK BY W I L B E R T O N GOULD.
Wilberton Gould, a member from New York city,
talked on "Collective Success." He said:
"Individually, we can accomplish nothing; collec-
tively we have it in our power to advance and to do
great good to ourselves as well as to the manufac-
turers, the dealers and the piano owning public. And
the fact that our activities, locally and nationally, are
constantly being watched must not be lost sight of.
"Since the inception of our board of directors, the
New York division has printed and sold to association
members and mailed to teachers, and so forth, over
15,000 of the division's pamphlet, "Care of the Piano."
The seed that has thus been sown is bound to bring
its reward, but constant vigilance is the price of
success."
T. J. OWIEARA'S TALK.
T. J. O'Meara, of Kansas City, editor of the
Tuners' Journal, said: "Pianos catch cold. Extreme
changes of temperature are dangerous, because a
piano responds immediately to violent weather
changes. The safe degrees for a piano are between
60 and 80 degrees."
Warning against letting children practice on pianos
that are out of tune or below pitch, the speaker
declared that a wrong conception of tone might be
acquired. A child may play his piano out of tune,
go to a neighbor's house where the piano is tuned and
the pitch correct, and become confused, he said.
Putting Piano Back Where It Belongs.
The question, "Should Music Be a Basic Factor in
the Child's Education?" was the subject ably answered
by Dr. J.'Lewis Browne, Director of Musical Educa-
tion in the Chicago Public Schools.
"I never heard a talkie that sounded like a human
being, did you?" said Dr. Browne. "Always like a
voice inside of a barrel, hollow, uncanny. Did you
ever hear orchestration by radio that sounded like an
orchestra? I never have. We want the real thing.
Spread the gospel of music, real music, more and
more. Nothing stands still; we're either going ahead
or going behind. Our salvation lies with the music
teachers."
Dr. Browne said there were three things that had
cut into the piano business. First, the radio; second,
the small apartment; third, the automobile. He based
this conclusion upon information he had received in
80 answers to letters of inquiry that he had sent out
to piano dealers.
In the schools of Chicago there are 14,400 teachers.
It seemed to Dr. Browne that there was lots of
chance for propaganda right there. If we would think
for ourselves and act for ourselves—well, the millen-
nium was not impossible.
Teaching the piano, Dr. Browne said, was the only
solution of a most difficult problem—"putting the
piano back where it belongs." Some one had said,
"Only the good ones will survive." Dr. Browne said:
"I don't know anything about that, but if there's any-
thing I can do, I'm ready to go in for it."
BANQUET A SUCCESS.
The banquet at the Sherman House was a bril-
liant success. Speeches, music, entertainment, viands
were all of the best and everybody was happy.
ADDRESS OF ROY E. W A I T E
of the Piano Trade Magazine.
At the tuners' banquet Roy E. Waite spoke as
follows:
"I would feel very proud indeed if I had the ability
to stand here and discuss with you, as one expert to
another, the technic of your profession. But I can't
do that, my friends. Confidentially, I know nothing
about piano tuning. And I have the most profound
respect for the man who can use his ear—the least
infallible of the organs of the five senses, it seems
to me. I have the greatest respect for the man who
can use his ear as a yardstick to measure pitch.
"I could never be a tuner, that I know. And I
think all of us are a little inclined to covet those
talents which seem to us so impossible, difficult. Also,
perhaps, we are a little liable to be unappreciative of
the talents we have. We could worry along without
piano salesmen—we are worrying along without very
many right now. A certain number of people would
buy pianos anyhow and anyone can take a man's order
for a piano. We could worry along without travel-
ing men. There would still be pianos sold and played
upon if we did no advertising and had no trade papers.
But there could be no piano business without piano
tuners. And not one person in 100,000 can tune a
piano.
"Almost anyone can drive a nail and saw a board,
and build a house, after a fashion. Most anyone
could if put to it, do most any of the things we
employ others to do daily, and get by with it, after
a fashion. But tuning the piano! None but a man
of your talents could ever start the job, let alone
finish it.
"Therefore, I have profound respect for my audi-
ence as representing an exclusive profession, a pro-
fession of the elect, whose members can do some-
thing that presidents and kings and dictators cannot
do, something of the mind and the ear that is acquired
and is not an accident of birth.
"As your profession is rather rare and your talents
unusual, so are your responsibilities great. I do not
refer to your technic. All of you are probably good
tuners or you wouldn't be in the membership organi-
zation. But I refer to your rather extraordinary
opportunities for service to the piano industry. You
are the trade ambassadors of good will to the public.
You go into the homes of the people repeatedly and
people ask you questions about pianos and the piano
business, and you get an insight into their piano con-
sciousness that men in no other profession get.
"Don't become cvnical because of foolish state-
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Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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