Presto

Issue: 1929 2234

15
PRESTO-TIMES
September 1, 1929
when the caller made a visit there, but H. J. Newport,
a salesman, said trade was coming along just fine,
considering that it was the hottest season of the whole
year.
At Krite-Boyens Piano Co.
Edward Boyens, of the Krite-Boyens Piano Com-
pany, Olive street, St. Louis, was interviewed. "We
are having a nice trade in Jesse French and Bradbury
pianos," said Mr. Boyens, "and the improvement that
is setting in toward the piano in general is going to
help us greatly this coming fall."
Aeolian Co. Has No Complaint.
"We have no complaint to make, but are fitting our
methods to conditions and going after the drift," said
J. A. Jacober, manager of the piano department of the
Aeolian Company of Missouri, 1004 Olive street, St.
Louis, when approached on Monday of last week.
"This is the only Steinway store in St. Louis," said
Mr. Jacober. Here at this beautiful store I found a
nice display of Steinways and of Aeolian Duo-Art
instruments, of which line the company is also
St. Louis representative. It is also the distributor for
the Radio Corporation of America and the Victor
Talking Machine Company.
Mr. Kieselhorst's Ample Vocabulary.
In spite of its reputation farther north for being a
hot city, Presto-Times correspondent found St. Louis
enjoying a very comfortable August climate.
A call was made upon E. A. Kieselhorst, president
of the Kieselhorst Co., 1007 Olive street. Mr. Kiesel-
horst is in charge of a varied business, handling
pianos, radio, phonographs, records and other articles
pertaining to the music industry.
He chatted jovially about some of his recent trips
to Germany. He joked about his habit of ordering
shincken and eier, otherwise ham and eggs, in the
German restaurants. He said some of his friends in
St. Louis joshed him a little bit about getting around
the world without a knowledge of the various lan-
guages in the countries he visited, to which Mr. Kie-
selhorst replied: "One needs only two words and
those are both English—'How much?'"
Mr. Kieselhorst is amply supplied with the where-
withal that carries him on his trips and puts his ex-
panding business on the map. He watches the stock
markets very closely and does his buying on the
rising market; in other words, always on the bull side.
Mr. Kieselhorst says the principal hindrance to
getting piano trade today is to get hold of active,
pushing salesmen.
Ampico Hall Has Many Customers.
At Ampico Hall, I found A. H. J. Dickhaus in
charge of the store as sales manager. This store is
at 1005 Olive street, having been opened on the first
of April, this year, under the general name adopted
by the American Piano Co. for its stores in the various
cities—Ampico Hall.
"We are putting in radio now," said Mr. Dickhaus.
"We expect to have the radio department in full blast
by Sept. 15. The contracts are all let for building the
booths, and we are anticipating a good business.
"The great trouble is to get salesmen to go out in
the city and make sales. The desire for goods is
shown by the number of customers that have com-
menced to drop into the store from day to day. Four
or five drop-ins every day lately has been the average,
every one inquiring for pianos, and that is more than
I have seen in any store in St. Louis for the last four
or five years. These inquiries show that the Fall
trade is going to pick up."
Mr. Dickhaus has had about 20 years' experience in
the piano business in St. Louis. He was for five years
a representative of the Baldwin Company in that city.
Ampico Hall in St. Louis has a fine display stock of
Mason & Hamlin, Knabe, dickering & Sons and
Fischer pianos.
Ampico Hall is occupying the old store given up
on April 1 by the Smith-Reis Company, which still
has an office in one of the upper rooms, closing out
the remnants of their business between now and
Sept. 1.
Radio Orchestra's Air Trip.
Guy Lombardo and his "Royal Canadians," radio
orchestra, who began an engagement at the St. Louis
Theater August 19, arrived at Lambert-St. Louis Field
in a tri-motored airplane from Kansas City, Mo. The
10 musicians made the trip in a chartered plane of the
Universal Aviation Corporation in an hour and 45
minutes, aided by a tail wind.
413 New Corporations.
In the six-month period ending June 30, Recorder
of Deeds Tamme announced last week 413 new cor-
porations began business in St. Louis with an aggre-
gate capital stock of $24,648,440.33. During the same
time, 83 St. Louis corporations increased their capital
by a total of $13,221,200. The combined new capital
Choose Your Piano As The Artists Do
HOUSTON PAPER AND PIANO
CLUB COOPERATE
Two Pages of Valuable Musical News Appeared in
Houston Post-Dispatch of Aug. 4.
One of the most active local organizations con-
nected with the retail department of the music indus-
try is the Houston Piano Club in Houston, Texas,
which was organized several months ago and in-
cludes in its membership five active retail music mer-
chants in that city.
The club has just completed an arrangement with
the Houston Post-Dispatch, a leading daily paper in
that city, whereby the Post-Dispatch and the music
and piano merchants will co-operate in building a
music section to be made a part of the Sunday paper.
The piano merchants will assist the music editor of
the Post-Dispatch by supplying him with matter per-
taining to music and of such character as will inter-
est the reading public.
The issue of August 4, of the Houston Post-Dis-
patch contains in the music section two pages of valu-
able music news together with very liberal adver-
tising space used by the various retail music houses.
Across the top of the first page of the music section
appears the $1,000 prize slogan, "The Richest Child Is
Poor Without Musical Training."
This activity of the Houston Piano Club points out
the way in an interesting and valuable manner to
what may be accomplished by music merchants work-
ing in close co-operation with their local daily papers.
John George Staats, aged 71 years, founder and
publisher of the Lumberman's Review, died at Green-
wich, Conn., August 19.
of these two groups amounted to $37,869,640.33, for
496 companies.
However, in the same period 22 corporations re-
duced their capital by the sum of $3,819,100.
Kimball, Big Favorite.
The Kieselhorst Co., now in its 50th year, estab-
lished in St. Louis in 1879, in speaking of the Kimball
piano which it represents, says "The tone doesn't wear
out. The old reliable Kimball piano has been the
choice of intelligent, economical buyers for 72 years."
Through Generations "
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons-
and the Perrys created,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the present generation and today
the direct descendants of those early builders of artis-
tic pianos are the men directing the destiny of the
Ludwig Piano.
T
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
WUlow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
Established 1863
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(Formnoat American Pianist) wrtteat—
If It "takes great audiences to make great poets"... .ft certainly takes
a great piano to make great music. That piano Is the STEINERT I
M. STEINERT & SONS
STEINERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander Arenue
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
September 1, 1929
PRESTO-TIMES
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
R A D I O
ROLLS RADIO DOWN ONE
FLIGHT OF STAIRS
Wessell of the Talking Machine and Radio Weekly.
Orrin E. Dunlap, radio editor of the New York
Times, who was spending his vacation at his old
home in Buffalo, also dropped in on the RMA pro-
ceedings.
BIG CAMPAIGN FOR
JESSE FRENCH RADIO
Severe Shipping Tests Applied to All Zenith Outgoing
Packed Cabinets.
CHICAGO'S ANNUAL RADIO SHOW.
The official dates for the eighth annual Chicago
Radio show are set for Oct. 21-27 inclusive at the
The customary policy of the Zenith Radio Corpora-
tion has been to conduct shipping tests of all new Coliseum. More than 200 exhibitors of manufacturers
products. Of these tests, one is to determine the of radio sets and parts will be on hand for the occa-
maximum of abuse a Zenith radio chassis will stand. sion. New booth construction and decorations are
planned by the Coliseum building corporation for the
The usual Zenith procedure is to take a stock
coming event, according to C. R. Hall, in charge of
chassis, assemble it in a cabinet and pack the cabinet
the plans. It has also been announced that several
just as it would be ready for shipment. The next
railroads will run special excursions to Chicago dur-
move is to allow the packing case, in which is packed
ing the week of the radio show. Everything new in
the radio receiver, to roll down one flight of stairs,
far more abuse than any radio receiver would ever re- radio will be shown.
ceive in transit or during its entire life. If, after the
case reaches the bottom of the stairs and inspection
MEDAL FOR BEST DICTION.
of the radio receivers proves that the chassis has re-
The
American
Academy of Arts and Letters, of
mained in balance and the set is operable in every
which
Dr.
Nicholas
Murray Butler is president, is
part, the final O. K. is given.
Just recently, however, a test of this sort was or- seeking to improve the diction of radio announcers
and to raise the standard of spoken English through-
dered for the new Model 52 now being introduced by
Zenith. Naturally, in making a test of this kind, an out the country by means of the radio. A second gold
imperfect cabinet is used because the long tumble medal has been offered to the announcer whose diction
is judged to be the best. ,Milton J. Cross received the
downstairs destroys the cabinet.
Word was sent to the new Zenith cabinet plant to first medal, awarded in April of this year.
pick out an imperfect 52 cabinet for the test but
hours passed and at the end of the day, much to the
N E W JULY RECORD FOR Q. R. S.
surprise of Zenith officials, word was sent back from
Q. R. S.-DeVry Corporation's sales in July were
the manager of the cabinet plant, that, in the entire 48 per cent larger than they were in July a year
day's production of two thousand Model 52 cabinets, ago.
T. M. Pletcher, president, has announced.
not one single imperfect cabinet could be found. The
Shipments from all divisions aggregated 326,000 units
result was, the test was made but a perfect cabinet and unfilled orders indicate new high sales records
had to be used.
will be established in both August and September.
SOME RADIO F R I E N D S OF RMA.
Why the RMA Board meeting at Niagara Falls
was held on Canadian soil, at the Clifton Hotel, is a
mystery still to be solved. Judge John W. Van Allen,
General Counsel of the RMA, made the reception,
golf and other arrangements. Hospitality, except
from the U. S. Customs Guards upon returning, was
unbounded. Several radio publishing friends attended
the Niagara Falls meeting. Among those most hap-
pily present were M. Clements of Radio Retailing,
Glad Henderson of the Talking Machine Journal, Lee
Robinson of the Talking Machine World, and Curtis
RESTRAINING INJUNCTION D E N I E D .
The application by the Victor Radio Corporation
for a preliminary injunction restraining the Radio-
Victor Corporation of America from using its name
or selling radio products under the name "Victor-
Radio," was denied last week by Supreme Court
Justice Collins in New York.
THE PACKARD PIANO COMPANY, Fort Wayne, I n«t
an
Dealers and Their Salesmen Find
PRESTO BUYERS' GUIDE
A Great Help in Closing Sales.
Fifty Cents a Copy.
•a
•D
New models of the Jesse French Radio are to be
the subject of a direct mail advertising campaign of
national scope to be inaugurated by the Jesse French
Piano Company within the next few weeks.
The campaign will be by far the biggest that the
local concern has ever attempted. A series of four
mailings are to go to between 50,000 and 100,000 per-
sons the names of whom Jesse French dealers are to
provide.
Engraved cards, colorful booklets and folders will
tell the public in numerous sections of the country of
the excellence of the new radios and the reputation of
the Jesse French Company for the highest quality of
products.
The Florence Model, Console, is the latest of the
styles of the Jesse French Radio. It is done in the
finest of walnut, and embodies all that is most tasty
in cabinet design. The model will retail at $188.50.
Only recently the French company announced a new
popular model. The Lowboy, which is known as the
629 and has a 9-tube screen-grid chassis. It retails at
$159.75 less tubes.
Shipments have already started on the Lowboy and
will be begun soon on the UCAV Florence Console.
NEW STEIN1TE PLANT BUSY.
Production is now under way in the Steinite Radio
Company's new ten-acre plant in Fort Wayne, Ind.,
where all cabinets and parts will be made and assem-
bled. Two thousands sets daily has been set as a
goal for full production. Administrative and execu-
tive offices have been moved to Fort Wayne, but a
branch executive office will be maintained in Chicago.
RADIO T E S T E D IN MAMMOTH CAVE.
Reception tests conducted in Mammoth Cave
showed that broadcast signals from WHAS, W L W
and WSM could be heard at some places in the
cave and not in others, apparently depending on the
thickness of the roof. A six-tube superheterodyne
was used in the tests.
Atwater Kent Screen-Grid Radio and Majestic
Radio are advertised in full pages in the Minneapolis
Journal by Foster & Waldo.
"If there'8 no Harmony in the
Factory there will be None
in the Piano."
The Harmony in the Pack-
ard U Reflected in the Har-
mony among the Dealers
who Sell them.
Profit-Producing Facts on Appli-
cation. Make it your Leader.
Send for eir "Bulletin."
Illustrated Literature to Go Out from the New
Castle Office Telling All About
the New Styles.
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
£ K&foXtk
fen0
(Eri. Manufacturers, CHICAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
99%
interested prospects become customers
TJJ WJ> f>
A
WV
^> WT*
PERFECTION BENCHES
are used by people who have good taste, appreciate fine fh-'ngs and know sound values.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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