Presto

Issue: 1929 2233

August 15, 1929
P R E S T O-T I M E S
PIANO MEN INDIGNANT
OVER WALL ST. SIZE=UP
Des Moines Query About Piano Business
Answered by Man Apparently
Unfamiliar with It.
When making a call upon E. J. Radle, president of
F. Radle. Inc., 609-611 West 36th Street, New York,
last week, a Presto-Times representative was shown
a copy of the "Wall Street Outlook," containing an
inquiry from a correspondent at Des Moines, la.,
about the purchase of stock in a prominent piano
demand. We have turned the corner. W r e are in
the midst of prosperity, but there are millions of
people in this country who have purchased their own
homes in the past few years, and are still paying for
these homes, and who are dreaming of the day when
they can buy their piano.
"The radio, I believe to be a necessity in each and
every home, but if there were no music, there would
be no radio. If there were no pianos in the home,
people would not appreciate music that was being
played for them.
"As Mr. J. S. Gorman said, 'Piano music is so im-
portant in giving children a well-balanced training in
mind, body and soul.' That is a point which all par-
ents should give great consideration to.
"If we were to have canned music only, I believe
that we would soon revert to a nation of savages. I
am surprised to find that the. editor of a Wall Street
paper should take it upon himself to judge things so
foreign to his business, and to express his opinion on
something that he knows nothing of."
"AT THE BALDWIN"
NEXT SUNDAY NIGHT
Lillian and Moissaye Boguslawski, Two Pianists,
Well Known to Radio Enthusiasts, to Be Heard.
E. J. RADLE.
manufacturing industry, and the caustic answer in
the same paper at the bottom of the inquiry. The
answer was of such a character as to belittle the
piano and the music business generally.
Several well-posted piano men in the trade have
expressed their indignation and disgust over the an-
swer written by the "Wall Street Outlook," but Mr.
Radle's expressions of displeasure are a trifle more
vehement than the others, for he said:
"This answer was evidently written by a man who
knows very little of the subject upon which he was
writing. He seems to be under the same impression
that a great many of the public seem to be laboring
under; in other words, he believes that the p : ano is
a dead issue.
"We have heard this same remark before. At the
time the bicycle craze started, the piano was con-
demned; everyone was going to ride a bicycle. At
the time the phonograph first made its appearance,
the piano again was a dead issue, but somehow it re-
vived and grew stronger and healthier than ever.
Now the radio and automobile have come in, and arc
supposedly making an assault on the poor p : ano, but
we know that the general public still appreciate good
music, and that piano playing is as essential to the
education of any child as the three 'R's.' It makes
for refinement. It makes for better home conditions,
and it makes for a better country.
"A person who loves music and can produce music
is a better person in every possible way than one who
cares nothing for it. A musical education certainly
adds to the moral fiber of each and every one of us.
"The jazz craze has gone by, and we are already
feeling the effects in increased business and a better
Lillian and Moissaye Boguslawski, two pianists,
well known to radio audiences, will be heard "at the
Baldwin" on Sunday evening, August 18. The pro-
gram will be broadcast over Station WJZ and the
associated stations of the National Broadcasting
Chain at 9:45 p. m., Eastern daylight saving time.
The Baldwin Singers, that famous male quartet, will,
as usual, assist with the program.
The Boguslawski name is familiar to numerous
radio fans by reason of their frequent appearances on
the air. The discriminating radio editor of the "Chi-
cago Tribune" writes: "Boguslawski has not only
solved the mystery of the inner minds of the great
music masters, but he has solved the mystery of
radio technic."
Of the numerous appearances in two-piano recitals
throughout the country by Lillian and Moissaye
Boguslawski, critics have been unanimous in their
praise of "the perfect co-ordinance between the two
players. . . . They played in unison as perfectly
as though they were using a single instrument, and
yet they were able to attain effects that would have
been impossible on an individual piano."
Moissaye Boguslawski comes from a long line of
music makers. Both grandfathers, on the maternal
and paternal side of the family, were musicians in
Russia. He has been heard with the leading sym-
phony orchestras in this country, and his piano re-
citals have been received with warm interest and
enthusiasm. The late Henry Finck, celebrated New
York critic, wrote of Boguslawski's debut: "All the
secrets of piano playing are known to him. and if this
is the BOGUSIawski. what must the REALlawski
be like." Mr. Boguslawski's activities have not been
limited to concert alone. He has distinguished him-
self in research for adapting music as a therapeutic in
treating mental diseases.
Lillian Boguslawski is an American by birth, and
was a student at the University of Illinois.
Ruth Breton, violinist, and Stell Andersen, pianist,
will be soloists "at the Baldwin" on Sunday eve-
ning, Aug. 25. The program will be broadcast over
Station WJZ and the associated stations of the Na-
tional Broadcasting Chain at 9:45 p. m. Eastern
Daylight Saving Time. The Baldwin Singers will, as
usual, assist with the program. Ruth Breton, well-
known young American violinist, was trained under
RARE OLD VOSE PIANO
AT MAPLEWOOD INN
An Instrument with a History Connected with Early
Wisconsin Pioneering.
At the Maplewood Tnn, a well-known summer
resort for the better class of people, Green Lake,
Wis , Dr. Victor Kutchin, proprietor and landlord, in
one of the parlors, stands an old Vose square piano,
an instrument with a history of unusual interest.
The piano was bought for Hattie Sherwood, daugh-
ter of W. C. Sherwood, who was one of the early
settlers of that part of the beautiful Green Lake sec-
tion. The purchase was made upwards of sixty years
ago, and on the marriage of his daughter Hattie to
Dr. Kutchin, the piano was taken in a lumber wagon
to Waupun. Wis., where he and his wife lived for
some years. Later it was brought back to the Sher-
wood house (or rather "mansion" in those days)
from Waupun across Green Lake on the ice on a
bobsled, where it has remained since and is now an
antique attraction at this beautiful resort.
On occasions it has been used at marriages, at
funerals, at banquets, at merrymakings and dignified
functions, and has helped to entertain Governors.
Senators and many others of political importance, and
stars of the stage. It now stands in a parlor with
other noted pieces of furniture to keep it company—
articles imported and of domestic origin. One of
these pieces—a settee—was once owned by President
Lincoln and used in his home at Springfield, 111.
It was presented to Dr. Kutchin by a friend of the
martyred President, who afterward became a repre-
sentative of this country abroad.
The number of the old piano is 10,492. The name-
plate stamp is "Vose & Sons, Boston."
Dr. Kutchin is prominent nationally, and he is the
author of several books. He is loyal to Wisconsin
and takes delight in telling visitors of its wonders,
past and present.
WISCONSIN NEWS
Mrs. Jane R. Bradford, widow of James B. Brad-
ford of the J. B. Bradford Piano Co., aged 91, died
Friday, July 26, at the Medford Hotel, Milwaukee.
The Norbert J. Beihoff Music Co. has moved
from 811 47th street to its new location at 5121
North avenue, Milwaukee. Gordon Shields has joined
the force as radio service man.
The Waukesha Radio Sales, Inc., Waukesha, Wis.,
store held its formal opening July 9. The firm is the
local authorized Majestic dealer.
TRAVELER SEEKS NEW FIELDS.
Albert Hornoff, who has been active for the past
few years in San Francisco, Los Angeles and other
West Coast towns in special sales work, has estab-
lished temporary headquarters in Chicago at 108
North Hoyne avenue. Mr. Hornoff has a wide
acquaintance among the trade in Chicago, where he
was employed for many years by Lyon & Healy.
For the past week Mr. Hornoff's activities have re-
quired his presence in Fargo, North Dakota.
the mighty line of Franz Kneisel and Leopold Auer,
and is unquestionably in the front rank of the players
of her instrument today. Stell Andersen, the Amer-
ican pianist, is what is commonly known as a "self-
made" artist. She was born in Linn Grove, Iowa,
a Norwegian settlement, her parents having emi-
grated from Norway.
SPECIAL ANNOUNCEMENT ON PIANO KEY SERVICE
A Friend in Need IS a Friend Indeed
Dealers throughout the country; manufacturers and piano repair shops requiring piano keys
repaired and recovered or piano key service of any kind, will find such a friend in the
McMAGKIN PIANO SERVICE
1719-21 MONDAMIN AVENUE
DES MOINES, IOWA
Accommodating experts are to be found here who understand recovering piano keys and
general key repairs, black and white, etc., as well as ivory sanding, polishing and re-gluing.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 15, 1929
PRESTO-TIMES
ISSUED THE FIRST AND
FIFTEENTH IN EACH
MONTH
F R A N K D. ABBOTT
- - - - - - - -
(C. A. DANIELL—1904-1927.)
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), "PRESTO," Chicago.
Entered as second-class matter Jan. 29, 1896, at
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. Nn extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication, l a t e s t news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after !) a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, AUGUST 15, 1929
THE LATE OTTO SCHULZ
In these days of taking- note of records, the late Otto Schulz
left a record of kindness, of helpfulness and of constructive perform-
ance rarely equalled in one life. According to the Rev. Dr. Crile,
who preached his funeral sermon, Otto Schulz lives on in the good
works he started. That part of him which his friends loved, and
which loved them in return, is not dead, but is living on and progress-
ing in a wider sphere.
Otto Schulz was born in Chicago August 15, 1870, his father being
Mathias Schulz and his mother Mrs. Marie Louise Horlbeck Schulz.
Otto attended Chicago public schools, Morgan Park Military Academy
and the Chicago Lyceum, a school for lectures.
He was president of the M. Schulz Company, the Werner Piano
Company, the Brinkerhofr Piano Company, a director in the American
Varnish Company and a director in the Security Bank of Chicago.
He had been president of the National Piano Manufacturers' Associ-
ation, of the Chicago Piano & Organ Association and the Chicago
Piano Manufacturers' Association.
He was a member of the Chicago Athletic Association, the Lake
Shore Athletic Association, the Evanston Golf Club, the City Club of
Chicago, the Chicago Press Club, the Cook County Real Estate Board
and the Chicago Plan Commission.
Mr. Schulz was a Mason and a Shriner, a director of the old
West Side Commercial Association, a member of the church council
and a deacon of the Wicker Park Lutheran Church. Surviving him
are his wife, Emma Jung Schulz; a daughter, Mrs. O. 1). Torrison ;
Otto Schulz, Jr., Carl, George and William Schulz, and Mrs. F. P.
Bassett.
TIME FOR SPECIAL SALES
Where are most of the emergency men this summer—the special
piano salesmen who conducted sales of a few weeks' duration in the
larger and smaller towns throughout the country? The exigencies
of trade justify special sales this summer, the conditions affording
adequate grounds for this method of disposal of pianos. The sales-
man extraordinary, although confined to a definite field of action,
exercises his peculiar bent in a precise and explicit way in arousing-
interest in pianos in the section in which he is working and, better
than that, he awakens the local dealer to the opportunities that he
has been missing. Successful men of this type have an individual
PHONOGRAPHS IN CHILE
There is an active market for phonographs in Chile,
according to Vice Consul C. L. McLain, Concepcion,
who writes the Commerce Reports:
"The phonograph is one of the most popular Ameri-
can commodities marketed in Chile. There has been
a fair volume of sales in recent years, and now the
introduction of the model having the new sound
box, reproduction, and amplifying features has created
a greater demand for phonographs. A few years ago
there was only one dealer in the Concepcion district
selling phonographs exclusively. Now there are three
such companies, and twelve others handling them in
conjunction with other lines. Another example of
this growing demand is seen in the quarterly imports
of phonographs through the port of Talcahuano. In
the March quarter, 1928, there were 12 phonographs
imported from the United States; in the June quar-
ter, 29; and in the September quarter, 43. German
phonographs offer the principal competition in this
quality. They devote themselves to certain methods, and while they
seem to be working out of the regular course, they avoid sophistical
or over-technical talks about piano construction that are likely to
bring on arguments and spoil chances of sales.
A STEPPINQ=STONE YEAR
This date in the piano business is just a chronological position
between the was and the will-be of piano years. The similitude be-
tween the period gone and the period coming would help this year's
trade if the past and the future could be brought into juxtaposition
now. Singularly enthusiastic piano years have gone; singularly en-
thusiastic piano years are coming. The reactionary is the fellow
who sits on the fence believing- that it is his bounden duty to doubt;
if a good time is coming, he has no intention of inculcating it. He
sneers at the means taken to overcome difficulties, to obtain co-oper-
ation. It is hard to make such a chap believe that when a man does
his best, he will find that he does verv well.
ARE ANTIQUES WORTH WHILE?
It is reasonable to suppose that one who is celebrated as an
antiquary will buy some very old piano and boast that its delicate
gracefulness is unrivalled, and he may go so far as to say that its
tone improves from year to year. But what tuner will agree with
him? What modern manufacturer of the finer and better pianos will
sustain his contention? We all get fooled in time, but the modern
man looks upon the antiquarian as one who gets fooled all the time.
While this is hardly true, an old piano requiring constant repairing
may prove a dainty but expensive dish of luxury.
THE POWER OF WRONG THINKING
A few months ago a Presto-Times representative met a piano
merchant who compared the piano business at that time to an ele-
phant hanging over the edge of a high cliff with his tail tied to a
daisy. It was easy to see where that pessimist was heading—that
dealer's business went into a receiver's hands last"week. His imag-
ination worked; it wrought his financial ruin. Such a man is better
out of the business. His involuntary quitting was the removal of a
stumbling block.
market, 21 phonographs being imported through the
port of Talcahuano during the first nine months
of 1928."
H. N. SWAIM, INDIANAPOLIS AGENT.
Incorporation papers have been tiled in Indiana for
the Davis Stores, Inc. (Delaware corporation); ob-
jects, manufacture, assemble, develop, improve and
generally deal in and with musical instruments of all
kinds; capital stock represented in Indiana, two
shares. Indiana agent and office, H. Nathan Swaim,
Indianapolis.
SHIP LARGE BENCH ORDERS.
WASTE DUE TO WRONG THINKING.
Waste is due to wrong types of thinking by all
who cause it, management and labor and capital
alike, according to C. E. Knoeppel of Cleveland,
Ohio. By wrong types, he means thinking that is
careless, pessimistic, dishonest, unhealthy, untrained,
misdirected and generally negative. He says he feels
that in true waste elimination through man-power de-
velopment, attention must be given to the fact that
because thinking is the basis of everything that we
are or do or say, it is that quality in man which must
be studied and then properly considered.
REED ORGANS IN ENGLAND.
In the United States the reed organ for homes and
Quantity shipments of Perfection benches to deal- churches has almost disappeared, but in England and
ers in Illinois, Indiana and Michigan are going strong. other foreign lands abroad this form of musical instru-
A reporter for Presto-Times learned this fact when ment is still going strong. On the desk of the writer
F. S. Smith, president of the Perfection Bench Co., of this paragraph is an advertisement from London
responded to the question, "How's business?" put to Times of R. F. Stevens, Ltd., announcing twenty
him by fellow members of the Piano Club of Chicago different models in portables and larger ones up to
church organs.
at a recent noonday meeting.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.