Classic Mode

Presto

Issue: 1929 2233

PRESTO-TIMES
MUSIC WANTS ITS
RIGHTFUL PUCE
August 15, 1929
"In every respect, therefore, the slogan fulfills the
sales axiom, that the selling appeal must fit the article
sold. We must seek to introduce the child first to
the thrill of playing rhythm, then to the beauties of
melody and the raptures of harmony, and he will be
brought, unconsciously, to a true evaluation of music
through the playing of it, so that this playing will
thereafter become an inseparable and indispensable
part of his very life.
piano man. The hovel is truly beautiful, artistic,
well done.
While on the subject of shacks, there are several
new ones owned, operated and dw T elt in by local piano
men. A. C. Danz has but lately moved into as homey
and lovely a place as you can see in many an auto-
mobile ride. The Maws of San Diego have a beau-
Thoughts About Bringing the Child to a True
tiful "duck of a place" on Point Loma, and B. J.
Chandler of Santa Ana dwelleth in the midst of
Evaluation of Music Through the
orange groves. Whiteside of San Bernardino has
A
Natural
Instinct.
Playing of It, so That 'Twill
leased his new foothills home to some one, the while
"The Great Power above us has implanted in every
he and the missus have taken a place on a Rialto
Be Part of His Life.
human being a love for music. We have but to chicken ranch. This enabled Daddy Whiteside to
The new music slogan, "The richest child is poor kindle that divine spark, to arouse the desire, latent,
be near his daughter, and son-in-law Henry Roys,
without musical training," is elaborated upon by but universal, to express ourselves through, and by,
who are operating the chicken ranch. That is, Henry
Henry C. Lomb, who has just written a letter to the the playing of music, and we will have created a field
does the work and Nellie comes to San Bernardino
membership of the National Association of Musical for ourselves, the like of which no other industry can
daily to help the old man, and both go home at night
Instrument and Accessories Manufacturers, in which ever hope to have. Search the markets of the world;
to eat a chicken that Henry has raised.
he urges everyone to co-operate in the distribution of
review the whole range of business and commerce,
The Young Music Company at Venice made a
the slogan campaign leaflets. He says: "Order as and you will not find a single industry that can trace
special store effort with the advent of the new Victor,
many slogan folders as you can consistently use for the demand for its basic product to so deep a source,
and seems to have started something in the seaside
distribution to your dealers, provided, of course, that and can command for this product, no matter how
town. For that matter, I have yet to find a radio
you have not already done so.
strongly it wills, a potential market even slightly
dealer who handles the Victor who does not expect
"The members of this association must have this comparable to that which music and music playing
big things from it. 1 think so, too. More power to
slogan matter very much at heart, because, as you inherently enjoy.
all parties.
know, we were the prime movers in the slogan cam-
"No better means of reaching this advanced posi-
Went into the Imperial Valley the other day. Tn
paign, so that we are in duty bound to do all in our tion, and of building an impregnable defence, is now
that place the white heat will make your blooming
power to bring about its wide-spread adoption. The at hand than the slogan. Let us cease to bemoan our
eye-brows crawl. Still there are two or three good
cost of the material involved is comparatively trivial, fate, and utilize the resources we already have to
piano men in the valley. Don Jose Garcie is one,
and the labor, negligible, for it simply means adapting secure our rightful place in the ranks of American
Sig Simonson is another and the Imperial Valley
this material to our already existing sales helps.
industry."
Hardware Company the third. Radios are scattered
"This question of securing the nation-wide adoption
hither and there throughout the valley. It is not a
of the slogan really touches the very foundations of
good reception place in summer, but fine in winter.
our industry, and the failure to recognize this fact
The Imperial expects great things from Boulder dam.
must cause us grave concern. Regardless of what
The summer has been rather hard on radio out this
some sales psychologists of our acquaintance may tell
way, but the radio men contend, and rightly so, that
By MARSHALL BREEDEN
us, our slogan, 'The richest child is poor without
the fall will bring a good change upwards; if not,
C. Alexander & Co. have opened a new radio store.
musical'training,' is a good slogan, for it was selected
many of them are going to fall down and go boom.
from a huge number submitted in a campaign that This is not such a great achievement for Alexander.
was remarkable in the interest it aroused in all parts fTe has that opening habit. To date then he has radio
FRANCIS CO. GETS BUSINESS.
of the country and in all classes of the population, shops in Redondo Beach, Hermosa, Beach, and Tor-
"We
can't quite understand why any one should
ranee. Perhaps by the time this gets in print he may
and was chosen by a committee composed of some of
complain about the piano business," said E. A. Fran-
the most prominent and capable publicity men in the have more stores. That seems to be a radio habit—
cis, president of the Francis Piano Co., Galesburg,
to run several places of business. Some piano men
country. And, in any event, it now is our slogan.
111., to a Presto-Times representative last week. "At
have tried it—not so good.
Interest in Piano Playing.
Macomb, 111., where we recently sold several fine in-
The
other
day
I
went
into
the
store
owned
and
"Although it may not appear so at once, the slogan
struments, there are four firms carrying pianos."
embodies, in my judgment, precisely the appeal that operated by E. MacLartey and his four sons. The
Among recent sales in Galesburg by the Francis
this industry of ours requires at this, perhaps the "boss" was out dusting off a piano or something. 1
Piano Company are a Wurlitzer Grand to Elmer
most critical, moment in its history. More and more frequently use this store as a sort of way station.
Lindstedt, vice-president of the Macomb Mfg. Co.;
It
is
handy
because
of
its
location.
On
this
trip
Mr.
it is becoming clearly apparent that the salvation of
a beautiful Werner upright to Miss Hazel Mackey,
the music industry lies in arousing the masses of the MacLartey had installed a pay-as-you-enter telephone
telephone operator at Cameron; a playerpiano to A.
American people to actual participation in the playing register. There was a sign on it. It made my poor
F. Sandford of the W. O. W. Orchestra; a Pianista
of music, not necessarily as a means of earning a battered heart bleed with pity. The sign said: "De-
to Mrs. P. M. Wilson, 82 East Berrien street.
posit
five
cents
upon
using
the
phone."
My
heart
livelihood, but as a source of infinite pleasure, of un-
alloyed satisfaction, and of lasting happiness, and as was sore and frightened for MacLartey. 1 used the
VIOLIN SHOP OWNER WOUNDED.
a wholesome outlet for the expression of those emo- phone seven times and then ran out of friends and
The Associated Press on August 5 reported that
tions without which life would be a drab and dreary acquaintances to call up. I do feel sorry for Mac-
J. Clem, aged 69 years, proprietor of a violin repair
Lartey, but he should not attempt to get nickels
spectacle.
shop, Tulsa, Okla., was in a serious condition in a
"Now it is well known that once a person has from a piano traveler in August. You cannot expect
hospital, having been shot twice at Red Fork., Okla.,
passed the age of early youth, it becomes increasingly a turnip to have any blood.
by W. B. Williams, aged 52, twice convicted of mur-
difficult, if not impossible, to interest him in music
The last few days, or perhaps weeks, have pro-
der. Williams was shot dead by Clem.
playing. Whatever the cause may be, the fact re- duced a change in the California piano business. I
mains indisputable. It immediately follows that our know for a fact that the great Platt organization sold
PIANO PLANT MAKES CHAIRS.
purpose of securing actual participation in music a piano the other day. Whoopee, keep it up. I
playing can be accomplished only through the child, know also that John J. Foster of the Danz outfit sold
The former piano manufacturing plant of A. Gold-
and that is exactly what the slogan does. Moreover, a player-piano the other day. I shall some time give
smith, 1223 Miller street, Chicago, is now used by the
the indirect or inferential appeal to the parent adds John a leather bracelet.
Abco Chair Company, Mr. Silvers, proprietor, and is
to its all-compelling force.
busy making chairs of various patterns. Mr. Gold-
As a sort of celebration over the sale of the piano
smith has given up piano manufacturing entirely.
Spiritual and Cultural Values.
Ben Platt went and built himself a new hovel in
"Furthermore, the slogan irresistibly draws the at- which to dwell. Ben's shack is at the bottom of a
GIRL WINS PIANO CHAMPIONSHIP.
tention (again by compelling indirection) to the over- steep hill.' The hill rises to the horizon behind his
Miss Elizabeth Vandenberg of Grand Rapids won
powering and eternal significance of spiritual values dump. It is a beautiful hill. It is being landscaped
as against material values. The richest child is poor, and prepared for tennis and swimming. Maybe piano the piano championship in the annual solo contests
at the National High School Orchestra Camp, Trav-
etc' And so the slogan leads the mind to see that men do need baths now and then. The dwelling itself
erse City, Mich., Friday. She is a daughter of United
it is music, and the playing of it, that, above all else, is nothing short of a young palace. The Caesars of
States Senator Arthur H. Vandenberg.
holds these spiritual and cultural values in its heart. Rome had not a thing on the home of this successful
A VOICE FROM THE WEST
When in need of music rolls, or advice about them write to the experts who make the
CLARK ORCHESTRA ROLLS
for all standard 65-note rewind electric pianos and automatic pianos of all makes and
descriptions. Rolls for Goinolas and Orchestrions. Also Calliopes and Calliaphones.
"Always the latest and snappiest"
When ordering, give style of instrument on which roll will be used.
CLARK ORCHESTRA ROLL COMPANY
DE KALB, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
August 15, 1929
P R E S T O-T I M E S
PIANO MEN INDIGNANT
OVER WALL ST. SIZE=UP
Des Moines Query About Piano Business
Answered by Man Apparently
Unfamiliar with It.
When making a call upon E. J. Radle, president of
F. Radle. Inc., 609-611 West 36th Street, New York,
last week, a Presto-Times representative was shown
a copy of the "Wall Street Outlook," containing an
inquiry from a correspondent at Des Moines, la.,
about the purchase of stock in a prominent piano
demand. We have turned the corner. W r e are in
the midst of prosperity, but there are millions of
people in this country who have purchased their own
homes in the past few years, and are still paying for
these homes, and who are dreaming of the day when
they can buy their piano.
"The radio, I believe to be a necessity in each and
every home, but if there were no music, there would
be no radio. If there were no pianos in the home,
people would not appreciate music that was being
played for them.
"As Mr. J. S. Gorman said, 'Piano music is so im-
portant in giving children a well-balanced training in
mind, body and soul.' That is a point which all par-
ents should give great consideration to.
"If we were to have canned music only, I believe
that we would soon revert to a nation of savages. I
am surprised to find that the. editor of a Wall Street
paper should take it upon himself to judge things so
foreign to his business, and to express his opinion on
something that he knows nothing of."
"AT THE BALDWIN"
NEXT SUNDAY NIGHT
Lillian and Moissaye Boguslawski, Two Pianists,
Well Known to Radio Enthusiasts, to Be Heard.
E. J. RADLE.
manufacturing industry, and the caustic answer in
the same paper at the bottom of the inquiry. The
answer was of such a character as to belittle the
piano and the music business generally.
Several well-posted piano men in the trade have
expressed their indignation and disgust over the an-
swer written by the "Wall Street Outlook," but Mr.
Radle's expressions of displeasure are a trifle more
vehement than the others, for he said:
"This answer was evidently written by a man who
knows very little of the subject upon which he was
writing. He seems to be under the same impression
that a great many of the public seem to be laboring
under; in other words, he believes that the p : ano is
a dead issue.
"We have heard this same remark before. At the
time the bicycle craze started, the piano was con-
demned; everyone was going to ride a bicycle. At
the time the phonograph first made its appearance,
the piano again was a dead issue, but somehow it re-
vived and grew stronger and healthier than ever.
Now the radio and automobile have come in, and arc
supposedly making an assault on the poor p : ano, but
we know that the general public still appreciate good
music, and that piano playing is as essential to the
education of any child as the three 'R's.' It makes
for refinement. It makes for better home conditions,
and it makes for a better country.
"A person who loves music and can produce music
is a better person in every possible way than one who
cares nothing for it. A musical education certainly
adds to the moral fiber of each and every one of us.
"The jazz craze has gone by, and we are already
feeling the effects in increased business and a better
Lillian and Moissaye Boguslawski, two pianists,
well known to radio audiences, will be heard "at the
Baldwin" on Sunday evening, August 18. The pro-
gram will be broadcast over Station WJZ and the
associated stations of the National Broadcasting
Chain at 9:45 p. m., Eastern daylight saving time.
The Baldwin Singers, that famous male quartet, will,
as usual, assist with the program.
The Boguslawski name is familiar to numerous
radio fans by reason of their frequent appearances on
the air. The discriminating radio editor of the "Chi-
cago Tribune" writes: "Boguslawski has not only
solved the mystery of the inner minds of the great
music masters, but he has solved the mystery of
radio technic."
Of the numerous appearances in two-piano recitals
throughout the country by Lillian and Moissaye
Boguslawski, critics have been unanimous in their
praise of "the perfect co-ordinance between the two
players. . . . They played in unison as perfectly
as though they were using a single instrument, and
yet they were able to attain effects that would have
been impossible on an individual piano."
Moissaye Boguslawski comes from a long line of
music makers. Both grandfathers, on the maternal
and paternal side of the family, were musicians in
Russia. He has been heard with the leading sym-
phony orchestras in this country, and his piano re-
citals have been received with warm interest and
enthusiasm. The late Henry Finck, celebrated New
York critic, wrote of Boguslawski's debut: "All the
secrets of piano playing are known to him. and if this
is the BOGUSIawski. what must the REALlawski
be like." Mr. Boguslawski's activities have not been
limited to concert alone. He has distinguished him-
self in research for adapting music as a therapeutic in
treating mental diseases.
Lillian Boguslawski is an American by birth, and
was a student at the University of Illinois.
Ruth Breton, violinist, and Stell Andersen, pianist,
will be soloists "at the Baldwin" on Sunday eve-
ning, Aug. 25. The program will be broadcast over
Station WJZ and the associated stations of the Na-
tional Broadcasting Chain at 9:45 p. m. Eastern
Daylight Saving Time. The Baldwin Singers will, as
usual, assist with the program. Ruth Breton, well-
known young American violinist, was trained under
RARE OLD VOSE PIANO
AT MAPLEWOOD INN
An Instrument with a History Connected with Early
Wisconsin Pioneering.
At the Maplewood Tnn, a well-known summer
resort for the better class of people, Green Lake,
Wis , Dr. Victor Kutchin, proprietor and landlord, in
one of the parlors, stands an old Vose square piano,
an instrument with a history of unusual interest.
The piano was bought for Hattie Sherwood, daugh-
ter of W. C. Sherwood, who was one of the early
settlers of that part of the beautiful Green Lake sec-
tion. The purchase was made upwards of sixty years
ago, and on the marriage of his daughter Hattie to
Dr. Kutchin, the piano was taken in a lumber wagon
to Waupun. Wis., where he and his wife lived for
some years. Later it was brought back to the Sher-
wood house (or rather "mansion" in those days)
from Waupun across Green Lake on the ice on a
bobsled, where it has remained since and is now an
antique attraction at this beautiful resort.
On occasions it has been used at marriages, at
funerals, at banquets, at merrymakings and dignified
functions, and has helped to entertain Governors.
Senators and many others of political importance, and
stars of the stage. It now stands in a parlor with
other noted pieces of furniture to keep it company—
articles imported and of domestic origin. One of
these pieces—a settee—was once owned by President
Lincoln and used in his home at Springfield, 111.
It was presented to Dr. Kutchin by a friend of the
martyred President, who afterward became a repre-
sentative of this country abroad.
The number of the old piano is 10,492. The name-
plate stamp is "Vose & Sons, Boston."
Dr. Kutchin is prominent nationally, and he is the
author of several books. He is loyal to Wisconsin
and takes delight in telling visitors of its wonders,
past and present.
WISCONSIN NEWS
Mrs. Jane R. Bradford, widow of James B. Brad-
ford of the J. B. Bradford Piano Co., aged 91, died
Friday, July 26, at the Medford Hotel, Milwaukee.
The Norbert J. Beihoff Music Co. has moved
from 811 47th street to its new location at 5121
North avenue, Milwaukee. Gordon Shields has joined
the force as radio service man.
The Waukesha Radio Sales, Inc., Waukesha, Wis.,
store held its formal opening July 9. The firm is the
local authorized Majestic dealer.
TRAVELER SEEKS NEW FIELDS.
Albert Hornoff, who has been active for the past
few years in San Francisco, Los Angeles and other
West Coast towns in special sales work, has estab-
lished temporary headquarters in Chicago at 108
North Hoyne avenue. Mr. Hornoff has a wide
acquaintance among the trade in Chicago, where he
was employed for many years by Lyon & Healy.
For the past week Mr. Hornoff's activities have re-
quired his presence in Fargo, North Dakota.
the mighty line of Franz Kneisel and Leopold Auer,
and is unquestionably in the front rank of the players
of her instrument today. Stell Andersen, the Amer-
ican pianist, is what is commonly known as a "self-
made" artist. She was born in Linn Grove, Iowa,
a Norwegian settlement, her parents having emi-
grated from Norway.
SPECIAL ANNOUNCEMENT ON PIANO KEY SERVICE
A Friend in Need IS a Friend Indeed
Dealers throughout the country; manufacturers and piano repair shops requiring piano keys
repaired and recovered or piano key service of any kind, will find such a friend in the
McMAGKIN PIANO SERVICE
1719-21 MONDAMIN AVENUE
DES MOINES, IOWA
Accommodating experts are to be found here who understand recovering piano keys and
general key repairs, black and white, etc., as well as ivory sanding, polishing and re-gluing.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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