Presto

Issue: 1929 2230

July 1, 1929
P R IE S T 0-T I M E S
ISSUED THE FIRST AND
FIFTEENTH IN EACH
MONTH
F R A N K D. A B B O T T
- - - - - - - -
(C. A. DANIELL—1904-1927.)
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
The American Music Trade Journal
Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising on application.
Items of news and other matter are solicited and If of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen In the
smaller cities are the best occasional correspondents, and
their assistance is invited.„_
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday: preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, JULY 1, 1929
MANUFACTURERS NEW PRESIDENT
Each year brings a new president of the National Piano Manu-
facturers Association into power as the head of the oldest nation-
wide organization of piano men. It can rightly be called the classical
organization of the piano industry and trade, ante-dating as, it does
all others, and representing the dignity of age and authority. Like
all presidencies, the executive of this great body of manufacturers
is looked up to and respected, for he is the choice of the entire organ-
ization. Differing, then, only in personality, the interest in each
successive president centers in the traits of the executive, including
his business habits and his fealty to the association. Mr. C. D. Bond,
last year's president, was a strong man, loyal and true, and a worker
who did much to sustain courage in the rank and file during a some-
what trying year. Mr. F... P. Bassett is entering upon his duties at a
time when trade is coming-back and his optimism is already helping
to brighten the piano skies. He is an experienced office executive,
as he has practically had charge of the M. Schulz Co.'s business since
the illness of Otto Schulz. He decides quickly but truly, for he is a
quick thinker and a judicial one. The association is to be congratu-
lated in securing the services of Mr. Bassett for the coming year.
SELLING AT SUMMER RESORTS
Nowadays much business is done over the table-cloths at restau-
rants and hotels and more but smaller deals are made at front doors
of homes, or at the end of a friendly golf game, or at a summer
resort. This year, June was cold, but there is plenty of resort weather
coming—plenty of heat on the way—and many people are now at
their cottages, rented or owned. It is out of good taste to approach
any man or woman about buying a piano while they are away for
a vacational rest—that is, at first. But after they have rested a few
days and time begins to hang heavy, and acquaintanceship has ripened
through conversations, the piano salesman who is discreet sometimes
gets information that leads to retail sales. Several hundreds of in-
struments are sold in this way every summer at the numberless re-
sorts in Michigan, Wisconsin, New York state and New England.
But discretion is the watchword. No eagerness must be shown.
DISCIPLINED LEADERSHIP NEEDED
Leadership in the piano business now requires a disciplined mind
that can. show us how fact and fancy may be made to work in double
harness. The trade needs a man who can give the word "efficiency"
a new meaning.
We must not breed public hostility to the piano business by any
form of deceit, for that is too much like entering into combat with
those that are struggling to make a living.
The leader must be a man who can throw a mental view of the
piano business upon the screen and study its probable aspect five
years ahead. He must consider the unconcerted energy of the pres-
ent day piano dealers and some of the misfortunes incident to the
time.
Good dealers who maintain their credit do not wish to see years
pass without perceptible progress. Perhaps a number of them have
taken on radio without neglecting their piano interests. Well and
good! The good dealer wastes no effort on work ill-done; only the
best is oF value to him. The poor dealer is generally sceptical or
hostile, it is reasonable to believe.
The trade needs no new system of financing. It needs a policy
purely protective with continued adhesion to principles. The day
has passed when a piano manufacturer can get control of the busi-
ness by taking all kinds of chances.
So rapidly does one form of business tread upon another's heels
that a contretemps is sometimes inevitable. Something inopportune
or embarrassing is likely to arise in any business, but the good man
can always crawl out of the hole. It was embarrassing to a new set-
tlement in Minnesota to be called 'Tig's Eye," so the settlers changed
it and it became the great and beautiful city of St. Paul. Sometimes
such names indicate that which was at that time's measure of pros-
perity.
..• .i-
In view of the entire situation in the piano trade, there ought
to be a better understanding of the means of remedy. Fortune and
misfortune may change their places at the bat, but this does not
change the fact that there is no substitute for hard work.
In this industry, perhaps, public confidence has been shaken be-
cause piano manufacturers have taken on too many subsidiary enter-
prises, and surely its faith in real piano values has been staggered
at times by slash-price retail advertising.
CIRCULATION OF VITALITY
DISCOVERING WIDER FIELDS
There are various kinds of circulation of which we hear much
—circulation of the blood, the streaming movement of the cystoplasm
in plant cells, the circulation of money, the circulation of rumors, of
electric currents, of cats that circle back home again. But we do
not hear much directly about the circulation of vitality, the thing
needed to make piano sales. The teacher who can put pep into her
piano classes, the store manager who can induce his men to go out
and try, try for new customers and sales, the foreman who can get
finer work done in the shop with less grumbling about it, are all
circulators of vitality. Vitality is what makes a nation, a state or
an individual great. Without vitality the whites become "poah white
trash" and the Negroes become "shufflin' Sambos." With vitality, the
man with meager schooling becomes a leading citizen, a money-
maker, an initiator of many forms of better ways of doing things
and a broader-minded thinker. Without vitality circulating through
his system, even a university graduate is likely to fall out of step
with the times and become a second-rate citizen or, worse still, a
slacker.
The range of popular comprehension widens with the process
of the suns. Ignorance, which like a fog has blanketed the world, is
lifting. The piano and radio are helping to banish stupidity. The
intense activity of reason is creating more positions for the intellec-
tual and the millions that are being educated or trained exert a pow-
erful influence toward this desideratum. There is room at the top
a discovery of a much wider field than our ancestors ever imagined,
and the occupation of it by this generation is like the victorious in-
vasion of new territory.
AMERICAN HARDWARE LEADS
The manufacture of American hardware in general began about
1850 and has been increased till now the product, with its, infinite
variety, is in many branches, including piano hardware, the standard
for excellence the world over. Infinitely diversified and complicated
by the skill of the workmen, piano hardware on American instru-
ments give a decorative beauty that is satisfying to the eye and a
substantiality that is enduring.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
July 1, 1929
THIRTY-FIVE YEARS AGO
(From THE PRESTO June 21, 1894.)
The famous case of Hardman, Peck & Co. vs.
Hardman & LaGrassa has been decided and the de-
cision is a complete victory for Hardman, Peck & Co.
As will be seen by the decision Hardman & LaGrassa
are enjoined from calling their instrument the "Hard-
man"' piano or the "H. Hardman" piano and from
using the words "Established 1842" or any other
words that might entrench upon the legal rights of
Hardman, Peck & Co.
One will wait many a day before having an oppor-
tunity to see a piano of such rare beauty in design,
style and finish as a Steinway grand just ready for
delivery to ex-Mayor Grace; and as for the Vander-
bilt piano, now at the Steinway factory, Astoria, and
wh'ch has recently been returned from France where
it was sent to be especially decorated and receive
the handiwork of some of the greatest artists and
painters of that country—well, of this instrument, all
I can say in description, it is worth coming from the
Pacific to the Atlantic coast to see, as Mr. Stetson
says. As to the cost or value of this instrument, that
is said to be unknown, but upwards of $37,000 can
be reckoned as having been expended toward it so far.
—Nak Toba's New York correspondence.
It does one good to pass through the salesrooms of
Geo. Steck & Co. and view the elegant lines of pianos
they carry in stock. Nothing but the choicest and
best; not a cheap piano in the sense of poor quality,
is to be found in the entire establishment.—Nak
Toba's New York correspondence.
The Farrand & Votey Organ Co., of Detroit, have
placed an organ with the great Metropolitan Opera
House, New York, .and it was used on Monday night
in "Faust." '
We understand that Colonel William Moore, of
the Everett Piano Co., is to be a guest at the next
dinner of the Chicago Music Trade Association, and
there is every probability that he will be one of the
speakers of the evening.
There appears to have been a change of opinion
with a number who signed the petition advocating
the extension of the Alley "L" road on Wabash ave-
nue, and a preference is now expressed for the belt-
line scheme. They have so expressed their opinion
in a paper which has received a large number of
signers. Among them the Chickering, Chase Bros.
Co., Manufacturers' Piano Co., New England Piano
Co., S. Brainard & Sons Co. and H. H. Northrup,
manager for the Emerson Piano Co.
The editor of this paper, who has just returned
from an extended trip through the East, is most
forcibly impressed with the greatness of the late
Ernst Knabe—with the grandeur and nobility of his
character, plain, simple and absolutely unassuming
as he ever was.. This feeling gains force now that
he has passed away and is intensified many fold
when we hear on every tongue—in every office, fac-
tory and salesroom, by clerks, salesmen, proprietors
or workmen, by all, literally without exception, speak
in endearing terms of the deceased.
Mr. Otto Sutro, of Baltimore, the well-known
representative of the Steinway piano of that city
sails for Europe this week. Mr. "Sutro has taken into
partnership Mr. Robert C. Gibson, his chief book-:
keeper and Mr. Charles Glaser, the head of his sheet
music department. Both of these gentlemen have
been associated with Mr. Sutro for many years.
PRESTO-TIMES
facilitating work. American elevators had been
AMERICAN FELT CO. HEAD DIES.
placed in it, improved engines, boilers, etc., and the
Funeral services were held last week at Franklin.
factory was indeed one of the most Complete in Mass., for William Herbert Sweatt, of Wrentham,
Europe.
Mass., organizer and for twenty years president of
Steinway pianos have been selected for exclusive the American Felt Company, and for the last Utwo
use in the New York College of Music, of which years chairman of the board of directors. He died
Mr. Alexander Lambert is director. Seventeen pianos at Alassio, Italy, May 19.
were delivered there last week and others will be
added during the coming season.
H. C. DICKINSON'S BIRTHDAY.
(From THE PRESTO, June 28, 1894.)
Under the Chicago Herald and Examiner's birth-
C. G. Conn, musician, cornet maker, journalist and
statesman, of Elkhart, Ind., permits. nothing to day column headed, "Many Happy Returns," there
escape by which his enterprise may be kept to the appeared June 8 the birthday announcement of Henry
fore. He sent a beautiful solid silver cornet to be Clarence Dickinson, vice-president of the Baldwin
given as a prize at the California Midwinter Fair Piano Company, and head of the Chicago house of
contest, which took place last Saturday. Many Baldwin. Troy, Ohio, is given as the birthplace.
prominent bands of the Pacific slope took place in
the contest and Mr. Conn received a vote of thanks.
PIANO A REAL TRAINER
Mr. Will A. Watkin, of the Will A. Watkin Music
A
piano
trains the mind, the fingers and the intelli-
Co., Dallas, Texas, was a visitor to Chicago at the
end of last week. Mr. Watkin had not visited this gence. A violin, of all instruments, comes nearest to
city before for many years and expresses himself as the perfection of the human voice. Musical instru-
being highly delighted with the energy displayed ments of all kinds, down to the schoolboy's banjo
and groaning saxophone—all have their place in the
here.
The methods of a great and successful business home, and should be there.
house are always interesting. The growth and
powerful influence of the W. W. Kimball Co. is a
part of the history of Chicago, and every now and
then a glimpse is permitted of the means by which
that progress is sustained.
Another pushing dealer is Mr. Emil Gram, of
Milwaukee, whose beautiful building on Grand
avenue is one of the attractions of that fashionable
and busy thoroughfare. Musical instruments exclu-
sively occupy the attention of this house and the
line of pianos tells plainly of the enterprise of the
proprietor.
FIRES DISTANT IN TIME AND SPACE.
In the "35 years ago" of Presto-Times this week
will be found an account of the destruction by fire
of the London, England, organ factory of Story &
Clark, a plant which had been established in 1894
for the manufacture of organs and pianos. This hap-
pened at 35 years almost to a day before the fire last
week at Grand Haven, Mich., when a stroke of
lightning set that modern plant ablaze. F. D. Abbott
of this paper was leaving London for Hanover, Ger-
many, the night of the London fire and saw its lurid
glare from his train. The next morning, upon re-
ceiving a telegram from Story & Clark, London, about
the fire, Mr. Abbott cabled from Hanover the story
to The Presto in Chicago and also to some of the
daily papers in the Linked States.
A HUSTLING GALESBURG SALESMAN.
A man who keeps posted on what is going on in
the piano trade by reading Presto-Times and who
sells good pianos all the time is E. A. Francis of the
Francis Piano Company, Galesburg, 111. Mr. Francis
handles the Haddorff, Lester, Poole, Ivers & Pond.
M. Schulz Company and Wurlitzer pianos and in
phonographs and radios, the Edison, Starr, Jesse
French, Superior and Mohawk. He has also handled
the Packard, the Kurtzmann and the Premier Grand.
Among his customers have been prominent musi-
cians, doctors, schools of music, bankers, business
men and churches.
A. EISEMANN BRANCHES OUT.
Alexander Eisemann, formerly chairman of the
board of the Freed-Eisemann Radio Corporation, has
just been admitted to general partnership in the
Will A. Watkin Music Co., of Dallas, Texas, the stock exchange firm of Samuel Ungerleider & Com-
enterprising agents of the Farrand & Votey Organ pany. This announcement follows the recent state-
Company, of Detroit, Mich., shipped a reed organ ment that Mr. Eisemann had been elected vice-
to Costa Rica, C. A., last week. They have also president of the Ungerleider Financial Corporation, a
received an order for four to be shipped to Rio $25,000,000 investing and underwriting company, of
Janeiro, Brazil.
which the above mentioned stock exchange firm are
Mr. John A. Weser and Miss Elsie Luderitz were managers.
married June 6th in New York. The wedding was a
quiet one and Mr. Weser is receiving plenty of con-
TAKES PRIDE IN HER WEAVER.
gratulations from his host of friends to which THE
Mrs. J. D. Bivins, graduate of Flora McDonald
PRESTO adds its best wishes.
Conservatory of Music, Red Springs. N. C, recently
The handsome London (Eng.) factory of the wrote to the Weaver Piano Company, York, Pa.:
Story & Clark Organ Co., of Chicago, was totally "The Weaver Grand Piano which I purchased re-
destroyed by fire on Thursday night last. The fac- cently has a beautiful singing tone and the action is
tory occupied one end of a block facing practically most responsive. It is all and more than your sales-
on three streets, Tabernacle Ct., Paradise St. and man represented. I take pride in showing it to my
Paradise Place. Adjacent were several furniture musical friends.
factories and in the one next to the Story & Clark
factory (Messrs. Win, Angus & Co.) the fire origi-
SLIGHT CHANGE IN PHRASING.
nated. The cause of the conflagration is unknown.
In Presto-Times write-up of the Wurlitzer display
The buildings, covering the entire block, were com-
pletely blotted out, as was a large furniture factory at the convention E. H. Petering, of Wurlitzer's,
facing on Paradise Place in the rear of the Story & North Tonawanda, changes the wording to read,
Clark factory. Cable advices (yesterday) from our "These instruments were exhibited by the Rudolph
Mr. Abbott, and from Mr. Melville Clark (who is Wurlitzer Mfg. Co. of North Tonawanda, N. Y., and
now in London) to his house here, inform us that in conjunction with the Wurlitzer Grand Piano Co.,
the factory was well filled with stock, finished organs of DeKalb, 111."
and Story & Clark pianos. A great deal of improved
machinery had been taken from the United States
The Claypool-Lacey Music Company, of Craw-
to this factory, some of it very recently. The build- fordsville and Frankfort, Ind., recently opened a
ing had been fitted up with every convenience for branch store in Winamac, Ind.
....an all electric set
which features great
range, selectivity and
volume without dis-
tortion in the finest
cabinets offered to the
radio buying public.
Produced by the
manufacturers of the
world renowned
JESSE FRENCH & SONS
PIANO
and worthy of the
"name well known
since 1875"
THE JESSE FRENCH & SONS
PIANO CO.
NEWCASTLE, IND.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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