P R E S T 0-T I M E S
July 1, 1929
BOOK ABOUT SCHOOL
ORCHESTRA CONTEST
Ambitious Plans of National Bureau for the
Advancement of Music Assure More
Triumphs for 1929.
school band contests, and will be an equally powerful
force in the advancement of school instrumental
music.
"Most of the contests, as indicated in the booklet,
are held under the auspices of colleges, universities
and state teachers' associations. The rules have been
worked out by the bureau and the Committee on
Instrumental Affairs of-the Music Supervisors' Na-
tional Conference, while the prizes are donated by
the Musical Merchandise Association.
"The first National School Orchestra Contest will
be held in Iowa City, Iowa, May 17-18, under the
auspices of the University of Iowa. It will present
to the country in a striking manner what is being
accomplished by the school orchestral groups and
will emphasize the validity of their claims to more
adequate public support."
USES OF THE SLOGAN
A TRULY GREAT SLOGAN.
CHARLES KLAUBER RESIGNS.
Charles Klauber, for 25 years associated with the
Music Trade Indicator, Chicago, one of the contem-
poraries of Presto-Times, has resigned. He is asso-
ciated with the Klauber Novelty Co., a concern es-
tablished about four years ago to manufacture games
and novelties.
GRANDS AND UPRIGHTS
Established 183t—Boston
FACTORIES - - NEW YORK CITY
Executive Offices and Wholesale Warerooms
t East 39th S t (at 5th Ave.)
New York City
£ANO?
Established Reputation and Quality Since 1873
FACTORY
OFFICES & SALESROOMS
Corner of Kostner Avenue
New Adam Schaaf Building
4343 Fifth Avenue
E. A. Francis, of the Francis Piano Company,
Galesburg, 111., sends in to Presto-Times the best
slogan the publishers of this paper have yet heard.
It is "Make Music Yourself." It has everything to
recommend it—brevity, action and a polite command.
Like other great inventions, the wonder is that some-
one did not present it sooner.
HALLET& DAVIS PIANO CO.
ADAM SCHAAF, Inc.
P R SNOS I N G
Effective Aids to Sales of Band and Orchestra
Instruments Described in April Number
of Clever House Organ.
Whose family orchestra is the largest in your town?
That is one of the questions "Conntact," published
by C. G. Conn, Ltd., of Elkhart, Ind., asks in its
April issue, which commences its fifth year of pub-
lication,
A contest is suggested for Conn dealers to put on
in their towns to ascertain who has the largest fam-
ily orchestra. A dealer in Carthage, 111., found one
family with six musicians, playing together regularly
for home entertainment, as well a.s for community
and church events. The orchestra, even became a
radio offering.
The idea of the contest is to .promote good will for
A complete and definite plan for exploiting the the dealer's store as well as sponsor a musical event
music industry's new slogan: "The Richest Child Is somewhat different from those that have been com-
Poor Without Musical Trainin-g," has been prepared monly tried. When the largest family orchestra is
by the Special Slogan Committee appointed by Her- found a public concert can be arranged, after which
mann Irion, president of the Music Industries Cham- all the family orchestras conipeting for the first hon-
ber of Commerce, which held its sessions in the offices ors can participate in a combined musical event.
The value of a dealer's window is related in an-
of the Music Industries Chamber of Commerce. The
plan includes the needs of all phases of the industry other article in which it'is emphasized that this space
and envisages a continuous program of activity on the should not be neglected, but decorated and used in
part of trade associations, manufacturers, jobbers and the display of instruments continuously, with frequent
changes of the products shown, to catch the ever
dealers.
alert eyes of the passing throng. In connection with
Present at the meetings of the Special Slogan Com- this article, two pages of new displays available to
mittee were: Alfred L. Smith, general manager of
Conn dealers are announced, available for the cost of
the Music Industries Chamber of Commerce, acting one newspaper insertion, but valuable to them the
as chairman in the absence of Wm. J. Haussler; year round.
H. C. Lomb, Ben Pollack, B. J. Schultz, C. M. Tre-
"Conntact" further tells the dealers that the big-
maine and E. H. Vogel. Delbert L. Loomis, repre- gest field for the sale of musical instruments has thus
senting the National Music Merchants' Association, far been neglected—the unexploited market being
also attended.
towns of 5,000 population and under, and rural com-
Scores of constructive suggestions were presented munities, where the inhabitants have more time than
after full discussion, a restricted number of the best the city dwellers and consequently are willing to
was chosen. These are incorporated in the plan and follow suggestions and become members of commu-
furnish ample material for a sustained national cam- nity bands or orchestras. This market is very fertile,
paign to put across the slogan. Pending the an- it is pointed out, and should be profitable to those
nouncement of the Special Slogan Committee's plans, dealers who go after the business close to home in
several large manufacturers and jobbers already have the smaller-sized cities and towns.
made use of the new slogan in their trade advertising
Other items and stories in "Conntact" are interest-
and on their letterheads. In addition, the truth under- ingly handled and of interest to dealers and their
lying the slogan has been called to the attention of
salesmen in following up national advertising "leads"
thousands of educators and music supervisors and handling the prospect until the sale is completed.
throughout the country.
A booklet telling about the State and National
School Orchestra contests for 1929 has been issued
by the National Bureau for the Advancement of
Music, 45 West 45th street, New York. It is a book-
let full of the information that should stimulate every-
body concerned in the scheme.
The booklet starts out with a note of appreciation:
"The committee on instrumental affairs and the
National Bureau for the Advancement of Music
hereby express their appreciation to the National
Musical Merchandise Association for its generosity in
providing prizes in the state and national school
orchestra contests. The members of the associa-
tion are:
"C. Bruno & Son, Inc., Buegeleisen & Jacobson,
Chicago Musical Instrument Co., Continental Music
Co., Oliver Ditson Company, W. J. Dyer & Bro.,
Carl F'ischer, Inc., Fred Grets^h Mfg. Co., Gretsch
& Brenner, Illinois Musical Supply Co., J. W. Jen-
kins Sons' Music Co., Lyon & Healy, Inc., New York
Band Instrument Company, Harry Perlberg, Progres-
sive Musical Instrument Corp., E. Reinhold Schmidt,
J. Schwartz Music Co., Inc., H. & A. Selmer, Inc.,
S. Simon, Simson & Frey, Inc., Henry Stadlmair Co.,
Targ & Dinner Music Co., Tonk Bros. Co.
"The bureau has been cooperating with school band
contests since 1924, and some 35 states have been
organized since that time. Cooperation with the or-
chestra contests began only in 1928, and in that year
it assisted in 15 state contests, four of which were
held for the first time. The history of these contests
is told in the year book.
"Arrangements have already been made for the hold-
ing of 29 state contests this year, and there may be a
few more when the list is complete. Those in which
preparations are now being made for contests this
spring are: Eastern Colorado, Florida, Idaho, Illi-
nois, Indiana, Iowa, Kansas, Kentucky, Maine, Mas-
sachusetts, Michigan, Minnesota, Missouri, Montana,
Nebraska, New Hampshire, New Jersey, New Mexico,
New York, North Carolina, North Dakota, Ohio,
Oklahoma, South Carolina, South Dakota, Tennesee,
Utah, Vermont, Eastern Washington, and a New
England sectional contest.
"In many states there will be preliminary district
contests preceding the state finals, which extends the
benefits of the contest movement to the more remote
and financially weaker schools. It is probable that
within the next year or two the school orchestra con-
tests will have reached as great a development as the
REP
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