July 1, 1929
and not find the Capeliarl organization functioning."
He lauded the energy, ability and foresight of II.
E. Capehart, president of the company.
Wonderful Capehart Growth.
De Witte Dobson declared that three things arc
needed to make an article sell well. It must fill a
Resume of the Three-Days' National Sales need. It must till that need well. People must know
about it. He declared that he had never known an
Convention of the Capehart Corporation
industry in Indiana which had enjoyed the growth
comparable to Capehart in such a short time.
at Ft. Wayne, with some Pictures of
"When you think of Capehart we want you to
the Events.
think of it as in a good home and that is what Fort
Wayne will be to it," Mr. Niezer said to the salesmen.
(See Picture on Page 2.)
There were great doings in Fort Wayne, Ind., a "You are located in a city that has back of it a
few days ago in connection with the opening and oc- wealth of experience in developing industry.''
cupation of the Capehart Automatic Corporation's
new plant and general offices in that city. On Fri-
SIMMONS AN HONOR MAN.
day evening, June 14, the banquet at the Anthony
One of ex-President Roberts' last official acts dur-
Hotel, Fort Wayne, was attended not only by the ing the closing days of his administration was the
company's entire executive and field personnel, but appointment as State Commissioner for the National
by others prominent in the affairs of the city of
Association of Music Merchants in Kentucky of J. P.
Fort Wayne, including the mayor, the president and Simmons of Lexington. Mr. Simmons is a charter
the secretary of the chamber of commerce and other member of the association and has for many years
invited guests identified with the music trade indus- been active in association work. When the executive
tries.
secretary of the Merchants' Association visited Lex-
At the banquet H. E. Capehart, president of the ington last February, Mr. Simmons was particularly
company, acted as toastmaster. Mayor William C. helpful in introducing the secretary to members of
Geake delivered an address of welcome. The prin- the local trade resulting in the addition of several
cipal speakers were Eben Lesh of Huntington, Ind., new members. Prior to that .visit Mr.. Simmons had
corporation counsel; DeWitte Dobson, department already added one new member to the list and Mr.
manager of the Saturday Evening Post, and Charles Simmons was one of the "honor men" at the con-
vention just closed, these being the members of the
M. Niezer, president of the First National bank.
association who during the year had obtained one or
Mr. Capehart Given a Cadillac.
more new members.
Mr. Capehart was presented with a new Cadillac
sedan by the employes of the company. Several
DON'T ABUSE YOUR PIANO.
prizes were awarded to those who had the high-
est sales during the month of May.
The following is from The Imp, house organ of
Those who spoke briefly or were presented dur- the Hugh Stephens Press, Jefferson City, Mo. It is
an extract from an advertisement of the S. D. Warren
ing the evening included:
Company: "Whenever you see a factory, you can
J. Ross MeCulloch, president-of the chamber of
commerce; J. R. Wiles, manager of the chamber be sure that there is at least one man who is worry-
of commerce and industrial commissioner; A. T. ing because an inexpert public misuses and some-
Capehart of Otwell, Ind., father of the president; times abuses the thing he has made y so carefully.
J. W. Casvvell of Huntington, first president of the Manufacturers want their goods to w ork. There is
scarcely a big business in America that has not
company; Ed. Collison, vice-president in charge of
production; T. VV. Small, inventor of the automatic patiently experimented to discover just how you can
get your money's worth out of your purchase."
phonograph or orchestrope; L. D. Thomas, secre-
tary of the company; Jacob Abelson, president of the
Steinite Radio corporation; A. L. Randall, of the
Randall Investment company; E. T. Gundlach of
Chicago, head of the Gundlach Advertising agency,
which handles the national advertising of the com-
pany; Max Enelow of the advertising agency.
There were two playlets by members of the cor-
poration entitled, "The Devil," and "Cracking the
Tuff Ones." The cast for the latter was composed
of VV. C. Peterson and F. VV. Barnholdt. There was
also a special entertainment number furnished
through the courtesy of the Emboyd theater. Mu-
sic was furnished by a Capehart Orchestrope,
Other Prizes.
A cash prize of $100 was presented to E. H. Mont-
gomery, manager of the Philadelphia district, who
won (he sales contest in May. ,A watch was pre-
sented to F. W. Barnholdt, manager of the Chi-
cago region, which won the regional sales contest.
Watches were also presented to the district man-
agers in the winning region. The district managers
are: J. A. Kring of Detroit, G. M. Gaffney of Grand
Rapids; T. M. Davidson of South Bend, E. R. Deck-
er of Indianapolis, J. N. Gw r in of Chicago, P. Q.
Miller of Milwaukee, R. H. Walley of Rockford and
VV. A. Beckingham of St. Louis.
H. L. Slauter of Phoenix, Ariz., was the district
manager who came the greatest distance to attend
the convention.
The field sales organization of the Capehart com-
pany presented J. E. Broyles, vice-president in charge
of sales, with a handsome watch. The presentation
speech was made by E. R. Decker of Indianapolis.
Goods Sold Nation-Wide.
Eben Lesh, in his address, told of the wonderful
growth which the corporation has enjoyed in the
past 15 months.
"You cannot .go anywhere from Augusta, Me., to
San Diego, Calif., or from Seattle, Wash., to Florida
N experience
CONVENTION OF
CAPEHART CORP.
JOHNSON. WAREHOUSE BURNS.
Fire two weeks ago at Ottaw r a, 111., totally de-
stroyed the. warehouse of the E. P. Johnson Piano
Co. on Second street, together with all of its con-
tents, and damaged the factory building, situated on
the opposite side of the street. The loss was esti-
mated at $50,000. The warehouse was a long one-
story frame building, and*'in it w r ere stored about
three carjog,ds of finished products, as well as a large
amount of lumber. The building also contained
kilns for drying lumber. No pianos have been manu-
factured at the Johnson, company's Ottawa plant for
several years, "the "activities being confined to the
production of kitchen: cabinets, ice boxes, restaurant
fixture^;, anxl various kinds of built-in woodwork.
15
PRESTO-TIMES
LARGER PIANOS GIVE BETTER
TONE QUALITY, SAYS E. J. RADLE
New York Piano Manufacturer Declares There Is a
Limit to Safety of Tone in Pianos.
"Today seems to be the day of the 3 foot upright
and 3 foot 6 inch grand, while the musical end of
the piano seems to have been entirely forgotten but
I have noticed that jazz is not as important as it was.
It seems that the American Public are gradually
recovering their sanity and are again becoming inter-
ested in good music, which will lead for a demand
for a good piano," said E. J. Radle, piano manu-
facturer, 609 W r . 36th street, New York, to a Presto-
Times representative last week.
"When we look back thirty or forty years, we had
the original George Steck, Hazelton, Mehlin, Decker
Brothers and other high class manufacturers, w 7 ho
not only wanted to sell pianos but wanted to know
that every piano they did sell would be an extra
leaf in their wreath of fame.
"The manufacture of the 3 foot upright and the
3 foot 6 inch grand •?§• one of the detriments that will
have to be overcome. Any manufacturer and any
good dealer knows that the larger the piano the
better the tone quality and'tone volume. There is a
limit of safety as to size of piano of good tone and
we have gone beyond the safety limit and must come
back if the piano is to f be appreciated. No five or
six octave instrument can be considered a piano and
those who do buy them will certainly not "make much
use of them."
TELL THE STORY.
"If the public knew one-half as much as we adver-
tisers think it does about our product," says Printit,
the house organ of the Kenfield-Leach Company,
Chicago, "it would >-buy much more readily. We
have an unfortunate habit of believing that because
we know the world knows. We may think that we
know more than th^. world, but we still credit the
world with more knowledge about our own products
than it has at its command. Therein is one of the
reasons for failure in advertising. We do not tell
the story."
$f two-thirds of a
century has pro-
duced, in the BALD-
WIN, the instrument
that the world's
greatest musicians are
proud touseand own.
Piano quality is never
Choose Your Piano As The Artists Do
the result of chance.
achieve, have wrought a recog-
It can only be established by time.
nized quality and a world-wide
Sixty-seven years of unswerv-
acknowledgement of the fact that
ing adherence to the principle of
there is no finer piano built than
providing the best instrument
the BALDWIN. Baldwin Grand
that ample resources, trained
Pianos are priced from $1450.
craftsmen and fine materials can
mm
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