14
May 15, 1929
P R E S T 0-T I M E S
APEX RADIO MEN
HOLD CONVENTION
Spring Convention of Apex Division of United
States Radio and Television Corpora-
tion Draws Fifth of Nation's
Jobbers to Indianapolis.
Radio jobbers from all parts of the United States,
representative of one-fifth of the entire radio indus-
try in the country, attended the recent annual spring
convention of the Apex division of the United States
Radio and Television Corporation at the Hotel Sev-
crin, Indianapolis.
The United States Radio and Television Corpora-
tion, in which Allen G. Messick is chairman, is a
consolidation of the Apex Radio Company, the Case
Radio Company, the Allied Manufacturing Corpora-
tion and other cabinet and accessory manufacturers.
The corporation recently acquired the Robbins Body
Corporation, Indianapolis, linking that plant with
three plants at Marion and one at Wabash in a $5,-
000,000 merger.
Radio in Every Home.
Every home in the United States will be equipped
with a radio by 1935 at the present rate of buying by
the American public, Mr. Messick told the jobbers at
the opening of the convention, which was devoted to
discussions of sales and advertising plans. The pro-
gram on April 29 included a tour of inspection at
the Robbins plant, and a dinner and entertainment
on the roof garden of the Hotel Scverin.
More than two hundred jobbers left on a special
train April 30 for Marion, Indiana, where they in-
spected the Case radio plants of the company and
looked over the new line of radio equipment on dis-
play at the Marion Country Club, where they had
luncheon.' After a business meeting in the after-
noon they attended a community party at the fac-
tory and the Marion coliseum at night.
"Approximately 9,000,000 of the 28,000,000 homes
in the United States now have radios," Mr. Messick
said. "This means that 19,000,000 homes are yet to
he equipped. More than 3,000,000 new radios will be
sold in this country in 1929. If this rate is continued,
it will take about six and a half years to provide every
home'in America with a radio.
"Nearly $2,000,000 is being spent every day in the
United States for the purchase of radio receiving
sets, cabinets, speakers, parts and combination ra-
Th« H«pp«, Uarcellua and Edouard Jul»* Piano
manufactured by th«
HEPPE PIANO COMPANY
ar» tha only pianos In th« world with
Three Sounding Board*.
Patented In the United States, Great Britain,
France. Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office. 1117 Chestnut St.
PHILADELPHIA. PA.
dios and phonographs. The nation's bill will total
more than $700,000,000 in 1929. Phenomenal growth
of the radio industry in recent years is indicated by
the fact that in 1922 sales of radios in this country
totaled only $60,000,000 or less than one-tenth of the
present volume. Today more than 175,000 persons
throughout the United States are dependent on the
radio industry for their livelihood, including toilers
in factories and offices, wholesalers, jobbers, retailers
p.nd radio salesmen."
To Produce 6000,000.
The United States Radio and Television Corpora-
tion this year alone expects to produce 600,000 radio
sets, it was said at the meeting. The corporation's
plants in Indiana have floor space of 652,000 square
feet. W. C. Perkins is president of the corporation,
and Arthur E. Case is vice-president in charge of
manufacturing.
The Robbins plant in Indianapolis has been
equipped to be the world's largest and most complete
radio cabinet factory. With the inclusion of the five
Indiana plants in the merger, Indiana will be the fifth
largest radio producing state in the Union.
PERFECTION CO. MOVES
TO LARGER QUARTERS
Makers of Perfection Benches Begin Opera-
tions in Bigger Plant Equipped with the
Newest in Machinery.
LAROS, JOLAS PLAY
"AT THE BALDWIN"
Two More Informal Evenings "At the Bald-
win" Featuring Pianists of International
Fame Delight Millions of Music Lov-
ing Radio Listeners on Nation-
wide Hookups.
Another internationally known pianist. Jacques
Jolas, was the featured artist "At the Baldwin," Sun-
day, May 12. He was assisted by the Baldwin Sing-
ers in a Brahm-Liszt program.
Jolas, pupil of Teresa Carreno and Isidor Phillipp.
and well known to concertgoers in Europe and thi>
country, was born in America but spent most of his
youth in Alsace Lorraine. At the age of fifteen.
Tolas returned to this country where he has resided
since, with the exception of three years of study in
Paris and Berlin.
*
Jolas began his career as a piano player in a cafe,
but it was not long before a prominent musician no-
ticed his great talent and took him to Teresa Car-
reno, who offered to teach him. Since that time his
rise has been steady and last season found him, after
touring Europe, returning to this country to play in
all the leading cities.
Lams, Jolas.
Although identified with modern music, Jacques
The Perfection Furniture Company has moved
from Blue Island avenue to 2267-69 Clybourn avenue, Jolas is at heart a romanticist and the Brahm-Liszt
Chicago, where it is occupying much larger space, program which he played "At the Baldwin" is an ex-
pression of his deepest musical sympathies.
necessitated by the growth of its business. President
Earle Laros, noted American pianist and conductor,
F. S. Smith and his partner, Henry Fahn, superin-
was the featured artist "At the Baldwin" Sunday,
tendent of the plant and a very skillful cabinetmaker,
May 5 over WJZ and associated NBC stations.
are very proud of their new quarters, a three-story
Laros was assisted by the Baldwin Singers.
brick building with 25,000 square feet of floor space.
The makers of Perfection benches are installing mod-
Mr. Laros, besides being a well known concert
ern machinery for wood-working and other processes. pianist, is organizer and conductor of the Easton
All heavy machinery will be in the basement, but
Symphony orchestra in his native state of Pennsyl-
one other floor will also be occupied by machines. vania. Among orchestras with which he has ap-
The firm will operate its own lathes and do its own
peared are the New York Symphony and Philhar-
carving and turning.
monic and the Philadelphia and Cincinnati Sym-
phonies.
Fine Cabinet Work.
He made his first appearance at the age of eleven,
One of the handsomest combinations of woodwork
followed by seven years' study with Raphael Jeseffy.
the reporter has seen is the Perfection Furniture Com-
Later, he won a scholarship to the Master Class which
pany's new radio cabinet, an exclusive design, with
diamond-matched doors, panelings in walnut and gum, Feruccio Bosoni was conducting at Basle. Switzer-
and dainty inserts of other fine woods. It speaks land. Others with whom he worked were Mme. Gar-
for itself that Mr. Smith has just returned from a
rigue Ferguson, Rubin Goldmark and Paolo Gallico.
successful trip in Wisconsin, in the course of which
"Pianist with a Message."
he took a good sheaf of orders for these cabinets.
With an orchestral repertoire of standard and mod-
ern concerti and recital programs which range
E. A. KIESELHORST RETURNS.
through all schools from the sixteenth century to the
E. A. Kieselhorst, president of the Kieselhorst
present day, Mr. Laros is an artist whose popularity
Company, St. Louis, has returned home following a
rests on a solid musical basis. He has been called
flying visit to Chicago, where -he conferred with
"the pianist with a message."
Messrs. Pletcher and Page and other directors of
Mme. Dayas, noted pianist, will give the Baldwin
the Q. R. S. Music Company and with some of the
Zenith Radio Corporation's personnel, relative to the hour program on Sunday, May 19.
Mme. Dayas has chosen compositions of Mendels-
merger of the Q. R. S. with the De Vry Corpora-
sohn, Liszt and, as she expresses it, "of course,
tion. Reflecting on the 30 years of steady growth of
Q. R. S., Mr. Kieselhorst grows more enthusiastic Chopin."
daily over the prospects of the newly-formed com-
Mme. Dayas was accorded ovations recently in the
bine.
East when she displayed her remarkable musician-
ship in recitals at the Guild Theater, New York, and
before the Society for the presentation of Contem-
REBUILDING STARCK MAIN STORE
The P. A. Starck Piano Company's store at 228-230 porary Music in Philadelphia.
Her musical career was begun at an early age, for
South Wabash avenue, Chicago, is being thoroughly
rebuilt. Several separate rooms are being constructed her parents were pianists, pupils of the great master,
along the north side of the store in which to demon- Liszt. Their home was in Finland where Karin was
strate radio sets and devices. When the overhauling born. She taught and concertized in Europe, also
is completed, this big store will be one of the most appearing in a number of joint rcc : tals abroad with
attractive anvwhere in the United States.
Gieseking.
99%
interested prospects become customers
« |p ^ A ? j o |p
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Chicago
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