Presto

Issue: 1929 2227

12
May 15, 1929
PRESTO-TIMES
J. A. TERRY SAYS:
LET PUBLIC CHOOSE
Veteran Straube Western Representative,
Transferred to the Eastern Field, Dis-
cusses Wisdom of Specializing on
Products of Successful
Manufacturers.
James A. Terry, who has been selling Straube
pianos in various capacities during the past 18 years
chiefly west of the Mississippi River has recently
velop. Dealers who handle the products of success-
ful manufacturers are in line to be successful if they
concentrate on those goods. It is not a question of
pr'ce, but rather of name value, stability, reputation
and money value."
"Fortunately for a merchant, the public's attitude
helps him to determine which manufacturer's goods
to sell. If a merchant would like to sell certain
makes but the public shows a preference for others
it would be better for him to give the public a chance
to assist in determining which makes he should fea-
ture.
"Even if the public is susceptible to a sales talk,
based on name value and superior musical and struc-
tural properties, it does not imply that such a situa-
tion will enable merchants to dispose readily of in-
ferior or no-name-value pianos, even if the prices may
be alluring.
"We see this illustrated frequently. In an Illinois
town a dealer handled several different makes. He
opened a store in a neighboring town and featured
ihe Straube exclusively. There he sold 8 pianos in
the first 20 days without any special sales sensation-
alism."
The Background
A BUSY ROLL
DEPARTMENT
TRAUGOTT F. WEBER HONORED
JAMBS A. TERRY.
Traugott F. Weber was honored recently at a
noon meeting of the Piano Club of Chicago in com-
memoration of his 55th year in the music business.
A testimonial from his fellow club members was pre-
sented to him as a token of the high regard in which
they hold him.
The following outlines Mr. Weber's career:
In April, 1874, 55 years ago, Traugott F. W T eber
started with Gibbons & Stone, Rochester, N. Y.,
where he learned tuning and repairing. In 1879 he
commenced work for J. & C. Fischer, New York
city, and later went to Hardman Peck & Co., also
of New York.
Mr. Weber moved to Chicago in 1882 and tuned for
Reed & Sons' Temple of Music at Van Buren and
Dearborn Streets, which building is still standing,
and is at present occupied by a clothing store.
In 1890 he started in business for himself, taking
C. H. Meyer as a partner, and located on Wabash
Ave. Afterwards Mr. Weber moved to the Palmer
House where he continued until 1923, when he lo-
cated at 174 N. Michigan Ave.
He has served as treasurer of the Chicago Piano
and Organ Assn. and as president of that organization
in 1924.
been transferred into eastern territory. He will cover
Ohio, West Virginia and Pennsylvania for the Straube
Piano Co.
Mr. Terry is one of the really big men who are out
in the field selling pianos and doing so in a construc-
tive, progressive way for the good of the entire piano
industry as well as for the firms they represent.
When asked about trade conditions, Mr. Terry
stated:
CANDIDATES WIN PIANOS.
"It is very obvious that in any industry, not all
In this issue appears the advertisement telling
manufacturers can be sucessful. A few really de- about the honors conferred upon music students at
Orchestra Hall, Chicago, on May 11. On that night
the Chicago Musical College honored the successful
candidates by presenting them with prizes consist-
ing of Steinway and Lyon & Healy pianos. The
occasion was one of delight to the large audience
that attended.
DISTINCTIVE
TONE QUALITY
THE NEW
CAPITOL
WORD ROLLS
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Quality and price make Capitol
rolls the dealer's best profit
producer in a roll department.
Double Your Sales by Pleasing
Your Trade
DAYTON WURLITZER STOCKS UP.
The Wurlitzer Music Store at 122 South Ludlow
street, Dayton, Ohio, a unit in the mammoth Wur-
litzer organization that maintains stores in many
cities, has just received a new shipment of Wurlitzer
baby grands that combine the advantages of beautiful
cases and tone, convenient size for the modern home,
and price never before heard of in connection with
grand pianos, together with the Wurlitzer extended
payment plan.
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly BranC
Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else foi 1 a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
A L F R E D C. H E A T H , RADIO MAKER, DIES.
Alfred C. Heath, Newark radio manufacturer, died
April 25 at his home, 25 East Highland Avenue, East
Orange. He was born in Birmingham, England, and
came to the United States forty years ago.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
CAPITOL ROLLS
for all
ELECTRIC PIANOS
MORE VARIETY
MORE PROFIT
There Is a Capitol Roll for Every
Purpose
Recognized for over ten years as
THE BEST for all electric pianos,
orchestrions and pipe organs.
It will pay you to use and supply
others with
QUALITY
CAPITOL ROLLS
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
Twice-a-month lists of very latest
hits. Send for Bulletins and full
information.
The Homer Piano, also made by
Strich & Zeidler, Inc., has the guar-
antee of dependability which dis-
tinguishes ail the products of the
house.
STRICH & ZEIDLER, INC.
740-742 Ea.l 136th Street,
NEW YORK CITY, U. S. A.
Capitol Music Roll Co.
721 N. Kedzie Ave.. CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
May 15, 1929
13
P R E S T 0-T I M E S
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE FIRST TOUCH TEI.LS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, ton*
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
ThU Trade Mark Is east
In the plats and also ap-
pears upon the fall boar*
of all genuine Schumann
Pianos, and all Infringar*
will be prosecuted. Beware
of Imitations suck as Sckn
main ft Company. Schu-
mann A Son, and also
Shuman. as all stead)
skops. dealers and users of
pianos bearing a name in
Imitation of the nams
Schumann with the Inten-
tion of deceiving the public
will is «•«««.».•...» . i »«.
fullest extent of the law
Hew Catalogue «•• Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
lots of fun also to listen to a few flashes of stupidity,
or to watch for a complexity of comic complications
that is likely to be sprung at one of the association
entertainments.
It is more fun to laugh in platoons than alone. This
convention ought to try to answer some of the eager
inquiries of intelligent youth; those young people
who like radio and representing a generation later
than the majority of the conventioners.
The convention will try to arouse the slackers from
their willingness to let ill enough alone. What has
to be overcome is ignorance and the prejudice that is
born of ignorance, and the weapon, therefore, is not
argument but information.
"Must Create Demand for Pianos."
"We must create a demand for pianos before we
can sell them," said Edwin G. Tonk, vice-president of
Wm. Tonk & Bro., Inc., Tenth avenue and 35th
street, to Presto-Times correspondent last week. "We
run against this lack of demand every day in ap-
proaching prospects. People will shrug and say, "We
have an automobile for our outdoor pleasures and a
radio here in the apartment, which satisfy our crav-
(Continued on page 19)
NEW YORK LETTER
By H E N R Y MAC MULLAN
Otto Wissner Back from Florida.
Otio Wissner, head of the Wissner & Sons Piano
Co., Brooklyn, N. Y., returned from a three-months'
sojourn in Florida last week and can now be found
at his office, 59 Flatbush avenue, every week day. His
son, William Wissner, has also returned from a va-
cation.
G. J. Sexton Anent Canvassers.
"The cheap and inexperienced canvassers some of
the firms are sending out to ring door-bells are hurt-
ing piano trade here in New York by bringing dis-
respect for all piano men," said G. J. Sexton, mana-
ger of the Wissner & Sons piano store at 24 West
50th street last week to Presto-Times eastern corres-
pondent. "I employ women for that line of work, but
they are women of culture and they know the goods,
so I have never heard any complaint about their calls
at the homes. Ignorance and cheap methods of work-
ing sales always bring a harmful reaction."
An Active Mathushek Hustler.
One of the many cheerful Mathushek retail sales-
men in New York is Charles Stumpf, who can al-
ways be found on the floor at the great Mathushek
store. 37 W r est 37th street. Mr. Stumpf has a fine
record of sales behind him, and this spring he is sell-
ing instruments with more zest than ever, for he
declares with conviction that trade is once more
speeding up. To John J. Glynn, manager of this
most beautiful store, belongs much of the cerdit for
its great success. The Mathushek pianos are now
made so fine and are so famous in musical qualities
that their sale is constantly climbing.
WILLARD A. VOSE
DIES IN BROOKLINE
President of Vose & Sons Piano Company
Left a Very Honorable
Record.
Previewing the Convention.
After chatting with several men who are going
to be at Chicago in June, Presto-Times eastern cor-
respondent has come to the conclusion that this con-
vention is not merely going to add one more date to
an arid route of travel—it is going to start paving
a new and broader highway.
The piano trade may be indulged in bringing up
to date the log of its voyage but it is expected to
chart a new course and steer clear of icebergs, rocks
and sandbars. It can be forgiven for evoking the
patchy past to see what to avoid in making measure-
ments for the future.
Having grown up, it must now go out and make
its living industriously among its neighbors, the auto-
mobile, the radio and others, full of hope for self-
advancement by depending upon itself alone.
If a line of business is to grow great, it must be ex-
clusively pursued, even if it has to resort to taking
stimulants. It requires a series of operations to make
an industry grow great.
A loyal member of any of the piano associations
ought not to feel that his responsibility to its wel-
fare is subservient to his own incessant effort to
make his own business succeed. The busiest man ai-
ways has time to see an important caller, just as
the busiest piano manufacturer can always give some
time to his association. If the association's work
becomes desultory and unsatisfactory, whose fault
is it. if not the fault of the slackers?
Yelping at conditions will not help. That's too
much like stuffing mattresses into a break in a Mis-
sissippi River levee in time of overflow.
Withdrawing immediately is dubbed "desertion" in
the army and in time of war the penalty is death.
This is a time of war in the piano business.
Plots and skeletons of plots can never take the
place of unflagging energy. If men could be shown
that because they remain aloof from the associations
and conventions they do not appear to advantage at
other assemblages, it might help to round up some of
the stray sheep.
If in rounding them up they object to the talks
at conventions as too clever, remind them that it is
Willard A. Vose, president of Vose & Sons Piano
Company, Watertown and Boston, Mass., died at
his home in Brookline, Mass., Wednesday afternoon,
WILLARD A. VOSE
May 8. His passing removes a very prominent figure
from the industry.
Mr. Vose was known from ocean to ocean as the
manufacturer of excellent pianos and the name Vose
is a household word in every state in the Union and
in several foreign countries. His death will not cause
any change in the continuation of the business, as
George A. Voss and others have been at the helm for
several vears.
WILLIAM TONK & BRO.,""
The Tank Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
tartk
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers.
fi K.$t*ttk
Send for Catalog.
Pian0 ffla. ^anufacturers, CHICAGO, ILL.
N«w York W*rerooms: 112-114 West 42nd St.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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