12
May 15, 1929
PRESTO-TIMES
J. A. TERRY SAYS:
LET PUBLIC CHOOSE
Veteran Straube Western Representative,
Transferred to the Eastern Field, Dis-
cusses Wisdom of Specializing on
Products of Successful
Manufacturers.
James A. Terry, who has been selling Straube
pianos in various capacities during the past 18 years
chiefly west of the Mississippi River has recently
velop. Dealers who handle the products of success-
ful manufacturers are in line to be successful if they
concentrate on those goods. It is not a question of
pr'ce, but rather of name value, stability, reputation
and money value."
"Fortunately for a merchant, the public's attitude
helps him to determine which manufacturer's goods
to sell. If a merchant would like to sell certain
makes but the public shows a preference for others
it would be better for him to give the public a chance
to assist in determining which makes he should fea-
ture.
"Even if the public is susceptible to a sales talk,
based on name value and superior musical and struc-
tural properties, it does not imply that such a situa-
tion will enable merchants to dispose readily of in-
ferior or no-name-value pianos, even if the prices may
be alluring.
"We see this illustrated frequently. In an Illinois
town a dealer handled several different makes. He
opened a store in a neighboring town and featured
ihe Straube exclusively. There he sold 8 pianos in
the first 20 days without any special sales sensation-
alism."
The Background
A BUSY ROLL
DEPARTMENT
TRAUGOTT F. WEBER HONORED
JAMBS A. TERRY.
Traugott F. Weber was honored recently at a
noon meeting of the Piano Club of Chicago in com-
memoration of his 55th year in the music business.
A testimonial from his fellow club members was pre-
sented to him as a token of the high regard in which
they hold him.
The following outlines Mr. Weber's career:
In April, 1874, 55 years ago, Traugott F. W T eber
started with Gibbons & Stone, Rochester, N. Y.,
where he learned tuning and repairing. In 1879 he
commenced work for J. & C. Fischer, New York
city, and later went to Hardman Peck & Co., also
of New York.
Mr. Weber moved to Chicago in 1882 and tuned for
Reed & Sons' Temple of Music at Van Buren and
Dearborn Streets, which building is still standing,
and is at present occupied by a clothing store.
In 1890 he started in business for himself, taking
C. H. Meyer as a partner, and located on Wabash
Ave. Afterwards Mr. Weber moved to the Palmer
House where he continued until 1923, when he lo-
cated at 174 N. Michigan Ave.
He has served as treasurer of the Chicago Piano
and Organ Assn. and as president of that organization
in 1924.
been transferred into eastern territory. He will cover
Ohio, West Virginia and Pennsylvania for the Straube
Piano Co.
Mr. Terry is one of the really big men who are out
in the field selling pianos and doing so in a construc-
tive, progressive way for the good of the entire piano
industry as well as for the firms they represent.
When asked about trade conditions, Mr. Terry
stated:
CANDIDATES WIN PIANOS.
"It is very obvious that in any industry, not all
In this issue appears the advertisement telling
manufacturers can be sucessful. A few really de- about the honors conferred upon music students at
Orchestra Hall, Chicago, on May 11. On that night
the Chicago Musical College honored the successful
candidates by presenting them with prizes consist-
ing of Steinway and Lyon & Healy pianos. The
occasion was one of delight to the large audience
that attended.
DISTINCTIVE
TONE QUALITY
THE NEW
CAPITOL
WORD ROLLS
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Quality and price make Capitol
rolls the dealer's best profit
producer in a roll department.
Double Your Sales by Pleasing
Your Trade
DAYTON WURLITZER STOCKS UP.
The Wurlitzer Music Store at 122 South Ludlow
street, Dayton, Ohio, a unit in the mammoth Wur-
litzer organization that maintains stores in many
cities, has just received a new shipment of Wurlitzer
baby grands that combine the advantages of beautiful
cases and tone, convenient size for the modern home,
and price never before heard of in connection with
grand pianos, together with the Wurlitzer extended
payment plan.
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly BranC
Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else foi 1 a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
A L F R E D C. H E A T H , RADIO MAKER, DIES.
Alfred C. Heath, Newark radio manufacturer, died
April 25 at his home, 25 East Highland Avenue, East
Orange. He was born in Birmingham, England, and
came to the United States forty years ago.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
CAPITOL ROLLS
for all
ELECTRIC PIANOS
MORE VARIETY
MORE PROFIT
There Is a Capitol Roll for Every
Purpose
Recognized for over ten years as
THE BEST for all electric pianos,
orchestrions and pipe organs.
It will pay you to use and supply
others with
QUALITY
CAPITOL ROLLS
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
Twice-a-month lists of very latest
hits. Send for Bulletins and full
information.
The Homer Piano, also made by
Strich & Zeidler, Inc., has the guar-
antee of dependability which dis-
tinguishes ail the products of the
house.
STRICH & ZEIDLER, INC.
740-742 Ea.l 136th Street,
NEW YORK CITY, U. S. A.
Capitol Music Roll Co.
721 N. Kedzie Ave.. CHICAGO, ILL.
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