Presto

Issue: 1929 2226

May 1, 1929
PRESTO-TIMES
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
The American Music Trade Journal
F R A N K D. A B B O T T - - - - - - - - - -
Editor
(C. A. DAN I ELL—1904-1927.)
J. FERGUS O'RYAN
- - - - - Managing Editor
Items of news and other matter are solicited and If of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the qest occasional correspondents, and
their assistance is invited.
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Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, III., under Act of March 3, 1879.
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in United States possessions, Cuba and Mexico. Rates
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Address all communications for the editorial or business
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news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, MAY 1, 1929
CONVENTION ANTICIPATIONS
T
HE conventions in Chicago, June 3 to 7. of the music trade
associations and those of the radio industry, will be the greatest
in their history, both in the number of attendants and the im-
portance of the proceedings. Officials of the music trade organiza-
tions have such cheering assurances of a big attendance that they
are warranted in their anticipations of successful meetings. The
confidence of the radio association officials in the success of the con-
vention events is a natural conclusion from reports from radio manu-
facturers, jobbers and retailers.
The exhibit feature of the music trade and radio gatherings alone
will have an unusual element of allurement. The showing of music
goods at the Drake Hotel and the extensive radio exhibition spread
over space in the Stevens, Congress and Blackstone Hotels will eclipse
in interest all previous convention displays. The practical nature
of the exhibits will show the music and radio dealers the purposes
of the manufacturers and plainly determine the extent of the research
quality in their activities.
The unusual interest expressed by music dealers in the con-
vention at the Drake Hotel shows a realization of the critical char-
acter of the music business at this time. The convention sessions
will be occasions for review and discussion of problems faced by
every phase of the music business. The 1929 convention is the busi-
ness of everybody in the music trade and industry. It will be an
opportunity for enlightenment that no music goods manufacturer,
jobber or dealer can afford to miss. A potent reason for the con-
vention is its necessity.
TRANSITION ON BUSINESS
T
HE various aspects of mass merchandising in music goods are
familiar to the music trade and few men are indifferent to the
important changes that have taken place in the distributing field
during the last few years, and which are still going on. Economists
point out that the changes are inevitable. An announcement by the
Chamber of Commerce of the United States pointed out that "'the
whole business life of the nation is found in the transition from the
ways of the peddler to the ways of Woohvorth's or Wanamaker's
modern mass merchandising."
The change has been gradual, to be sure, but it is still going
on. No thinking person can ignore the significant tendencies, many
of them conflicting, which make for mass distribution. Mass dis-
tribution has a definite meaning for every citizen and business, the
music and radio business included. The distribution economics will
continue to be affected by mergers and consolidations. In the cir-
cumstances these are inevitable today, even though the purposes of
the mergers be to sometimes attain economies and other advantages
in production.
The retailer is not the only one affected by mass distribution ;
the chain organizations which involve mass buying also affect the
manufacturer. New policies are a natural consequence in manufac-
ture to meet new conditions of distribution. What policies are neces-
sary in selling both to mass distributors and to small units, provide
a problem for manufacturers.
In a letter to the music trade, C. D. Bond, president of the Na-
tional Piano Manufacturers Association, says that every manufac-
turer, every dealer and everybody interested in the music trade should
attend the convention at the Drake Hotel, Chicago, week of June 3.
More especially he expects every manufacturer in the industry to
be there to co-operate with the dealers, whom he is sure will be
present in large numbers. Mr. Bond emphasizes the necessity for
discussion of conditions and problems by manufacturers and dealers.
Ihe gravity of a condition is always minimized by examining it in
the light of intelligent discussion. All phases of a question can be
presented at a convention and the circumstances of such meetings
usually make those interested more alert for discussion. In his own
business, Mr. Bond sees the advantages of the joint consideration
of problems by the representatives and the house.
THE AUTOMOBILE CUSTOMER
A
PROBLEM for the retail music trade has grown out of the
rapid growth and development of American cities. How to
operate a store in a central part of the city and preserve his
business and the extent of his sales there, has been a consideration
with the music merchant in many places. Many, too, have acted upon
the necessities of the problem.
The store location in the busy downtown sections of growing
cities is not as advantageous as it used to be. The automobile cus-
tomer naturally succeeded the carriage customer and the automobile
brought a big volume of trade to the downtown dealer until street
congestion naturally resulted in new traffic rules. The suburban
customer is averse to rides down town to shop if there is no con-
venient parking places.
That decision of the automobile owner necessitated a new course
of action with downtown retailers. The operation of branch stores,
easily reached by automobile became essential and the progressive
dealers are providing shopping places in the outlying districts where
there are no prohibitions to parking.
All the plans for increasing the interest in piano playing are based
on the hopes of increased piano sales. The promoters look upon those
induced to study the piano as possible prospects for piano sales, now
or in the future. It is the main purpose that induces the piano dealers
to become active participants in the piano promotional schemes. The
'phases of the activity are varied, but the object of all of them is
identical. To promote and encourage the means to furthering piano
study, for therein is the source of future piano sales; the assurance
of a revival of the piano business and its ultimate permanence.
This year it is estimated by observant ones that more than a
million children will be enrolled as pupils in the piano classes in the
public schools. The number in the parochial and private schools will
also be large.
How the music trade individually and collectively in any com-
munity may further the cause of music in the schools is shown in
the activity that has produced such beneficial results in Chicago.
It is a tribute to the wisdom of the Baldwin Piano Co. and a
proof of the public's appreciation for real musical art, that the radio
program, "At the Baldwin," is to be prolonged beyond the scheduled
number of broadcastings. The decision of the Baldwin Piano Co. is
a gracious response to the request of the music-loving radio fans
who asked for a continuance of the Baldwin Hour.
The decision of the Ohio Music Merchants' Association to join
the National Association of Music Merchants is one that pleases the
greater number of Ohio dealers.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
May 1, 1929
THIRTY=FIVE YEARS AGO
(From Presto, April 26, 1894.)
A rumor, which started the Lord only knows where
or by whom, gained some currency, was that E. W.
Furbush had an interest in the Jewett Piano Company
of Leominster, Mass. We can say with authoritj
that Mr. Furbush has no interest in the Jewett busi-
ness beyond being a personal friend of the makers of
that excellent instrument and having an appreciation
of its merits.
The Chicago warerooms of Haines Bros, will be
removed on May 1 to the store now occupied by the
Thomson Music Co. Mr. Thomas Floyd-Jones, local
manager for Haines Bros., has, we understand, in
contemplation a considerable extension of the business
and it is not unlikely that he will carry other lines
of pianos beside the one with which he has so long
been identified.
The factory of the Wegman Piano Co., Auburn,
N. Y., is very active and for the past two months
orders have come in sufficient to keep it running at a
rate that is extremely gratifying to all connected
with the institution.
Mr. Herman Leonard—he of alabaster complexion
and spotless white laundry—has left for a western
tour, his sails trimmed with blue felt.. Mr. L. is a
very apt pupil and departs thoroughly charged with
inspiration by Messrs. Fink and Cavalli.
The new piano factory of Ludwig & Co., at 135th
street and Southern boulevard, New York, begun a
few weeks ago, is well nigh completed and will be
ready for occupancy May 1.
The Chicago daily papers are giving fine descrip-
tions of the new Lyon & Healy store. The citizens
will have their curiosity whetted by the elaborate set-
ting out of the beauty of the establishment.
Mr. E. A. Francis, traveler for Lyon, Potter & Co.,
is in the city this week. Mr. Francis is a good sales-
man—in fact, he is not backward in saying that he
is the best salesman in Iowa. At any rate Mr. Fran-
cis sold three parlor grand Steinway pianos last week
—two in Des Moines and one in Algona.
Henry J. Raymore, of Erie, Pa., the energetic sec-
retary of the Shaw Piano Co., today (Saturday)
closed a contract with C. C. Hileman, of the Stark
Block, for the sale of one hundred of the celebrated
Shaw pianos.
Foster & Waldo have just occupied their new ware-
rooms, corner of Nicollet avenue and Fifth street.
These are the best apportioned and most pleasant in
the city. They are exceedingly light and cheerful
and show off their large and elegant stock to excel-
lent advantage. The location is in the very heart of
the best retail district, and Foster & Waldo are to be
congratulated on securing this sightly corner.
Mr. Leo Heerwagen has just closed a contract for
a large two manual Farrand & Votey organ for the
Roman Catholic Cathedral in Leavenworth, Kas.
Mr. Philip Wirsching of the F. & V. forces is in
Chicago assisting Mr. Heerwagen.
We congratulate Messrs. Story & Clark upon the
production of their new show card. It is in size
about twenty by thirty inches, and is printed in the
highest form of American chromo-lithography.
There have been a number of retail sales in Chi-
cago of Conover pianos lately that have brought joy
to the hearts to the salesmen, for they have made
others come easy. As an instance: W. C. Lescher
sold a fine upright recently to Wm. Eisfeldt, Jr.,
elected North Town Supervisor at the last election,
and shortly after sold three—Messrs. Gaul, Wermich,
and Seibert of "The Banner of Gold"—and several
more are under way. All the Conover salesmen have
the same sort of story to tell. One Conover will
sell many.
I was fortunate in spending a share of the day with
Mr. Karl Fink, whose permanent apartments at the
Adams House are the scene of much hospitality and
always open to his friends. It is not a point at issue
to go into detail as to how long we sat at lunch, how
many and what grade of cigars we smoked and the
"dozen and one" little anecdotes that were related
back and forth, but when the subject drifted into
"Blue felt" and the maze of matter and general in-
formation which Mr. Fink imparted incidental to this
important article of industry, as well as sundry other
trade topics—of these things, I say, it is proper to
write.
Wh : le some of this conversation was going on Mr.
Fink was busy in the execution of a portrait—the fea-
tures of another Dolge man, one who is now headed
Chicagoward with "Blue felt" as his watchword.
Turn to another column of this issue of The Presto
and you will see that the phiz of Mr. Leonard has
been admirably set forth. As the work was done off-
hand and in a few moments' time without photo-
graph or likeness of the subject of the sketch I con-
sider it the work of one little less than a genius.
Naturally enough there has been more or less spec-
ulation as to the position the Hallet & Davis piano
will have with Lyon & Healy. The change in repre-
Heard Without a
Trace of Static
behind the partition when Wesley Barr, the rich
Crawford avenue brick manufacturer, saw the tuner's
sign, came in and left an order with Tubby for an
expert hammer wielder to call at once and fix the
piano at his residence on Douglas boulevard.
Tubby saw a predicament when he reported the
order to Butch. The hopeful gambler mind viewed
it differently.
"I guess you've got to oblige the old gent," he
advised. "We've got to make good on the sign
bluff."
Dealer Blow r was tempting fate
When he used as window bait
"But I ain't got the tools; nothing but a monkey
High grade grand at thumpbox rate.
wrench and a tack hammer."
He faw down and go boom!
"Then you're equipped. Go on and earn your five
Work so foolish, raw and lax
spot. That's the fee, remember. It's your graft,
Called for swift and potent whacks
Tubby," was the encouraging comeback.
Of Better Bus'ness Bureau axe,
Tubby called at the Barr residence and went
He faw down and go boom!
through the motions of tuning. On leaving he col-
* * *
lected his fee from Mr. Barr. Next day Barr was
"How did you know that woman had made up her passing by the store just as Tubby was coming out.
mind to buy Style G?"
The brick magnate looked at the fake tuner for a
"Because she began to ask questions about Style moment in a puzzled way.
X," said the piano wareroom philosopher.
"Why, yes, yes," he said, "now I remember.
"You're the man who tuned the piano yesterday.
Here's your fee. I'm a most forgetful old fellow."
"Say, whadya think," Tubby reported to Butch,
IWSINFSS
CONTINUED
"that old gink I tuned the piano for has a bum mem-
Tubby Wells was a handy man in a furniture store ory. 1 met him now and he gave me another five
on Roosevelt Road near Crawford avenue, Chicago. spot. Whadya think I oughta do?"
A few pianos, a limited stock of small instruments
"What a question! Why, get in his way again and
and a little sheet music gave the store an excuse to ask him for it," advised Butch. "It looks like a steady
add "music emporium" as a sub-title on the letter income for you."
head.
Fate is a humorist. By the time the police closed
But even the limited nature of the musical goods up the blind Tubby had developed into one of the
gave Tubby an opportunity to increase his value as most expert fake tuners outside of jail.
handy man. The pianos especially interested him
* * *
and soon he could slick up a repossessed piano or
"The
sooner
you
let
a woman customer have the
give the once-over suds bath and rub-down to an
ancient "taken in trade" one with with surprising last word, the sooner the deal will be closed," said
the piano wareroom cynic.
results.
* * *
But although the interiors of the pianos fascinated
him he had little opportunity to learn their mysteries.
His multifarious duties usually kept him busy else- PASS THE CRAPE, PEEASE
where. Once he delightedly watched a real 4uner and
A veteran of the Piano Club of New York who
piano repair man transform a tinny, discordant ex- has ridden a bicycle all over the United States, Can-
change piano into one of fairly pleasing sound. But ada, and Europe, makes a touching appeal for the
one day the store went out of business and Tubby leg-driven vehicle. It is his desire that it should
was jobless.
"come back." But in voicing his vain hope this week
It happened that Butch Moody was looking for a he recalled a vague fear and yellow terror in the
location in that part of the city just then. Butch's p : ano trade when every human being with legs rode
business wes providing opportunities for the opti- a bicycle.
mists who see easy ways to fortune in backing win-
"Let's see. Wasn't it about 1889 or 1890 when
ners. In one of Butch's places you could pick your every hookworm-affected piano dealer and salesmen
fancy and place your money on a pony scooting saw dire destruction to the paino industry in the
around a track anywhere. Butch's places were run bicycle craze? Later on it was the motor car that
discreetly, under the guise of cigar stores, laundries made the pessimistic folk see things. Now it is radio.
and other blinds. The real business was conducted
"Take this as a prophecy. I had a full portion of
back of the partition. Butch rented the vacated fur- New England boiled dinner for lunch and left my
niture store.
pepsin tablets at home, so feel like handing out a good
Tubby was cleaning out the rubbish when the new line of disaster propheting:
renter came to look at the store. Butch Moody no-
"Next year everybody will be flying all day and
ticed a lot of empty sheet music carriers in the dis- dancing in cabarets and road houses all night.
card. Also a sign reading: "Piano Tuning—Leave There will be no necessity for pianos or play-
Orders Here."
erpianos, or phonographs, or radios in the homes,
"You'd better not throw out those things," said for nobody will be at home night or day.
Butch, getting a bright idea. "I'm going to run a The prospects that should be "falling for" the piano
music store and tuner's flag station here."
salesmen's spiel will be falling out of airships and
On the strength of his experience, too, he hired getting killed. The live down now gladly handed over
Tubby Wells, ordered him to put the empty boxes by installment customers, will be expended for St.
on the shelves and hang the tuner's sign in the win- Jacob's Oil for limbering up the legs for state and
dow. Butch had hardly begun to prepare for patrons national fox-trotting tournaments.
I IF. FA W D O WN AND GO BOOM!
Very strange how Dealer Blow
Sells for high the cheap and low.
Risks his reputation so.
And faw down and go boom!
When a cautious prospect came
Expert tuner in his train,
Who spilled the beans, queered the game,
Sale faw down and go boom!
sentation has brought out many queries which can
be best answered by saying that the piano will have
its own position, that is, the one to which it is en-
titled.
Some little excitement was caused in the New York
trade by the report that the Sherman Bank, 18th
street and Broadway, where a number of tradesmen
have accounts, was in difficulties. A run on the bank
followed the report, but the directors, of whom Mr.
Peter Duffy is one, and who are all wealthy men,
offered to personally guarantee every dollar on the
bank's indebtedness.
EXPLANATORY
The following notes on the foregoing- Thirty-five Years
Ago items bring the incidents up to date:
Thirty-five years ago when the foregoing' items ap-
peared in the Presto there were comparatively few tele-
phones, the movies had not started, jazz was unknown,
the player-piano had not come into use. the reproducing
grands were entirely unknown and there was no radio.
But apparently the music trade was busy.
E. W. Furbush, mentioned in connection with the
Jewett Piano Co., is now a resident o t Chicago and in-
terested in piano sales today, as he was thirty-five years
ago.
The item relating to Thomas Floyd Jones, "local man-
ager for Haines Bros.." is a reminder that a son of this
gentleman is the president of the \Y. I'. Haines «fc Co.,
New York.
The Wegman pianos referred to are now manufactured
by the B. K. Settergren Company of Bluffton, lnd.
Herman 'Leonard, who now resides in New York, has
retired from business and is living on a snug income.
The new Ludwig factory referred to is a part of that
great plant now occupied by this important piano manu-
facturing industry.
New Lyon & Healy store occupied the building at Wa-
hash and Monroe streets before occupying the present
building at Wabash and Jackson.
C. A. Francis, mentioned as a Lyon & Healy traveler,
now is doing a retail piano business in Gnlesburg, 111.
Henry J. Raymore, mentioned, is still known as "Happy
Harry" and is now a resident of Long Island, about
twenty-five miles from City Hall Square in New York,
and often comes to visit his old friends in Manhattan.
Foster & Waldo is still the great music house of Min-
neapolis.
L,eo Heerwagen is still in the pipe organ field and is
connected with the organ manufacturing- concern of the
Marr & Colton Co. at Warsaw, N. Y.
The paragraph concerning "retail sales in Chicago" is a
reminder that Conover sales are still very great.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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