May 1, 1929
P R E S T 0-T I M E S
12
Alfredo Casella, one of the most remarkable person-
alities in the musical world, appeared "At the Bald-
win" Sunday, April 28. The distinguished Italian
composer, conductor, pianist and critic has come to
the United States to conduct the Boston Symphony
Orchestra during the months of May and June.
Casella's Genius.
Baldwin Piano Co. Advises That, Owing to
Casella is a many-sided genius and one of the most
talked-of figures in the musical world of today. He is
Overwhelming Expressions of Satisfaction
a brilliant pianist. As apostle of the Italian modern-
from Public, Baldwin Hour Over
ists, he has had a strong influence on contemporary
Wide Chain, Will Be Continued.
music. Of all modern composers, his work has been
The following telegram from the Baldwin Piano characterized by the most tonal freedom and daring.
Casella's first visit to the United States was in
Co. is of interest to the piano trade and the entire
1921-22 and was the outstanding event of that musical
public:
season. Both as guest conductor of symphony or-
"Response to original plan for thirteen Baldwin chestras and in piano recital, he was received with
radio programs presenting importance of piano in great acclaim. Among symphony orchestras with
home so overwhelming we have decided to continue which he appeaerd are those of New York, Boston,
programs. This significant decision of particular in- Philadelphia, Cincinnati, Chicago, Minneapolis and
terest to Baldwin dealers and of great importance Detroit. His "Scarlattina," a combination of the
to entire piano industry whose appreciation of our Scarlatti themes, was arranged and rewritten for piano
piano propaganda is most gratifying."
and orchestra at the request of the New York Sym-
The action of the Baldwin Piano Company is a phony Orchestra.
result of the great flood of messages congratulating
His compositions are highly original, mostly
the company on the great success of the radio pro- marked by a rich coloring sprung from the sunny
grams and their influence on listeners. The Baldwin soil of Italy. In addition to orchestral works, he has
programs are so distinctive in their planning and so written many compositions for instruments and voice.
pleasing to music lovers the favor they invoked is
deep and widespread. Not only are the programs
highly artistic, but they are carried out in an uncon-
ventional way that gives the radio audiences a
friendly and sociable feeling. The "At the Baldwin
Hour" on Sunday evenings is looked forward to by
a great host of listeners-in in the United States and
Canada.
Influence of Musical People of That City in
Wagner Program.
Determining Favor for Various Instru-
An all-Wagnerian program was presented on the
ments Is Expressed by Him.
"At the Baldwin" radio program Sunday, April 21,
over WJZ and associated NBC stations, when Ralph
Rembert
Wurlitzer, a director of the Rudolph
Leopold, distinguished American pianist, was the fea-
Wurlitzer
Co.,
Cincinnati, is visiting in Los Angeles
tured artist. He was assisted by the Baldwin Singers.
Mr. Leopold is regarded as the greatest living inter- to study the sales trend of a new style instrument
preter on Wagner's music on the piano. His Bald- recently marketed.
win program was made up entirely of his own Mr. Wurlitzer calls Los Angeles "music wise."
Waguerian transcriptions, while the Baldwin Singers "We have found," he declares, that "musical innova-
tions that meet with success here, are assured of
offered arias from the works of the old master.
success in other parts of the country.
"And similarly if an offering 'flops' here it is
almost surely destined to 'flop' elsewhere."
Popularized Saxophone.
To Los Angeles goes the credit of the present pop-
ularity of the saxophone and ukulele, he says. "They
were, of course, in vogue in the East and elsewhere,
too, but it was not until they were definitely estab-
lished here as musical instruments that their greatest
popularity was attained in other sections."
The theater organ was cited as a particular ex-
ample of his point, by Mr. Wurlitzer. The Los An-
geles theatergoer for the last ten years probably can
remember the sweeping success of this type of enter-
tainment, and now in the East it has become as popu-
lar as in Los Angeles.
Th* Happe, Marcellua and Bdouard JuUa PUno
Has Old Violin.
manufactured by tb«
Mr.
Wurlitzer
brought
to Los Angeles with him a
HEPPE PIANO COMPANY
$12,000
violin—a
Francesco
Gobetti—that was made
ar« the only pianos In the world with
in
1714
in
Venice.
The
Wurlitzer
family has always
Three Sounding Board*.
—for more than 200 years—collected rare violins and
Patented In the United States, Great Britain,
the Gobetti is one of the finest in their possession. It
France, Germany and Canada.
Liberal arrangements to responsible agent! only.
was played at the Shrine Auditorium by the violinist,
Main Office. 1117 Chestnut St.
Angersmyer, during the C minor Bach mass, which
PHILADELPHIA. PA.
was held for the first time in the West.
EXTENDS BALDWIN
RADIO PROGRAMS
REMBERT WURLITZER
VISITS LOS ANGELES
XH E
WESSELL, NICKEL &
GROSS NAILS A RUMOR
The Following Telegram from Arthur L. Wes-
sell Gives Emphatic Denial to Baseless
Story Going the Rounds and Adds
Statement.
"Presto-Times,
"417 South Dearborn Street,
"Chicago.
"There is a rumor being circulated by persons in
the supply trade that Wessell, Nickel & Gross is ne-
gotiating to sell its plant and product to another
concern. As this rumor is general throughout the
trade at the present time I wish to take this oppor-
tunity to emphatically deny this sinister report by
saying that we do not intend to sell our business and
have had no thought of it. We are very proud of
the position we occupy in the piano industry. My
brother and myself are very optimistic concerning the
future of the piano business and with the great repu-
tation we have built up and the time we have spent
to maintain this reputation and improve on our
product, we consider these assets invaluable and
above all money considerations.
My brother Fer-
nando and myself will be in the piano action business
as long as there is any business and piano manufac-
turers demand good actions. After we pass on we
hope our sons will continue with the same policy
that has been our motto from the foundation of this
firm and T wish you would deny these rumors and in-
form the trade on how my brother and myself feel
about them.
"ARTHUR WESSELL,
"Vice-President,
"Wessell, Nickel & Gross,
"New York City."
"April 24, 1929."
The very groundlessness of the rumor which Mr.
Wessell so emphatically denies, naturally increases
the vehemence of his words. The house has an ac-
knowledged position as the maker of piano actions of
the finest type and a clientele of manufacturers who
make an appeal to discriminative buyers on the high
character of their products and the fine quality of the
materials that compose them.
Wessell, Nickel & Gross has built up a reputation
for fine actions that is of an enduring character and
a matter of the deepest pride to the Wessell family.
That pride is forcibly expressed in the assurance in
Mr. Wessell's telegram, that the sons of the present
principals now active in the business would continue
the industry along the lines laid down by the widely-
known policy of the house expressed in the phrase,
"Highest Grade, One Grade Only."
NEW CAPEHART MANAGER.
K. F. Valentine has been appointed manager of
the Denver district by the Capehart Automatic
Phonograph, comprising the entire state of Colorado
and portions of the states of Nebraska, Wyoming and
New Mexico The company feels its dealers are par-
ticularly fortunate that this district has been placed
under the supervision of Mr. Valentine. Mr. Valen-
tine has made an outstanding success in the sales field
previous to his connection with the Capehart Corpora-
tion and is well qualified for his present position.
CO MSTOCK, C HENE 1 Y
IVORYTON, CONN •
& CO.
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OP
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer , Pipe Organ Keys
Piano Forte Ivory for the Trade
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
WESTERN ELECTRIC PIANO CO., 832-850 Blackhawk St., Chicago, in.
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