11
P R E S T 0-T I M E S
May 1, 1929
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE FIRST TOUCH TELLS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
Tbii Trade Mark li cast
In the plate and also ap-
pears upon the fall boar*
of all genuine Sckumaan
Pianos, and all infringe™
will be prosecuted. Beware
of Imitations suck as Scan
mtiD A Company, Schu-
mann A Bon, and also
Shuman.
as
all
steadl
shop*, dealers and users of
pianos bearing a name tn
Imitation
of
the
name
Schumann with the Inten-
tion of deceiving the public
will i s %- M «»»*.^ , i ««,
fullest extent of th« law
ew Catalogue oa Reqoest.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
present to them reliable counsel, advice and service
for profitable merchandising of both pianos and radios,
as they have for so long past done in the field of
piano distribution.
THE CABLE CO. SELL
CHICAGO FACTORY
SCHILLER GRAND
FOR STATION KFNF
Transaction Carried Out This Week by Which
Electrical Research Laboratories, Inc.,
Acquire Cable Plant at Paulina
and 22nd Streets.
Negotiations which had been in progress for some
time resulted, late last week, in the sale by The Cable
Company, Chicago, to the Electrical Research Labor-
atories, Inc , of its entire Chicago manufacturing prop-
erty, situated at Paulina and West 22nd streets.
This unit of the Cable manufacturing system has in
recent years been employed largely in the manufac-
ture of players, reproducers, and various piano parts
in which The Cable Company's operation has always
been very complete and extensive. Originally, too,
this plant was the seat of the manufacture of The
Cable Company's grand pianos. With the expansion
of that branch of the business in recent years, a grand
factory was developed in the St. Charles group which
has been steadily expanded, and parts operations have
also been gradually shifted to the St. Charles works.
This policy of concentration had proceeded to a point
where, with the additional buildings already designed
and authorized for the St. Charles group, it permits
the consolidation of the piano manufacturing opera-
tions of The Cable Company at that center without
interruption or diminution. Many and highly impor-
tant benefits will accrue from this consolidation of
effort, avoiding as it will duplication of inventories,
supervision, and overhead expenses.
The Conover Plant.
Plans for a new Conover factory at St. Charles
were prepared over two years ago and have been held
in readiness for this occasion. Coincident with the
closing of the present transaction, the Board of Direc-
tors authorized the construction of such additions to
the St. Charles plant and equipment as may be neces-
sary to effectively and efficiently house the entire
piano production of The Cable Company. How T ever,
manufacture of the Conover grands and piano actions
will continue in Chicago until the new and better
facilities have been fully completed.
Cable Contact with Radio.
This transaction, substantially on a cash basis, puts
these manufacturers of radio receiving sets and pho-
nograph combinations in unencumbered possession of
a large and efficient plant while, at the same time,
The Cable Company, by purchase of a substantial
amount of the common stock of the Erla Company,
comes into close and practical contact with radio,
both by reason of its ownership of Erla stock and as
a source of supply for the growing radio operation?
developing in Cable's large and widespread retail
stores organization.
Long in Radio Manufacturing.
I h e Erla Company are experienced manufacturers,
not only of radio receiving sets and phonograph com-
binations, but reproducers, electric pick-ups, and many
other essential radio parts which they have long man-
ufactured and distributed to the radio manufacturing
trade. In possession of many important patents,
themselves, and fully licensed to manufacture under
the patents of the Radio Corporation of America and
allied companies, acquiring with the present transac-
tion large manufacturing facilities and equipment with,
which to speedily obtain mass production, and with
the possibilities of special and exclusive Cable receiv-
ing sets and combinations procured from this source
and marketed through Cable stores and Cable deal-
ers, interesting possibilities lie ahead.
Cable Radio.
The Cable Company will lie able to supply its
dealers with radio, as well as piano merchandise, and
Music of Fine Piano Noticeably Improves
Tonal Character of Musical Numbers on
Programs of Shenandoah Radio
Programs.
Every radio owner in a wide radius of the United
States is familiar with Station K F N F of Shenandoah,
la. This broadcasting station, operated by the Henry
Field Seed Co., is one of the most important in the
West and recipients of radio programs are particu-
larly pleased with the delightful musical programs.
They have had a Schiller upright in this studio for a
long time and now supplement the upright with the
newly constructed Schiller grand.
Recently listeners-in have noticed a pleasantly
different sound on the studio piano. That is ex-
pressed by the letter to the Benedict Piano Company,
Shenandoah, from the owners of Station KFNF. A
Schiller grand made by the Schiller Piano Company,
Oregon, 111 , is now in use in the studio. The letter
follows:
"Henry Field Seed Company,
"Office of Henry Field, President.
"Shenandoah, Iowa, April 18, 1929.
"Benedict Piano Company,
"Shenandoah, la.
"Gentlemen: I am more than pleased with the
Schiller grand piano purchased from you last month.
I am particularly pleased with the tone and touch
of this instrument which compares most favorably
with any piano I have ever used.
"The new construction now being used in the
Schiller piano gives it a tone quality I have never
found before in a piano of this size.
"I shall be glad, indeed, to recommend the new
Schiller grand to any of my radio friends.
"Sincerely yours,
"CLARENCE CRAVEN,
"Director KFNF" Studio Orchestra, Henry Field Sta-
tion, Shenandoah, Iowa.
GEORGE W. LAWRENCE
NEW BALDWIN MANAGER
Recently Appointed Chief of St. Louis Divi-
sion of Baldwin Piano Co. Has Training
and Experience for Duties.
George W. Lawrence of Chicago, for many years
in the Chicago Division of The Baldwin Piano Com-
pany, has been appointed the head of the St. Louis
Division of that company.
Mr. Lawrence brings a wealth of experience to his
new responsibilities. He has for many years been
closely associated with the wholesale and retail rep-
resentation of The Baldwin Piano Company in Chi-
cago and the northwest and the success and develop-
ment of The Baldwin Piano Company organization in
that territory is glowing testimonial to his many
abilities.
LETTER FROM WEICKERT HOUSE.
The great piano felt house of J. D. Weickert, Ran-
statte Steinweg 38, Leipzig, C-l, Germany, of which
Philip W. Oetting & Son are the American repre-
sentatives, have sent out a letter acknowledging con-
dolences on the death of Herren Edwin Weickert of
that house. The letter is signed by Herren Otto
Weickert, Max Weickert, Herbert Schmidt, and Fritz
Weickert.
WILLIAM TONK & BRO.,'-
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
iartk
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
. ;.*nufacturers, CHICAGO, ILL.
New York Warerooma: 112-114 West 42nd St.
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