Presto

Issue: 1929 2225

April 15, 1929
PRESTO-TIMES
FOSTER & WALDO BUYS
BROOKS PIANO COMPANY
The Steinway Piano
in the White House
Stock and Good Will of Old Minneapolis
Music House Changes Hands and Elmer
A. Brooks Continues Activities.
The piano stock and good will of the Brooks-Evans
Piano Co.. 230 South Eighth street, Minneapolis,
Minn., have been purchased by Eoster & Waldo in
the same city.
Elmer A. Brooks has joiiu-d the sales staff at Fos-
ter & Waldo's, where he will be able to continue the
have dreamed of becoming First Lady—TIME, activities which have made him prominent in the
music goods field. Mr. Brooks has been continuously
March 4."
The history of the piano in the east room of the engaged in the piano business in Minneapolis for
executive mansion is quite well known and the forty-seven years—since 1882. His motto is "To have
famous musicales of the fall and winter, which center friends, be a friend." His establishment at Eleventh
around the Steinway grand, are other events of White and Marquette was for years a gathering place for
House hospitality that provide interesting themes the truly great of musicland. His collection of per-
sonally-autographed photographs of famous musicians
is said to be one of the finest in the country.
The grand piano at thi' corner, blazing with electric
lights, was a Marquette avenue landmark for a great
many years. Later, Mr. Brooks removed his estab-
lishment to 23 South Eighth street. Stock at that
address has been purchased by Foster & Waldo. This
friendly, obliging, Ir'gh-informed man numbers his
friends by the thousands. His judgment, to most of
them, represents the last word in the selection of
pianos.
Mr. Brooks' field of operation has now been im-
measureably widened by his connection with Foster
& Waldo, one of the most progressive music houses
in the northwest section. The line of pianos of the
American Piano Company is handled.
Beautiful Instrument Centering Famous Musicales at Which First Lady Is
Hostess, Used as Illustration in Attractive Steinway Ad of
Lyon & Healy, Chicago
The famous Steinway piano in the White House,
Washington, has been seen by a great number of
visitors and it is a beautiful object they particularly
talk about to friends at home for years after. The
splendid piano has also been made familiar to those
denied a trip to the National Capital by magazine and
newspaper stories, which usually are made more im-
A CALIFORNIA CONFERENCE.
At the California Public School Music Conference
recently held in San Francisco an unanimous vote
favored affiliation with the Music Supervisors' Na-
tional Conference. Speakers told of the great prog-
ress made in music study in the public schools of
California. A feature of closing day was a concert in
the Civic Auditorium in which an orchestra of 131
pieces and a chorus picked from the schools partici-
pated.
DETAILS OF CARVING ON WHITE HOUSE STEINWAY, PROM PEX AND INK DRAWING.
for newspaper correspondents. Lyon & Healy in
the recent addvertisement stated a historic fact:
Back to Theodore Roosevelt.
"When President Roosevelt, smiling big-sticker
who had spent years of his life roughing it, moved
his six children to the White House in 1902, he found
few of the modern advantages he deemed necessary
Telling Chicago.
to their cultural up-bringing. A year later this gold-
Chicago newspaper readers recently were treated leaf Steinway stood in the east room of the executive
to aa interesting close-up of the beautiful Steinway mansion responding to the eager fingers of the six
in the White House which embellished one of the young Roosevelts.
notable advertising displays of Lyon & Healy. In
"Each First Lady since Airs. Roosevelt has found
addition to the clever pen and ink drawing showing
the intricate detail of the carving on the Steinway Steinway a prized accoutrement to White House hos-
grand, a pen and ink sketch suggested the Presidential pitality. Steinway in your home will lend the same
residence with a line of tourists emerging after seeing distinctive atmosphere of culture and refinement.
"The special case in which the immortal soul of this
the sights therein. This was printed in connection
Steinway is embodied is perhaps the most beautiful
with the sketch:
ever produced in the United States. The instrument
''The guests may mingle, talk, admire the gilded in tone and action is in no way superior to the Stein-
Steinway piano where a Miss Grace Goodhue, tour- ways which today grace homes of knowing Chi-
ist, tinkled roguishly one day when she could never cagoans."
pressive by a picture of the famous instrument. And
not the least powerful means for publishing the musi-
cal excellences of the White House Steinway and its
artistic beauties of case are the interesting advertise-
ments of the music house representing Steinway &
Sons in every important city in the country.
GEO. P. BENT'S DAUGHTER DIES.
The death of Mrs. Clara -Wingate Rent Meikle.
widow of the late Ernest Grant Meikle, occurred
April 1 at Pasadena, Calif. She was the eldest daugh-
ter of George P. Bent and Mrs. Bent, and was born
March 10, 1877. at the corner of Wabash avenue and
Harrison street, Chicago. She was married June 21,
1898. to E. (i. Meikle, who for many years was an
officer in the George P. Bent Piano Co.
Mrs. Meikle gave early evidence of great musical
talent and composed a considerable amount of good
piano music. Her grand march, "G. P. B.," had con-
siderable popularity because of its spirited character
and originality.
ERNEST VOGET .ENJOYED VISIT.
Ernest Voget, piano dealer, Wayne, Neb., has just
returned from a visit to his sister in Hollis, Long
Tsland, N. Y., where he had an enjoyable time. "I
had worked so long and steadily I believed a vacation
was due to me." wrote Mr. Voget, who reports re-
cent sales of four Haddorff grands, three Style A,
and one Style B. "The population of Wayne is about
2,400 and sales opportunities extend for many miles
outside of the town. It keeps me busy so 1 need the
new Presto Buyers' Guide. Please mail at once,"
was the cheerv close of the letter.
OPENS IN MANSFIELD, O.
Prof. Eugene Smart, who has conducted a music
studio in Mansfield, O , for the past ten years, has
opened a music shop in the Roth building. Smart
purchased all the hand instruments and small music
goods from the W. E. Jones Company and has com-
bined this with his stock of string instruments. Dale
Stevens, a student of Smart's is acting as manager of
the store. Mr. Stevens is a well known musician in
Mansfield. Kenneth Hoffman, saxophone and clarinet
player who has been feature soloist with several or-
chestras, will also be employed in the music shop.
e^ Quality
Value
In selecting the benches to be offered with
the pianos you sell, don't count the cost
too closely.
Make sure that the benches you select
match each piano in style, quality and
value which the retail buyer will recognize.
This recommendation on our part entails
no extravagance on your part, because
in the Tonkbench,—Overton K. D.—-
Logansport lines, you will find models to
match practically every piano produced
today, quality to match that offered from
the lowest to the highest priced instru-
ments and regardless of the range in
which your selection falls, you will find
outstanding value which will be as ap-
parent to your customers as to yourself.
Right now is a good time to match every
piano on your floor with its corresponding
piano bench from the Tonkbench Line.
Tonk Manufacturing Co,
1912 Lewis Street
Chicago, III.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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P R E S T 0-T I M E S
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
F R A N K D. A B B O T T - - - - - - - - - -
(C. A . D A N I ELL—1904-1927.)
J. F E R G U S O ' R Y A N
_ _ _ _ _ Managing
The American Music Trade Journal
Editor
Editor
Telephones, Local and Long Distance, Harrison 0234.
P r i v a t e Phones to all D e p a r t m e n t s . Cable Address ( C o m -
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States
possessions, Cuba and Mexico. Rates
for advertising 1 on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday preceding date of
publication. l a t e s t news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
April 15, 1929
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
Tuesday, 5 p. m., before publication day to insure pre-
ferred position. Pull page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
The last form of Presto-Times goes to press at l l a . m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, APRIL 15, 1929
RESTORING THE HOME PIANO
T 7 VERY plan for promoting piano study is a means towards reestablishing the piano's uses in the home.
Iij Group classes in stores, instruction in schools, piano playing contests—incidentally aids to increas-
ing piano sales—are forms of the main effort, to restore the home piano to its old uses. Lack of interest
in piano music and the consequent falling off of students of the piano in the home led to the condition
suggested by the question among piano men: "What is the matter with the piano business?" Each one
too answered it in his own way, according to his view of the things responsible for the decadence of piano
music. The causes were not as tragic as the hopelessness with which the situation was viewed by the
more pessimistic.
A reaction was natural in a trade of such triumphant antecedents. And when the more spirited men
in the trade organized consistent and effective propaganda for the revival of piano music and devised
practical means to end the era of the silent piano in the home, the factors contributing to the piano's
decline were minimized and the proposed methods for its revival became the absorbing thoughts.
To instil the desire for piano lessons in the young and encourage persistence in piano study when the
pupils pass from the earliest stage, are the main motives in the promotional efforts. Faith in the success
of the schemes is expressed by the attitude of the trade associations. The piano is "coming back" is
the encouraging thought, because the pride of piano performance is again becoming a feature of home
life. The spread of piano classes in the schools is a fact that prompts a hopeful feeling in piano men and
the promotional features in the program of the annual convention of the trade next June are indicative of
the cheerful attitude.
RETURN OF THE CONCERT BAND
\ SIGNIFICANTLY hopeful fact in music is the return of the concert band to favor as a form of enter-
l \ . tainment for fairs, lyceums, chautauquas and public events of like character. It is a renaissance
that marks the revival of an old attitude in the public and no matter what may be the causes, there can be
no doubt as to the effects on musical taste and their influences on the musical instrument business.
The fair, lyceum and chautauqua promoters are not acting blindly in booking concert bands for the
season of 1929. Their action follows tests made by the officials responsible for the success of programs.
They found that the concert bands have the old lure that had reached its greatest potency about fifteen
years ago. Then, attractions of greater variety, though of lesser mass appeal, were employed to supplant
the bands, and many great ones passed out of existence, succumbing to the dictum of the booking officers.
A glorious few, however, stood pat, and these will dominate the entertainment field this year.
The action of the bookers is a response to the enthusiastic feeling of the American public over its town
bands, industrial bands and high school bands which have grown in numbers and favor within the past
decade. The spontaneous call-back of the traveling concert band is a fact of cheerful significance.
\ PROTEST of the sheet music trade is voiced in the letter this week from Robert T. Stanton, presi-
I J L dent of the National Association of Sheet Music Dealers, who points to the over-production of sheet
music, both popular and standard. The gravity of the condition is increased too by a decline in quality
accompanying the increase in quantity, he says.
With the advent of an era of public school music, the opportunists among the publishers, endeavoring
to get a foothold, released a flood of music that can never fit the needs of the supervisors. "If the publish-
ers could only realize the dealers' difficulties in absorbing the numerous publications, the supply would
be reduced materially," says Mr. Stanton.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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