Presto

Issue: 1929 2225

April 15, 1929
13
PRESTO-TIMES
R A D I O
Straube Radio Merits
Straube Piano Company's Character for Making Fine Pianos, Now
Expressed in Production of Radio Sets of Technical
Excellence and Artistic Design
The Straube Radio, made by the Straube Piano
Company, Hammond, Ind., is a powerful set in a
beautiful encasement. It is all-electric, nine tubes
and satisfaction in performance is guaranteed by the
manufacturers.
The character for the making of dependable pianos
gained by the Straube I'iano Company in its years of
activity is an asset in its industrial expansion into the
field of radio. Like the pianos, the Straube Radio
reliable construction. Doors swing all the way back
against sides of cabinet. The heights is 50 inches;
width, 27 inches, and depth 17^4 inches.
The Straube Purpose.
Tn entering the radio field, the Straube Piano Com-
pany was imbued with the purpose to produce radios
with the dependable features of construction that
achieved its high position in the piano field. At the
very start the Straube Rad : o enjoyed the prestige that
results in sales. Straube quality appeared in the form
of Straube Radio and Straube dealers benefited
thereby.
Straube Personnel.
Many things associated with the production of
Straube Radio suggested confidence. For one thing
the president and officers of the Straube Piano Co. are
men of long experience in making and marketing
pianos of superior quality. Another important con-
sideration is that the Straube factory of Hammond,
Ind., is admirably located and excellently equipped
for high class production in the new commodity. The
trade naturally expects radio excellence in sets pro-
duced in the progressive Hammond plant.
The factory of the Straube Piano is associated with
the character for unending research and continuous
improvement in the products. Many new principles
of piano construction originated there and it is safe to
assume that the ambition applied to piano improve-
ment will be continued in the manufacture of radios.
Selling Aids.
The cooperative character of its relations with deal-
ers is another Straube asset' that the trade is quick to
allow when the representation of Straube Radio is
considered. Aids to sales provided by the Straube
Piano Company are important factors towards big
turnovers and desirable profits. The experiences of
the trade enjoyed in selling Straube pianos may be
repeated with Straube Radio.
RADIO RECEIVING SETS
RADIO PARTS
RADIO—PHONOGRAPHS
PROPOSE NEW
FEDERAL BUREAU
Representative Men in Music Trade And
Others Hold Enthusiastic Meeting in
Washington to Plan Procedure for
Forming New Department
of Fine Arts.
By HENRY MAC MULLAN.
A meeting was held April 8 at the Congressional
Country Club about twelve miles north of Washing-
ton, D. C, for the purpose of discussing and planning
for a request upon the Government at Washington
to establish a Department of Fine Arts.
The meeting was presided over by Frederick Philip
Stieff, head of Chas. M. Stieff, Inc., of Baltimore, Md.
Those in Attendance.
Those in attendance included Mr. and Mrs. Carl A.
Droop of E. F. Droop & Sons, Washington; Mrs.
Ingram of Dallas, Tex., sister of Robert N. Watkin
of the Will A. Watkin Music Company, Dallas, Tex.;
Hermann Irion of Steinway & Sons, New York; Del-
bert L. Loomis, executive secretary of the National
Association of Music Merchants; Mrs. Jno. F. Sippell,
president of General Federation of Women's Clubs,
Baltimore, Md.; Mrs. Jos. C. Byron, president of
Maryland Chapter of National Federation of Music
Clubs. Hagerstown, Md ; J. Fred Essary, author and
journalist, who is the Washington correspondent of
the Baltimore Sun; Wm. J. Dougherty, managing
editor of Music Trade Review of New York; Mrs.
J. Frederick Essary, Washington, D. C ; Joseph A.
Helprin, director of the Advertising Club, Baltimore,
Md., who does the advertising for the Stieff house;
Arthur Kayc, managing editor of the Music Trades,
New York; Mrs. Edgar Stillman Kelley, president
National Federation Music Culbs, Oxford, O.; Henry
MacMullen, Presto-Times, Chicago, 111.; Clarence J.
Roberts of Baltimore, Md., president National Asso-
ciation Music Merchants, and Mrs. Roberts; Mr. and
Mrs. Frederick J. Stieff, Baltimore, Md.: Guy R.
Smith, manager of the Stieff store in Washington,
D. C , and C. M. Tremainc, director National Bureau
for the Advancement of Music, New York.
F. P. Stieff Presided.
Frederick P. Stieff opened the meeting by indi-
cating the purposes for which it was called. He
read several letters of regret ffrom those who, for
one cause or another, were unable to attend, including
STRAUBE RADIO.
Frederick R. Huber, municipal director of music,
Model 270, Open.
furnishes the pride of name value. The Straube Pleasant Ride by Presto-Times Man Through Baltimore; Warren E. Rollins, artist, who painted
the wonderful pictures that decorate the main hall
Radio assures splendid reception, reliability and. sat-
Portion of State Discloses Busy Condition
of the Congressional Club and who is the father-in-
isfactory results.
in Manufacturing Plants.
law of Frederick P. Stieff. Mr. Rollins' home ie at
Gets Warm Reception.
A two days' motor trip through northern Indiana Pueblo Bonito, N. M. Regrets were also sent in by
recently
by
a
representative
of
Presto-Times
was
The Straube Piano Company's dealers eagerly
Hans Schuler, sculptor, director of the Maryland
adopted the Straube Radio at its first appearance. made interesting by reason of delightful weather and Institute, School of Art and Design, Baltimore, and
Knowing the character of the house for dependable visits to factories where good trade reports added from Rebort X. Watkin of Dallas; Jno. J. Glynn of
pianos of fine musical quality, they felt assured that more joy to the conversations.
New York; Jay Grinnell, eDtroit; also from E. Arthur
a radio presented by the ambitious house would pos-
The Straube Piano Company, Hammond, Ind., Miller, president of the Advertising Club of Baltimore.
sess merit in the same degree. The distinguished reported a very excellent trade, in fact, rather above
Expert Legislative Correspondent.
position of the Straube piano in the field of music normal conditions at this season of the year, but
Mr. Pessary was called upon as a man who had
gives the purchaser of a Straube Rad:'o that satisfac- which often occurs as a result of active work from
tion which comes from the assurance of quality in the headquarters. The Straube Piano Company's radio expert knowledge around the legislatures of Wash-
product. The Straube Piano Co. gives the guarantee business is assuming very important proportions and ington on how to initiate a movement of this kind;
that "The Straube radio is as fine as modern means the convincing evidence appears in factory and ship- whether to put the matter up to the President of
the United States direct or a Senator or a Represen-
and ingenuity has produced and the Straube type of
ping room.
artistic and graceful designing is always modern;
Elkhart, Ind., the band instrument center of the tative. His advice, cautiously given, was: "Get your
always in vogue.
world, is alive with the activities of this great line of groupi; organized; organized on a central basis, in
Merits of Set.
manufacturing there. Automobiles of the employes order to reach the political minds as well as the prac-
of the Conn plant lining the streets surrounding the tical minds. T do not think that any one group can
"The Straube radio represents the highest type of
performance, reliability and cabinet encasement. It Conn factories and the automobile parking space for make any great impression, but all the groups could.
cars was filled; all indicating the activities Sell the idea. Have one man on the floor of the
combines the latest quality achievement of famous Conn
r
:
House plugging day after day and month after
radio engineers with fifty years' experience in the w hich preva ls at the Conn institution.
The Conn Center is like a great educational insti- month." He cited an instance or two in his observa-
making of fine pianos. In the Straube radio you will
notice not only the artistic gracefulness of enduring tution where artists, artisans and business people tions of Congress where already plugging won the
design and the beauty of richly figured and magnifi- assemble for important reasons. There is provided day where nothing else would. Mr. Essary was with
cently finished furniture equipment, but the unusual a great line of band and orchestra instruments that go President Wilson on both his trips across the ocean.
Hermann Irion on Art and Music.
fidelity of tone; the clarity of instrumental music and forth to all parts of the world. On the day of the
Presto-Times
man's
visit
J.
F.
Rover,
the
general
the natural inflection of the human voice. You will
Hermann Irion of New York said art had in its
:
notice, too, the ease with which volume without dis- manager, was attending a convent on at some point in earlier history been under some grand potentate and
tortion from very soft to*very loud is readily obtained. Kansas and Mr. Schwartz of the Pan-American divi- later on had come under the fostering wings of the
And the nine tube all electric Straube with built-in sion was on a similar mission at another point.
Catholic Church through the centuries; and without
dynamic speaker furnishes power far beyond that
Notwithstanding the Hobart M. Cable Company, that we wouldn't have much of art. So now it ought
which you will ordinarily use."
La Porte, Ind., has not been before the trade the past to come under the protection of government. He
r
The Straube style 270 (closed) is shown in an few months as persistently as in times past, never- referred to the paternalistic patronage of music by
theless
there is considerable activity at the factories the governments of Germany, France and Italy, and
accompanying cut. The model reflects rare excel-
lence of design, extraordinary beauty of figured and warm enthusiasm over the prospects of a favor- he said of the four branches of art there was only one
(Continued on page 16)
veneer, the handsomeness of piano finish and sturdy, able future trade.
CHEERFUL CONDITION
IN INDIANA FACTORIES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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14
April 15, 1929
P R E S T 0-T I M E S
Jesse French Radio
Old Dealer Aids Which Made fesse French Piano Sales Easier,
Now Applied to Radio Product of the
Progressive Industry
The Jesse French Piano Co., New Castle, Incl., in
presenting its line of Jesse French Radios, continues
for the benefit of radio dealers that effective advertis-
ing cooperation that dealers in Jesse French pianos
have enjoyed so long. Shown herewith are samples
of cuts prepared by the Jesse French & Sons Piano
Co. for the use of radio dealers. Like all the pictures
Jesse French & Sons Piano Co. The beauty of de-
sign and excellence of workmanship of their pianos
have made the company famous and the Jesse French
radio certainly lives up to the traditions of the
makers.
The technical and designing departments of the
Jesse French & Sons Piano Co. have produced a line
She
JESSE FRENCH RADIO
"The Voice of the World'
WHY
Should a Music Dealer at-
tend the Music Trade Con-
vention at the Drake Hotel,
Chicago, the Week of
June 3 ?
Because he is inter-
ested in Sales
Other phases of trade activity will
be included in the program but the
IHeJJim IPENCH IP4DIO
7fie Voice vftfo WvrM'
supplied for advertisers they are cleverly designed in
a modern fashion that attracts the eye and impresses
observers with the main characteristics of the goods.
The Madrid model shown is one of the most suc-
cessful of the numbers presented from the radio de-
partment of the company. The Seville is equally
attractive and shares favor with the Madrid. The
designs of all the Spanish consoles were adapted from
the Spanish by the case design department of the
of radios that are a revelation because of their tech-
nical merits and beaut : es of design. To find a circuit
combining selectivity, truth of tone reproduction and
volume without distortion, with sturdy construction,
was the object of the research. Only after a very
careful investigation of the varieties in use was the
circuit used adopted. The product certainly speaks
well for the thoroughness with which the tests were
made.
WILLIAM LUDWIG'S TRIP
and $221,295 respectively. The trade in organs is well
diversified, all areas being represented in the eight
leading countries. Exports to Australia were particu-
larly active during 1928, amounting to $208,005, com-
pared with $45,278 in 1927.
sure and direct way to sell will be
the dominating topic of the occasion.
The success of piano sales pro-
motion, the growth of the group
piano class movement and the
In Pleasant Journey Through Florida and
Cuba, Drum Manufacturer Encountered
Pleasant Experiences of a Business Kind.
William Ludwig of Ludwig & Ludwig, drum man-
ufacturers. Chicago, returned recently from a month's
visit to Havana and various points in Florida. He
was much delighted with his stay in Havana and
enjoyed opportunities for pleasure existing there in
the winter. This is largely through the influence of
many Americans who are more and more making
Cuba their playground for at least a good part of
the winter..
The music trade, like other lines, is pretty well
divided between the German and American manufac-
turers, according to Mr. Ludwig, but he believes that
the entire importation of pianos, band instruments,
and other lines of musical goods ought to be se-
cured by the United States and following Cuba
the same thing achieved in other Latin-American
countries.
Mr. Ludwig visited several of the S. Ernest Phil-
pitt & Sons' music stores in Florida as well as other
bouses and returned to Chicago with the desire to
repeat the trip again next year. His desire is naturally
prompted by the success of his trip in a business way.
Ludwig drums and banjos are more widely known to
the progressive dealers in the places visited by him
than they were a few years ago. Professional drum-
mers have known about the merits of Ludwig drums
since they appeared and through their influence the
music trade is constantly being made more and more
familiar with the qualities that assure big sales and
good profits that distinguish them. Wherever Mr.
Ludwig went in his trip he found professionals, ama-
teurs and dealers well acquainted with the merits of
Ludwig drums and banjos.
ORGAN EXPORTS INCREASE.
The United States exports of organs during 1928
amounted to $501,874, which is a substantial increase
over 1927 and 1926, when our exports were $307,141
increase of music instruction in
the schools will be told and
BREMER=TULLY PURCHASE
prominent dealers will show how
A recent announcement by the Brunswick-Balke-
Collender Co., Chicago, told of the purchase by the
company of the entire capital stock of the Bremer-
Tully Mfg. Co., Chicago, well known in the radio
manufacturing field and holding of licenses under
the Hazeltine Latour Radio Corp. of America, West-
inghouse, General Electric and Meisner Companies.
The new line of Brunswick radio and Brunswick Pan-
atrope with radio will shortly be announced.
LTnder the new arrangement, the Bremer-Tully
Mfg. Co. will retain its separate identity as heretofore.
J. C. Tully and H. A. Bremer retired from the com-
pany on March 31 and R. T. Pierson was elected
president and R. E. Smiley, vice-president in charge
of sales. These executives will be responsible for the
manufacturing and marketing policies of the com-
pany, in co-operation with Brunswick Co. officials.
they have successfully converted
COLUMBIA BROADCASTING BUILDING.
The Columbia Broadcasting System, operating sta-
tion WABC and WOR, has leased for a long term of
years in a transaction involving about $2,500,000 the
upper floors in the new twenty-four-story building
now being erected at the southeast corner of Madison
avenue and 52nd street, by J. H. Carpenter, for its
executive offices and studios. Under the lease with
Carpenter the new office building is to be known as
the "Columbia Broadcasting System Building."
A LEEDY AD FEATURE.
The Leedy Manufacturing Co., Indianapolis, has
distributed to the trade reproductions of the colored
insert to be used in the May issue of Printers' Ink.
It is a splendid sample of the offset process applied
to musical goods. The quality and charm of color in
the drums shown were well presented.
the promotional activities into
profits.
Hermann Irion, president
of the Music Industries
Chamber of Commerce is
confident the convention
will be an occasion of the
most instructive and in-
spirational kind for the
dealer with music goods
to sell.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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