April 15, 1929
P R E S T 0-T I M E S
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE FIRST TOUCH TELLS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
j
Thl» Trade Mark la cast
In the plate and alio ap-
pear* upon the fall board
of all genuine Schumamn
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations suck as Scku-
mtm A Company, Schu-
mann ft Bon, and also
Sbumin, as all steacll
shops, deal«rs and users of
pianos bearing- a name In
imitation of the name
Schumann with the Inten-
tion of deceiving the public
Will
tl
_»«•«#•*»••*
_i
<••
fullest extent of the law.
Mew Catalogue oa- Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
11
about April 5. Before leaving he remarked to Presto-
Times' New York correspondent that he had been
having a pretty fair trade right along.
Storm Kills Radio Salesman.
By HENRY MAC MULLAN
The great windstorm of April 1, which struck New
York at 50 miles an hour, killed nine people in six
Lauter's Successful Season.
The Lauter Piano Co., Sussex avenue, Newark, states. L. A. Cornett, Newark, Ohio, radio salesman,
N. J., is having a successful season in manufacturing was killed almost instantly near that town when the
and selling pianos. They find the market for their high wind blew a large tree down on his automobile.
goods largely, of late years, through their own retail
Aeolian Co. Is Doing Very Well.
stores in var-'ous cities, one of the finest of which is in
The Aeolian Company, northwest corner of 54th
Newark itself, located in the very heart of the city, street and Fifth avenue. New York, is now enjoying
on Broad street. Presto-Times Eastern correspond- a very fair success in the manufacture and sale of
ent called on A. Unverzagt, Jr., secretary, a few days pianos, particularly in grands. This was the informa-
ago, when he said that business had been good tion, given unequivocally and without hesitation, "ifs,"
through March and April. Mr. Unverzagt will not be "ands" or "huts" at the headquarters of that big
able to attend the convention in Chicago, but the corporation, to Presto-Times' New York corre-
Lauter Co. will be represented there by C. E. Cam- spondent, when he called there on March 29. The re-
eron, Jr., treasurer of the Company.
covery to better conditions in the piano trade is a
Mr. Unverzagt has some decided views for the bet- most pleasing and encouraging experience to the
terment of the piano business. He believes that the heads of this corporation.
marketing methods must be changed to meet changed
Mugford Spurs Sonora Salesmen.
conditions.. Chain stores have proven that, for the
J.
D.
Mugford,
publicity manager of the Sonora
chain stores, by delivering in small quantities as the
needs of the people arise from day to day, are really Phonograph Company, 50 West 57th street. New
making money. The time is bound to come when the York, has been busy this week preparing spur-on
piano, to succeed, must not be listed among the very hints for the salesmen of that big corporation. He
high-priced luxuries, holding its head high and sitting starts out with an elongated card with a question
on the top shelf. It must get down to earth and be mark on it and the cards develop from day to day
sold among the other salable things that the public which keeps up the interest by way of surprises. The
gobbles up with such eagerness. Piano men can first question is answered by telling the salesman how
take a lesson from the automobile business, Mr. Un- to earn $100 and the development goes on until they
verzagt thinks, as well as from the chain stores, mail are told how to make $500 selling Sonora products.
order business generally, or merchandising in articles
John H. Gettell on Southern Trip.
that move quickly and with a smaller profit for both
John
H.
Gettell, of Jacob Bros., New York piano
manufacturer and dealer.
manufacturers, is now on a selling trip through the
South. This trip will take Mr. Gettell as far south as
Mathushek Trade Is Fair.
Texas, but it is not likely that he will venture across
A call at the Mathushek Piano Co.'s retail head- the Rio Grande, with the battles raging along the
quarters, 37 West 37th street. New York, on April 2 border cities as they are.
brought out the information that trade has been fair
Gorgeous Matthushek Grands.
for a month past and the belief that all those piano
firms that have survived the trying period of 1927 and
A beautiful Louis XVI. Mathushek Grand stands
1928 are now on a sounder, saner basis than ever be- in the window of the Mathushek Piano Co.'s store,
fore.
37 West 37th street, New York, while inside this
Wurlitzer Trade Keeps Up.
store of stores are many other beautiful Mathushek
Inquiry at the Rudolph Wurlitzer Corporation's Grands in Sheraton, Colibri and other period styles.
headquarters, New York, brought out the information John j . Glynn, store manager, is regaining his health
that trade is keeping up so well that there is nothing and to put a topper on his recovery entered a sani-
to complain about. J. C. Henderson, wholesale piano tarium on April 9 for a stay of four or five days.
(Continued on page 17)
man for the East, left for Baltimore and Washington
NEW YORK LETTER
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
taixk
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
R A . S t a r t k Piam* €n. ^nufacturers, CHiCAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
THE KOHLER INDUSTRIES
of NEW YORK
AFFILIATED COMPANIES
WILLIAM TONK & BR0.,>"c
M
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
hnufacturing for the trade
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service Departments
San Francisco Of j ice
458 Phelan Building
KOHLER INDUSTRIES
1222
KIMBALLL
BUILDING
CHICAGO
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