Presto

Issue: 1929 2225

April 15, 1929
P R E S T 0-T I M E S
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE FIRST TOUCH TELLS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
j
Thl» Trade Mark la cast
In the plate and alio ap-
pear* upon the fall board
of all genuine Schumamn
Pianos, and all Infringe™
will be prosecuted. Beware
of Imitations suck as Scku-
mtm A Company, Schu-
mann ft Bon, and also
Sbumin, as all steacll
shops, deal«rs and users of
pianos bearing- a name In
imitation of the name
Schumann with the Inten-
tion of deceiving the public
Will
tl
_»«•«#•*»••*
_i
<••
fullest extent of the law.
Mew Catalogue oa- Bequest.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
11
about April 5. Before leaving he remarked to Presto-
Times' New York correspondent that he had been
having a pretty fair trade right along.
Storm Kills Radio Salesman.
By HENRY MAC MULLAN
The great windstorm of April 1, which struck New
York at 50 miles an hour, killed nine people in six
Lauter's Successful Season.
The Lauter Piano Co., Sussex avenue, Newark, states. L. A. Cornett, Newark, Ohio, radio salesman,
N. J., is having a successful season in manufacturing was killed almost instantly near that town when the
and selling pianos. They find the market for their high wind blew a large tree down on his automobile.
goods largely, of late years, through their own retail
Aeolian Co. Is Doing Very Well.
stores in var-'ous cities, one of the finest of which is in
The Aeolian Company, northwest corner of 54th
Newark itself, located in the very heart of the city, street and Fifth avenue. New York, is now enjoying
on Broad street. Presto-Times Eastern correspond- a very fair success in the manufacture and sale of
ent called on A. Unverzagt, Jr., secretary, a few days pianos, particularly in grands. This was the informa-
ago, when he said that business had been good tion, given unequivocally and without hesitation, "ifs,"
through March and April. Mr. Unverzagt will not be "ands" or "huts" at the headquarters of that big
able to attend the convention in Chicago, but the corporation, to Presto-Times' New York corre-
Lauter Co. will be represented there by C. E. Cam- spondent, when he called there on March 29. The re-
eron, Jr., treasurer of the Company.
covery to better conditions in the piano trade is a
Mr. Unverzagt has some decided views for the bet- most pleasing and encouraging experience to the
terment of the piano business. He believes that the heads of this corporation.
marketing methods must be changed to meet changed
Mugford Spurs Sonora Salesmen.
conditions.. Chain stores have proven that, for the
J.
D.
Mugford,
publicity manager of the Sonora
chain stores, by delivering in small quantities as the
needs of the people arise from day to day, are really Phonograph Company, 50 West 57th street. New
making money. The time is bound to come when the York, has been busy this week preparing spur-on
piano, to succeed, must not be listed among the very hints for the salesmen of that big corporation. He
high-priced luxuries, holding its head high and sitting starts out with an elongated card with a question
on the top shelf. It must get down to earth and be mark on it and the cards develop from day to day
sold among the other salable things that the public which keeps up the interest by way of surprises. The
gobbles up with such eagerness. Piano men can first question is answered by telling the salesman how
take a lesson from the automobile business, Mr. Un- to earn $100 and the development goes on until they
verzagt thinks, as well as from the chain stores, mail are told how to make $500 selling Sonora products.
order business generally, or merchandising in articles
John H. Gettell on Southern Trip.
that move quickly and with a smaller profit for both
John
H.
Gettell, of Jacob Bros., New York piano
manufacturer and dealer.
manufacturers, is now on a selling trip through the
South. This trip will take Mr. Gettell as far south as
Mathushek Trade Is Fair.
Texas, but it is not likely that he will venture across
A call at the Mathushek Piano Co.'s retail head- the Rio Grande, with the battles raging along the
quarters, 37 West 37th street. New York, on April 2 border cities as they are.
brought out the information that trade has been fair
Gorgeous Matthushek Grands.
for a month past and the belief that all those piano
firms that have survived the trying period of 1927 and
A beautiful Louis XVI. Mathushek Grand stands
1928 are now on a sounder, saner basis than ever be- in the window of the Mathushek Piano Co.'s store,
fore.
37 West 37th street, New York, while inside this
Wurlitzer Trade Keeps Up.
store of stores are many other beautiful Mathushek
Inquiry at the Rudolph Wurlitzer Corporation's Grands in Sheraton, Colibri and other period styles.
headquarters, New York, brought out the information John j . Glynn, store manager, is regaining his health
that trade is keeping up so well that there is nothing and to put a topper on his recovery entered a sani-
to complain about. J. C. Henderson, wholesale piano tarium on April 9 for a stay of four or five days.
(Continued on page 17)
man for the East, left for Baltimore and Washington
NEW YORK LETTER
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
taixk
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
R A . S t a r t k Piam* €n. ^nufacturers, CHiCAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
THE KOHLER INDUSTRIES
of NEW YORK
AFFILIATED COMPANIES
WILLIAM TONK & BR0.,>"c
M
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
hnufacturing for the trade
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service Departments
San Francisco Of j ice
458 Phelan Building
KOHLER INDUSTRIES
1222
KIMBALLL
BUILDING
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
P R E S T 0-T I M E S
April 15, 1929
teachers and schools outside of school instruction,
and be favors the plan to furnish lesson materials
of first cost to the pupils.
Notable Cooperation.
The school board will cooperate with the Chicago
of Music and returned to Europe, where a meeting
with Raol Gunsbourg, noted impressario of the Monte Symphony Orchestra in a very prominent manner
Carlo Opera gave him his first big chance. He was and also with the Chicago Civic Opera so far as can
engaged to sing four performances in Monte Carlo, be made practical but in all ways and in everything
and was kept for ten. Then followed engagements pertaining to musical instruction the best interest of
in Italy, Havana, Munich. Hamburg, Dresden, Ber- children must be conserved. It is the children who
lin and Paris in leading operatic roles. While singing will make the musical folk of the future and with
in Paris with Mary Garden, he attracted the atten- proper attention to their studies and their instruction
tion of the Chicago Civic Opera Company, which a development will take place which also will result
to the financial advantage of the music industries.
engaged him to sing its leading baritone roles.
May 23rd has been set apart for an exhibit of the
Effects of Baldwin Program.
It is generally conceded that the Baldwin Piano school work of pupils in music, at which Dr. Brown
Company's radio program is a Baldwin dealer help said their advancement will be displayed. The exhibit
of untold value, while at the same time it serves the will be a showing of how the work of instruction in
entire piano trade. Evidences of the value of the the schools is carried on from the first lessons on
weekly program over radio keep coming to the Bald- through to "the finished product," as Dr. Brown put
win Piano Company. Here is an unsolicited letter it. This exhibit will take place at Orchestra Hall,
from a tire dealer in Denver which reflects the gen- Chicago, and will be free to the public, but of course
tickets should be secured as far in advance as pos-
eral reactions of the public to the program:
sible.
Listener-in Writes.
"Mr. Ashby L. Payne,
"The Baldwin Piano Company,
"Denver, Colo.
"Dear Mr. Payne: Since my selection of a Baldwin
grand piano for my home I have been more than ever
interested to observe the constant progress of this
instrument in the favor of professional and amateur
musicians, both locally and nationally.
"Especially have I enjoyed the National broadcast
every Sunday afternoon "At the Baldwin." I feel
that your company has helped millions to realize that
the piano is truly the essential musical instrument in
every home, and I know that I value my Baldwin
the more for having heard Gieseking play one on
There is nothing to compare
your radio programs. I am delighted to know that
with the complete line of
this artist is to appear again "At the Baldwin" on
April 14.
"I can assure you that we have become very
greatly attached to our piano. Cordially yours,
"RALPH KREAIER,
"Kremer Tire Service,
"Broadway at California and 20th Sts.,
The Players are RIGHT in
"Denver, Colo., March 27, 1929."
Gieseking on Baldwin Program
A program based on results of a nation-wide poll
and reflecting an interesting cross-section of the
American musical taste was offered "At the Baldwin"
Sunday, April 14, over a nation-wide network of sta-
tions when the brilliant German pianist, Walter Giese-
king, who played a recital made up entirely of num-
bers requested by piano students, teachers and ama-
teur pianists.
It was announced several weeks ago that the dis-
tinguished virtuoso, universally recognized as an out-
standing authority, would present an educational
concert, interpreting for the student and the non-
professional pianist the familiar classics they en-
counter in their own musical work. Hundreds of
For a
Bigger and Better
Business
M. SCHULZ CO.
\vAi/rI<:R GII:SEKINC..
requests have been received. The National Bureau
for the Advancement of Music and many music col-
leges and conservatories have co-operated. News-
papers and the music press have advocated the plan
as a worthwhile experiment and pointed out the pos-
sible bearing it may have on future radio programs
in relation to musical education.
A Surprize.
The requests were not tabulated until the day
before the program and no announcement of the
"winning" requests was made until the Baldwin Radio
Hour. Under the plan, however, Gieseking played
one composition each by Bach, Beethoven, Schumann,
Chopin and Grieg.
This recital was a fitting "au revoir" by Gieseking
after his triumphant successes in every part of the
country. He will soon sail for Europe to be gone
two years. He has just completed a tour of the prin-
ciple cities of the United States, creating a furore
wherever he appeared.
A Rare Service.
For the first time over the radio a great virtuoso—
one of the greatest pianists the world has ever
known—is to give the younger generation of pianists
the benefit of his masterly interpretation of the same
classics they are playing or learning to play.
Bonelli Star April 7.
The star of the Baldwin radio program April 7 was
Richard Bonelli, leading baritone of the Chicago
Civic Opera Company.
Bonelli's career reads like fiction. At the age of
9 he was a newsboy on the streets of Syracuse, N. Y.
He worked his way through school, entering Syra-
cuse University to study mechanical engineering.
One of the professors there induced him to take up
music. He studied under the late Jean de Reszke in
Europe, made his debut in Brooklyn at the Academy
DR. BROWN'S WORK FOR
PUBLIC SCHOOL MUSIC
Music Supervisor in Chicago School System
Talks Encouragingly of Efforts to
Extend Piano Classes.
The work of promoting piano class instruction in
the Chicago schools and the activities it involved pro-
vided a theme for Dr. J. Francis Brown, music super-
visor of the school system, at the luncheon of the
Piano Club of Chicago, April 1. It was the continu-
ation of a topic at the meeting January 22 of the
Chicago Piano and Organ Association.
Dr. Brown told about his own efforts to extend
piano classes in the schools and the cooperation in his
efforts of the principals in the various schools. He
felt particularly cheered at the enthusiastic part taken
by Superintendent Bogan in the encouragement and
furtherance of his music class plans. Whenever the
superintendent is approached by Dr. Brown for ad-
vice on any proposition relating to the music studies,
his replies are always very cheering. "Put it over!"
is his invariable suggestion.
Number of Pupils Grows.
The number of pupils of the Chicago schools who
are taking piano class lessons has increased from
about 7,000 early in the year to 9,800 enrollment at
this time. Not only are new classes being formed
but enrollment of pupils to continue their instruction
is the rule. The same rule applies to teaching of
other branches of music, particularly violin and vocal
instruction.
Dr. Brown spoke of the method of securing teach-
ers for piano class instruction. Most of them are
regular teachers in other branches of school work.
School music instruction will be a great aid to the
regular music teachers and the music schools.
Dr. Brown is strong for class instruction even with
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 C.ndler Bldg., ATLANTA, GA
Tb« Heppe, Marcellus and Edouard Julei Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianoa In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office. 1117 Chestnut St.
PHILADELPHIA. PA.
XH E CO MSTOCK, C HE1NJE" Y
&L CO.
IVORYTON, CONN
IVORY CUTTERS
SINCE 1834
MANUFACTURERS OF
Grand Keys, Actions and Hammers, Upright Keys
Actions and Hammer . Pipe Organ Keys
Piano Forte Ivory for the Trade
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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