Presto

Issue: 1929 2224

14
April 1, 1929
P R E S T 0-T I M E S
LATE MUSIC TRADE NOTES
AT INDIANAPOLIS
There will be some changes made at the Starr
Piano Company, Indianapolis, and they will be an-
nounced after April 1, according to H. G. Hook,
division manager of the company. Small Starr
grands are selling exceptionally good, and the same
can be said of the apartment style "D" in the lac-
quer finish. The radio section is humming with
activity and the volume of business is steadily in-
creasing".
Frank Davis, manager of the House of Baldwin,
announces the promotion of E. W. Boyd as manager
of the radio and phonograph division of the com-
pany. Mr. Boyd has risen from the ranks, and is
one of the old employes of the company, having
been in active and continuous service for more than
ten years. Another addition to the sales forces is
J. Parlow, who was formerl\ r connected with the
sales force of the Chicago division.
Schumann Sales Good.
The Marion Music Company report business
good. Among the sales of the past week was one
of the Schumann grands. El Pardo, in Spanish
renaissance. The Brinkerhoff grand is also meeting
with good success, a recent sale of the May-fair
style is reported.
W. W. Timmermann of the Christena-Teague
Piano Company, is more than pleased with business
conditions. The sales force of the company has
been reorganized, and meeting with unusual success.
American Piano Company's line, is moving very
nicely.
Frank Carlin of the Carlin Music Company re-
ports more inquiries every day for pianos, and at-
tributes the demand to the National advertising of
the piano. Business conditions at the Carlin store
are very satisfactory, and optimism prevails.
Apollo reproducing pianos are selling very good
from reports at the Wilking Music Company, and
the Jesse French line of instruments are coming in
for their share of the business. Six-foot grands
B. S. Swingle, Newark, O., has purchased the
Newark store of the Spence Music Company, for-
are very much in demand, and the bulk of the busi- merly the Munson Music Company. The Newark
store is located in the west end of the Arcade. Re-
ness is on this size instrument.
Charles Howe, representative of the Apollo grand cently the Munson Music Company sold the store to
p*ano company, spent last week in Indianapolis, on the Spence Music Company. Mr. Swingle continued
with the new company. He opened negotiations for
some special sales work.
Charles Koehler, representative of the Bechstein the purchase of the business, and the deal was closed
Piano Company, Berlin, Germany, was in Indian- with the announcement last week.
Mr. Swingle, a Newark man, has been associated
apolis and spent the day with Frank Wilking of the
with the store for many years. He is thoroughly
Wilking Music Company.
A. L. Bretzfelder, president of the Krakauer experienced in the business. He will continue the
Piano Company, was another visitor at the Wilking business in the same location, strictly a locally-owned
institution.
Music Company, during the past week.
In addition to pianos and smaller musical instru-
ments, Mr. Swingle will carry a line of popular and
standard sheet music, piano and violin studies and in-
struction books for all other musical instruments. He
Phillip Gordon recently presented a recital in Mil- has arranged to give prompt attention to special
waukee on the original George Steck grand piano orders.
Opens in Wilmington.
that Wagner used when he composed his "Parsifal."
T. Herbert Shaffer, Lynchburg, O.. opened a music
Known as the "Parsifal" grand, the piano was
brought to Milwaukee by the J. B. Bradford Piano store in the New Martin Hotel Building. Wilmington,
Company, under whose auspices the recital was held. O., last week. Mr. Shaffer has worked up a large
The Ward-Brodt Music Company has bought out trade in piano tuning in Wilmington the last five
the Hook Brothers' Piano Company, at Madison, years, and will also continue in this capacity. He
Wis., and will move the combined business to the plans to carry a large line of musical instruments and
Hook Brothers' building. Hook Brothers' store is other merchandise in the music line.
A. B. Chas« for White House.
an old Madison institution. Cecil Brodt and T. Lane
An A. B. Chase grand piano is being made at the
Ward, owners of the Ward-Brodt Company, were
formerly associated with the Hook Brothers' store factory of the Chase Emerson Piano Company, Nor-
walk, O. The piano is beng made for President
and established their concern in April, 1927.
Personnel of the Ward-Brodt Company will remain Hoover and Mrs. Hoover for use in the White House.
intact—Miss Viola Anderson in charge of sheet music, Mr. and Mrs. Hoover have a piano of that make in
Miss Loretta Cotter in charge of records—will con- their private home. President McKinley and Presi-
tinue in their present departments. The company's dent Harding also used Norwalk-made A. B. Chase
repair shop, one of the largest of its kind in Wiscon- pianos at the White House.
son, will continue with Ned Ivey in charge of repair-
ing wind instruments and Eddy Clark in charge of
the string instrument repair department.
William Braid White, acoustic engineer of the
United States Steel Corporation, will address the
Music Teachers' Association at Madison, Wis.,
April 3. Mr. White will speak on piano wire with
reference to scientific experiments which he has con-
ducted recently in this field.
WISCONSIN
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
"fa
\ \
S a composer I find
in the Baldwin my
best collaborator because
often it knows how to
make suggestions to my
harmonic phantasy and
orchestral color and it
is ever a precious aid to
my work."
—Ottorino Respighi
Ottorino Respi
famous Italian
pianist, conduc-
tor and composer,
u ffs and endorses
the
Baldwin
Piano exclusively.
oa
ITH c o m -
posers of three gen-
erations, songs of the
soul seeking an out-
let have found a
Choose
photographic accu-
racy and human feel-
ing in the interpretation of the
Baldwin. Master musicians,
student musicians and all those
who love good music are sensi-
OHIO
torn
Your Piano As The Artists Do
tively appreciative of Baldwin
supremacy in lyric tone and
expressi®n. Baldwin Grand
Pianos are priced from $1450.
STRONG APPEAL
FOR BALDWIN
The Baldwin Piano Company,
Cincinnati, recognizes the advan-
tages of forceful advertising ap-
peals direct to the prospective
buyers and acting on that belief
provides dealers with effective aids
for achieving their purposes. The
company also recognizes the value
of tastefulness in the printed pub-
licity and consider that element in
advertising a most desirable one.
The way to the creation of the
piano buying thought is the agree-
able one and when a statement
about a piano is made, its poten-
tialities for effecting the advertis-
ing end is increased by a pleasing
manner of saying it. The accom-
panying cut is a reproduction of
one supplied the trade by the
Baldwin Piano Co. It is one of a
series of forceful advertisements
that speak for the Baldwin piano
in the best way to interest the
prospective piano buyer. The
electros provided for dealers has
a blank space for the insertion of
the dealer's name and address.
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 C.ndler Bldg., ATLANTA, GA
The Heppe, Marcellus and Edouard Julai Plam
manufactured by the
HEPPE PIANO COMPANY
are tbe only pianos In the world with
Three Sounding Board*.
Patented In the United States, Go-eat Britain.
France. Germany and Canada.
Liberal arrangements to responsible agents ouly.
Main Office, 1117 Chestnut St.
PHILADELPHIA, PA.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 1, 1929
15
P R E S T 0-T I M E S
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE FIRST TOUCH TELLS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
Schumann
PIANOS and PLAYER PIANOS
GRANDS and UPRIGHTS
Have no superiors in appearance, tone
power or other essentials of strictly
leaders in the trade.
Warning to Infringers
.Piano, o
Thla Trade Mark li omit
ID the plate and also ap-
pears upon the fall board
of all genuine Schumaan
Pianos, and all lnfrlng«ra
will be prosecuted. Beware
of Imitations suck as Sckn-
maan ft Company. Schu-
mann & Son. and also
Shuman,
as
all
ateadl
skops, dealers and users of
pianos bearing a name In
Imitation
of
the
name
Schumann with the Inten-
tion of deceiving the pub Ho
will
is
fullest
M"»U>»>>^
_^
c
^
a
extent of the law.
ew Catalogue OB Request.
Schumann Piano Co.
W. N. VAN MATRE, President
Rockford, I1L
hoodoo of the 13th of the month held no terrors
for him.
Trade paper representatives met in the Music In-
dustries Chamber of Commerce headquarters, New
York, March 15, in response to invitation of Alfred L.
Smith, manager of the Chamber, to discuss with him
and with Delbert L. Loomis, executive secretary of
the National Music Merchants' Association, the plans
for publicity preceding and concerning the coming
conventions in Chicago in June. These two managers
will prepare articles to run in the trade papers pre-
vious to and during convention time. Mr. Loomis
and Mr. Smith outlined a good many of the features
that will be projected into the activities of the con-
ventions.
Jay Grinnell of Detroit is to have a prominent part
in heading the work for the instruction of piano deal-
ers on how to increase their business and how to con-
duct piano lessons among the young.
As for amusements and entertainment, there will
be no end of that. Radio arrangements have been
made already with some of the great broadcasting
companies for good and instructive entertainment.
Practically all the trade papers were represented at
the meeting.
W. B. Armstrong.
W. B. Armstrong, whose present line of work is
investments, has returned to his office on the ninth
floor of the bank building at the northeast corner of
Fifth avenue and 44th street, New York, from several
weeks' outing in Florida. Speaking of the piano busi-
ness, Mr. Armstrong says he is completely out of it,
as all the trade is aware. He believes the piano busi-
ness is not to enjoy a big success until thep rice of
instruments comes down. He thinks there is no
sense in manufacturing pianos that sell for as much
as an automobile; he says that a good automobile
can be bought for $1,300 or $1,400, with a year's time
to pay for it, and longer if necessary. Pianos ought
to be bought for a good deal less than that.
NEW YORK LETTER
(Continued from page 11.)
United States will soon assume even greater propor-
tions than the sharp competition expected to develop
between radio and Western Union.
Radio is developing fast. One statment given out
in behalf of Owen D. Young, who is the chairman
of the Board of the Radio Corporation, last week,
said, "In spite of the development which has been
crowded into these last few years we can still say the
surface of radio's possibilities has only been
scratched."
Radio and Songs.
Radio has proved a blessing to music publishers in
many respects, according to Leroy Montesanto, one
of WOR'S leading vocalists. The large publishing
houses instead of depending upon vaudeville artists
and musical revues to popularize their numbers, as
they did seven years ago, now use the radio. Today
a "hit" may be decided within a week or at the long-
est two weeks, Mr. Montesanto says.
Broadcasting passed through its greatest stage of
development during the past year. The National
Broadcasting Company spent nine million dollars in
1928, four million dollars of which went to enter-
tainers, and two million dollars for toll charges on
leased wire lines.
Baldwin Company's Good Month.
It was satisfactory to learn that the Baldwin Piano
Company had a good month in February at its New
York store, 20 East Fifty-fourth street. And also, it
was reported the Baldwin concern had a good month
in many other cities. A good month might not mean
much to the trade in general if reported by a small
establishment, local or provincial, but when a great
manufacturing and marketing corporation like the
Baldwin Piano Company admits the betterment, it
is of stimulating significance to the piano trade at
large. The Baldwin people got this business by
continuing to hustle.
Albert Behning Is Busy.
Albert Behning, former piano man, now in the
insurance business and member of the firm of Behning
& Chinnook, Inc., 105 West Fortieth street, New
York, said this week: "Our business has been very
good." He kept checking away at a pile of papers—
probably his income tax reports—and evidently the
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
W. N. VAN MATRE HOME.
W. N. Van Matre, chairman board of directors gf
the Schumann Piano Company, Rockford, 111., ac-
companied by Mrs. Van Matre, returned to their
home at Lake Bluff, 111., a few days ago from a sum-
mer sojourn in Florida. Mr. and Mrs. Van Matre
motored to and from Florida and spent their time in
motoring about the state and visiting different locali-
ties during their stay there.
tarck
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers.
Send for Catalog.
S t a r t k P i a n 0 (5n. r.*nufacturers, CHICAGO, ILL.
New York Warerooms: 112-114 West 42nd St.
IANO
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
of NEW YORK
AFFILIATED COMPANIES
WILLIAM TONK & BRO.,""
M
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
anufacturing for the trade
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service
San Francisco Office
Refer to Presto Buyers' Guide for in-
formation about all Pianos, Players and
Reproducing Pianos.
r
458 Phelan Building
Departments
KOHLER INDUSTRIES
1222
KIMBALLL
BUILDING
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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