P R E S T 0-T I M E S
12
THIS WEEK'S COVER
REPEATS HISTORY
IDENTIFYING .A M N. M. MEMBERS
The decalcomania window transfer prepared for
use of dealers by the National Association of Music
Merchants is one of the most important features of
dealer service which the Executive Office has ren-
And It Makes More Interesting a Look Back dered. The use of this transfer on show windows
will in a very large degree act as an endorsement of
Thirty-five Years to Issue of Presto
the standing of the music merchant on whose window
When Steinway Ad Also Was
it appears and it will also convey to the public a
the Cover Attraction.
very important message regarding the aims and rea-
sons for the existence of the National Association.
In the cover of Presto-Times this week history is In the center of the transfer appears the following
repeated. A Steinway & Sons advertisement adorns wording: "For the promotion of the cause of music
the cover and a pleasant reminder printed with this and music trade interests. Dedicated to the service
story shows you that a Steinway & Sons display occu- of the publ : c and the furtherance of music education
pied the cover page of Presto thirty-five years ago.
nationally.''
The reproduction of the Presto cover shows that
Directions for applying the transfer are printed on
the paper was then in its tenth year and that it con-
the back of the transfer. In the event that any of
these transfers should be damaged in transit to the
members or if the members should damage t'.iem in
placing them on show windows, the Executive Office
will be glad to supply t'^.e members in such instances
with dupl ; cates.
April 1, 1929
IMPORTANT APPOINTMENT
FOR ADAM SCHNEIDER
Chicago Piano & Organ Association Creates
Office of Executive Secretary and Dele-
gates Control of Important Mat-
ters to Appointee.
An important step taken by the members of the
Chicago Piano & Organ Association at a meeting
March 22, at the Great Northern Hotel, was the
naming of an executive secretary. The organization
has been without an officer carrying this title, but
as the result of a number of meetings of members
the belief became a strong conviction that the organi-
zation could use one to advantage.
The man chosen for the office was Adam Schneider,
and the mention of his name carries with it its own
recommendation. There is probably no man in the
local piano trade better known, more respected or
with a wider entree to the piano establishments than
Mr. Schneider.
The meeting was attended by representatives of
the leading retail houses of Chicago, manufacturers,
trade paper representatives and men representing
various other branches of the industry. The need
for an executive secretary of Mr. Schneider's ability
A committee was appointed recently by Hermann
was analyzed by President R. J. Cook of the asso-
Irion, president of the Music Industries Chamber of
ciation, and it was he who presented the resolution
Commerce, to exploit the new music slogan, "The that made the action possible. In Mr. Cook's opinion
The Recognized Standard of the World.
Richest Child Is Poor Without Musical Training." the Chicago dealers can be drawn closer together,
The personnel of the committee, which had its first resentment of one house toward another can be very
meeting on Friday. March 15, in the Chamber offices, materially lessened and co-operative steps can be
is as follows: William J. Haussler, chairman; Ed- accomplished for the general good of all, through
ward C. Boykin, H. C. Lomb, Ben Pollack, B. J. the judicious work of Mr. Schneider. His plan is
Schultz, Alfred L Smith, C. M. Tremaine and E. H. to have Mr. Schneider represent the association in
Vocel.
three ways:
First, in matters affecting one dealer or manufac-
turer as against another. Second, in matters affect-
ing the piano trade in its contact with other indus-
tries, such as radio. Third, in matters affecting the
school board, the Better Business Bureau and other
The ofhc'ais of The Polk College of Piano Tuning,
outside
that affect the piano trade in
La Porte, I ml., are now preparing for the Spring one w r ay organizations
or another.
Class with prospects of even a larger enrollment in
Mr. Cook emphasized that Mr. Schneider's work
January, which was very good. The classes start on
with the Chicago School Board has turned out to be
April
10,
giving
students
instruction
in
piano,
player-
STEINWHY « SONS..
NKW YOUK.
LONDON.
NAMItUHU
piano, con-operated and reproducing piano regula- a smooth working arrangement both for the trade
tion and repair. Students are required to pass a and the school offic'als. As is well known, the Chi-
LYON. POTTER 5 CO.
«""•«"" «?««»„,„...
174 i 176 WABASH AVE., CHICACO.
thorough examinat : on before being granted a certifi- cago Piano & Organ Association offered the loan of
pianos to the schools where absolutely necessary in
cate of graduation.
order that piano class instruction might not be ham-
pered. Already s : xty-two pianos have been loaned
tained thirty-two pages. Presto favored a rather florid
in that way. All of these instruments, the orders for
NEW GULBRANSEN SIGN.
title page, hut it was tasteful and very effective with
them as requested by the school board, the allocation
an additional red plate.
The Gulbransen Company has just announced to of those orders to various houses, have been handled
The Steinway & Sons advertisement with the name its dealers a new outdoor electric sign. This is a through the one central point — through Mr.
of the Chicago representatives, Lyon, Potter & Co., glass letter electric sign and when illuminated both
Schneider.
showed the reprint of a letter of commendation for white and red lettering shows up. The sign is double
Disputes concerning salesmen, unfair competitive
the Steinway piano from Emma Eames Story and one faced, two and one-half feet by six feet, and requires practices, impositions on the trade by outsiders, trade
:
of the same kind from Jean Lassalle, hoth artists only eighteen lamps for perfect illuminat on. The practices, will be some of the matters coming under
appearing at the time w
Opera Company.
a reinforced angle iron frame The letters are flat,
Mr. Cook's resolution was unanimously adopted by
Lyon, Potter & Co., predecessors to Lyon & Healy, double strength, opal glass. The background is a the members present.
were then at 174 and 176 Wabash avenue, corner ot
dark blue, weatherproof lacquer, with an orange bor-
The meeting March 24 was the first general meet-
Adams street. There are suggestions for a memory der. The lettering of the word "Gulbransen" is in ing of the membership s'nee the annual banquet late
rousing hark-back in the old ad to the veteran of
white and the word "Pianos" is in red. These signs in January. The executive committee, however, meets
the music trade.
are furnished with or without the dealer's name.
practically every week.
THE SLOGAN COMMITTEE
STEINWAY PIANOS
POLK COLLEGE SPRING CLASS
New Subscription Rates
The rates for subscription to PRESTO-TIMES, issued twice a month, are as follows:
One year, $1.25; ten months, $1.00; six months, 75 cents.
The service for each subscription period includes YEAR BOOK ISSUE, EXPORT SUPPLE-
MENTS and all SPECIAL ISSUES.
To regular subscribers—6, 10 or 12 months' periods, the price of PRESTO BUYERS' GUIDE
will be 25 cents per copy. The regular price is 50 cents per copy.
All music dealers, salesmen and others interested in the sale and purchase of pianos should
possess a copy of the PRESTO BUYERS' GUIDE.
Address—Presto Publishing Co. (Subscription Dept), 417 S. Dearborn St., Chicago, U. S. A.
(Sample copies on request.)
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/