Presto

Issue: 1929 2223

March 15, 1929
PRESTO-TIMES
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
The American Music Trade Journal
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Tuesday, 5 p. m., before publication clay to insure pre-
ferred position. Full page display copy should be in hand,
by Tuesday noon preceding publication day. Want a d -
vertisements for current week, to insure classification,
should be in b y Wednesday noon.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or 1 other
Entered as second-class matter Jan. 29, 1896, at the than strictly news interest.
When electrotypes are sent for publication It is re-
Post Office, Chicago, III., under Act of March 3, 1879.
quested that their subjects and senders be carefully indi-
cated.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
Forms close a t noon on Thursday preceding date of
75c; foreign, $3.00. Payable in advance. No extra charge
publication. Latest news matter and telegraphic com-
in United States possessions, Cuba and. Mexico. Rates
munications should be in not later than 11 o'clock on
for advertising on application.
that day. Advertising copy should be in hand before
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
Editor
F R A N K D. A B B O T T
- - - - - - - -
(C. A. DANIELL—1904-1927.)
Managing Editor
J. FERGUS O'RYAN
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
The last form of Presto-Times goes to press at 11a. m.
Thursday preceding publication day. Any news tra7is-
piring after that hour cannot be expected in the current
issue. Nothing received a t the office that is not strictly
news of importance can have attention after 9 a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, MARCH 15, 1929
OBJECT OF THE CONVENTIONS
interest in the forthcoming conventions of the music trade associations and those of the radio
X industry in Chicago, the week of June 3, is an earnest of the success of the gatherings. The feeling of
the members of the music trade groups is evinced in letters from individuals, all of whom express hope-
ful expectations of effective action at the conventions, for the improvement of trade conditions.
The value of practical operations for the increase of interest in piano playing is easily understood
by even the most indifferent music dealer. That an increase in the numbers of students of the piano
means greater possibilities for piano sales, is an obvious result. And when it is made plain that collective
efforts for creating the increase towards piano instruction are more potent than individual action, the in-
different dealer is amenable to the call to plain duty—membership in his national association.
The movement for the introduction of piano classes in schools has grown in an encouraging way
within the past few years and the stimulus may be credited in a great measure to the inspiration of the
trade organizations. Encouragement of a similar kind has led to the formation of school bands and
orchestras. Group piano classes in stores are other effective means towards creating piano prospects,
that are fostered by the national associations. The natural assumption is that a dealer who is a member
will also be a power in the spread of the group classes and in assuring future piano buyers.
The cheering certainty is that the piano group classes are increasing in an amazing way and the
alert dealers are enjoying the numerous sales resulting from their intelligent action. The operation of
the group classes, more than anything else, has the effect of interesting parents in the pianos. And
whether the children get their lessons in a store or in a school the effect is the same.
RADIO AS MEANS TO PIANO SALES
r
I ^HAT the spread in the use of radio has had an effect on piano sales as well as the sales of other musi-
X cal instruments is the general belief in the trade but observant ones see in radio itself a sales redeem-
ing quality. Radio, in a powerful degree, is helping to revive interest in piano playing by the broadcast-
ing of programs in which the piano has an important part. Two prominent piano manufacturing com-
panies, in an impressive way, have conceded the power of radio to increase the interest in the piano and
incidentally help in increasing its sale.
The entire country is now aware of the services to the cause of piano music caused by the "At the
Baldwin" hour of radio program every Sunday. Both the prominence of the artists engaged by the
Baldwin Piano Co., and the clever manner of staging the event, make it a welcome distinctive feature in
radio programs.
And now the M. Schulz Co., Chicago, makes use of radio to stimulate and perpetuate interest in piano
playing by sponsoring the scheme of broadcasting piano lessons originated by WGN, the Chicago Tribune
station under direction of Edward Barry. It is a free course for the radio students but it entails a consider-
able amount of expense and service for the M. Schulz Co. Therein is made plain the public-spirited char-
acter of the company's new responsibility.
"We feel that no other form of advertising could prove such a boon to the piano itself and to the whole
piano industry as the support of Edward Barry's weekly half hour of piano lessons in WGN " said Otto
Schulz, Jr. We are not so much interested in our direct gain as we are in helping to encourage interest in
piano playing. WGN is a wonderful medium for this service. We urge music dealers everywhere to
listen in on Mr. Barry to familiarize themselves with the scope and method of the lessons."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
March 15, 1929
THIRTY YEARS AGO
Heard Without a
Tract of Static
(From Presto, March 15, 1899.)
For a small concern the late Century Piano Co. of
Minneapolis has filled an unreasonably large place
in the court records. There is seldom presented a
better illustration of the danger of "too much
law." Since the assignment of the company the
attorneys for the assignee have received $3,793.82 for
their services and they are still crying for miore. In
one case the legal gentlemen charged $66 for "advice" 1919
concerning a controversy involving $75.
Amelia was a highbrow maid
And everything esthetic,
Until the death of H. D. Cable last week it had
Engrossed her in an ardent way
been long since the piano and organ industries lost
Intensely energetic.
so towering a personality. For no department of
She frowned on common ways and things
human activity can have many men who fill so wide
On thoughts aloft she spread her wings
a place; and whose ideals are so well worked out as
The sordid grind of men she deemed
to attract and hold the attention of his associates
Especially pathetic.
and contemporaries. It is the easiest thing in the
world to draw lessons from the career of such a man.
In all the cults Amelia led,
His every advance is a lesson in energy and ambi-
The isms and the ologies.
tious achievement. His example is one full of inspi-
No theory could frighten, nor
ration and marked by energy and courage worthy of
Bluff extract apologies.
emulation.
The best in letters, art and craft;
A meeting of the directors of the Chicago Cottage
In big results, her soul was wrapt,
Organ Co. was held on Tuesday last and officers
She scorned alike all make-believes,
elected in conformity with the altered conditions due
Sort you call con-ologies.
to the lamented death of president H. D. Cable.
The Lakeside Organ Co. is enjoying an unusually
That's why Amelia's lemon gaze
brisk trade, the demand for the "Lakeside" chapel
Fell on Mr. Hanigen.
being especially gratifying to the management.
Who sold the stencils by the load,
Mr. John W. Northrup, of the "Emerson," is in
Coupon sales, stenanagen.
the south for an indefinite length of time in search
But nowhere in Love's lexicon,
of rest and health.
The wee word "fail" you come upon
The old music firm of Porter & Son, 205 South
So when the maiden threw him down, he
Main street, Lima, O., has on exhibition one of the
Jumped right up and ran again.
well known "Steck" Parlor Grand pianos. This is
the first Parlor Grand piano over brought to Lima.
Porter & Son handle the Steck, Everett, Smith & 1929
Nixon, Harvard and Bradbury.
Too soon Amelia reached the time
The following is from the advertising columns of a
Where years come crowding, speeding,
Chicago daily paper. It shows how the handling of
When Hanigen once more proposed,
artistic p : anos affects the minds of poetic salesmen.
In hopeful, eager pleading,
It's all right, anyway:
She answered "yes," then blushing said,
Here is a piano that
"My soul on Art so freely fed,
Always meets approval, and
Doth still abhor all stencil things.
Leaves nothing to be desired.
But you, my love, I'm needing."
Lovely in tone—
* * *
Even in action, it is indeed
PLATT'S
BIRTHDAY
BLUES
The musicians' piano.
Platt P. Gibbs, popular in Chicago trade, had a
birthday anniversary this week and a never forgotten
And above all things else, it's
rite of such an occasion was a visit to Presto-Times
Not hard to pay for, fifteen dollars
offices for a "howdy" and a hark-back to past anni-
Down and ten per month!
versaries with sympathetic listeners. "I'm observing
my birthday anniversary today," he announced.
Don't do a thing
"Your umptieth?" was the query.
About pianos until you
"No, my umpty-umpth." he proudly replied.
Visit our warerooms, and
A chorus of congratulations, felicitations and wishes
Inspect these matchless in-
for many happy repetitions of the event greeted him.
Struments, and hear them.
"Please note, I said 'observing,' not 'celebrating,'
The death of H. D. Cable, which occurred on
Thursday morning, March 2d, at 9 o'clock, was told and if you use your beans for real thinking for a
in THE PRESTO of last week, together with many minute you will see the broad difference today in
interesting details concerning the last scenes and the their meanings. In conformity with the behests of
causes which led to the lamented close of a useful and the Presidential inaugural address I am loyally and
patriotically observing my birthday anniversary, with
most vigorous career.
spiritual elation, not celebrating it with spirituous
The honorary pallbearers were:
stimulation.
Messrs.—
"Gee, but how long you must feel the day," was
E. C. Lacey,
H. H. Kingsley,
the interruption.
George S. Moore,
B. J. Moore,
"An observed birthday anniversary," proceeded the
H. H. C. Miller,
P. J. Healy,
visitor with a sigh, "is made up of an entrance in
D. H. Burnham,
E. S. Conway.
the morning an exit at night and in between an inter-
The active pallbearers were: Messrs. Price, Keefe, val of restrained vivacity. This may be too highbrow
Teeple, Draper, Wilkins, Riggs, Bronson and Smith, for you fellows, but I've got to get you bored before
all of whom are heads of departments of the Chicago this meeting is congenial.
"A birthday anniversary celebrated—but that can
Cottage Organ Company. The body was laid to rest
never be again. The word 'celebrate' belongs with
in Graceland Cemetery.
such historic words and phrases as 'corkscrew,' 'say
IANOS
when,' 'what'1-it-be-gents?' 'give-it-a-name,' 'Aw-come-
on-another-won't-hurt-you' and such and such classics
of the American language."
"Why make us all feel bad by reciting such dis-
tressful facts," was the protest of a sympathetx
friend.
"I want you to feel my way. Isn't this my birth-
day anniversary? Come on, blues! Good-bye, joy!
There'll be no more fair weather when good fellows
get together. So long, I've got to spread the blue
pall of my birthday anniversary presence over a lot
of fellows down on Piano Row when they open up
the felicitations chatter on me."
* * *
"Make the best you can of the worst you get, and
raise the price during the special sale," advised the
star-eyed optimist.
Mr. Thomas Whitworth of the Piano & Organ
Supply Co., Chicago, returned to his office Monday
after several days' confinement with the grip.
The Ellington Piano Co. of Cincinnati was granted
a building permit last week to erect a factory addi-
tion on Des Moines street, near Gilbert avenue.
It pays Deafen* to fyarydfe tftein.
Nothing is more pleasing to the eye or makes a
village appear more neat and attractive than a well
kept lawn, says the Steger "Herald," and as an incen-
FACTORY AND OFFICE,
tive to employees of the Steger factory, and living
609 & 611 WEST 36™ STREET. NEW YORK.
in the company's houses, J. V. Steger, president of
Adam Buttell of Boscobel, Wis., was in New York the company, has made the following offer: To the
last week purchasing supplies for his piano factory. one who keeps the neatest and most attractive lawn
Mr. Henry Detmer is putting a new front in his or place through the coming summer will be awarded
store on Wabash avenue. It will add greatly to the a prize of $15, to the second best $10, and to the
third best $5.
appearance of the Detmer music house.
The Steger "Herald" correctly refers to T H E In a letter from Mexico City, Mr. Frank D. Abbott
PRESTO as "the foremost of the piano trade papers sends a list of band concerts which take place Sun-
published in Chicago."
day mornings in that capital. From the list it is plain
of Sterfipg
Qua/ity ar>d fort Priced. ^ o? w
KOHLER & CAMPBELL,
*
A CONVENIENT

*
SORROW
"In the old pre-Volstead days a frequent cause of
drunkenness was the desire to drown sorrow," said
E. A. Williams, president of the Houston, Texas,
division of the National Association of Piano Tuners.
"Once I discovered a promising young tuner
sprawled in a chair in the basement repair shop gulp-
ing swallow after swallow of redeye.
"'My boy,' I cried, 'what on earth are you doing?'
"With a gesture of despair he hoarsely replied:
" 'Mr. Williams, I'm trying to drown a sorrow that
has learned to swim.' "
* * *
A crank is a genius who lets some foxy one reap
the benefit of his brains; a genius is a crank with
business sense.
* * *
It takes a very tender-hearted man to feel gen-
uinely sorry for his creditors.
* * *
KNOXVILLE ON THE AIR
At the meeting of Tennessee music dealers held
recently in Knoxville, the talk relapsed into a yarn-
fest at the close. It was during an impromptu dis-
cussion of system and office efficiency that Leonard C.
Lamb, Knoxville dealer, injected a humorous yarn to
illustrate the topic. It was about a postmaster who
was also a coroner in a North Carolina town.
"One day a man whose identity was unknown fell
down in a fit on Main street," said Mr. Lamb. "The
town marshall summoned a young doctor, who with
great gravity diagnosed the case as appendicitis and
suggested an immediate operation. When, however,
the doctor proceeded with the job he discovered that
the man's appendix had already been removed. The
young chap did the best he coukl under the circum-
stances, but the unknown died.
The inquest was held in the postoffice and the post-
master-coroner, who was a stickler for form, in ren-
dering the verdict, tilled in the space after 'Cause of
Death' with one of his rubber stamps which read:
'Opened by Mistake.' "
* * *
Advertising consistency is a jewel difficult to coun-
terfeit.
* * *
The piano wareroom cynic says, "A woman's mind
enables her to reach a conclusion without starting."
that the love of music with which the Mexican peo-
ple are credited exists. No American city could ever
point to such a menu of musical events. All these
concerts took place on the Sunday of February 19:
In the Zocalo this morning the band of the 24th
infantry.
In the Alameda this morning the band of the Engi-
neers' battalion.
In the Zocalo this afternoon the band of the Third
infantry.
In the Alameda this afternoon the band of the
Seventh cavalry.
On the Paseo this afternoon the band of the Twen-
ty-first infantry.
In the Alameda of Santa Maria the band of the
Twenty-seventh infantry.
At Tacubaya the band of the Tenth cavalry.
In the Zocala tonight the band of the Fourteenth
infantry.
DEALERS ALERT TO OPPORTUNITY—See special advertisement of Brinkerhoff Piano Company in this issue.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.