Presto

Issue: 1929 2222

March 1, 1929
THIRTY YEARS AGO
(From Presto March 21, 1899.)
Manager Smith of the Nashville house of the Jesse
French Piano & Organ Co. has contributed his chap-
ter to the mystery involved in the question: "What
becomes of all the pianos?" On another page the
story is told—how Mr. Smith, finding the coal bin
empty and the supply of the coal yards depleted,
brought to the sacrifice "handsome pianos."
As a labor-saving device we have prepared a postal-
card which we send to all inquirers concerning the
forthcoming "Buyers' Guide to the Piano, Organ and
Allied Industries." To the manufacturers we will add
that proof-slips of the matter pertaining to their in-
terests will be duly submitted to them not for
revision or mendation, but that the gentlemen most
interested may have the opportunity to correct any
errors of date or details which may possibly have
crept in.
Should the Redington bill become a law stenciling
piano manufacturers in New York would fall within
the same category as moonshiners and green-goods
men. It is terrible to think of the raids that would
be made upon the "illegitimate piano joints," and Old
Sleuth would have a new field in which to exercise
his "thrilling escapes" and startling discoveries.
As has already been reported Mr. Alfred Dolge is
preparing to leave the scene of his hard work and
earlier triumphs in Dolgeville. The following little
advertisement is accordingly appearing in the local
papers of the former "Magic City":
For Sale—Two excellent family horses. Good
roadsters and very gentle. Also a number of sleighs,
wagons, etc.
MRS. ALFRED DOLGE, Dolge Ave.
The Starr Piano Co. has issued a fine new cata-
logue. It is the work of Mr. Henry Gennett.
F. S. Cable, president of the Cottage Organ Co.
of Chicago has given an organ to the Presbyterian
Sunday School of Florence, Ala.
Mr. J. C. Henderson of the Ann Arbor Organ Co.
passed through Chicago homeward bound from a
trip in South Carolina on Saturday last.
Owing to bad weather last week Monday night, the
formal opening of Knabe Hall, in New York, was
postponed for two weeks.
Mr. A. H. Fischer, Kimball representative, is on a
western trip which will necessitate his being absent
from New York for six weeks.
Mr. Meyers, successor to William Gorgen in the
piano action factory at Nassau, N. Y., has sold his
interest to Ollie Kosegarten and returned to Albany.
Strich & Zeidler pianos continue to attract the
attention of critical buyers. The pianos of this firm
are of the kind to demand notice, and it is a pleasure
to know that Strich & Zeidler are busy.
Mr. George Grass of the "Steck" was snowbound
in New England during the recent big storm. His
account of it is as thrilling as the recital by Rhein-
hard Kochman in this year's Presto Year Book, of a
similar experience.
The Cable Piano Company will open new ware-
rooms this week at 54 East Sixth street, St. Paul,
and 57 South Seventh street, Minneapolis, and will
assume all agreements, contracts and guarantees of
the Conover Music Company in those cities.
E. M. Boothe of the Milton Piano Co. has bought
the interest of William F. Boothe in the firm. Wal-
ter B. Craighead, a stockholder, has been elected pres-
ident of the Milton Company and Edward M. Boothe
treasurer. Capital stock, $10,000, paid up.
Ten wagon loads of lumber went from Winchester,
Ind., to Richmond one day last week, and much more
at other times. It was sent to the Starr Piano works.
All roads may "lead to Rome," but the enterprising
firm of Ludwig & Co. intend that no piano dealer
visiting New York shall fail to find the most direct
road to their busy factory. They have therefore
caused the best route from the battery to Harlem
and the Mott Haven district to be sketched and
they print it for the benefit of the trade.. We repro-
duce the "diagram" herewith. It is so plain that no
dealer need be at a loss to know just how to find
Ludwig & Co.
PRESTO-TIMES
Heard Without a
Trace of Static
KNOCKS FOR JIGGER PIANO
Grim organisms lurk in the Jigger;
Flooticus, cockibus, bunkibus, all.
The Hoopla comes to you censored all thro'.
No bugs are contained there, big, little or small.
Science is a wonderful thing to consider.
Safety first for the wise it secures.
So Mrs. McGee, there's naught to be done
But wisely decide on the Hoopla for yours."
of ten cents per back; not that they were cheap or
anything of that kind, it just wasn't being done at
any of the other factories for any more.
"The chipper was the fellow that pulled up the
strings somewhere around pitch after the stringer
got through with them.
"Well, I went through the ropes and finally worked
myself into a job as 'fine tuner' for Chickering Bros,
and was swinging a wicked tuning hammer at that
time, working in different warerooms and repair shops
on Wabash avenue and doing outside tuning all over
the city. You might say that I started from the
bottom of the ladder; one must, if he becomes effi-
cient in any line.
"In 1921 I found myself in Des Moines, where I
got a position with the Jones Piano Co. selling band
and orchestral instruments. I did not tell them I was
a tuner and I did not tell them that I was about to
steal their bookkeeper (which I did) and glad of it.
but I am getting away from ray story. One day I
went upstairs to unpack some band instruments and
noticed the tuner with a large pair of shears cutting
up some ivorine in one-inch strips. He had a large
sheet of it. He was using some words that are not
found in the dictionary (tuners are human) and I
asked him what he was doing. He said that he had
to cover a set of keys and he did not like the job
one bit; that he was not a key man and had nothing
to work with along this line.
"Now this firm had a good repair shop; lots of
bench tools and could take care of most anything in
the line of repairing, but they were not equipped to
re-cover piano keys, nor is any other firm qualified
to relay complete keyboards with ivorine unless it is
equipped with eight or nine special machines to do
this work. This tuner, a good tuner, was, from the
time he started taking off the old ivories, cutting up
his sheeting, filing his tops down to the key core,
one day and a half, and he was a fast worker.
"This firm paid their tuners very well, and were
nice folks to work for, but could not afford to pay
this tuner ten dollars for putting on a keyboard and
furnishing the material on top of it all, and with all
due respect for this or any other piano tuner, not
being equipped in the average repair department, he
cannot put the work in right, I could not—knowing
the key business—do it without equipment. But it
does pay the dealer to have key work done on used
pianos.
MAC AT THE MIKE
HE QUALIFIED IN REVERSE
In tests made in one piano keyboard, Dr. Heisler iso-
lated, the series of staphloccocci, numerous streptococci,
tlie bacterium coli, the proteus, the pyo cyanic, and a
host of other organisms.—Pan-American Medical Record.
"What! Buy the Jigger piano, you say?
You certainly cannot so foolishly act!"
Said the Hoopla salesman to Mrs. McGee,
A prospect demanding most infinite tact.
"Little you reck what the action may bring,
The Jigger for you means a destiny rocky.
Perhaps you don't know that its keyboard teems
With myriads vast of staphyloccocci.
"1 hate for to knock while making a sale,
But Mrs. McGee, I must plead and abjure,
Council and warn, point out the cost.
The Jigger for you means disaster most sure.
Listen, dear lady, and let me but lift
You up to wisdom from sheer depths of folly,
In the Jigger keyboard you plainly can sniff,
The squirming host of bacterium coli.
"Mrs. McGee, you're inviting a train
Of ruinous things that follow the Jigger.
Disaster rife from invisible things,
Resultant calamities daily loom bigger.
Look at the figures—the data of science.
Keyboard inhabitants, fearful, tyrannic.
What! Your dear life to trust to a Jigger?
Piano polluted with pyo cyanic!
A thousand times no, dear Mrs. McGee!
And sooner than you should invite such a fate,
I'll make you a price most fetchingly low
On the beautiful Hoopla, a tempting rate.
There's a piano, cleanly and fine!
Free from bacteria within and without!
Clean bill of health from bugologists wise;
Its touch is a cure for the ague and gout!
Laurence E. McMackin, manager of the McMackin
Piano Service, Des Moines, Iowa, credits his emo-
tions as a youth and not incidents for his entrance to
the field of piano tuning and repairing. Back in 1904,
because he was "musically inclined," fond of the
violin, and especially curious about the mechanism of
the piano, he decided he would like to learn the art
of piano tuning.
"Little did I know then what piano tuning was, or
what the tempered fourths and fifths, etc., meant,
and thought it would be just as easy as tuning a
fiddle. I did not realize at that time that one could
not call himself a full-fledged piano tuner under at
least five years," said Mr. McMackin this week.
"I applied for a position (we called it a "job" then)
as an apprentice tuner with the Smith & Barnes Piano
Co.. chipping backs. Any real tuner who has ever
worked in a piano factory knows what chipping
backs means—breaking backs might be a better term
to use in this case—and they paid the magnificent sum
ty-five years, having bought it as an established con-
cern of many years' standing at that time. It will
thus be seen that the business carried on today at
614 Canal street, New Orleans, is really the product of
about a half-century's growth.
Under the word "Personal" the hybrid paper by
It is not generally known that the music house of which is represented the remains of the two latest
Philip Werlein of New Orleans has a record extend- failures of Mr. John C. Freund prints the following:
ing from long before the civil war. It was early in " 'Music Trades and Musical America' has refused to
the 40's that Philip Werlein started in the music busi- accept a check from Presto for a subscription. 'Mu-
ness in Vicksburg, Miss., and after carrying it on sic Trades and Musical America is not a receiver of
some years successfully sold out and moved to a that kind of money."
No person can gain a right to use a trade-mark,
larger sphere of influence in New Orleans. In 1853
he purchased Mayo's music business, which was one except by being the first to use it, or by getting per-
of the leading establishments in its line in the south. mission of the person who was the first. The original
Mr. Mayo had carried on the business for over twen- right arises wholly from priority of use.
Gordon Laughead, sales manager of the Wurlitzer
Grand Piano Co., De Kalb, 111., was once requested
by an Indiana hotelkeeper to secure an opening in a
piano store for his son, a problem 18 years old and
6 feet in his gay hose. Mr. Laughead willingly com-
plied and secured a position for the hopeful in the
store of the Wilking Music Company, Indianapolis.
A short time after the youth had entered on his
new duties Mr. Laughead met Frank Wilking. head of
the Indianapolis house, in Chicago.
"How is the boy getting on?" asked the Wurlitzer
man.
"He was fired three days after he came." was the
answer.
"Why," declared the surprised traveler, "I was
given to understand that Henry was a most versatile
young man."
"He's versatile, all right." responded the Indian-
apolis piano man. "There isn't any kind of work
he won't sidestep."
The Cable Piano Company have opened a branch
store in Augusta, Ga., at the stand formerly occupied
by T. Harry Oates & Co. A carload of beautiful new
high grade pianos is now on the way to Augusta
for the new concern.. The new store will carry a
complete stock of sheet music and musical merchan-
dise and has given the management of the piano
department to Mr. T. Harry Oates and the small
goods department to Mr. Harvey B. Morenus. These
gentlemen and their sterling worth and great ex-
perience are well known in Augusta.
Mr. Adolph Rachals has been admitted as partner
in the firm of M. F. Rachals & Co., Hamburg, Ger-
many. Mr. Rachals learned the art of making piano
hammers in the Dolgeville factories, and while there
gained many friends.
PIANO TUNERS, REPAIRMEN, MANUFACTURERS—Refer to Special Page Advertisement of Comstock, Cheney & Co. in this issue.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
March 1, 1929
PRESTO-TIMES
PLANS TO EXPLOIT
USE OF NEW SLOGAN
Music Industries Chamber of Commerce to
Appoint Special Committee to Push Gen-
eral and Vigorous Use of the Stimu-
lative Phrase.
The Music Industries Chamber of Commerce an-
nounces that a new committee will be appointed to
carry out the task of fully exploiting the slogan,
"The Richest Child is Poor Without Musical Train-
ing." Pending the organization of this new commit-
tee, the Music Industries Chamber of Commerce has
issued a statement urging the entire industry to get
behind the slogan and push it.
"Now that the industry has a slogan calculated to
stimulate public interest in playing, the obvious thing
is for us to use that slogan—to bring it to the atten-
tion of everyone," is the statement. "The slogan
should be taken up as a rallying cry of the industry.
It was acquired at the cost of some expenditure of
money and really enormous effort, and it would be a
regrettable waste of time, effort and money if it is
permitted to fall into the discard by default or
through indifference. Now comes the task of the
components of the music trades to put the slogan
over with the public. It will require persistent work,
but it is the experience of other industries that it
will pay."
Way to Results.
There are three channels suggested through which
the new slogan may be exploited, as follows: 1, Pub-
licity; 2, Advertising; 3, Merchandising. Pending
the organization and meeting of the new committee,
the Music Industries Chamber of Commerce believes
that no time should be lost by manufacturers, job-
bers and dealers in availing themselves of these three
media.
With regard to general national publicity, the
Chamber of Commerce is preparing material for
women's pages of the daily papers, for women's
magazines, educational journals and newspaper syndi-
cates, this type of publicity being based on Mrs.
Wilson as a personality.
It is suggested, however, that manufacturers and
jobbers can still obtain effective within-the-trade pub-
licity by carrying straight news announcements in
their direct-by-mail matter to dealers, in their house
organs and on such other literature as they regularly
distribute to the trade. This type of publicity should
reiterate the necessity for all dealers to get behind the
DISTINCTIVE
TONE QUALITY
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly Bran Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else for a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
slogan and employ the advertising and merchandising
suggestions which will reach them from time to
time.
Advertising.
The slogan should have a conspicuous place in all
future dealer-help booklets and leaflets put out by
the individual manufacturers and jobbers, is the sug-
gestion. If funds are available, a special slogan leaflet
should be prepared for consumer distribution, incorpo-
rating the slogan with sales material with regard to
the particular instrument it is desired to exploit.
Use on letterheads is an orthodox, but nevertheless
effective, means of using a slogan. The wording can
either be used alone, preferably in a distinctive col-
ored ink at the bottom of the letterhead, or it might
be incorporated in a special design.
If a manufacturer or jobber distributes window-
cards or posters, regularly or on special occasions,
the wording of the slogan should be placed as con-
spicuously as possible on such cards. The wording
of the slogan, or the slogan arranged in some plain
design, would be highly effective if placed perma-
nently in a corner of the store window or on the
entrance door to stores, lettered in gold-leaf.
A suggestion will be placed before the new slogan
exploitation committee for the design of a colored
sticker, carrying the words of the slogan, this is to
be manufactured in wholesale lots for distribution
throughout the trade.
For Manufacturers and Jobbers.
Manufacturers, jobbers and dealers who regularly
use newspaper and magazine space are urged to con-
sider the use of the slogan in their copy, either by
employing a cut or boxed-type arrangement of the
slogan. National advertisers who use magazine space
would give the slogan a splendid boost into the pub-
lic's thoughts by using the slogan somewhere in their
ads.
Merchandising.
In the matter of exploiting the slogan by merchan-
dising, the methods necessarily will vary according to
local conditions, and no doubt the mere suggestion of
its exploitation in this way will be fruitful in starting
the individual dealer upon the consideration of the
ways best adapted to his own circumstances and
locality. One suggestion, however, that would seem
to be possible of adoption anywhere is that in the
first six months of the slogan exploitation campaign,
"Slogan Sales" should be held at regular intervals.
That is, special price inducements should be given
to all student purchasers of musical goods, the offer
to be coupled with the slogan as practical evidence of
the dealer's belief in its truth and his desire to apply
it in practice.
The Music Industries Chamber of Commerce would
like to get the reaction of the industry to the slogan
itself and would appreciate reports from manufactur-
ers or jobbers as to what they are doing to get behind
the move to thoroughly exploit it.
RADIO INDUSTRY GATHERING
The meeting of the Radio Manufacturers' Asso-
ciation's board of directors at The Homestead, Hot
Springs, Va., on March 7-8, is developing into a radio
industry gathering. In addition to the radio manufac-
turers' representatives, officers and directors of other
industry trade associations will attend the Hot
Springs meeting for a general discussion of industry
problems. The presidents and leaders of the National
Association of Broadcasters and the Federated Radio
Trade Association, the national organization of radio
jobbers and dealers, have been invited by the RMA
to join the manufacturers' directors at Hot Springs,
which follows the inauguration of the new Hoover
administration and precedes the extra session of Con-
gress from which important radio legislation is ex-
pected.
E. F. LAPHAM TO FLORIDA.
E. F. Lapham left Chicago yesterday for a three
weeks' visit to Florida. He goes first to Pensacola
to look at a piece of land near that city of which
he recently came into possession. He will visit
Miami and St. Petersburg and expects to enjoy sev-
eral days' visit with his old-time friend and former
partner, B. Grosvenor, who for the past two years
has resided at Orlando, Florida.
F. F. STORY PLAYS GOLF.
F. F. Story, vice-president of the Story & Clark
Piano Co., Chicago, and Mrs. Story are still enjoying
their visit to E. H. Story, president of the Company,
who lives at 1145 Hillcrest avenue, Pasadena, Calif.
Mr. and Mrs. Story, who have enjoyed a pleasant
season of golf, will possibly return in a few weeks.
NEW RADIO SHOP.
A. F. Brethauer has opened the Brethauer Music
and Radio Shop at Seymour, Ind. Mr. Brethauer is
well known in local musical circles. The new store
is attractively fitted and carries an entire new stock
of musical instruments and records and sheet music.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Quality and price make Capitol
rolls the dealer's best profit
producer in a roll department.
Double
Your Sales by Pleasing
Your Trade
CAPITOL ROLLS
for all
ELECTRIC PIANOS
MORE VARIETY
MORE PROFIT
There Is a Capitol Roll for Every
Purpose
Recognized for over ten years as
THE BEST for all electric pianos,
orchestrions and pipe organs.
It will pay you to use and supply
others with
CAPITOL ROLLS
Twice-a-month lists of very latest
hits. Send for Bulletins and full
information.
Capitol Music Roll Co.
721 N. Kedzie Ave., CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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