Classic Mode

Presto

Issue: 1929 2222

Page 7 Text:

P R E S T 0-T I M E S
March 1, 1929
HUNGARIAN ARTIST
IS BALDWIN STAR
Yelli d'Aranyi, Brilliant Young Violinist,
Great Attraction for Radio Listeners-in
"At the Baldwin" Program Sunday,
March 3—Other Features.
Yelly d'Aranyi, the brilliant young Hungarian vio-
linist, is to be the star of the "At the Baldwin" pro-
gram over a nation-wide radio chain March 3. Two
years ago she was the hit of the royal promenade
concert before the king and queen of England. The
queen of Spain presented her with a diamond brooch.
Miss d'Aranyi is the grand-niece of Joseph Joa-
chim, king of violinists. Distinguished composers
have written works especially for her. The world's
greatest symphony orchestras have invited her to
appear as soloist. The United States has added its
acclaim to that of Europe.
Yet it was by mere chance that Miss d'Aranyi be-
came a violinist. When she was only 6 years old
she was a prodigy on the piano, and appeared at a
charity concert in Budapest. A violin master, the
famous Dubay, happened to notice the extraordinary
shape of her hands and decreed that she must study
the violin under him.
She was only 13 years old when she made her debut
in Vienna. She was an immediate success. Since
her career has been a success of triumphs in England,
Germany. France, Scotland, Spain, Portugal, Holland
and the United States. She first appeared in this
country two years ago.
Critics acclaim her as one of the most brilliant of
living violinists. Her playing is a rare blending of
fire and restraint, a thing of thrilling vitality, stirring
with its fiery abandon, soothing with its lyric ten-
derness.
"At the Baldwin" program March 3:
1. Tango
Albeniz-Dushkin
Miss d'Aranyi.
2. Carcion
de Falla-Kreislcr
Miss d'Aranyi.
3'. Granadina
Nin-Kochanski
Miss d'Aranyi.
4. Minuet from "L'Arlesienne"
Bizet
Miss Marshall and Mr. Dougherty.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.
711 Milwaukee Avenue
CHICAGO
SOUTHERN BRANCH: 730 Candler Bldg., ATLANTA, GA
5.
Air
The Burkholder Music Co., Madison, Wis., uses
the phrase "Everything in Music" on its stationery
and it is justified by the size and extent of its music
goods stock. In addition to a full line of Baldwin,
Ellington, Hamilton and Howard pianos this enter-
prising Madison firm carries band and orchestra in-
struments of C. G. Conn, Elkhart, Ind.
But supplying the musical instrument wants of the
community is not the limit of the Burkholder Music
Company.
The music school in connection with the business is
one of the foremost factors in stimulating the study
and practice of music in Madison and the surround-
ing country. The school has a large attendance and
the competent force of teachers increases its popu-
l a r i t y every day. The lively university town has a
llwide reputation for musical ability in the people and
a good deal of the credit for achieving it may be
Bach-Wilhclm attributed to the Burkholder Music Co.
Miss d'Aranyi.
6. Invocazione d'Orfeo
Peri
Mr. Havrilla.
7. Drumadoon
Sanderson
Mr. Havrilla.
8. Prydi ty Suhijko (Bohemian Folk-Song.. ..
Mr. Havrilla.
9. Bagatelle
Nicholas Gatty
Miss d'Aranyi.
10. Hungarian Dance No. 8
Brahms-Joachim
Miss d'Aranyi.
11. Hungarian Dance No. 1
Brahms
Miss Marshall and Mr. Dougherty.
SPAIN KNOWS CONN
Try this on your linguistic abilities. It is the
cover-page ad of C. G. Conn, Elkhart, Ind., in Musi-
cal Heroes, Spanish music trade journal printed at
Barcelona, Spain. The type is embellished with a
picture of a band.
"Una de las caracteristicas de los instrumentos
Conn es la gran facilidad de emision de sonido de
las diversas familias de instrumentos para Banda y
Orquesta. Por esta suprema ventaja la inmensa
mayoria de Bandas de Ninos que existen en America,
estan equipadas con instrumentos Conn. Los ar-
tistas de todo el mundo que saben lo que vale esta
ventaja—sobre todo cuando hay que tocar hora tras
hora—no tienen otra aspiracion que poseer uno de
los maravillosos instrumentos que construyen las
grandes fabdicas de
"C. G. CONN DE ELKHART (IND.)
"Pidan catalogos e informes al Distribuidor Autori-
zado, R. Parramon, Carmen, 8 - Barcelona."
MOVES IN WINCHESTER, IND.
Th« Heppe, Marcel lua and Edouard Jul«a Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents ouly.
Main Office. 1117 Chestnut St.
PHILADELPHIA, PA.
A. C. Beckman, recently appointed M. Schulz rep-
resentative in the Pacific Coast territory, is visiting
the trade in California and will make a complete tour
of the states in this area before returning to the M.
Schulz headquarters at 711 Milwaukee avenue, Chi-
cago, 111.
This is Mr. Bcckman's first visit to the territory
left vacant by the sudden death of R. K. Maynard,
and while his present plans are not completed, it is
assumed he will travel from Chicago until head-
quarters are established in one of the big cities of
the Coast.
Mr. Beckman is sending in orders and his reports
concerning the trade are most encouraging.
Madison, Wis M Dealers Show Progressiveness
in Many Marked Ways at 315
State Street.
YELLY d'ARANYI.
M. SCHULZ CO.
M. Schulz Traveler Makes First Trip to Pacific
Coast States and Sends Reports
Highly Encouraging.
BURKHOLDER MUSIC CO.
HAS SUCCESSFUL SCHOOL
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
A. C. BECKMAN SUCCESSFUL
PACIFIC COAST TRIP
The A. T. Engle & Sons Music Co , Winchester,
Ind., will soon be in their new home at the south-
east corner of the square. The company for some
time has owned this building. New floors have been
laid, booths have been built and the entire interior
redecorated. At the close of their remodeling sale
this week they expect to begin active moving. When
completed the new Engle shop will present to Win-
chester one of the most modern and up-to-date music
and radio shops in this section of the state.
HOPPER=KELLY CO. MOVES
TO NEW TACOMA STORE
Suitable Accommodations Secured for Expanding
Business of Progressive Washington Music Firm.
The Hopper-Kelly Co., Tacoma, Wash., last week
occupied its remodeled building at 945 Broadway,
which was damaged by fire about three months ago.
The remodeled structure is decorated in the Spanish
style, the work costing some $25,000.
On the first floor is the phonograph-radio depart-
ment under the management of R. O. Roberts, where
are featured Edison radio and radio phonograph com-
binations together with the Atwater Kent and other
lines of radio.
On the mezzanine floor is the piano department of
which Hjalmar Jensen is the manager. Here is han-
dled the complete American Piano Co. line of pianos
with the Ampico. The Gulbransen line is also han-
dled.
On the upper Moor arc the business offices, the
private offices of C. G. Hopper, president and secre-
tary of the company, and Mrs. M. C. Hopper, vice-
president and treasurer. On this floor also is the
electrical appliance department of the company,
wherein are handled washing machines, vacuum clean-
ers, electric ranges and other devices.
H. H. HUDSON DIES
Sincere regret at the death recently of H. H. Hud-
son is expressed in many places by friends he made in
the music business and in his days as piano traveler.
Mr. Hudson traveled for years for the Jesse French
& Sons Piano Co., New Castle, Ind., in Ohio and
Pennsylvania.
There was a large and representative attendance
at the funeral services at St. Paul's Cathedral, Wood-
ward and Hancock streets, Detroit. Mr. Hudson is
survived by his wife, Mary Lucile Hudson; a son,
Howard, Jr.; Mrs. Gladys Lippincott, Helen Owen,
and Mrs. Alger Best; grandchildren. Roland, Jr., Ruth
Mae, and Marie Jane Lippincott, and Howard Hayne
Hudson IIII, Roland C. Lippincott and Alger M
Best.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 8 Text:

P R £ S T 0-T I M E S
(£61 'I
ISSUED THE FIRST AND THIRD
SATURDAY IN EACH
MONTH
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
The American Music Trade Journal
F R A N K D. A B B O T T - - - - - - - - - -
Editor
(C. A. DAN I ELL—1904-1927.)
J. FERGUS O'RYAN
_ _ _ _ _ Managing Editor
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance Is invited.
Tuesday. 5 p. in., before publication day to insure pre-
ferred position. Full page display copy should be in hand
by Tuesday noon preceding publication day. Want ad-
vertisements for current week, to insure classification,
should be in by Wednesday noon.
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Payment is not accepted for matter printed in the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully Indi-
cated.
Forms close at noon on Thursday preceding date of
publication. Latest news matter and telegraphic com-
munications should be in not later than 11 o'clock on
that day. Advertising copy should be in hand before
Address alt communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street, Chicago, III.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 10 months, $1.00; 6 months,
75c; foreign, $3.00. Payable in advance. No extra charge
in United States possessions, Cuba and Mexico. Rates
for advertising- on application.
The last form of Presto-Times goes to press at 11 a. m.
Thursday preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after y a. m. of
Thursday. If they concern the interests of manufactur-
ers or dealers such items will appear the issue following.
CHICAGO, MARCH 1, 1929
SIGNIFICANT TRADE FACTS
T
WO contradictory facts noted by observant piano men evoke both surprise and gratification. One
fact, plain to everybody, is the great number of piano houses expanding their activities to include a
radio department. Many houses which have been prominently identified with the sale of pianos for
many years, while continuing their loyalty to the piano, at the same time conform to expediency in
actively featuring the radio. The number of such is amazing and a satisfactory meaning is read in the
dual activity.
The piano phase of the activity in the music houses today has a specialized character that distin-
guishes it from action in former years. The pursuit, for instance, is after the probable piano buyer rather
than the possible one. There is less lost motion among piano salesmen today than formerly. Little or
no effort is now made for sales of the lower-priced pianos and people generally are most susceptible to
the talk for the finer instruments. But a particular source of gratification is the cheering system of direct
customer-finding by the piano department scouts. The retention of a warm interest in the pianos by the
music houses which have become active in radio, is a noticeable evidence of piano trade vitality.
But a more significant fact is the number of formerly exclusive radio, band instrument and musical
merchandise firms which have added pianos to their lines, within the past year. The numerous events of
the kind are things that cheer the news editors of the trade papers. A convincing fact in every instance
is that the pianos are favored by the experienced merchants because their appeal to the public is one
assured of continuance by reason of their proven musical merit and their undeniable place in the musical
scheme. It is possible these shrewd merchants are influenced in favor of the piano by the important
place it occupies in the radio programs in which they naturally are interested. An instrument which gets
so much desirable publicity has great potential sales possibilities, notwithstanding a comparatively
languid condition in demands for more than a year, is a promising proposition. Anyway the addition of
the piano to radio and general music goods stocks is something of cheerful significance.
PIANO IN RADIO PROGRAMS
interest in music is made apparent in a notable way by the classified radio programs published in
_£_ the daily newspapers in nearly every city. Where the items in the daily programs are grouped under
specific heads the favor of the radio listeners for music is most marked. In a classified list taken from
one Chicago daily paper there are seventy-eight musical numbers offered by the broadcasting stations
for the day and everything, from whoopee jazz to grand opera is found in the list. In eleven chain fea-
tures listed separately, the numbers are musical. Seven organ recitals at specified hours are listed.
But music has a part in nearly every feature broadcast. Talks, readings, dramas, women's fea-
tures, religious and children's programs are made more interesting with musical interludes. The setting-
up exercises would have no devotees without the stimulating music of the piano. Only the health lec-
ture, the stock market and weather reports cause short periods of time without music being broad-
cast by the stations. Indeed radio programs provide continuous reminders of the importance of music
in the scheme of things. It is an encouraging consideration for those who make and sell music goods.
A phrase in an advertisement can epitomize the history and aspirations of a house as effectively as
numerous pages in a book. A convincing incident to prove that is found in the Presto-Times cover page
ad of Steinway & Sons this week: "An unbreakable rule of excellence has established a bond of confi-
dence between the Steinway and the musically discriminating public."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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