Classic Mode

Presto

Issue: 1929 2222

Page 10 Text:

10
March 1, 1929
PRESTO-TIMES
PLANS TO EXPLOIT
USE OF NEW SLOGAN
Music Industries Chamber of Commerce to
Appoint Special Committee to Push Gen-
eral and Vigorous Use of the Stimu-
lative Phrase.
The Music Industries Chamber of Commerce an-
nounces that a new committee will be appointed to
carry out the task of fully exploiting the slogan,
"The Richest Child is Poor Without Musical Train-
ing." Pending the organization of this new commit-
tee, the Music Industries Chamber of Commerce has
issued a statement urging the entire industry to get
behind the slogan and push it.
"Now that the industry has a slogan calculated to
stimulate public interest in playing, the obvious thing
is for us to use that slogan—to bring it to the atten-
tion of everyone," is the statement. "The slogan
should be taken up as a rallying cry of the industry.
It was acquired at the cost of some expenditure of
money and really enormous effort, and it would be a
regrettable waste of time, effort and money if it is
permitted to fall into the discard by default or
through indifference. Now comes the task of the
components of the music trades to put the slogan
over with the public. It will require persistent work,
but it is the experience of other industries that it
will pay."
Way to Results.
There are three channels suggested through which
the new slogan may be exploited, as follows: 1, Pub-
licity; 2, Advertising; 3, Merchandising. Pending
the organization and meeting of the new committee,
the Music Industries Chamber of Commerce believes
that no time should be lost by manufacturers, job-
bers and dealers in availing themselves of these three
media.
With regard to general national publicity, the
Chamber of Commerce is preparing material for
women's pages of the daily papers, for women's
magazines, educational journals and newspaper syndi-
cates, this type of publicity being based on Mrs.
Wilson as a personality.
It is suggested, however, that manufacturers and
jobbers can still obtain effective within-the-trade pub-
licity by carrying straight news announcements in
their direct-by-mail matter to dealers, in their house
organs and on such other literature as they regularly
distribute to the trade. This type of publicity should
reiterate the necessity for all dealers to get behind the
DISTINCTIVE
TONE QUALITY
For generations Poehlmann
Music Wire and Fly Brand
Tuning Pins have made
many pianos famous for
their r e n o w n c d tonal
qualities.
The continued prestige of Fly Bran Pins and Poehlmann Wire is due solely
to quality. Every detail is watched
minutely. Made from special drawn wire
by men who have done nothing else for a
lifetime, they embody every known
requisite for quality. That is why many
manufacturers of high grade pianos de-
mand Poehlmann W i r e a n d Fly
Brand Pins.
SOLE AGENT, U. S. A.
AMERICAN PIANO SUPPLY CO.
Division of
HAMMACHER-SCHLEMMER & CO.
104-106 East 13th St.
New York, N. Y.
slogan and employ the advertising and merchandising
suggestions which will reach them from time to
time.
Advertising.
The slogan should have a conspicuous place in all
future dealer-help booklets and leaflets put out by
the individual manufacturers and jobbers, is the sug-
gestion. If funds are available, a special slogan leaflet
should be prepared for consumer distribution, incorpo-
rating the slogan with sales material with regard to
the particular instrument it is desired to exploit.
Use on letterheads is an orthodox, but nevertheless
effective, means of using a slogan. The wording can
either be used alone, preferably in a distinctive col-
ored ink at the bottom of the letterhead, or it might
be incorporated in a special design.
If a manufacturer or jobber distributes window-
cards or posters, regularly or on special occasions,
the wording of the slogan should be placed as con-
spicuously as possible on such cards. The wording
of the slogan, or the slogan arranged in some plain
design, would be highly effective if placed perma-
nently in a corner of the store window or on the
entrance door to stores, lettered in gold-leaf.
A suggestion will be placed before the new slogan
exploitation committee for the design of a colored
sticker, carrying the words of the slogan, this is to
be manufactured in wholesale lots for distribution
throughout the trade.
For Manufacturers and Jobbers.
Manufacturers, jobbers and dealers who regularly
use newspaper and magazine space are urged to con-
sider the use of the slogan in their copy, either by
employing a cut or boxed-type arrangement of the
slogan. National advertisers who use magazine space
would give the slogan a splendid boost into the pub-
lic's thoughts by using the slogan somewhere in their
ads.
Merchandising.
In the matter of exploiting the slogan by merchan-
dising, the methods necessarily will vary according to
local conditions, and no doubt the mere suggestion of
its exploitation in this way will be fruitful in starting
the individual dealer upon the consideration of the
ways best adapted to his own circumstances and
locality. One suggestion, however, that would seem
to be possible of adoption anywhere is that in the
first six months of the slogan exploitation campaign,
"Slogan Sales" should be held at regular intervals.
That is, special price inducements should be given
to all student purchasers of musical goods, the offer
to be coupled with the slogan as practical evidence of
the dealer's belief in its truth and his desire to apply
it in practice.
The Music Industries Chamber of Commerce would
like to get the reaction of the industry to the slogan
itself and would appreciate reports from manufactur-
ers or jobbers as to what they are doing to get behind
the move to thoroughly exploit it.
RADIO INDUSTRY GATHERING
The meeting of the Radio Manufacturers' Asso-
ciation's board of directors at The Homestead, Hot
Springs, Va., on March 7-8, is developing into a radio
industry gathering. In addition to the radio manufac-
turers' representatives, officers and directors of other
industry trade associations will attend the Hot
Springs meeting for a general discussion of industry
problems. The presidents and leaders of the National
Association of Broadcasters and the Federated Radio
Trade Association, the national organization of radio
jobbers and dealers, have been invited by the RMA
to join the manufacturers' directors at Hot Springs,
which follows the inauguration of the new Hoover
administration and precedes the extra session of Con-
gress from which important radio legislation is ex-
pected.
E. F. LAPHAM TO FLORIDA.
E. F. Lapham left Chicago yesterday for a three
weeks' visit to Florida. He goes first to Pensacola
to look at a piece of land near that city of which
he recently came into possession. He will visit
Miami and St. Petersburg and expects to enjoy sev-
eral days' visit with his old-time friend and former
partner, B. Grosvenor, who for the past two years
has resided at Orlando, Florida.
F. F. STORY PLAYS GOLF.
F. F. Story, vice-president of the Story & Clark
Piano Co., Chicago, and Mrs. Story are still enjoying
their visit to E. H. Story, president of the Company,
who lives at 1145 Hillcrest avenue, Pasadena, Calif.
Mr. and Mrs. Story, who have enjoyed a pleasant
season of golf, will possibly return in a few weeks.
NEW RADIO SHOP.
A. F. Brethauer has opened the Brethauer Music
and Radio Shop at Seymour, Ind. Mr. Brethauer is
well known in local musical circles. The new store
is attractively fitted and carries an entire new stock
of musical instruments and records and sheet music.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Hand Played
Quality and price make Capitol
rolls the dealer's best profit
producer in a roll department.
Double
Your Sales by Pleasing
Your Trade
CAPITOL ROLLS
for all
ELECTRIC PIANOS
MORE VARIETY
MORE PROFIT
There Is a Capitol Roll for Every
Purpose
Recognized for over ten years as
THE BEST for all electric pianos,
orchestrions and pipe organs.
It will pay you to use and supply
others with
CAPITOL ROLLS
Twice-a-month lists of very latest
hits. Send for Bulletins and full
information.
Capitol Music Roll Co.
721 N. Kedzie Ave., CHICAGO, ILL.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 11 Text:

March 1, 1929
P R E S T 0-T I M E S
HONORS IN WEAVER CO.'S
PIANO SALES CONTEST
High Place Awarded to L. B. Norfleet, Frank-
lin, Va., in Contest Marked by Great
Energy and Zeal.
High honors in the Weaver Sales Contest, inaug-
urated hy the Weaver Piano Co., York, Pa., which
ended December 31, went to L. B. Norfleet, Frank-
lin, Va., with 10,625 "points. Other honor winners
were:
Wm. D. Piquette, Bridgeport, Conn., second, with
7,832 points; Arthur Geist, Shamokin, Penna., third,
with 7,623 points, and Jacob Zaltzman, Chelsea, Mass.,
scored 7,252. points, giving him fourth place.
The contest was entered into with real zest and
the entrants greatly enjoyed the stimulant which a
contest of this kind always injects into the family of
Weaver salesmen. The race during the last ten days
was marked by a fine spirit of friendly rivalry. An
added feature was a bonus of 1,000 extra points for
the man who scored the highest number of points—
500 extra points for the second high man, and 250
points for the third high man during the last ten days
of the contest. These bonuses went to Arthur Geist,
1,000 points; Floyd Stanton, 500 points; W. D. Pi-
quette, 250 points.
Every entered contestant in the Weaver Sales Con-
test received points of credit for the sales of York and
Weaver pianos made, according to the rules of the
contest, and for these points they were privileged to
order any prizes from the special merchandise prize
sheet made up for the contest.
The special prize offered to the high man prior to
Thanksgiving Day last year went to L. B. Norfleet,
Franklin, Va. This was a turkey for his Thanks-
giving dinner.
NEW QULBRANSEN BOOK
DESCRIBES FINE SERIES
Admirable Line of New Instruments Pictured
in Colors Which Shows True Beauties
of the Artistic Cases.
The Gulbransen Company, Chicago, has issued a
new supplement to the Gulbransen catalog, showing
the Home Series of instruments, just announced.
The four-color illustration is from direct photogra-
phy, not an artist's conception of the piano. The
picture shows the instrument as it really is in its true
beauty and color. In addition this instrument is
produced also in walnut.
The Home Culture Grand is one of the most sen-
sational instruments ever produced in this industry.
Its mates are the Home Study Upright Piano and the
Home Harmony Model Gulbransen Registering Piano.
Both of the uprights are 4 feet 1 inch high.
The Home Culture Grand is 4 feet 6 inches long,
splendid workmanshpi, ivory keys and genuine Du
Pont Duco finish. Heavy rim construction and nine-
ply pin block. The Home Study Model Upright is
Mr. Gulbransen's contribution to the million children
learning to play the piano. It is daintily designed,
IANO
11
has neat turnings and fits in with the new furniture
of the day. Remarkable tone quality is the feature
of this instrument. In the Home Harmony Model
Registering Piano Mr. Gulbransen has gone one step
farther in efficient production and in bringing price
down where an "All-purpose" piano is available to
every home. Both of these upright instruments have
genuine Du Pont Duco finish. In making the an-
nouncement of these three instruments in the catalog
section the supplement says:
"All previous attempts to give outstanding piano
value seem small indeed in the face of this tremen-
dous step ahead by Gulbransen. The living room
heretofore devoid of a piano, becomes a temple of
music and a happy gathering place for the family
household, through possession of one of the 'Home
Series' of pianos. The living room heretofore shelter-
ing an old, antiquated, used instrument, takes on a
new and modern aspect as the old piano is traded in
and a new Gulbransen takes its place.
"A. G. Gulbransen, the master piano builder, has
named this line of instruments the 'Home Series' in
honor of the American home and its 1,000,000 chil-
dren who are today studying piano. Child authori-
ties, educators, have found that music helps children
in many ways. In no sense, however, are they to
be considered simply as instruments for children.
Adults, mature musicians find in their action and
tone all of the satisfaction, all of the charm that any
piano gives them."
PIANO MEN POSE FOR
CARTOONIST AT LUNCHEON
Guest of Axel Christenson at Event This Week
Finds Good Subjects for His
Facile Pencil.
At the Monday noon-day luncheon of the Piano
Club of Chicago this week, Axel Christiansen fur-
nished the entertainment and opened the program
with his inimitable characterizations and stories—
Cockney, English, Swedish and the American ver-
nacular—were in turn used by Mr. Christiansen.
When he had ended his own stunt he introduced
his guest, Ralph Seaberry, who was a rapid cartoonist
and whose illustrations were accompanied by witty
stories and comments on his victims. His pickings
for cartoons were E. P. Lapham, Walter Kimball,
and Al Koch, of whom he produced unusually good
likenesses.
L. W. Shaler, the Chicago resident brother of Mr.
Shaler, treasurer of the Philip W. Oetting & Sons,
Inc., piano felt house of New York, was the lucky
winner of the day's prize drawing, his drawing being
a handsome cigarette box for the smoking room and
library.
The meeting was presided over by Roger O'Con-
nor, who is quite recovered from his attack of
the flu, and is again in harness for his many activities.
An interesting feature of the luncheon meeting next
Monday will be the radio reception of the Hoover
inauguration. The president has made arrangements
for the installation of a receiving set in the luncheon
room and all may enjoy the music of the bands, the
interesting words of the ceremonial and the word
picture broadcasted by the radio announcer.
NO RCA CHANGES.
The recently announced unification of the Radio
Corporation of America and the Victor Talking Ma-
chine Company, which was approved by the respec-
tive boards of these two companies on January 4 of
this year, contemplates, according to a statement just
issued by J. L. Ray, vice-president and general sales
manager of the Radio Corporation of America, no
alteration in RCA's present distributing and mer-
chandising methods and no immediate change in the
Radiola line. Mr. Ray further states that he is very
optimistic as to the benefits which will accrue to both
the RCA and the Victor line of merchandise through
the now unified laboratory and factory facilities of the
two companies. The mutuality of interest of these
two companies makes this step an important mile-
post in their respective and now mutual progress.
IN PORTLAND, ORE.
E. J. Seroy, northwest representative of the Grigs-
by-Grunow Company, manufacturers of the Majestic
radio receivers, was in Portland, Ore., recently to
confer with F. E. Davis, manager of the radio de-
partment of the Forbes Supply Company, distributors
of the Majestic. Mr. Seroy while here announced
that the Chicago & Northwestern Railway has in-
stalled Majestic receivers on all of their principal
trains.
Goold Bros., Inc., of 1367 Main street, Buffalo, N.
Y., has opened a branch at 2145 Seneca street.
PRESTO
BUYERS'
GUIDE
Indispensable to
Dealers and
Salesmen
Price 50 cents
Grand, Upright and Player-Pianos
Strictly High Grade. Many Exclusive Selling Points.
Attractive Proposition for Dealers. Send for Catalog.
t a r t k P i a n 0 ffifl. Manufacturers, CHICAGO, ILL.
New York Wareroom.: 112-114 West 42nd St.
THE KOHLER INDUSTRIES
of NEW YORK
AFFILIATED COMPANIES
Renowned for excellence of workman-
ship and material, is made by the old
and distinguished house of
M
WILLIAM TONK & BRO.,^
The Tonk Piano is reliable in every
way and Tonk Dealers enjoy the quick
profits assured by its Dependability.
WILLIAM TONK & BRO.
Tenth Avenue, 35th and 36th Streets
NEW YORK CITY
U. S. A.
r
anufacturing for the
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service
San Francisco Of J ice
458 Phtkn Building
trade
Departments
KOHLER INDUSTRIES
1222
KIMBALLL BUILDING
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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