Presto

Issue: 1929 2220

February 16, 1929
PRESTO-TIMES
Announcing a New Grand
Heppelwhite
Minos
The New Packard Grand—
Heppelwhite Model, Style R
4 ft. 7 in. long. Mahogany.
Bench to match.
by a T{ealSales Plan/
1929 is the year of opportunity for Packard dealers. The Packard organization, old
in reputation but youthful in spirit, has kept in contact with dealers' problems in a
way that is enabling Packard to produce new designs in Packard instruments that
will sell most readily and to supply the selling assistance dealers need.
1 he Heppelwhite Grand shov/n at the ri^ht is the newest Packard value—a splendid
instrument in an exquisite case at a surprisingly low price. It's true Packard quality
in every line with the rich full rounded tone Packard Grands are noted for. Get the
Packard plan behind you—get Packard values on your floors. Write us now!
THE PACKARD PIANO COMPANY
3335 Packard Avenue
Fort Wayne, Indiana
operatic work, Miss Van Gordon has also been un-
usually successful as a concert singer, having toured
the country from coast to coast in recital.
Walter Gieseking, famous German pianist, who WMII
appear on the "At the Baldwin" program Sunday,
February 17, doesn't do things after the fashion of
other artists in general or of pianists in particular.
Nation-Wide Interest in the "At the Baldwin" Most European artists arrive in New York well pro-
vided with letters of recommendation, besiege prom-
Hour Broadcasted Over Blue Chain, Ex-
inent critics and try to ingratiate themselves as soon
as possible with the fashionable world of Fifth ave-
pressed in Enthusiastic Expressions
nue. In Gieseking's case nothing of the sort took
from Pleased Listeners.
place. He landed from the Berengaria unobtrusively
The increased interest in "At the Baldwin" hour as he had always done everything. He saw no one
of radio broadcast by the Baldwin Piano Company, except a few friends from Europe. He strolled about
Cincinnati, and broadcasted over the chain of the the New York streets, rehearsed his repertory once,
and one fine evening sat down in Aeolian Hall before
National Broadcasting Company, Avas well marked
following the second program on Sunday evening, a piano he had never seen before in his life. And
thus lie made his American debut.
February 10.
Important Correction!
The identity of the participators interests the radio
fans who are particularly eager to see the pictures
The Baldwin Piano Co. announces that the "At
of the Baldwin artists, as well as those of Gertrude
the Baldwin" program succeeds other programs at
Wiekes, the prominent young actress who acts the the following stations and hours on Sunday, Feb-
SECOND BALDWIN
RADIO PROGRAM
NEW COURSES AT U. S.
LABORATORY ANNOUNCED
Series of Lessons in Gluing, Kiln Drying and
Boxing at Madison, Wis., to Be
Largely Practical.
A new series of instruction on woodworking sub-
jects, interesting to workers in music goods factories,
will be begun March 25 at the U. S. Forest Labora-
tory, Madison, Wis., under the direction of C. P.
Winslow.
The one-week course in the gluing of wood will
begin March 25. The maximum enrollment for this
course is sixteen and the cooperative fee required
of each man enrolled, $100.
The laboratory's short course in the kiln drying
of lumber will begin April 1. This is a two-weeks'
course limited to eighteen enrollments. The coopera-
tive fee is $150 for each man enrolled.
A short course in boxing and crating will also
begin April 1. This course is of one week's duration,
with the cooperative fee of $100 per man. The max-
imum enrollment is twenty.
Emphasis will be placed on practical rather than
theoretical methods, and full use will be made of the
laboratory's extensive experimental and testing equip-
ment. Formal lectures will be dispensed with as far
as possible in favor of actual demonstrations, tests,
and round table discussions in which members of the
classes take active part.
Attendance in the courses is limited in order to
provide for individual instruction and attention to
t'le special problems of the different members of each
class.
Applications for enrollment in the kiln drying,
gluing, and boxing and crating courses should be
addressed to the director, Forest Products Labora-
tory, Madison, Wis.
L. M. Smith, music dealer at McKinney, Tex., has
opened a new branch in the Leverett Building at
Farmersvillc, Tex.
SASCHA JACOB SOX.
GEUTRL'DK WICKES
part of hostess at the dinner in the home of music
lovers, and Alois Havilla, the announcer.
Cyrena Van Gordon Sings
Cyrena Van Gordon, contralto of the Chicago Civic
Opera Company, was heard in several numbers at
the second program over the blue network. The
Baldwin Singers, a distinguished male quartet con
sisting of Victor Edmunds, George Rasely, Erwyn
Mutch and James Davies, assisted on this program.
Miss Van Gordon, who is one of America's most
popular singers, was born in Camden, Ohio, a little
town near Cincinnati. She has added to her operatic
repertoire in the years with the Chicago Civic Opera
Company roles in Aida, Trovatore and Masked Ball
of Verdi, Saint-Saens' Samson and Delilah, Pon-
chielli's La Giaconda, Massenet's Heriodiade, and
Hamlet of Thomas. This American singer is partic-
ularly well suited for leading contralto and mezzo-
soprano roles in Wagnerian operas. Aside from her
ALOIS HAVRILLA
ruary 17, and succeeding Sundays—7:30 p. m. Eastern
Standard Time, 6:30 p. m. Central Standard Time,
5:30 p. m. Mountain Standard Time:
New York, WJZ, 7:30 to 8 p. m.. Eastern Stand-
ard Time.
Boston, WBZA, 7:30 to 8 p. m., Eastern Standard
Time.
Springn\eld, WBZ, 7:30 to 8 p. m., Eastern Stan-
dard Time.
Baltimore. W'BAL, 7:30 to 8 p. m., Eastern Stan-
dard Time.
* j
Rochester, WHAM, 7:20 to 8 p. in.. Eastern Stan-
dard Time.
Detroit, WJR, E:30 to 8 p. m., Eastern Standard
Time.
Cncinnati, WLW, 7:30 to 8 p. m.. Eastern Stan-
dard Time.
Chicago, KYW, 6:30 to 7 p. m., Central Standard
Time.
St. Louis, KWK, 6:30 to 7 p. m., Central Standard
Time.
Kansas City, WREN, 6:30 to 7 p. m.. Central Stan-
dard Time.
Atlanta, WSB, 7:30 to 8 p. m., Eastern Standard
Time.
Nashville. WSM, 6:30 to 7 p. m.. Central Standard
Time.
Louisville. WHAS. 6:30 to 7 p. m., Central Stan-
dard Time.
Oklahoma City, WKY, 6:30 to 7 p. m., Centra!
Standard Time.
Dallas-Ft. Worth, KFAA, 6:30 to 7 p. m.. Central
Standard Time.
Houston. KPRC, 6:30 to 7 p. m., Central Standard
Time.
San Antonio, Woai, 6:30 to 7 p. m., Central Stan-
dard Time.
Denver, Koa, 5:30 xo 6 p. m., Mountain Standard
Time.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO-TIMES
A. I. BESSERMAN'S RECENT
TRIP TO THE WEST INDIES
Active Man of Hardman, Peck & Co's Sales
Force and Brother Enjoy Pleasant Voy-
age with Group of "Levelers."
A. I. Besserman, of Hardman, Peck & Co., New
York, enjoyed himself immensely on his recent trip
to the West Indies and the Panama Canal Zone in
company with a group of the Levelers', or members
of The Level Club, who have a four-million dollar
Club House at 253 West 73rd street, New York city.
The party included a number of ladies.
They went first to San Domingo, "the black re-
public," where colored people are in the political and
pick up. Hardman, Peck & Company has some good
customers down there for their goods.
"When 1 noticed that the good ship 'Corinthia'
on which we took this trip was billed for her next
trip for a three-months cruise to Africa I was re-
luctant to th'nk that I could not also go on that
trip," said A I. Besserman. "We encountered a ter-
rible storm on our trip, too," he added.
Mr. Besserman was accompanied on the trip by his
brother, Philip R. Besserman, who is known in New
York as "the million dollar p:'ano salesman." Ac-
cording to A. I., he has sold over one million dollars'
worth of Hardman pianos during his connection with
the house. He sells an average of a $100,000 worth
every year, and his record year was $135,000.
He is a lover of fun and in the accompanying cut
with a stick in his hand he is shown wearing the
slouchiest suit of hand-me-down clothes that he could
find in any of the stores in the southern seaport
towns.
February 16, 1929
WELTE=MIGNON ASSETS
EXCEED LIABILITIES
Estimate Based on Analysis of the Corpora-
tion Issued Last December by Brokerage
House When Offering Stock.
Later published details following the announce-
ment of the appointment of equity receivers for the
Welte-Mignon Corporation, New York, say that the
assets are largely in excess of the liabilities. Accord-
ing to Alfred L. Smith, secretary to the Music In-
dustries Chamber of Commerce, one of the equity
receivers, the company has an outstanding issue of
S1.CO0 000 of 7 per cent cumulative stock $700,000 of
7 per cent non-cumulative preferred and 4000,000
shares of common of no par valuation.
The debts are stated to approximate $175,000. The
assets are said to be considerably in excess of liabili-
A poster just issued for use by dealers by the ties although not definitely stated.
Gulbransen Co., Chicago, is an enlarged reproduc-
According to an analysis of the Welte-Mignon
tion of the company's February page in the Literary
Corp., issued last December by a brokerage house
Digest. Besides showing pictures of the Gulbransen
then offering the stock for sale, the corporation then
Art Grand and the poster alludes to the nation-wide reported total assets of $3,001,243.84 and total liabili-
salon and the company's pledge of the Golden Rule
t'es (except stock outstanding) as $447,359.61.
in Piano Building. This advice accompanies the pos-
Current assets were then stated to be $798,589.69
ter:
as against current liabilities of $26,680 15—"a ratio of
"One thousand people see your window advertising,
thirty to one." In this circular it was stated that
to every ten who enter your store. Business depends
"assets are more than six times liabilities." The cap-
on customers inside. It is only a step from the italization, according to the same circular, comprised
window to the counter. By hanging this display in
12,844 prior preference stock valued at $642,205; pre-
your window so that it will attract the attention of
ferred stock, 14,000 shares, valued at $700,000; and
passers-by, and bring them in to buy your merchan-
common stock, no par, 328,450 shares valued at
dise, you are only doing the right thing by yourself. $1,211,679.23.
Do you know that a little time spent in hanging this
Hardie B. Walmsley and Wolfgang Schwabacher
poster in your window will make it pay the rent?
are also named as receivers with Mr. Smith, under a
What the public see in magazines and papers is again
bond of $100,000.
brought forcibly to their attention by this poster in
your window. National advertising drives the public
This action resulted from the petition of Lyddon,
out to buy, this poster directs them to your store. Hanford & Kimball, Inc., a creditor for the amount
Stick this "Jumbo" ad in your window. It will build
of $31,170 and upon the consent of the debtor cor-
business for vou"
poration.
GULBRANSEN POSTER ATTRACTS
A. T. BESSEUMAN AND "LKVELEKH" SNAPSHOTTED
IN WEST INDIES.
social ascendency. Then on to Venezeula, stopping
at Caracas, the capital. Over to the Dutch West
Indies with a stop at Curacol; over into Panama
with vis : ts at the principal towns in the Canal Zone:
over to Havana. Cuba. Mr. Besserman said there
was some very nice shops in Caracas, although busi-
ness had been dull in the musical instrument line.
However, they were hoping that trade would soon
g
Mm.
^
WESSELL, CKEL& ROSS
.'iliiilliilll'llll'illl
NEWYOBK
iffilllilllllllllllllillllllllllllllilllll
TRADEMARK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.