February 2, 1929
PRESTO-TIMES
Announcing a New Grand
Heppelwhite
MMOS
The Neu» Packard Grand--
Het>£clu>hite Model, Style R
A ft. 7 in. long. Mahogany.
Bench, to match.
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1929 is the year of opportunity for Packard dealers. The Packard organization, old
in reputation but youthful in spirit, has kept in contact with dealers' problems in a
way that is enabling Packard to produce new designs in Packard instruments that
will sell most readily and to supply the selling assistance dealers need.
T he Heppelwhite Grand shown at the ri^ht is the newest Packard value—a splendid
instrument in an exquisite case at a surprisingly low price. It's true Packard quality
in every line with the rich full rounded tone Packard Grands are noted for. Get the
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THE PACKARD PIANO COMPANY
3335 Packard Avenue.
"AT THE BALDWIN"
NEW RADIO HOUR
Beginning Sunday Evening, Feb. 2, House of
Baldwin Will Inaugurate Special Program
to Impress Importance of the Piano
Music in the Home.
Next Sunday evening, February 2, the Baldwin
Piano Co., Cincinnati, will inaugurate its "At the
Baldwin" period on radio over the associated stations
of the National Broadcasting Company. The time
it which the musical will be broadcasted is 7:30 to
8:00, eastern standard time; 6:30 to 7:00 central
standard time, and 5:30 to 6:00 mountain standard
time.
"At the Baldwin" is a familiar phrase to radio
listeners and is made so by announcers in over two
hundred broadcasting stations which use the Baldwin
in their studios. The phrase means that some per-
former is being used in accompaniment or in solo.
Now "At the Baldwin" takes on a new significance.
It is the title very logically selected by The Baldwin
Piano Company for its own series of radio presenta-
tions. Eighteen stations, whose wireless waves pene-
trate to every nook and corner of the United States
and far beyond its borders, will broadcast "At the
Baldwin" programs each Sunday evening at the time
stated.
Distinguished Artists.
Distinguished artists will be presented in a dis-
tinctive half-hour of music—a program in keeping
with Baldwin standards and prestige.
When The Baldwin Piano Company decided to go
"on the air" it was with the well-defined idea of
making a w r orth-while contribution to the realm of
good music and especially to present a picture of
music's place in the family circle, the part it plays
to enrich every-day life, and the wealth of pleasure
and inspiration it brings to social and leisure hours.
Many talented agencies have collaborated in the
skillful working out of details of the program.
Scene in Musical Home.
The scenario, written by a New York dramatist,
places the scene in a music-loving home. Each Sun-
day, a noted artist will be present at dinner as the
guest of honor. Dinner over, the guests will assem-
ble in the living room to enjoy an informal half-hour
of music—at the Baldwin.
The artist will be assisted by the Baldwin Singers
and other features in a varied program of standard
compositions, old favorites and popular selections.
The favorable reaction of the listeners—the ardent
response to the works of the masters, the frank en-
joyment of selections of lighter vein—will be brought
out in the conversation between numbers.
Mme. Carreras on First Program.
Mme. Maria Carreras, distinguished Italian pianist,
and Sascha Jacobsen, brilliant young violinist, will be
featured artists of the opening "At the Baldwin" pro-
gram on Sunday, February 3. Other great pianists
to be heard in subsequent programs are Richard
Buhlig and Walter Gieseking. Cyrena Van Gordon,
Fort Wayne, Indiana
the opera star, and Sascha Jacobsen, the famous viol-
inist, are other artists scheduled for participation in
the "At the Baldwin" period.
Sascha Jacobsen. the violinist on the first program,
is a Russian by birth, a pupil of the great teachers,
Leopold Auer and Franz Kneisel. He is one of the
foremost violinists of today. Now in his eleventh
year before the American public he has won an en-
viable reputation as a fine technician, a real musician
and a magnetic personality.
The Baldwin Singers.
The Baldwin Singers, a male quartet, also will be
introduced on the first evening.
The Baldwin Singers, consisting of Victor Ed-
munds, first tenor; George Rasely, second tenor;
Erwyn Mutch, baritone, and James Davies, basso,
are a quartet, each of whose members has won per-
sonal success as a solo artist, and whose ensemble
work is a synonym for beautiful and delightful sing-
ing.
Others on Later Programs.
Yelly d'Aranyi. sensational young Hungarian viol-
inist, who is achieving an enormous success in Amer-
ica this season.
Kathryn Meisle, who possesses a contralto voice
of remarkable range and richness with a keen sense
of emotional value and dramatic effect.
Charles Naegele, outstanding among younger Amer-
ican pianists.
Richard Bonelli, foremost American baritone, re-
nowned for his artistry, his dramatic genius and the
beautiful quality of his virile voice.
Those listening to the Baldwin radio program are
requested to send in their comments to the Radio
Program Department, Baldwin Piano Co., Cincinnati.
The Baldwin Piano Co. perfected plans for the
dealers' participation in the new activities.
The fine radio voice which you will hear announc-
ing "At the Baldwin" programs belongs to Alois
Havrilla, a well known figure in the radio world.
Mr. Havrilla started his career by being born in
Czecho-Slovakia, but came to America when still
quite young. Here his musical talent was fostered
and he became a member of a boy's choir. Later he
was a solo baritone in a church, a concert singer, a
member of the casts of various stage productions, and
finally a special announcer for the National Broad-
casting Company.
His particular work has been the announcing of
musical presentations of the first rank, and his voice
is known to millions of listeners throughout the
world.
Young Actress Hostess.
The charming hostess of the "At the Baldwin"
home will be Gertrude Wickes, a prominent young
actress who recently created the part of Lou in "The
Barker" during its long run on Broadway.
Quite by accident, she was heard on the micro-
phone in a dramatic offering and critics immediately
styled her as having the "Ethel Barrymore voice" of
the air. Miss Wickes' rare talents and unusual voice
quality present to radio listeners a most thrilling
microphone personality.
The Stations.
The stations broadcasting the Baldwin program
are: New York, WJZ; Boston, WBZA; Springfield,
WBZ; Baltimore, WBAL; Rochester, W H A M ; De-
troit, W J R ; Cincinnati, W L W ; Chicago, KYW; St.
GULBRANSEN COMPANY
HOLDS ANNUAL ELECTION
A. G. Gulbransen, Re-elected President, Tells
of Bright Outlook of the Com-
pany and Cites the
Evidences.
The following officers and directors of the Gulbran-
sen Company of Chicago were re-elected at the
annual meeting Tuesday of this week as follows:
President and treasurer, A. G. Gulbransen; vice-pres-
ident, C. Gulbransen; vice-president, John S. Gorman;
secretary, Edward B. Healy.
Stockholders of the company re-elected the direc-
tors as follows: A. G. Gulbransen, C. Gulbransen,
Edward B. Healy, A. H. Boettcher, G. A. McDer-
mott, L. W. Peterson, C. H. Berggren, John S. Gor-
man and Walter Kiehn.
President A. G. Gulbransen gave out the following
statement:
"The showing made by our company last year in
the face of an inactive market, the introduction of the
popular priced Home Series of pianos and other
developments that we have under way, forecast an
excellent business and good earnings for the com-
pany in 1929.
"I am very enthusiastic over the outlook. Our
policy this year will be to concentrate on things that
will stimulate the business of the music dealer and
make him money. The first of these moves is the
placing on the market of the new instruments, which
I might say have met with greater response than any
line we have ever produced.
"The Home Series comes out at a time when the
public demands more quality for less money which
we are certainly giving in these models. The line
fits in with the necessity of properly equipping the
million piano students—a number that will undoubt-
edly be largely increased during 1929.
Sound Position of the Piano
"Dr. J. Lewis Browne, supervisor of music of the
Chicago public schools, made the statement the other
day that within five years practically all elementary
teaching of the piano would be in class. This opens
up the art to larger numbers—makes the school
rooms of the nation the logical place to do the teacher
of the piano. Through this the piano will be given
the position it deserves—a sound position built from
the bottom up and which will carry through genera-
tions because it performs a genuine service in helping
children and solidifying homes.
"The future of our company is very bright. There
are evidences of a highly satisfactory return to the
stockholders and to our dealer organization in this
country and abroad."
Louis, K W K ; Kansas City, W R E N ; Atlanta, W S B ;
Nashville, WSM; Louisville, W H A S ; Oklahoma City,
WKY; Dallas-Ft. Worth, WFAA: Houston, KPRC;
San Antonio, W O A I ; Denver, KOA.
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