Presto

Issue: 1929 2218

MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, FEBRUARY 2, 1929.
$2 The Yea*
ADOPT SLOGAN FOR MUSIC INDUSTRY
Phrase Submitted by Mrs. Linnie Lewis Wilson, Hamilton, Mont. Is Unanimous Choice
of Judges in Thousand Dollar Prize Contest Promoted by Music
Industries Chamber of Commerce
Here is the music industry's new slogan: " T H E
RICHEST CHILD IS POOR W I T H O U T MUSI-
CAL TRAINING!"
Unanimous choice of the
judges in the Thousand Dollar Prize Contest con-
ducted by the Music Industries Chamber of Com-
merce last fall, the slogan is now the property of
every manufacturer, jobber, dealer and organization
connected with the industry, and steps soon will be
taken for its nation-wide exploitation.
Mrs. Linnie Lewis Wilson, of 247 State street,
Hamilton, Montana, mother of two grown daughters
and a teacher of piano, is the creator of the slogan
and winner of the prize money. The winning slogan
was picked from approximately 120,000 entries which
came from every state in the union, from people in
all walks of life and in nearly a score of languages.
The judges were: Frank Presbrey, head of the ad-
vertising agency bearing his name and an interna-
tional authority on advertising slogans; Prof. George
R. Agnew, head of the Department of Marketing of
New York University, and S. L. Rothafel ("Roxy"),
nationally known motion picture impresario and
authority on music. Prof, Agnew indicates the con-
sensus of the judges in his statement concerning the
award of the prize money to Mrs. Wilson.
Judge's Opinion.
"There is one thing to be said as to why I prefer,
'The Richest Child Is Poor Without Musical Train-
ing,' " he wrote to the Slogan Contest Committee. "In
order to appreciate the beauty of the stars, a little
knowledge of astronomy is necessary; a little study
of botany greatly increases the appreciation of one
who loves flowers: So with music. I believe real
appreciation of music can come only to those who
know something of the technique by which it is pro-
duced. And, the man or woman who is not able to
appreciate music in its true sense is shut out of life's
richest pleasures. It seems to me that this slogan
embodies that idea better than any other submitted."
Human Interest Feature.
Real drama enters the awarding of the prize to
Mrs. Wilson. The check for $1,00,0 reached her in
time to care for a mortgage on her home, and part of
the money will be used to continue the education of
her daughters. Mrs. Wilson's storyvpf her struggles
to bring up her family and to teach good music in
her neighborhood is clearly told in her letter acknowl-
edging the good news. She writes:
"I am just a struggling teacher of piano and an
artist who almost mortgaged her soul for art and as
I really had hardly expected to win a contest where
so many would compete I was amazed and delighted
when I was. given the telegram that announced the
fact that I am winner of the National Music Slogan
Contest.
"I thank those who offered it with all my heart.
T had thirteen years' training in music from the best
teachers in our home town finishing at Carleton Col-
lege, Northfield, Minn., where I took piano lessons
and studied harmony. I have been organist in the
Congregational, Presbyterian and Episcopal Churches
and certainly love the church work.
"I have taught in the public schools and have
learned the value of musical training there and teach-
ing my own daughters and many others.
"I have music classes here and in Darby, Cowallis
and Stevensville, so am doing my bit in my small
corner to help the good work.
"My pupils' recital programs, I think, prove my
zeal for the best class of music. In solo work they
have included The Erl King by Schubert, Ballade
op. 47 by Chopin, Rustle of Spring by Linding, Whis-
pering Winds by Wollenhaupt, William Tell, Hun-
garian Rhapsody No. 2 and many others. The ren-
dering of these programs has been approved by good
musicians. My own daughters have appeared in these
recitals here from 1916 until 1928 inclusive. My hus-
band has held public positions of trust and been in
a milling and commission business but lost heavily
during the war, hence the struggle.
"This amount will help my daughter with her
studies, also will relieve a mortgage on our home.
"Again thanking you sincerely,
" L I N N I E LEWIS WILSON."
History of the Contest
The music industry has long sought a slogan, gen-
eral use of which by all branches of the business
would stir public consciousness and tend to further
the interest of the country in the playing of musical
instruments as a popular pastime.
Details of a national slogan contest were worked
out by a committee consisting of C. M. Tremaine,
director of the National Bureau for the Advancement
of Music; Alfred L. Smith, general manager of the
Music Industries Chamber of Commerce; Max J.
deRochemont, Edward C. Boykin, executive secretary
of the National Piano Manufacturers Association;
William J. Haussler, president of the National Musi-
cal Merchandise Association, and Henry C. Lomb,
president of the Musical Instrument and Accessories
Manufacturers. Dewey M. Dixon, assistant to the
general manager of the Chamber, was in active
charge of carrying out the programme.
The contest was first announced through national
newspaper publicity in September, with the closing
date fixed for December 1, 1928. Music dealers, job-
bers, manufacturers, as well as musical clubs, women's
clubs, civic clubs, teachers' organizations and other
groups, were circularized, with the request that they
obtain the widest possible distribution of the small
contest leaflet, giving the rules and containing a blank
for entry of a slogan. Window cards and advertising
accessories were also provided for the use of dealers
throughout the country.
Well Advertised.
Approximately 440,000 leaflets were ordered by the
above groups for distribution to the public. Thou-
sands of direct inquiries were received by the Cham-
ber, as a result of newspaper and magazine publicity.
The rule giving permission to send more than one
slogan was thoroughly taken advantage of, some en-
trants submitting a score of variations.
Of the 120,000 slogans entered, by far the greater
number came from women, many of whom obviously
were teachers of music. Radio announcements of the
contest by various stations throughout the country
were also an incentive to competition, many direct
inquiries having reached the Chamber as a result of
them.
Comparatively few of the entrants took advantage
of the privilege of combining words with symbols or
designs.
To Feature Siogan.
Important uses are to be made of the new slogan
of the music trade and the Music Industries Chamber
of Commerce will point the way in distributing activ-
ities of its own. The slogan is to be made into
stickers for use by dealers and electrotypes of the
phrase will be an encouragement to dealers to make
frequent use of it.
In the printed publicity for the national conven-
tions of the various trade associations in June, copious
use of the slogan will be made. Everybody asso-
ciated with any phase of the music industry will be
requested to make use of the stimulating phrase and
music dealers especially will be asked to use it as a
stimulating influence both in their printed matter and
in poster form.
The dealers will be encouraged to have the slogan
printed in an attractive form in their local papers
and electrotypes will be furnished by the Music In-
dustries Chamber of Commerce. Posters and stick-
ers for advertising purposes will feature the slogan
in an impressive way.
Dealers throughout the country who have cex-
pressed an opinion about the possibilities of a sug-
gestive phrase to impress the importance of music
study for the young, were enthusiastic about the
potency of an excellent slogan which has been ac-
corded the first prize in the slogan contest. The
sentence particularly appeals to ambitious parents
was the general opinion, and thus is of greater force
in an appeal. The great and widespread interest in
the contest, too, is certain to have an excellent stim-
ulative effect on piano sales. In the smaller towns it
was learned the interest in the slogan was most
marked.
LYON & HEALY ABSORBS
BISSELL-WEISERT CO.
Organization of Big Retail House Consider-
ably Strengthened by Addition of Messrs.
Bissell and Weisert as Officers.
Lyon & Healy, Chicago, this week announce the
absorption of the Bissell-Weisert Piano Company of
26 South Michigan avenue. Chicago. Arthur Bissell
and Henry E. Weisert will immediately become as-
sociated with Lyon & Healy as vice-presidents in
charge of the piano division.
In commenting on this latest move, Raymond E.
Durham, president, said that Lyon & Healy will
absorb the Bissell-Weisert Piano Company through
consolidation, effective February 1, 1929.
Inasmuch as the policies and standards of the Bis-
sell-Weisert Piano Company have closely paralleled
those of Lyon & Healy, the transfer of the Bissell-
Weisert interests in a natural development and will
further establish Lyon & Healy as the music center
of Chicago.
The Bissell-Weisert Piano Company has occupied
a distinguished position in Chicago since 1912, and
in that time has built up an extensive and valuable
clientele among Chicago's leading citizens.
Arthur Bissell is a member of an old Chicago fam-
ily. He, therefore, has an unusually extensive ac-
quaintance among the more prominent people iden-
tified with the development and growth of Chicago.
He has been interested in all movements affecting the
musical, artistic and cultural growth of the city.
Henry E. Weisert, a former president of the Music
Merchants' Association of the United States, has long
been recognized as one of the leaders in the music
industry.
The Lyon & Healy organization will be greatly
strengthened by the addition of these men to its
official staff.
ALEX. MCDONALD BACK FROM CHICAGO.
Alex. McDonald, advertising manager and whole-
sale representative for Sohmer & Co., 31 West 57th
street. New York, recovered from his bad cold and
took a trip to Chicago in thhe latter part of last
week. He is now back at his office at New York and
digging into his correspondence.
TO ATTEND CONFERENCE.
Delbert L. Loomis has left for Chicago to attend
the mid-winter conference with reference to the com-
ing national conventions in Chicago in June. The
Music Industries Chamber of Commerce held a meet-
ing this week.
Wilrath, Inc., has opened a new phonograph store
at 212-14 South 17th street, Philadelphia, Pa.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
ANNOUNCE PLANS
FOR CONVENTION
Radio Manufacturers' Association and Various
Organizations of the Music Trade to Hold
Joint Session on June 4—Exhibits
Planned for Three Chicago Hotels.
Preliminary plans are being made for tbe annual
convention and trade show of the Radio Manufac-
turers' Association, June 3. at the Stevens Hotel,
Chicago. Over 26,000 persons connected with or in-
terested in radio manufacturing and radio merchan-
dising attended this event last year and, as the music
industry this year will hold its annual convention and
trade show coincident with the RMA gathering, a
record-breaking assemblage of combined radio and
music interests next June is assured. Also there will
be national gatherings of affiliated radio industry
organizations, the Federated Radio Trade Associa-
tion and the National Association of Broadcasters,
together with the annual convention and trade show
of the Music Industries Chamber of Commerce and
its affiliated organizations, to be held at the Drake
Hotel opening June 3.
The very latest in modern radio will be on exhi-
bition in the RMA trade show and that of the music
industry at its trade show.
Large Attendance Assured.
Radio dealers and jobbers, as well as manufac-
turers, from all parts of the United States, together
with those of the music industry, will gather at Chi-
cago during the week of June 3. This year, because
of the great demand for exhibition space and the
many new lines to be displayed to the trade, it has
been found necessary to take over the Blackstone
and Congress hotels, in addition to the mammoth
Stevens Hotel, for the RMA events. The music in-
dustry convention and trade show will be staged at
t'.ie Drake Hotel.
Reduced Railroad Rates.
For radio jobbers and dealers, as well as manufac-
turers, attending the RMA trade show and conven-
tion, special reduced railroad rates from all points
of the United States are being secured.
During the business meetings of the RMA, the
Federated Radio Trade Association, the Radio Whole-
salers' Association, the National Association of
Broadcasters, and the Music Trade Associations, ad-
dresses will be delivered by prominent national indus-
try figures, together with extensive programs of en-
tertainment for the guests and visitors.
In opening th* industry gatherings, there will be a
joint session of the radio and music industry groups
at the Drake Hotel, Tuesday, June 4. The RMA
banquet will be held Wednesday evening, June 5,
at the Stevens Hotel, and that of the National Asso-
ciation of Music Merchants on Thursday evening,
June 6. at the Drake Hotel.
Over 30,000 square feet of space will be available
for exhibition of radio products at the Stevens. Black-
stone and Congress hotels, all within a few minutes'
walking distance.
Exhibits in Three Hotels.
The RMA exhibits will be divided and balanced
between the three Michigan boulevard hotels. The
Stevens Hotel ball room was not available for exhi-
bition purposes this year, but its exhibition hall with
20,000 square feet of space will be used to capacity.
At the Blackstone Hotel there will be over 4,000
square feet of additional space in the ball room, and
over 6,000 square feet more at the Congress Hotel.
Invitations to the RMA events at Chicago June 3
will be sent soon to about 30,000 radio jobbers, retail
dealers and other radio distributors, while the music
industry events at the Drake Hotel are expected to
draw several thousands more to Chicago during the
gala week.
Special Trains
Special trains will be run from several states to
the RMA convention and trade show. A private
section, and possibly two, of the Twentieth Century
Limited will be chartered from the Atlantic Coast.
There will be one, and possibly, two special tra : ns
from the Pacific Coast and Northwest, and another
from the South and Southwest is in prospect. The
Eastern RMA special train is again being organized
by Mr. Leonard C. Welling and Mr. Dudley J] Cohn
of New York who, with the assistance of a number
of radio manufacturers, are making plans for thor-
ough entertainment of the radio travelers en route.
The fifth annual RMA convention and business ses-
sions will be presided over by Major H. H. Frost of
New York, president of the RMA, and there will
be open sessions for the discussion of radio problems.
Also there will be closed business sessions, including
the election of new association officers. There will
also be meeting of the board of directors of the RMA,
the Federated Radio Trade Association, the National
Association of Broadcasters, the Radio Wholesalers'
Association and affiliated organizations of the radio
"triangle," together with many meetings of RMA
committees for the discussion of important industry
problems and plans for the future.
Music Trade Interested.
The national music trade convention, at the Drake
Hotel, also will have many important business ses-
sions, as well as social gatherings, together with
exhibits of great interest to many in the radio indus-
try. Hermann Trion, president of the Music Indus-
tries Chamber of Commerce, will preside over the
joint session of the music and radio industries on
June 4, and officers of the RMA, the Federated Radio
Trade Association and the National Association of
Broadcasters have been invited to speak on the com-
bined opening program. The music industry will
contribute to the stellar broadcast program being
arranged for the RMA banquet on June 5.
Other Music Trade Associations.
There will be exhibits and a wide attendance at
the music industry gathering at the Drake Hotel by
affiliated organizations of the Music Industries Cham-
ber of Commerce, including the National Association
of Music Merchants, the National Piano Manufac-
turers' Association of Amerra, the Committee of
Phonograph Manufacturers, the National Music Mer-
chandise Association of the United States, the Musi-
February 2, 1929
LATE TRADE NOTES
-FROM PHILADELPHIA
Jacob Doll & Sons Store at 914 Walnut Street
Which Handles Representative Line
Reports Activity—Other News.
David Rosenfeld. son of Max Rosenfeld, is the
very active manager of the Morton Piano Company,
914 Walnut street, Philadelphia, Pa., which handles
the Hallet & Davis, the Jacob Doll & Sons and the
Conway pianos. Harry J. Gideon is the floor man-
ager and salesman extraordinary and plenipotentiary.
Last year this firm ran a very successful sale of
pianos in connection with parlor sets of furniture,
but Mr. Rosenfeld feels that 1929 is still too young
to make a prediction as to how business is likely to
go. However, his mercantile instincts are burnished
the brighter by the keener competition brought on by
radios, autos and other installment rivals, so that
Air. Rosenfeld is likely to go far before the end of
1929. In days gone by this store has sold as high
as 400 or 500 pianos a year.
Advertising Must Be Constructive.
The futility of "pufferino" in trade papers was em-
phasized by one of the most prominent advertising
men in Philadelphia.
"Now your paper, Presto-Times, is different," he
said. "It always brings news in interesting variety
throughout the trade and if any reference is made
to the goods, it is not a flat, sickening puff, but a
very readable paragraph and frequently with a touch
of human interest in it. Blarney and staleness have
had their day, and advertisers like nothing better
than to pick up their trade paper and find it modern
to the minute and doing constructive advertising in its
d'splays as well as presenting the news of the trade
in scintillating paragraphs. Nothing will bring the
piano and general music industry back to the high
plane where it belongs quicker than the work of a
good, live trade paper."
Atwater Kent Doubling Its Size
Approaching the Atwater Kent Manufacturing
Company's great radio plant at 4700 Wissahickon
avenue in the Germantown part of Philadelphia, the
visitor's first feelings are those of astonishment at the
immensity of the plant, the buildings having sixteen
acres of floor space. And he is further astonished
as he sees a whole field full of steel-skeleton frames
just up and ready for the brick, which will give \6y 2
acres more of floor space to the plants of the Atwater
Kent radio. The new buildings are located also on
Wissahickon avenue at the head of Manheim street,
Germantown.
cal Supply Association of America, the National Asso-
ciation of Sheet Music Dealers, the Band Instrument
Manufacturers' Association, the National Association
of Musical Instrument and Accessories Manufac-
turers, the National Piano Travelers' Association, the
National Association of Piano Tuners, and the Na-
tional Piano Technicians' Association,
DEALERS' AID TO
QUICK PIANO
SALES
When winter is here, spring
is not far away and the piano
sales possibilities more keen-
ly interest the piano dealer.
It is high time to plan for the
pursuit of business out of
doors and the best method of
accomplishing that is by mak-
ing the selling equipment of
the salesmen equal to the im-
portant job.
The best method of reach-
ing the piano prospects in
order to show and demon-
strate the pianos is the Bowen
Piano Loader way. A Bowen
One-Man Loader and Carrier
attached to a Ford roadster,
shown in the accompanying
cut, enables the dealer to
bring the store to the cus-
tomer. The combination also
provides the quickest, safest
and best delivery system for
music d e a l e r s in city or
country.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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