Presto

Issue: 1929 2216

PRESTO-TIMES
DENVER MUSIC SALES
HELPED BY STOCK SHOW
Visitors to Big Annual Event Last Week
Free in Spending Money for Musical
Instruments.
meeting of the association at the Argonaut Hotel in
Denver one evening last week. The association
plans to establish an interference department, headed
by a skilled radio service man, which will devote its
energies exclusively to the investigation of reports of
interference and, if humanly possible, the elimination
of the causes of such trouble.
Denver's annual Music Week, which is also assisted
by the musical instrument stores of the city, will be
held this year the week of May 5.
The Darrow Music Company, Denver, Frank Dar-
row president, during the past week ran a large
advertisement featuring the Stock Show.
During the past week the annual stock show was
held in Denver, bringing thousands of visitors to the
city from all sections of the Rocky Mountain region.
As a result business in all lines was speeded up and
the musical instrument dealers received their share
of the better business. "Welcome, Stockmen!" was
a common beginning to the musical instrument store
advertising done during the week.
A. E. Cox, president of the Denver Music Com-
pany, informs your correspondent that business was
Statement Found on Letterhead of John R.
good during the past year and the present year looks
Leeks, New London, Conn., When
like a good business year for the musical instru-
He Orders Buyers' Guide.
ment dealer.
"Interference," that medley of discordant sounds
"Only a piano in tune is fit to train a student's
that tries the patience and sometimes ruins an other- ear" is the earnest statement at the top of the letter
wise perfectly good evening for the radio listener, paper of John R. Leeks, New London, Conn. It has
will be made the object of relentless warfare in the terseness and quality of conviction that fits it
Denver, if the Colorado Radio Trades Association, for use as a slogan for the National Piano Tuners'
an organization made up of musical instrument deal- Association and without doubt was framed by Mr.
ers handling radios, and radio dealers, is successful in Leeks from his firm belief in the necessity for the
putting into operation plans discussed at the monthly tuneful quality in the piano used by the student of
the piano.
The untuned piano is an abomination to anybody
with the natural ear for harmony, but to the boy or
girl using such while learning to play, it is harmful
and a certain preventative to progress. Mr. Leeks
is so convinced of that killer of enthusiasm in piano
students that he makes the phrase on his letterhead
an official statement of belief.
Pianos, Player-pianos and Repro-
Mr. Leeks expresses his faith in the efficacy of
Presto Buyers' Guide in the most effective way—by
ducing Pianos are products of one
buying it every year and using it. His letter received
of the most responsible organiza-
this week was a commendation of the Blue Book of
tions in the piano manufacturing
the Music Industry and included his order for the
new 1929 edition.
industry.
PHRASE FOR TUNERS'
SLOGAN IS PROVIDED
January 19, 1929
PICTURE REMINDER
OF OLD FRIENDSHIP
Recent Photograph of William Thomson,
Glasgow Music Dealer, and of Harry
Lauder Is Reminder of Close Asso-
ciation of Two Genial Scots.
The accompanying picture is a reproduction of a
photograph recently taken of a notability of the music
trade and a world-known star of the concert stage.
Meet William Thomson, head of William Thomson
& Son, piano and organ dealers and importers, Glas-
gow, Scotland, and Sir Harry Lauder, joy-maker to
the human race. The picture was taken recently in
Scotland during an interval between the successive
tours of the Scottish star.
Besides a joint pride in being Caledonians, the
two men are similar in many ways. For one thing,
BRINKERHOFF
Alert dealers everywhere
appreciate the privilege of
representing the
BRINKERHOFF LINE
The Mayfair Small Grand
made by the Brinkerhoff
Piano Co. is only 5 feet long
and of exquisite appearance.
BRINKERHOFF PIANO CO.
711 MILWAUKEE AVE.
CHICAGO, U. S. A.
.
WHEN TONE
IS DESIRED THE
F. RADLE
FULFILS THE
REQUIREMENTS
The piano is the result of long ex-
perience and ambition to attain a
position of eminence.
CLEAR, BEAUTIFUL TONE
is a distinctive feature of F. Radle
Pianos and the case designs are
always original.
F. RADLE, Inc.
ESTABLISHED
1850
609-611 W. 30TH STREET
NEW YORK, U. S. A.
COURT REINSTATES RECEIVER
FOR BELL BROTHERS CO.
Receiver's Final Report Also Filed and Discharged
by Judge Dearth at Muncie, Ind.
Reinstatement of the Peoples Trust Company as
receiver for the Bell Brothers Piano Company, Mun-
cie, Ind., in the suit originally brought by Philip A.
Deterling, was ordered in the Circuit Court by Judge
L. A. Guthrie last week, when he acted favorably
on the petition of the E. C. Atkinson and Company
and other concerns who were creditors of the Bell
Company. Judge Guthrie gave his ruling immedi-
ately upon conclusion of arguments.
The receiver's final report was filed and it was
discharged by former Judge C. W. Dearth on De-
cember 17. A suit now pending in the Randolph
Circuit Court at Winchester, in which the Bell com-
pany seeks judgment for damages in the sum of
$450,000 against Fred D. Rose and the Merchants
Trust and Savings Company, figured in the argu-
ments of attorneys.
W1I.IJAM THOMSON (LI0FT) AND
SIR HAURY LAUDER.
they have a strong admiration for each other and
an enduring mutual friendship based on that often
expressed feeling. To Harry Lauder "Wullie" Thom-
son is "mon amang men; a true fren tae buckle tae."
To the big Glasgow music dealer the famous star of
the stage is still the frank and modest laddie of their
early acquaintance.
Growth of Friendship.
Out of that mutual feeling has grown a warm
friendship in which each takes delight. How close
is the bond between the friends was shown in the
STEINWAY & SONS EBONIZED GRAND. incidents following the death, not very long ago, of
In the great dailies of New York, Steinway & Lady Lauder, when the sympathy of Mr. Thomson
Sons, 109 West 57th street, are picturing and adver- went a long way towards assuaging the deep grief
tising the Ebonized Baby Grand—$1,375. Its de- of Sir Harry.
scription reads: "This instrument is small enough
The privilege many men in the music trade in Chi-
for the most limited space, yet it retains that breadth cago, and elsewhere in this country, enjoy of ac-
and beauty of tone which a true grand piano ought quaintance with the famous singer of Scotch ballads,
to have. A very popular model." Reading on we is due to Mr. Thomson's pleasure in "makin' guid
find: "There are six Steinway models, varying in fellows acquaint." The Glasgow dealer's activity
price from $875 to $2,750, according to the size. But in the music business dates back to the old days
there is only one quality of Steinway, and that is when the organ was the principal commodity he
the best. . . . Drop in at Steinway Hall today and imported from this side. He was for years a big dis-
choose your instrument."
tributor in the British Isles of Story & Clark organs
and other makes as well. Eventually he responded to
the demands for pianos in his trade and the United
W. F. BOOTHE DIES.
William F. Boothe, formerly of New York and States continued an important purchasing field for
Philadelphia, died recently in Los Angeles, Calif. Mr. him. And in his frequent visits to America his joy-
Boothe was well known in the East many years ago, ous distractions from business are the meetings with
and was a manufacturer of pianos in New York twen- old friends.
ty-five or thirty years ago. He retired from active
GULBRANSEN FOR SCHOOLS.
business seven years ago and came to southern Cali-
A new folder of the Gulbransen Company. Chicago,
fornia, where his brothers, John W. Boothe, manager
of the music department of the May Company, and contains lists of churches, schools, colleges, clubs and
Charles B. Boothe, western wholesale representative institutions of various kinds, which have purchased
of Premier Grand Corp., are living. He was a brother, and installed Gulbransen pianos. It is a most con-
also, of E. A. Boothe of Jacob Doll & Son, New vincing bit of printed publicity and should prove
of great service to the Gulbransen retailers and sales-
York.
men. A complete list of such places where the Gul-
Another interesting Chickering sale was made in bransen is now giving pleasure would fill too much
Dallas, Texas, by the Will A. Watkin Company, who space, but the names picked are representative. The
placed a beautiful walnut encased Chickering grand churches with Gulbransen pianos are in thirty-three
piano in the recreation room of the new $3,000,000 states. Schools in thirty-seven states have Gulbran-
Telephone Building, of which Dallas is so proud.
sen pianos to aid class or orchestral work.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
January 19, 1929
CHRISTMAN
STUDIO PIANOS
appeal to exacting and appreciative buy-
ers because of their fine musical qualities.
A great leader is the
CHRISTMAN
STUDIO
GRAND
"THE KIUST T O l f H
TKIXS"
An instrument of marked tonal power
and beauty.
Three generations of Christmans have
put their life work into the Christman
piano and the result is a dependable
instrument.
Christman Piano Co., Inc.
597 East 137th Street
NEW YORK CITY, U. S. A.
The Name
STRICH & ZEIDLER
on a piano
is a guarantee of
QUALITY
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Piano, also made by
Strieh & Zeidler, Inc.. has the guar-
antee of dependability which dis-
tinguishes all the products of the
STRICH & ZEIDLER, INC.
740-742 East 136th Street,
NEW YORK CITY, U. S. A.
SATISFACTION FOR OWNER
and
Good Profits for Dealer
are assured by the
BECKER BROS.
HIGH GRADE PIANOS
PLAYER - PIANOS AND
REPRODUCING PIANOS.
RELIABILITY
in Construction and Tone is the assur-
ance applying to the Becker Bros. Piano.
BECKER BROS.
767 - 769 TENTH AVENUE
NEW YORK CITY, U. S. A.
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Piano* Cover the Entire Line
and no Piano Dealer who tries these in-
struments would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory: Marinette, Wis.
nothing was further from the truth. Business in the
piano line is gradually getting better and Mehlin &
Sons will keep right on making their fine products.
Decker Buys Piano Mountain.
Prince & Ripley, Inc., sold for Arthur Scripture
the Williams farm on Barger street, Yorktown, 50
acres with farm house, outbuilding and orchard and
Good Sales of Fine Instruments Since Janu- a lake. The property includes part of Piano Moun-
ary 1 Add Strength to the Hopeful Feel-
tain, which received its name in 1852, when the entire
mountain was sold by the former owners of the Wil-
ing of Men of the Trade Over the
liams farm for a piano. The purchaser is Walter
Months to Come.
Decker.
Shailer Visits Boston Trade.
By HENRY MAC MULLAN.
William
H.
Shailer, general traveler for Philip W.
Piano men in general express great encouragement
over the sales possibilities for 1929 and they cite Oetting & Son, Inc., sole agents for Weickert ham-
many cogent reasons to support their expectations. mer and clamper felts, 213 East 19th street New York,
One source of the optimistic feeling is the spread of was in Boston on Monday of this week when Presto-
piano classes in schools and stores which denote a Times correspondent called on President Oetting at
growing interest in piano music among the young the main office. January trade has been good, Mr.
people, a fact which suggests the assurances of per- Oetting said, and he is convinced that piano business
manent interest in the piano. That, of course, would is on the upward slope and going to continue climb-
be tantamount to a continuity of piano sales. The ing upward right along for several years. Orders
action of many national bodies in aiding the move- from piano manufacturers in January have been grat-
ment for an increase of interest in the piano and in ifyingly larger. Mr. Shailer will leave almost imme-
piano classes, naturally strengthens the hopes of piano diately after his return from Boston for a trip into
men for a certain renewal of piano interest tending the Central West, calling on the trade in Chicago
and other manufacturing cities.
to increase piano sales and preserve the position of
the piano as a leading instrument in music organiza-
Business Good at Hammacher's.
tions and in the home.
Business with the houses of Hammacher, Schlem-
Christman Believes Radio Helps the Piano.
mer & Co., and the American Piano Supply Co., 104
(Continued on page 12)
Henry Christman. president of the Christman Piano
Company, 597-601 East 137th street, New York city,
said to Presto-Times representative that a large part
of their business is now done in the metropolitan
district of New York. He believes that the piano
business is gradually getting better, although the
slope upward will not be very steep during 1929.
And further, he believes that radio is one of the
greatest aids in the cause of music in general and Admirable Samples of Magazine and News-
the piano in particular, that has ever been introduced
paper Layouts for New Campaign
in the musical world. His own little daughter, 13
Mailed This Week.
years old, will listen to a piece from the radio and
immediately declare she wants to play that piece on
The National Piano Manufacturers' Association,
the piano; and so she goes to the piano and repro- Edward C. Boykin, executive secretary, with offices
duces the air. He says his child is not exceptional— at 247 Park avenue, New York city, has prepared an
that undoubtedly there are hundreds of thousands exhibit of some of its 1929 plans. In a portfolio to
of children in the United States that are being in- hand are shown:
spired likewise. And he thinks the efforts of the
Reproductions of magazine advertising speak for
piano men to put piano playing into the curriculum of themselves; a series of advertisements for dealers to
the public and parochial schools of America is one use in tying up with Class Piano Instruction in those
of the most effective plans of promoting the inter- cities where it is in practice in the public schools;
ests of the piano. He has no fears of the piano a series of employment advertisements to lie released
losing its hold upon the public.
about March 1; the first three of a series of editorial
publicity articles by Dr. James Francis Cooke. All
Edward P. Mason's Trade Improves.
of this material will be announced through broad-
Edward P. Mason, president of Edward P. Mason sides to piano merchants all over the country.
Piano Co., Inc., 161 West 57th street, New York,
The proofs submitted are evidences of plans for
feels greatly encouraged over the return of trade in
efficient promotion of the piano and an increase of
1929. When I called on him on the afternoon of
January 10, he said he had sold two pianos "yester- piano sales. The advertising designs, layouts and
day." He has a considerable trade in the grands text are all in accordance with forceful but dignified
produced in the plant at 115 Cypress avenue, New methods of interesting the public in the piano and
and every ad is filled with the strongest suggestions
York.
to buy.
Mehlin & Sons Sell Building.
The sale of a piano factory building does not neces-
sarily mean that that firm is going out of business.
In the instance which I report here about the sale of
a going concern's plant—it may not mean that the
firm is quitting business; it means that it got a good
price for the building and sold it. It was announced
on January 11 that J. I. Kislak, Inc., Jersey City and Fine Tonal and Constructive Qualities of the
Hoboken realtors, has sold for the Paul G. Mehlin
Piano Qualifies It as Leader in Many
& Sons Piano Manufacturing Co. to the Reiss Pre-
Representative Houses.
mier Pipe Company its factory covering the block
front on Broadway between 20th and 21st streets,
To the music lover who has studied the musical
West New York, N. J., and embracing a floor area standing of pianos, the claims of the Strieh & Zeidler
of 100,000 square feet. The building is a four story piano to artistic merits are admitted. Everywhere
brick and concrete structure, covering a plot 200 by well informed piano buyers continue to choose the
250 feet. Since July, 1927, the Reiss Premier Pipe Strieh & Zeidler and continuously add to the circle
Company has occupied that part of the plant fronting of satisfied owners. The high artistic character of
on Twentieth street under lease. The Reiss concern the piano makes it desirable as a leader in many
since its absorption of Bondy, Kaufmann & Bondy, prominent and representative music stores through-
Brooklyn, employs about 300 operators. While the out the country. Among professional musicians
selling price was not disclosed, the property had Strieh & Zeidler tone is a highly appreciated quality
been held at $400,000. It is presumed they got about and the scientific methods of its construction assures
$300,000 for it.
the desirable quality of endurance.
The plant is one of the finest piano factories in
The policy established by the founders of the Strieh
America. It was much larger than the business of & Zeidler piano, to maintain a high artistic character
the company required, for if it had been fully used in the instrument has been followed through the
it could have produced 25,000 pianos a year.
succeeding years, and today it is natural for discrimi-
Mehlin Trade Increasing.
nating piano buyers and the alert piano dealer to
During a call on Charles Mehlin at his factory expect something- distinctly good in the Strieh &
office in West New York, N. J., this week Mr. Meh- Zeidler piano. And in this anticipation there is no
lin explained the meaning of the sale of their big disappointment for the piano continues to do credit
building. He said that the pipe company which to its name. Every detail in the manufacture of the
bought it had occupied a part of their former build- pianos receives the careful attention of expert work-
ing for some years—even since Mehlin & Sons moved men and perfection in every instrument that leaves
their piano case factory from this plant out into the the factory is a matter of care and pride to the com-
country. Mehlin & Sons can now pay rent to the pany. Strieh & Zeidler pianos are marked by dis-
new owner of the building, who gets title to it on tinct originality of case design in addition to their
April 1. He laughed as he said that some of their charms of beautiful tone. They are pianos of a char-
rivals might now take occasion to spread a story acter to attract the favor of people of good taste,
that they were quitting piano manufacturing, yet both musically and artistically.
OPTIMISM OF NEW
YORK PIANO MEN
N. P. M. A. SUBMITS 1929
ADVERTISING PLANS
ENDURING MERITS OF
STRICH & ZEIDLER
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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