Presto

Issue: 1928 2213

December 29, 1928
I' K KSTO-TI MES
MANY GREETINGS
FROM OUR FRIENDS
(Continued from page 7.)
The Clark Orchestra Roll Company, De Kalb, 111.,
says: "An appreciation of your patronage. A pledge
to continue to give you our very best service and a
host of good wishes for the New Year.
Bernie Cummings, New York, says he continues
to use the Tonk piano in his orchestra.
W. R. Cardy & Co. still advocate that "the best is
none too good."
Steinway & Sons, New York, greetings.
H. Edgar French, president Jesse French & Sons
Piano Co., writes to his friends: "Best of good
wishes for holiday cheer, health, peace and plenty."
James C. Henderson, western traveling representa-
tive of the Rudolph Wurlitzer Co, writes: "A New
Year filled with happiness."
Others sending greetings are Edwin Jarrett of the
Herkleman Piano Co.. New York, and Robert Con-
roy; Louis Dederick, San Francisco: Chas. M. Tre-
maine, director of the Bureau for the Encourage-
ment of Music: B. A. Ulrich, Evanston, 111.; C. J.
Roberts, Baltimore, president of the National Asso-
ciation of Music Merchants.
Others who sent greetings were: J. Rosenberg,
Acme Co., Inc.; The Gulbransen Company. Chicago,
111.; The Mills Company; Otto Zimmerman; Chas.
M. Stieff, Inc., Baltimore; C. L. Roberts, president
Music Merchants' National Association; Arthur L.
Wessell; Fernando A. Wessell; J. P. Simmons, Louis-
ville. Ky.; Walter Kiehn, publicity department Gul-
bransen Company; C. G. Steger, care Steger & Sons;
D. B. Loomis; The Atwater Kent Co.; The O. K.
Houck Piano Co., Nashville, Term.; W. T. Suther-
land, Nashville, Term.
OPENS BROADCASTING STATION
inent city officials and representatives of local organi-
zations. The initial program was presented by mem-
bers of the various music clubs of the city. Programs
will be broadcast several times during each week,
although no official schedule has yet been arranged.
HANDSOME GULBRANSEN
CATALOG ISSUED
NEW VENTURES SHARE
FAVOR OF BUYERS
New Book Characteristic of the Taste of the
Progressive Chicago Company Shows
Latest Achievements of the House.
Late Additions to Forces of Piano Distribution
Show Liveliness of Trade.
W. C. Munn Co. of 612 Main street, discontinued
its piano department.
The store of the Jonathan Cox Music Co. at 715
Travis street, Houston, Tex., was recently damaged
by
fire.
The Longmont, Colo., branch of the Boulder Music
Co., Boulder, Colo., has been discontinued.
A new piano store has been opened under the name
of the Concert Music Co. at 212 East New York
street, Idianapolis, Ind.
James Wallis opened a new radio and music store
soon in a new store building to be erected on Tillson
street, Hillsboro, 111.
William Eschenmaum has recently purchased the
interest in the music store at 633 2nd street, La Salle,
111., formerly conducted by A. H. Groves.
The Baldwin Piano Co., Louisville, Ky., at 3rd
streetand Broadway, has added a radio department.
Frank Benjamin. Hoopeston, 111., has opened a
music store on South Market street. He will carry a
line of new and used pianos and radios.
George Oschwald has succeeded to the business in
Lawrenceville, 111., conducted as the Olendorf Music
House, with a complete line of musical instruments.
The Starr Piano Co. of Richmond, Ind., has opened
a retail piano store in the Yarbrough Hotel Building
on Washington street, Huntsville, Ala.
JOINS KIESELHORST CO.
The Kirby Music Co., Gastonia, N. C, has opened
a radio broadcasting station, WRBU, which will be
owned and operated by the company. The station
was officially dedicated recently by A. J. Kirby, head
of the music company, and talks were given by prom-
O. B. Morrison, for several years connected with
the Kimball Piano Co. of Detroit, has become direc-
tor of sales of the Kieselhorst Piano Co., St. Louis,
Mo. He will have supervision over the disposal of
the company's entires tock of pianos.
66
A new catalog of the Gulbransen Company, Chi-
cago, shows twenty-three Gulbransen pianos in full
colors and in black and white reproductions.
The new book is 9 by 12 inches in size and has an
extremely handsome cover in maroon, black and gold.
The catalog states that the new book exemplifies
the latest achievements in beauty, style and tone in
Gulbransen pianos and explains that there is every
type of piano for the home made in the following
seven types:
LTpright pianos for hand-playing; upright register-
ing grands for playing by hand and by roll-and-pedals:
small upright pianos for small apartments, studios,
etc.; reproducing pianos, playable electrically or by
hand; the Triano, playable three ways, (a) electrically,
(b) by footpedals and roll, and (c) by hand.
Full color reproductions ares hown of the Louis
XVI grand, the Triano and the Art Model Minuet
in deep verde green. While these as well as other
Period styles ares hown as separate illustrations, all
of the twenty-three Gulbransen styles are illustrated
in an attractive two-color, two-page spread in the
center of the book.
A full page is devoted to the expressions of prom-
inent artists testifying to the musical quality of the
Gulbransen. These include Florence Macbeth, color-
atura soprano and prima donna of the Chicago Civic
Opera Co.; El via de Hidalgo, coloratura soprano,
prima donna of the Metropolitan Opera Company of
New York; Serge Oukrainsky, Pavley Oukrainsky
Ballet; Blanche Van Buren, soprano, vocal instructor
Herman Devries Studio, and many others.
One page is devoted entirely to the price list of
Gulbransen pianos, giving the national prices of each
instrument in the line.
The Force Music House, E. A. Force, proprietor,
Vandalia, 111., is establishing a branch at 213 South
Locust street, Centralia, 111.
o
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers, Piano
Tuners and Repair Men Rely for prompt
Service and Perfect Satisfaction on the
House which has Built up Character
for Reliability.
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
December 29, 1928
P R E S T O-T I M E S
10
The Background SALES METHODS OF
W.L.PACE PIANO CO.
of
A BUSY ROLL
DEPARTMENT
Piano House of Houston, Tex v with Branches
in Twenty States, Believes in Personal
Contact as Best for Results in
Music Goods Sales.
By BESS BARGEN.
THE NEW
CAPITOL
WORD ROLLS
JUST RELEASED.
5104—Down By the Old Front Gate—Fox Trot
5102—Dream House—Fox Trot
5101—Etiquette Blues—Fox Trot
^093 F'rinstance—Fox Trot
5090 Good Night—Waltz
5098—1 Get the Blues When It Rains—Fox Trot
5094—I Must Be Dreaming—Fox Trot
5088 I Tore Up Your Picture—Marimba Waltz
5092 I'd Like to Ride Away to a Little Hide-
Away
5089—I'll Be With You When the Roses Bloom
Again
5097 I'm Winging Home—Fox Trot
5100 Just A Little Bit o' Driftwood—Fox Trot
5086 Just Like a Melody Out of the S k y -
Fox Trot
5082 Little Mother—Waltz
5099 Love Affairs—Fox Trot
5085 My Heart Keeps On Speaking of Love—
Fox Trot
5095 Old Pals Are the Best Pals After A l l -
Fox Trot
5087 Rag Doll—Fox Trot
5081 Rosette—Waltz
5103 She's A Great, Great Girl—Fox Trot
5106 Six Feet of Earth (Make Us All of One
Size)
5091 The Dance of the Blue Danube—Fox Trot
5096 Whisper Sweet and Whisper Low—Fox
Trot
5105 When You're Smiling—Fox Trot
5084 You Can't Blame Me For That—Fox Trot
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
Rated as the largest wholesale and retail distrib-
utors of pianos in the south, with branches in twenty
southern states, the W. L. Pace Company is influen-
tial in swaying public demand. Its show windows
and newspaper advertising alike reflect good taste
and aid in selling the pianos and musical stock dis-
played and talked about. In the newest of its stores,
VV. L. Pace & Company, of Houston, Texas, the
piano department is large and complete, offering an
assortment distinguished for its variety as well as for
its beauty.
The best way to sell pi?.nos, the management be-
lieves, is through personal contact. The best makes
sell on knowledge of the instrument. Quality of
tone, durability, beauty of the case, all of these sales
arguments are potent, but they are more so when
the salesman calls on the prospect and stresses each
point in the particular make of piano that he is sell-
ing. The salesman keeps the thought in the mind of
the prospect, that the chief function of the piano is to
entertain; its tone quality must necessarily be the
very best. As such its main appeal is to the ear, and,
accordingly, it is through the ear that W. L. Pace &
Company makes its appeal to the piano buyer.
Selecting a Staff.
"I select men who are cultured and educated and
train them myself," V. W. Anderson, the manager,
stated. "We keep in touch with the building of new
homes and a salesman is assigned to a certain district.
He goes out to where a home is being built and
meets the owners, finds out what period furniture
they expect to furnish the new home with and then
points out that the piano should harmonize in design
so that the effect of the whole will not be marred.
An Effective Plan.
A most effective plan by which to gain new pros-
pects has been used by the W. L. Pace Company
with considerable success. When a piano has been
sold and delivered, the sale does not end there;
rather, the W. L. Pace Company's service begins.
! The salesman calls on the customer to find out if he
is satisfied. If the tuner can make the piano more
pleasing to the customer, he is sent to this home, and
the W. L. Pace Company tunes all pianos free for
one year. In return for the service rendered by the
salesman, the customer usually gives him the names
of several friends that may be interested in the pur-
chase of a new piano and thus the prospect list be-
comes an endless chain.
An Efficient Manager.
V. W. Anderson has been connected with the com-
pany for many years. He was sales manager of the
company's store in Beaumont, Texas, for nineteen
years. The Houston store recently completed the
celebration of its first anniversary and Mr. Anderson
is now manager of the Houston concern.
The salesmen watch the papers for a list of the
builders of exclusive homes and they then make the
acquaintance of these people and build a sales talk
along educational lines and in most cases the sales-
man succeeds in making the sale.
By keeping the main principle always in mind
when merchandising pianos—namely, that the one
point to stress above all else is quality—the W. L.
Pace Company has had splendid success with its
piano department. As manv as thirty-two baby grand
pianos are sold each and every month by this live
wire concern. Courteous treatment, attention given
to display and personal solicitation, all of them de-
pending on the cardinal factor, has put the W. L.
Pace Company in the small class of southern stores
which sell pianos to the most discriminating of the
people of the south.
NEW GENERAL MUSIC STORE
OPENS AT SEYMOUR, IND.
Brethauer's Music & Radio Shop Is Latest Addition
to Business of Indiana Town.
A new business in Seymour, Ind., was opened last
week by A. F. Brethaucr, who is well known in that
city. The firm is known as Brethauer's Music &
Radio Shop, and is located in the room formerly
occupied by the Progressive Music Company on
North Chestnut street. Besides his work as a pianist
and orchestra player Mr. Brethauer has come in con-
tact with the music loving public in his connections,
first with the Estel H. Hancock Music & Radio Com-
pany, and recently with the Progressive Music Com-
pany.
The new store is attractively fitted and carries an
entire new stock of musical instruments and records
and sheet music. Mr. Brethauer has retained the
Victor agencies and has stocked Victor talking ma-
chines and Victor records. He will handle the Para-
mount radio as soon as machines of this make can be
supplied for his stock room which he expects within
the next few days.
The store will be in the personal charge of Mr.
Brethauer, who is a Seymour resident, having spent
almost his entire life in this locality.
A grand opening was announced in the Chicago
Sunday Tribune of the "North Side Home of Majestic
Radio" in Uptown Chicago at 1022 Wilson avenue.
The Heppe, Marcellus and Edouard Jules Piano
manufactured by the
HEPPE PIANO COMPANY
are the only pianos In the world with
Three Sounding Boards.
Patented In the United States, Great Britain,
France. Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office, 1117 Chestnut St.
PHILADELPHIA. PA.
THE KOHLER INDUSTRIES
of NEW YORK
AFFILIATED COMPANIES
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
M
r
anufacturing for the trade
Upright and Grand Pianos Player Pianos
Welte Mignon (Licensee) Reproducing Pianos
De Luxe Player Actions
Standard Player Actions
Welte Mignon (Licensee) Reproducing Actions
Expression Player Actions
Piano Hammers
Bass Strings
Wholesale Chicago Office and Service Departments
Capitol Music Roll Co.
721 N. Kedzie Ave., CHICAGO, ILL.
(Formerly Columbia Music Roll Co.)
San Francisco Ofjice
458 Phelan Building
KOHLER INDUSTRIES
1222
KIMBALLL
BUILDING
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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