Presto

Issue: 1928 2213

December 29, 1928
13
PRESTO-TIMES
and the slogan "Everything Musical" is eloquent in
suggesting a thought beneficial to the business. There
is psychological force in the thought that only music
goods are handled, or that the customer is assured of
getting what he wants in a house that carries every-
thing musical.
What Not to Do.
Happy Arrangement of Words to Form a
There are rules how to proceed when adopting a
Phrase for Permanent Use, Gives Added
slogan, but the don'ts are really just as important.
Strength to Every Advertisement
The slogan must convey an idea of something that is
permanent, otherwise there are no cumulative effects
of the Music House.
from its use. The boastful slogan is to be condemned.
A forceful and continuous reminder of the dealer's It is usually unconvincing and negative in its effects.
business is a good slogan in which the words bristle The use of the word "greatest" is just as well avoided
with meaning. Of course the slogan is equally effi- because it suggests too many bases for comparison.
cacious for the manufacturer.
Many superlatives in the language, hackneyed by fre-
There is nothing like a good slogan with which the quent use, no longer convey the dictionary meaning.
manufacturer or the dealer can create remembrances
There are different types and styles of slogans,
of their commodities in the minds of the people. For each designed to influence the reader in a particular
the piano manufacturer it establishes characteristics way. When, for instance, a firm title does not defi-
that make for appreciation; for the dealer the slogan nitely denote the nature of the business, a slogan
establishes permanent value with every advertise- completes the job. And even where the firm name
ment. No matter what the type, or what it points to, does make clear the character of the business, the
the music merchant should adopt a slogan early in slogan may be made to still further impress it.
his career.
Slogan Impresses Location.
The Thought Conveyed.
There
are
houses
which make the store location the
In many places it is an advantage for a dealer to
allude to his place as "The Exclusive Music House" subject of a slogan. And, often times, it is one of
great advertising value. "Opposite the Courthouse,"
or "Next Door to the Opera House," fixes the loca-
tion of the store in the prospect's mind without both-
ering to think of a street number. When a store is
conveniently located from the transportation stand-
point, the location slogan is very valuable.
"The Store of Pleasant Buying" is a variation of a
slogan thought to be impressed on prospects. It is
the slogan of a dealer proud of his facilities for pleas-
urable buying; comfortable show rooms, well aired
and lighted demonstration booths and rest rooms—
all the modern appurtenances of the up-to-date music
house.
The Age of Business.
The age of a business may be made the theme of a
The Only
Benches
slogan that will mean more than the duration of
That Have
time. It is a justifiable matter of pride when a house
Perfection
has given good service to the public for a good num-
in Them;
ber of years. Half a century or so of service denotes
Style 80 Grand
Made to
the integrity and efficiency that made possible the
Sustain
(Upholstered Seat)
existence of the business for that period of time.
VALUE OF SLOGANS
IN MUSIC BUSINESS
PERFECTION
BENCHES
Have
Real
Quality
Their Name
It's a pleasure to handle the Perfec-
tion Line.
Ordinary as well as Period Design
Benches.
Perfection Benches for those whose
business and social connections make
the Perfection the ideal' for their
dwelling places.
Perfection Furniture Co.
1514-20 Blue Island Ave.
Quality in the pianos is often expressed in their
very names, so that the association of a firm with a
certain piano is something that may be conveyed in
a slogan. "The Steinway Store" or "The Home of
the Chickering," used proudly by many music houses,
plainly state the character of the businesses in the
u=e of the term.
A specific slogan of the J. W. Jenkins Sons' Music
Co., Kansas City, Mo., is an assurance of dependabil
ity: the "House That Guarantees All Its Pianos."
To the thoughtful prospect it means that the house
carries only pianos which it unconditionally guaran-
tees. It is a frank and forceful tribute to every in-
strument in a large and representative line.
OTTO L. KROEGER DIES.
The death was announced in Buffalo, N. Y., on
December 19, of Otto L. Kroeger of C. Kurtzmann
& Co. He was one of two sons of the founder of
the Kroeger Piano Co., New York. The other son
was drowned while bathing at Long Reach.
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Price—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
.
.
.
Pennsylvania
Philip W. Oetting &
Son, Inc.
213 East 19th Street, New York
SOLE AGENTS FOR
Weickert Hammer
and Damper Felts
Grand and
Upright Hammers
Made of Weickert Felt
FINE ACTION BUSHING CLOTHS, ETC.
Chicago, 111.
The Finest
The World's Leading
Automatic Pianos
What A ction Has the Piano?
The piano action — that
wonderful mechanism gov-
erning touch and control-
ling tone is the piano's most
vital part Pianopurchasers
are maki ng it the determin-
ing (actor in the selection
of their instruments They
are looking for theWessell,
Nickel & Gross octagonal
trade-mark.
They are a ware that only
in instruments of character
and reliability is found the
Wessell. Nickel &Gross Ac-
tion— the world's highest
priced piano action Since
1874 thismousfanactiohas
been the choice of leading
American piano makers It
is built by the oldest, largest
and leading makers of high
grade piano actions.
The wide awake piano
d e a l e r recognizes the
supremacy of this famous
product He fully recog-
nizes the fact that he willdo
more business if he is pre
pared to meet the Increasing
demand for pianos, players
a n d reproducing p i a n o s
equipped with the Wessell,
Nickel & G r o s s p i a n o
actions.
WESSELL, NICKEL & GROSS.
"•'•
NEW YORK CITY
STANDARD TYPES OF PIANOS
AND ORCHESTRIONS
Selectra (Tune Selecting) an
exclusive type
DERBY NOVELTY PIANO
Write for Particulars to
WESTERN ELECTRIC
PIANO COMPANY
Overton No. 24 K. D.
High Grade Full Duet
Size 15" x 86" — "The
Universal Bench."
Matching Finish Plus Quality!
H
OW often a. beau-
t i f u 1 I y finished
Overton Bench adds
style and smartness to
a piano, and helps you
clinch that difficult sale
—Ever try it?
Every
year
Overton
Benches
please
more
and more wise dealers.
Save more than half
your freight—store four-
to-one set up bench—-
come in handsomely at-
tractive shades exactly
matching standard in-
struments—Large Duet
size—at a price you can
afford to pay. Investi-
gate
S. E. OVERTON CO., South Haven, Mich.,
U. S. A.
Our
beautiful
four color proc-
ess
2
sheet
Hanger shows
stand a r d
m a t c h i n g
.shades in col-
ors — write
for it!
832-850 Blackhawk
CHICAGO
two-mlnutes-and-a-screwdriver from
Carton to Customer—"
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
14
P R E S T O-T I M E S
BAND GOODS PRODUCTION
Its Amazing Growth Since the World War
Due to Stimulative Effects of Circumstances
on Progressive Manufacturer.
The manufacture of band instruments in the United
States has been stimulated in an amazing way since
the beginning of the World War. Several phases
in the situation created at the beginning of hostilities
and subsequently have resulted in a wonderful pro-
duction of materials and finished goods. Before the
war the trade here in brass musical instruments was
largely dependent on Germany and France.
Before the war it was a generally accepted fact that
we could not manufacture brass instruments in this
country to compete with the German product. With
their cheap labor and their knowledge of manufac-
turing gained from generations of experience it was
held to be impossible to make an instrument at their
price that would compare at all favorably with the
German instrument in quality and tone; consequently
the bulk of the instruments used in this country were
imported. Germany's exports to us of brass instru-
ments before 1914 amounted annually to about
$1,000,000.
But conditions today are different. We now man-
ufacture the biggest part of the brass instruments
made in the whole world ouutside of those which the
Germans and Austrians make for their own use. Our
manufacturers have not only conquered all difficulties
but have evolved new methods of manufacture. In
great plants like that of C. G. Conn in Elkhart, Ind.,
new machinery has been devised and made that not
only simplifies processes but also produces perfect
instruments.
The instruments the American band instrument
manufacturers are turning out are of the highest
quality, far excelling the former German product
December 29, 1928
and are now accepted as the standard of quality
throughout the world, American manufacturers have
won their prominence on merit and on merit they will
keep it. Of course having the largest initial market
in the world is an advantage which our manufac-
turers have over the rest of the world. A large home
consumption makes possible a large production which
is a very material aid in keeping manufacturing costs
down to the minimum and fixed charges at a low
ratio of the total turnover.
A cheering certainty is that the home consumption
will be further increased. The growth of the band
and orchestra spirit is one of the most remarkable
features of the American music trade. It is some-
thing stimulated by the dealers, the manufacturers,
individually and through their national associations
and by every event which has music as a prominent
feature. The band and orchestra business now has
an overwhelming impetus.
SPECHT ORCHESTRA CHOSEN.
"Paul Specht. 1585 Broadway, New Yorw, N. Y.:
This is to inform you that your orchestra has been
denfiitely chosen and honored to play for the in-
augural charity ball March 4, 1929. Please wire con-
firmation to Mrs. John Allen Daugherty, care my
office here. Matthew Quay, president Hoover-Curtis
Club," is the text of a telegram to Paul Specht dated
December 7.
The Arcturus Radio Company, of Newark, N. J.,
exclusive manufacturer of A-C radio tubes, has re-
cently acquired two new plants, located on Freling-
huysen and Elizabeth avenues, tripling their space and
production facilities. The company now operates four
plants—one in Harrison, N. J., and three in Newark,
as well as a separately situated laboratory, also in the
latter city. The executive offices have been moved to
220 Elizabeth avenue.
Worry Over Player Details
OTTO R. TREFZ, Jr.
PIANO BASS STRINGS —PIANO REPAIR SUPPLIES
TUNERS AND REPAIRERS
Our new Illustrated Catalogue of Piano
and Player Hardware, Felts and Tools
is now ready. If you haven't received
your copy let us know.
1305-09 North 27th St.,
PHILADELPHIA, PA.
Philip W. Oetting & Son, Inc.
213 East 19th Street, New York
Sole Agent* for
is avoided by the manufac-
turer who uses the
in his products. He knows
everything is all right and
that the best musical quali-
ties of his pianos are develop-
ed by the use of this player
mechanism.
A. C. CHENEY
PIANO ACTION COMPANY
CASTLETON, N. Y.
A big field of musical instrument sales for the
dealer is secured by the promotion of small orchestras
for entertaining and the opportunities are present in
every city, town and village in the country. It is a
means to sales and expansion of business that is being
used by dealers who use system in the pursuit of
sales.
There is a great opportunity for the small orches-
tra of from four to seven pieces. And there is no
season of the year in which the small orchestra does
not have demands upon its services. The social and
civic spirit is everywhere. Community clubs, Rotary,
Kiwanis, churches, women's clubs, commercial asso-
ciations and bodies of all kinds require music once in
a while for meetings and functions. In many cases
the organizations are not able to pay more than $35
or $40 for music and there is where the small orches-
tra comes in.
A successful orchestra in a Chicago suburb is highly
appreciated by the community. It was organized
by a local dealer and the fact is a constant ad for
his business. It consists of piano, violin, cornet, saxo-
phone and drums. The dealer is the leader and all
the others have regular daytime jobs. Most of the
calls for the orchestra are for night events, anyway.
"We divide the cost of music among the crowd
and we have a treasury which we use for advertising
and other incidental expenses," said the dealer-con-
ductor, who was a visitor to a Chicago wholesale
music house this week. The players use their own
instruments which are mostly Conns. If there is no
piano where we are playing we rent an instrument
for the occasion."
ILLINOIS FIRM RETIRES.
F. S. Bulpitt Sons, Taylorville, Til., has announced
its retirement from the music business and is holding
a closing out sale of pianos, rolls and records.
PIANO KEY REPAIRING
KEYS RETURNED IN 24 HOURS
BEST GRADE IVORINE
RECOVERING
BUSHING
SHARPS
NEW FRONTS
PLAYER ACTIONS
The Piano Repair Shop
Gran«< and Upright Hantntmrt
Mad* of WeUktt Felt
Pianos and Phonographs Rebuilt by
Expert Workmen
Playei-actions installed. Instruments
refimshed or remodeled and actions and
keys repaired. Work guaranteed. Price?
reasonable.
Our-of-town dealers' repair work solic-
ited. Write for details and terms.
THE PIANO REPAIR SHOP
33f South Wabasb AT*.
E. A. BOUSLOG, Inc.
Chicago
INDIANAPOLIS, IND.
PIANO KEYS RECOVERED
General Key Repairs,
Sharps, Etc.
Ivory Sanding, Polishing
and Re-Gluing
Our Ivorine Keys
Heaviest
and
Highest Quality
at
Mc.MacK.in
PianoTScrVice
DESMOINES.IOWA.
Manufacturers of
$8.00
3.50
2.50
2.00
REPAIRED
Prompt and efficient service
Striking- Pneumatics
Air Motors, Governors, etc., Recovered
2106 Boulevard Place
Hammer and Damper Felts
SCHAFF
Piano String Co.
Besides Their Services in Local Functions
They Are Good for Trade Promotion for
Dealer Equipping Them.
A. C. Cheney Player Action
WEICKERT
Fine Action Bushing Cloths, etc
COMMUNITY ORCHESTRAS
Standard Prices
Very Prompt Service
KEYS RECOVERED AND REBUSHED
FRIELD MILLER & COMPANY
Samples of Work on Request
Prompt and Efficient Service
3355 North Illinois Street, INDIANAPOLIS, IND-
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Comer Lewis Street
CHICAGO
FAIRBANKS
PIANO PLATES
THE FAIRBANKS CO., Springfield, Ohio
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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