P R E S T O-T I M E S
Two new model radios have been placed on the
market as strong contenders for the radio business
of 1929. These are No. 360 and No. 270.
No. 360 is an all-electric set using six tubes and a
power tube—total of seven tubes. Single dial control.
are dainty over-all grille of fancy design for speaker
and neat panel for set. Extra fancy, high-lighted legs
and stretcher.
Height, 44i4 inches; width, 26 inches; depth, 1 5 ^
inches. Gulbransen "protect-the-public" price with
magnetic speakers, $192.50; with dynamic speaker,
$222.50, less tubes.
No. 270 is an all-electric set using seven tubes and
a power tube—eight tubes in all. Single dial control.
Pilot light. Seven tubes give greater range of selec-
tion, finer tuning; big, easy-flowing volume without
straining or blasting.
It is made in American butt walnut (highly figured)
doors. Long walnut on sides and top. Carpathian
GULBRANSEN RADIO, MODEL 360.
GULRRANSEN RADIO, MODEL 270.
Pilot light. Gulbransen principles of construction
and high type of workmanship.
It comes in American butt walnut (highly figured)
doors. Long walnut on sides and top. Four-piece,
matched satin-wood side panels with handsome carv-
ings at top of each. Carpathian elm overlays all
around front and sides of top, and in center of bot-
tom strip. Carpathian elm fancy overlays at top of
doors. Give that touch of distinction and life that set
the model No. 360 apart from others. Inside of doors
and zebra wood overlays tastefully used. Dainty
half-turnings on front and corners. Imported carved
moulding under top bead; moulding around bottom
of front and sides. Inside of doors are over-all grille
of simple design for speaker and neat panel for set.
Extra fancy, high-lighted legs and stretcher.
Height, 48^4 inches; width, 2 5 ^ inches; depth, 17
inches. Gulbransen's "protect-the-public" price with
magnetic speaker, $245; with dynamic speaker, $280,
less tubes.
GULBRANSEN RADIOS
Two New Models for 1929 Have the Desirable
Features to Interest the Radio
Buyer Both as to Tone
and Beauty.
BENEFITS OF SIMPLIFIED
PRACTICE ARE EXTOLLED
It Is an Essential to Sound Management and an
Insurance for Continued Success.
The outstanding phenomenon in business in the last
two decades has been the development of a technique
of management. This technique is essential to good
management, writes S. F. Tillman of the Division of
Simplified Practice of the Department of Commerce.
Simplified practice is a part of sound and progressive
management. This is a common-sense application,
jointly by manufacturers, distributors and consumers
to eliminate waste. Through the cooperative services
of the Division of Simplified Practice of the Depart-
ment of Commerce, these interested elements of in-
dustry get together and set up a simplified list of sizes
and shapes of a given commodity. These represent
what is commonly referred to as the "best sellers."
The elimination of unnecessary variety in sizes,
dimensions, patterns, models, etc., in commonplace
goods relieves the retailer of slow-moving, seldom-
wanted sizes, etc., since each simplification is based
011 actual demand. The sizes and kinds most com-
monly called for are the basis of the simplified line.
Manufacturers and wholesalers, whose lines have been
simplified, give better service to retailers than was
possible when their lines were "overloaded" with ex-
cessive variety.
The Engle Music Store, Winchester,
moved to larger quarters.
Ind., has
HAND-TO-MOUTH BUYING.
With a view to checking up the reported widespread
change in purchasing methods during the past ten
years, the Institute of Economics is making a study
of "hand-to-mouth buying." Purchasing agents arc
being asked how far ahead their company has been
in the habit of placing orders for two of the more
important commodities purchased in 1914, 1918, 1922,
1924, 1926 and 1928; what proportion the approximate
average inventory for those years has been of the
year's needs; whether there has been any important
change in inventories carried in proportion to annual
requirements; whether there has been any definite
improvement in the company's purchasing technique
during the "past five years: whether the company is
buying more frequently and in smaller quantities, and.
if so, why.
GULBRANSEN IN MODEL HOME.
Thousands of people from Chicago and vicinity are
visiting the new Green Valley Model Home which
Boehm & Winterson have opened at Wheaton, 111.
This is an English type home, priced at $20,000. One
of the outstanding features in its furnishings is a Gul-
branseu Art Grand Piano, supplied by Bernard
Abeler, the Gulbransen dealer at Lombard, 111. The
equipment is the most modern in every particular.
In this attractive environment the Gulbransen Art
Grand finds an appropriate setting.
Henry Mornas & Sons, for a long time located at
365 Main street, New Britain, Conn., has moved to a
new location at 373' Main street.
December 1, 1928
BIQ PILE OF SLOGANS
UP TO THE JUDGES
Nothing Now Remains to Do But Pick the
Best Phrase for Music Trade
Purposes.
The $1,000 Music Slogan Contest apparently has
amply fulfilled the purpose of the Music Industries
Chamber of Commerce—to stimulate public interest
in musical merchandise. The contest was inaugurated
September 1, since which time the Chamber has sent
to dealers in all parts of the country many thousands
of leaflets descriptive of the contest and intended for
distribution among the public.
From the start the public response has been
marked, for the contest had not been on a week be-
fore the returns began to come in in great volume
Publicity given to it throughout the country led to
large demands on dealers by the public for the leaflets
and this in many cases caused reorders from dealers
The results have been shown in the thousands of slo-
gans that have been submitted by men, wo Ten and
school children, with women entrants in the majority.
Unlike most contests of this kind, the volume of slo-
gans received at the offices of the Chamber has shown
no diminution as the scheduled close of the contest,
December 1, approached, but continued to be received
in such numbers that it is probable the peak of re-
ceipts will be found to have been during the last week
instead of, as is customarily the case, two or three
weeks before the close of the contest.
Closes December 1.
Any slogan entry mailed up to midnight of De
cember 1 and bearing the postmark of that date will
be eligible, and hence it is expected that entries will
continue to arrive at the offices of the Chamber as
lite as December 5 or 6, as many of the slogans will
come from far western points where the interest in
the contest has been very keen.
The death recently of Dr. Crane, one of the judges
of the contest, made it necessary for the Contest
Committee in the last week to find a successor to
act with S. L. Rothafel (Roxy) and Frank Presbrey
in the work of deciding the winner among the many
slogans submitted. The Committee considers that it
has been fortunate in obtaining the services of Pro-
fessor Hugh E. Agnew, of the Department of Mar-
keting, New York University, as the third judge.
Professor Agnew Appointed.
Professor Agnew after his graduation from the
University of Michigan taught in public schools for
about a year, after which he engaged in newspaper
work. Returning to the field of education, he organ-
ized business courses in the school of journalism of
the University of Washington, which has since de-
veloped into the School of Commerce of the L^ni-
versity of Washington. After four years at the Uni-
versity he became director of Western Advertising
from which he came to New York University. In ad-
dition to his work at the University he was for nearly
four years director of research for the Periodical Pub-
lishers' Association, composed of the leading maga-
zine publishers of the country, and he is the author
of books and articles on trade and business topics.
NEW INCORPORATIONS
IN MUSIC GOODS TRADfc
New and Old Concerns Secure Charters in Various
Places.
Easy Payments Music Company, Neon, Ky., $10,-
000; H. M. Hoskins, G. W. Hoskins and Enoch
Smallwood.
Lloydes, 7 Main street, Champaign, 111.; retail books,
office supplies and music; Nellie, Charles A., Clifford
L., and Lillian L. Lloyde.
The Popsick Phono-Cycle Co., Newark, N. J.; to
deal in phonographs; $100,000.
The Dearborn Radio Co., San Diego, Calif.; H. C.
Payne and M. C. Dearborn.
The Duophone Unbreakable Records, Ltd., Jersey
City, N. j . ; to deal in records.
The Silverstone Co., Inc., St. Louis; increase of
capital from $60 000 to $100,000.
The Pandorf Music & Radio Co., Cincinnati, with a
capital of 500 shares of no par stock for the purpose
of dealing in all musical ins'ruments and supplies and
radio sets and equipment. Karl W. Pandorf, Lucille
B. Pandorf and Charles E. Darnette.
T'ie Albemarle Music Store, Inc., of Albemarle.
N. C. has been chartered to engage in the general
merchandise business The incorporators are J. Mil-
ton Brown, G. T. Rabe, Louise Parker Brown, and
others, and the capital stock is $12,000.
The Selzer Furniture Co., in business in Waterloo,
la., is adding a line of pianos.
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