MUSICAL
TIMES
PRESTO
Established
1881
Established
1884
THE AMERICAN MUSIC TRADE WEEKLY
10 Cents a Copy
CHICAGO, SATURDAY, NOVEMBER 24, 1928
EXPANSION PLANS OF
BRADFORD'S, MILWAUKEE
Closing of Leases Last Week Provides for Ad-
ditional Space for Presenting Enlarged
Line of Fine Music Goods.
Bradford's, 411 Broadway, Milwaukee, Wis., of
which Hugh W. Randall is president and manager,
has just closed a lease for the entire second and third
floors of the building occupied by the Kauiv Music
Company and the space vacated by the Baldwin
Piano Co. "We are building an 'L' extension from
this building to our main building, so we shall have
an entrance on Wisconsin street into our main store.
The second floor of this building is on the level with
the first floor of our main store. It gives us the use
of the show windows and certain parts of the first
floor and the elevator," said Mr. Randall.
The company has just closed a contract for a huge
Neon tube sign to be erected on the front of the
building, which will be one of the outstanding signs
in Milwaukee.
This addition adds about 3,000 square feet additional
space to the store and allows for the expansion of
each department. The radio and phonograph depart-
ment will be located in the new building.
The ticket office and the private office of the Marion
Andrews' Concert Bureau will be moved from the
front of the main store to the rear, thus allowing a
larger space in the front of the store for the display
of musical instruments and art furniture.
Possession is to be taken on Dec. 1. In addition
to the Marion Andrews' ticket office, it is the ticket
office and general office of the Civic Concert Asso-
ciation. The Wm. Kaun Music Co. also maintains
a ticket office where a large portion of the independent
concert tickets are sold.
"Moving the radio and phonograph department out
of the main store allows for considerable expansion
in the Duo-Art department and we have this week
ordered one of the new Marie Antoinette Aeolian
Duo-Art Pipe Organs to be installed in the Duo-Art
salon on the fourth floor. This will be the only
store in this part of the country in which a pipe organ
is installed in a store for demonstration," said Mr.
Randall. The house is exclusive representative in
Milwaukee for the Steinway Duo-Art Reproducing
piano.
NEW BUREAU BOOK IS
HELPFUL TO DEALERS
Demand for Book Recently Issued by National
Bureau for the Advancement of Music
Is Very Large.
In its newly published booklet, "Pre-School Music; a
Guide to Parents," the National Bureau for the Ad-
vancement of Music has made an important contribu-
tion to the stimulation of musical interest among chil-
dren too young for formal work, right in the home,
and with the help only of the mother. The booklet
is by Floy A. Rossman, who has had wide experi-
ence as a music supervisor and especially with the
smaller children, and who has realized how much
could be accomplished before the child entered school,
even by the untrained mother, provided she is given
a little help and encouragement in the use of her
own voice and the instruments available in the home.
C. M. Tremaine, director of the Bureau, has long
felt the need of such a guide for the general public.
Proof of the wide appeal of the subject is the fact that
an article in the November issue of McCall's Maga-
zine, mentioning the Bureau's new booklet, has
already brought in to Mr. Tremaine no less than 200
requests for it, with more coming in every day.
The "Guide" is based on the recognized principles
of child psychology, which demand the use of imita-
tion and the play spirit in the learning process. The
young ear may be trained unconsciously by imitating
the call of birds and other sounds of nature and by
hearing the songs of the mother, if these are rightly
selected. The home piano, too, has an important
function, whether the mother can play it acceptably
or not, for it is there to check up on the melody,
serve as a model for reproducing tones, and also as
the tield of experiment for the child's first venture
in finding tunes and rhythmic patterns for himself.
The book is undoubtedly the first publication avail-
able free in single copies which the dealer can recom-
mend to all prospects desirous of introducing music
into the lives of their children in the most fruitful
BIG PIANO PLATE MERGER
Joining of Interests of The Fairbanks Co. and
the O. S. Kelly Co. in Springfield, O.,
Results in N^lv Organization.
The organization of the largest piano plate foundry
in the world is made possible by the merger, an-
nounced this week, of the Fairbanks Company and the
O. S. Kelly Company itt Springfield, Ohio. M. L.
Milligau, president of the Fairbanks Company, will
assume management of the consolidation.
The two companies have long been recognized as
the largest producers of piano plates in this country
and both have enjoyed a high character for their
products. The use of a Fairbanks or O. S. Kelly
plate in a piano was an assurance of the stability in
construction necessary to the giving a piano the dura-
ble quality.
The new consolidation under the able management
of Mr. Milligan will continue the production of piano
plates of the high character which has distinguished
the Fairbankss and O. S. Kelly plates for so many
vears.
A WASHINGTON CELEBRATION.
The "Twenty-sixth Anniversary Week" at the O. J.
DeMoll & Co., store, Twelfth and G streets, N. W r .,
Washington, D. C, was celebrated last week. The
business was founded in November, 1902, within a few
doors of the present location. The firm today occu-
pies the largest building devoted to the sale of musical
instruments in the national capital. The firm is rep-
representative there for all Aeolian Company products
and other high-grade instruments, also talking ma-
chines, and carries complete stocks of standard radio
products and fine furniture. Otto J. DeMoll and
Emmons S. Smith comprise the firm.
NEW YORK PIANO CLUB PLANS.
The annual beefsteak dinner and entertainment of
the Piano Club of New York will be held in the club
rooms, Third avenue at 137th street, Saturday eve-
ning, December 8. Albert Behning, 105 West 40th
street, is chairman of the entertainment committee,
which guarantees a program excelling anything pre-
viously attempted. The other members are H. Walter
Maass, Joseph D. McGeveran, Jacob Schorsch, C.
Albert Jacob, Jr., and Otto M. Heinzman.
$2 The Yeai
TRADE MOURNS DEATH
OF E. J. DELFRAISSE
Q R S Music Company Man, Widely Known
and Friendly, Passes Away at Illinois Cen-
tral Hospital in Chicago, After an Oper-
ation for Appendicitis.
Probably lib man in the music business had a wider
circle of friends than E. J. Delfraisse, of the Q R S
Music Company, 3.33 North Michigan avenue, Chi-
cago, who died at 10 p. m. Wednesday, November 14,
in the Illinois Central Hospital, 5800 Stony Island
avenue, Chicago, after an operation for appendicitis
the previous Saturday morning.
With Q R S for Twenty-two Years.
Mr. Delfraisse was about sixty-two years old. He
had been with the Q R S Music Company twenty-
two years, and at the time of his death was assistant
secretary, a director, and advertising manager of the
company. At one time he was representative of the
Q R S Company in New York for about three
years. For a short time he was in business for him-
self at Bethlehem, Pa. Before joining the Q R S
forces he had been for some years with L. Grunewald
& Company in New Orleans.
Surviving Mr. Delfraisse are his widow and two
married daughters—Mrs. Robert Beebe of Highland
Park, a Chicago suburb, and Mrs. Herbert Starr, of
Chicago.
The funeral was held at 2 p., m. last Saturday from
the home of George Starr, 7621 Saginaw avenue, Chi-
cago, the ceremonies being under the direction of the
Elks.
The funeral notice in the Chicago Daily News read
as follows:
"Delfraisse—Ernest Jules Delfraisse, beloved hus-
band of Ella McKenna Delfraisse, fond father of
Mabel Beebe and Leah Starr, brother of Mrs. A. D.
King and Leon Delfaisse. Funeral from residence of
George H. Starr, 7921 Saginaw avenue, Saturday, No-
vember 17, at 2 p. m.; interment Holy Sepulchre.
All Feel His Loss.
Mr. Delfraisse was the picture of health as late as
last week when a Presto-Times man called upon him.
His death is felt keenly by all his former associates at
the office, for he was the man to whom many points
of information were referred. He was aggressive,
but kindly and keen; respected and beloved by all,
including thousands from coast to coast.
GEORGE URQUHART ON PROGRAM.
George Urquhart, president of the American Piano
Co., was on the program to address the first autumn
meeting of the New York Piano Merchants' Associa-
tion, held at the Hotel Breslin Tuesday, November
20, following a dinner set for 6:30. Mr. Urquhart
had declared he was anxious to meet the "boys" of
the retail piano trade in New York.
AMPICO FLOAT IN RODEO PARADE
FLOAT DESIGNED BY DEALER.
There was a rodeo held in Bax-
ter S p r in g s, Kans., recently, in
which J. W. Grantham Music Shop,
local representative of the American
F'iano Company, participated. Mr.
Grantham prepared a very elaborate
and ingenious float, pictured here-
with, representing a Knabe Ampico.
which was the feature of the entire
parade. Mr. Grantham reports that
as a result there are many more peo-
ple in Baxter Springs and vicinity
who have an idea of what the Am-
pico is and some of these are such
live prospects that he hopes to close
a few sales within the near future.
Mr. Grantham is one of the most
successful representatives of the
American Piano Company's line and
has a long record of fine piano sales
to his credit.
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