Presto

Issue: 1928 2206

10
November 10, 1928
PRESTO-TIMES
GULBRANSEN SALON IN OMAHA CAMPAIGN SONGS
AT CLUB LUNCHEON
Mild Thrillers Provided at the Piano Club of
Chicago's Luncheon and Some Very
Highly Honored Supply Men Attend
the Weekly Event.
GULBRANSEN PlANO SALON
The luncheon hour of the Piano Club of Chicago
on Monday of this week took on the double semblance
of the session of an election board and an armistice
A SHOWING OF SMART NEW MODELS
day celebration. For the songs were those of war
THE INSTRUMENTS OF TODAY
times and of the candidates.
One of the members (whether a Smithite or a
Hooverite does not matter) suggested that the na-
tional song of the next generatnon be sung, when
"Ted" Benedict at the piano struck up '"The Streets
of New York," which was lustily carried out by the
singing of the audience. It was heartily sung as if to
S elected \
express a last word of cheer to the \ defeated \
candidate. This report was written Monday after-
noon, just before the election, so we had to have a
double line set and now ask the reader to take his
pencil and cross out either the word "elected" or the
word "defeated."
Then "America" was sung as the past national
hymn and "The Star Spangled Banner" as the pres-
ent and to be continued song of the nation. These
were followed by other songs, war-time, election-day
and patriotic in their nature, and then came the gath-
ering up of the electoral-guess ballots, on which every
one present was asked to write down on blanks
printed for the purpose, his impression of how each
state would go, thus giving an account of the entire
531 votes of the national electors.
War pictures were exhibited upon a screen, this
feature having been provided from men at Lyon &
Healy's—Gurney R. Brownell and others. These pic-
tures were taken by the Signal Corps and other of the
war-time organizations that saw action on "the other
side."
W. M. Shailer, secretary of Philip W. Oetting &
Son, Inc., 213 East 19th street, New York, sole
agents for the Weickert hammer and damper fe!ts,
accompanied by his brother, L. L. Shailer, a member
of the Piano Club, living at 4552 Monticello avenue,
Chicago, had as their guest at the luncheon their
uncle, S. R. Shailer, of Comstock, Cheney & Co.,
The accompanying cut shows the Gulbransen Piano souri and Colorado, and among the new features was Tvoryton, Conn. S. R. Shailer has been visiting on
Salon in connection with the regional meeting held a selling plan worked out by the Gulbransen organi- the Pacific Coast for the past three or four weeks
and is now on the way home, and will visit the trade
in Omaha October 23 and 24. The cut shows the zation in direct contact with the public.
entrance to the Florentine Room in the Fontenelle
John S. Gorman, vice-president and sales manager on the way back east. He is a younger brother of
Hotel, Omaha. In the foreground is the Art Model of the Gulbransen Company, unfolded the evidence another Shailer who died in Chicago about two years
Minuet in Japanese red; next the 4 foot 6 inch Art gathered by this company during a year of facing ago and who was the father of W. M. and L. L.
Shailer, and who had been with Comstock, Cheney
Grand in fancy walnut veneer; next the Gulbransen the real facts, that the public properly approached will
Small Grand in walnut and the last Grand shown in buy pianos; that the tight is from without and not & Co., for over fifty years. And now S. R. has been
the picture is the Louis XVI Model. Other instru- from within. Mr. Gorman emphasized the fact that with that great piano action, key and ivory house for
about fifty-three years.
ments that do not show in the picture are the Span- young men put new blood into the retail piano busi-
W. M. Shailer told the assembled members of the
ish Grand, the 4 foot 6 inch Reproducing Grand, the ness; that the industry can win back lost position by
club that he would wager any one of them to prove
Modern Musical Miracle Upright Reproducing Piano united effort.
and other of the staple styles. In the extreme back-
Walter Kiehn, advertising manager of the company, that he had not voted the earliest of any present, as
ground is shown the Art Model Minuet, ivory, with spoke about newspaper advertising, outdoor, direct he had deposited his vote by mail upon leaving New
fancy back exposed.
mail, co-operative advertising and window display and York some ten days ago.
All in all, the Piano Club meeting was a jolly one,
The Gulbransen regional meetings, of which the about a sales plan which the company is now pre-
both pleasant and profitable.
one here was in Omaha, recently, undoubtedly will senting to its dealers.
do more than any other single factor to show the
A plea was made by Mr. Kiehn to the merchants
trade the advantage of carrying on co-operative asso- to increase piano retail advertising of a constructive
DR. HULL, ENGLISH MUSICIAN, DEAD.
ciation work. It is very evident from the attitude of
nature, based on facts and figures, showing percent-
Dr. Eaglefield Hull, noted musician and editor, died
the merchants who gather at the Gulbransen meet- ages that dealers should allow for their total adver- on November 4 in London, England, from heart trou-
ings that they are anxious for ideas; that they are tising and for their various classifications of adver- ble. Largely through his efforts, Hudderstield, his
looking for practical help from the manufacturers; tising, such as newspaper, outdoor, direct mail and
home city, has achieved a reputation as one of the
that they will listen to suggestions. This has been window display.
most musical towns in England.
evident at each of the regional meetings. Merchants
W. G. Karmann, salesman for the Gulbransen Com-
in this business are willing to absorb and to learn, pany in four states, demonstrated to the merchants
also to pass the benefits of their experience along to the complete Gulbransen line, placed on display in
Duco walnut, the Spanish Grand in walnut, the Louis
others.
the Florentine Room of the Fontenelle Hotel. Here, XVI Grand in wa'nut, the Reproducing Art Grand,
The business-building program which the Gulbran- in a setting of attractive decorations and lights, were the Small Grand in mahogany, the Modern Musical
Miracle Reproducing Upright, the two sizes of up-
sen organization has been passing on to its merchants, shown representative instruments of the Gulbransen
with a few new features, was presented at the Omaha line, such as the Art Model Minuets in red, ivory and right pianos and the two sizes of registering instru-
meeting for the dealers of Nebraska, Kansas, Mis- walnut; the 4 foot 6 inch Art Grand in handsome ments.
Coin Operated and Selection Controlled Pianos
MECHANICALLY PERFECT
Music That Pays as It Plays
WESTERN ELECTRIC PIANO CO., 832-850 Biackhawk St., Chicago, in.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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November 10, 1928
11
PRESTO-TIMES
CHARGES SLOGAN
APATHYTO TRADE
Henry C. Lomb, President of National Asso-
ciation of Musical Instrument and Acces-
sories Manufacturers, Says Lack of
Interest Is Apparent.
Apathy of music merchants towards efforts to
quicken trade by means of the Music Slogan Contest
is commented on by Henry C. Lomb, president of the
National Association of Musical Instruments and Ac-
cessories Manufacturers in a statement given out by
the Music Industries Chamber of Commerce. Al-
though public interest in the contest is keen, as man-
ifested by the number of slogan entries daily received,
Mr. Lomb calls attention to the fact that only com-
paratively few have come "from sources that have
had direct contact with music dealers." Notwith-
standing the apparent lack of interest in the contest
on the part of many dealers, the chamber has dis-
tributed a half million leaflets descriptive of the con-
test. About 30 per cent of this total has been dis-
tributed through dealers throughout the country.
''As we enter the eighth week of the Slogan Cam-
paign," says Mr. Lomb's statement, "it is becoming
more evident that the American public is mightily
interested in helping the music industry find a slogan
that best expresses the gospel of the self-playing of
music. Strange to say, how r ever, this great public
interest does not appear to be due in any great meas-
ure to any effort on the part of those who have really
most to gain, namely, the music merchants.
Outsiders Interested.
"This rather disconcerting circumstance is shown
by the fact that among the thousands of slogans thus
far received by the Slogan Committee, only a vanish-
ing number have come from sources that have had
drect contact with the music dealer. Practically all
have demonstrably come from persons who have
heard of the Slogan Contest from other sources, and
from their own statement have often appealed to
the dealer in vain for information concerning it.
"To any dealer who has his own future at heart,
this should come as a humiliating paradox. Sup-
posedly, the music merchant is the one who above all
others has his finger on the musical pulse of his com-
munity and is their guide and counsellor in all things
musical. In the Slogan Contest he has a rare and
singular opportunity of tying to himself all the music-
lovers of his town through self-interest in winning a
substantial sum of money and at the same time build-
ing up a permanent future for himself and the whole
music business through the increased music-interest
that a contest of this kind is sure to bring about.
Instituted by Manufacturers.
"As a matter of fact, the Slogan Campaign was in-
stituted by the manufacturers and jobbers of the
music industry with the particular needs of the music
merchant in mind. The idea was conceived several
years ago in the fertile brain of that brilliant member
of the music industry, William J. Haussler. of har-
monica fame, and received its initial moral and finan-
cial support at the hands of the National Association
of Music Instrument and Accessories Manufacturers.
Since then it has been given the hearty and unquali-
fied backing of practically every organized unit of the
music trade.
"It is an admitted fact that a forceful, and at the
same time intriguing, slogan has pulled more than one
American industry out of the slough of despond into
the focus of public favor. Why should it not be pos-
sible with the music industry? Displayed as it would
be on every piece of literature, on every package,
everywhere, it would so impress itself upon the pub-
lic mind that the playing of music could not but help
to be powerfully inflamed.
"The expense involved to any individual firm is so
slight and the benefits," immediate and future, are
so plain and so great, that every individual or firm
connected with the music business should back this
movement to the last man."
TRIP OF OETTING
ENVOY IS SUCCESSFUL
W. M. Shailer Winding Up Tour in Supply
Line Finds Conditions Satis-
factory.
W. M. Shailer, secretary of Philip W. Oetting &
Son, Inc., 213 East 19th street, New York, is on a
western trip in the interests of the Weickert prod-
ucts. He is making a thorough tour of the West and
Central States territory, visiting the leading piano
manufacturers and other clientele, and while in Chi-
cago this week was the guest of his brother, L. L.
Shailer, 4552 Monticello avenue.
From Chicago Mr. Shailer intends going to Cin-
cinnati, and he will call on the industrial plants in
Indiana and after they are covered he will go home
by way of Washington and Baltimore.
Mr. Shailer's main comment on conditions as he
found them in the piano trade upon his rounds was
that he was satisfied, as his house was getting its
share of the business.
He took the opportunity to remark to a manufac-
turer who was complaining: "When you're talking
about present-day conditions, do you ever think back
to 1893, when many piano factories and practically
all the music industries, were closed for long periods
of time? We had a much harder time to come
through then, and plants were manufacturing fewer
pianos than they did at the lowest points in 1927 or
1928."
AD MAN BUYS SOHMER GRAND.
C. L. Sleininger, advertising manager of the Bre-
BUSY AT WESTERN ELECTRIC CO.
mer-Tully Manufacturing Company, radio manufac-
The Western Electric Piano Company, manufac- turers, 656-662 Washington boulevard, Chicago, last
turers of coin-operated electric and selection-con- week purchased from Henry E. Weisert of the Bissell-
trolled pianos, 632-650 Blackhawk street, Chicago, is We:sert Piano Company, 26 South Michigan boule-
greatly encouraged over the outlook. It has a good vard, Chicago, one of the latest and handsomest Soh-
many orders on its books and the factory has the mer grands. "I am very proud of our new Sohmer,"
facilities for producing the goods promptly. B. C. said Mr. Slieninger to a Presto-Times representative
Waters, the president, when seen on Saturday morn- on Wednesday of this week. Mr. Sleininger has this
ing of last week, was a.jrery busy individual, but he instrument in his home, 5852 North Fairfield avenue,
found time for every caller.
Chicago.
•••'€•
o
ACTIONS, KEYS and ORGAN KEYS
Piano and Organ Manufacturers, Piano
Tuners and Repair Men Rely for prompt
Service and Perfect Satisfaction on the
House which has Built up Character
for Reliability.
The Piano & Organ Supply Company
2100 No. Racine Ave.
CHICAGO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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