10
October 27, 1928
PRESTO-TIMES
ERE'S
where we change "pianissimo
to "crescendo"
the Mason & Hamlin Piano, though rec-
ognized as supreme by the musical profession, has never
been insistently brought to the attention of the great
buying public.
But now comes a change. The forte pedal of widespread
advertising is to be applied.
On the opposite page is reproduced the first advertise-
ment of the powerful campaign just beginning. Eleven great
magazines will carry this advertisement into practically every
"preferred-prospect" home in the United States. Tour pros-
pects will see it. Can they fail to read it?
Read it yourself,
now, and judge.
IN YEARS PAST
This advertisement ictll appear in
the following magazines:
October
COUNTRY' L I F E
-
- September
T O W N & COUNTRY
-
- November
VOGUK -
SPUR
-
-
-
-
-
-
-
September jnt/i
VANITY FAIR -
-
-
October
-
October
HOUSE &C G A R D E N
HARPER'S BAZAR
-
-
MASON & HAMLIN COMPANY
NewYork
•
•
Boston
October-
HOUSE BEAUTIFUL
October jth
AMERICAN HEBREW -
ETUDE
-
A R T S & DECORATIONS
October
-
-
October
- November
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