Presto

Issue: 1928 2202

October 13, 1928
PRESTO-TIMES
as they are. The secretary of the Department of Fine
Arts would have no authority to interfere with their
finances or management.
"There would be an advisory body, composed of
the best authorities on all arts in the country, to
advise the secretary and to prevent foolish legislation.
The offices of the secretary, however, would be of
Committee, with Frederick Philip Stieff, Balti- great and wide-spreading importance.
President of the Music Industries Chamber of
more, Piano Manufacturer, as Chairman,
''In a word, the movement means that the United
Commerce, on His Return from Abroad,
States Government would, like the French Govern-
and Including Leading Artists, Moves
Expresses Satisfaction at Evidences
ment, eventual'}' recognize and be of assistance to the
for Creation of Federal Depart-
of Success of Scheme.
artists of the country."
ment of Fine Arts.
Invitations to many of the leading musicians, paint-
Hermann Irion, president of the Music Industries
ers, sculptors and architects of the country will soon Chamber of Commerce, has issued the following state-
Frederick Philip Stieff, member of the firm of
be issued by Mr. Stieff for a meeting to be held at ment about the National Musical Instrument Slogan
Charles M. Stieff, Baltimore, Md., well known manu- his home in Roland Park, Baltimore.
Contest:
facturers of the Stieff, Shaw and other pianos, has
"I am extremely gratified to find, on my return
been appointed chairman of a committee on the foun-
from Europe, that the Musical Instrument Slogan
dation of a movement to create a Federal Department
Contest has been launched and that early reports to
of Fine Arts with a secretary at its head and sitting
the contest committee indicates keen interest of the
in the president's cabinet. The movement has been
general public and various groups in the musical in-
started as a result of a speech delivered by Albert C.
dustry, f have always felt that a good slogan is an
Ritchie, governor of Maryland, in Xew York last
invaluable asset to any enterprise, and I believe that
summer before 1,300 members of the National Asso-
President George Henkelman Will Be Able the best way to evolve such a slogan is to set the
ciation of Music Merchants.
mass mind at work on the problem."
by This Arrangement to
At a meeting held at the Roland Park home of
Accordingly, I wish to urge everyone connected
Travel More.
Mr. Stieff, those present being artists, musicians,
with the manufacture, distribution or sale of a musical
sculptors and architects, he appointed a committee of
Edwin Jarrett is back again with the Henkelman instrument to use every effort possible to get people
four to confer with the leaders in the four arts
Piano
Manufacturing Company, 709-717 East 140th to thinking and talking of this slogan contest. The
throughout the country. The committee consists of
street, New York, in the field that has engaged his more wo arouse popular enthusiasm the better will
Frederick R. Huber, municipal director of music of
be the quality of the winning slogan and, furthermore,
Baltimore city, and himself a musician: Hans Schu- best efforts for several years past.
the greater will be the effect of the contest on the
Mr.
Henkelman
believes
(and
Mr.
Jarrett
fully
ler, sculptor and director of the Maryland Institute;
musical business in general.
Thomas C. Corner, an artist o\ national reputation, agrees with him) that he can best serve himself by
maintaining constant dealer contacts, as conditions
Recalls Incident of Trip Abroad.
and Bayard Turnbul', architect of Baltimore.
are today, and Mr. Jarrett is re-entering his old field
"As I wrote the above words, thoughts came back
Movement Spreads.
in the production end of the business, which will per- to me of certain remarks I made recently, when I had
The movement for the creation of this new office mit the chief to visit his trade more than he has the privilege and pleasure of speaking before a d n-
f
lias already spread throughout he country, although
been able to.
iier of the Federation of British Music Industries in
no publicity has been given it, it was stated by Mr.
With the revival of better trade which all observers London, as president of the Music Industries Cham-
Stieff and Clarence J. Roberts, also of the firm of
are foreseeing as soon as election is over, the good ber of Commerce of the United States. I traced the
Charles M. Stieff, and president of the National Asso- old Henkelman line may well expect its share of
similarity of purpose of the two organizations: the
ciation of Music Merchants, in explaining the aims of orders.
advancement of popular interest in the art of music;
the movement.
and I called attention to the highly educational and
Acting on a suggestion in Governor Ritchie's speech
cu'tural value of the appreciation and love of music,
MAY
REVIVE
OLD
WELTE
COMPANY.
to piano men, Mr. Roberts called a conference of
not only when the art is used as a mere pastime by
the leaders in national music and Mr. Stieff was
There has been some sight stirring in a movement listeners, but when it is employed, enjoyed as an
elected to the foundation chairmanship. A confer- to revive and put again into active manufacturing the outlet for self-expression through the playing of some
ence of Mr. Stieff and his Baltimore advisers was held
old Welte organization, which for some years con- instrument.
Then I recounted the vicissitudes
during the past week.
ducted its factory at 653 West 5lst street. New York. through which the music industry has passed in recent
A meeting was held in Chicago last week at which years, caused, for example, by the development of
"None of the present institutions, whether mu-
nicipally or privately contro'led, would find interfer- tentative p'ans for the reorganization were discussed, the automobile and the radio, and dually I made my
ence from the Federal Government, according to our but so far there has been no call for capital subscrip- point—that music has survived in popularity in the
present plans," Mr. Stieff said. "Music conservatories, tions. At one time some years ago George W. Git- face of all these distractions, because music is eter-
art galleries and other organizations would remain tins was in control of the old company.
nally young.
Calls for Action.
"Nevertheless, tris ho'd of music on public favor
must be revitalized from time to time by those who.
like the members of the Music Industries Chamber of
Commerce, are its mentors. 1 look on the National
Musical Instrument Slogan Contest as an opportunity
The new Starr Grand Style 40, pic-
to be seized by manufacturers, jobbers and dealers
tured herewith, is an instrument of
everywhere—an opportunity which they can seize
great possibilities for the trade. Its
simply by obtaining the contest leaflets and other
appeal to the customer is irresistib'y
accessories and making the widest possible distribu-
strong.
Although only
fifty-eight
tion of them to the public in their immediate
inches in length, its tone is one of rich-
localities.
ness, fullness and resonance. The
"Public response can be counted on if the public is
action responds with ease, promptness
properly informed, and the members of the trade must
and facility, and throughout its con-
necessarily form the main reliance of the contest com-
struction, embodies such durability that
mittee for disseminating know'edge of the contest.
its own reliability is immediately estab-
For this reason, I again urge the fullest cooperation
lished.
between all elements of the industry and the small
For almost two-thirds of a century,
group of men at the head of this nation-wide enter-
homes, educational institutions and
prise which is designed to create good-will for our
eminent musicians have given Starr
business."
pianos heartiest acclamation. In tone,
contour and finish, in distinctive crafts-
ACTIVITY AMONG THE TUNERS.
manship—they truly reflect the Starr
The National Association of Piano Tuners now
standard of quality. In the new Starr
has 1,500 members; the Chicago local association
Grand, thus endowed with those in-
about (0 members. The removal a few days ago of
herent qualities which liav*- distin-
the national hearfqmrters from room 804 to room
guished all instruments of Star: origin,
808 gives the offices more space and besides there is
is presented an instrument which meets
a small consultation room nito which a group may go
every requirement of the most discrim-
if they have something they want to talk over. This
inating musical taste and offers an im-
year a membership drive is on the program. Some
mediate appeal for the vogue in the
of the former tuners have deserted the ranks and gone
smaller piano.
into other lines of activity. Ex-Secretary W. F. Me-
Prominent among many features of
Clellan still makes his headquarters at the national
the Style 40 Grand are its new im-
association offices, and he and all who come there
proved scale of seven and one-third
to pick up their orders are getting enough to do.
octaves; latest type repeating action;
copper wound bass strings; genuine
spruce sounding board, reinforced by
MUSICAL TYPEWRITER.
ribs; cross-laminated, multiple-ply pin-block of thin
a worth-while grand at a price to meet the average
Paul Bonnard, a Paris lawyer, has just obtained a
sawn, hard rock maple; reinforced and built-up frame income. The instrument is built primarily for and patent on a typewriter for writing music, according
and rim, cross-laminated of thin veneers; full metal to fit the space and acoustic conditions of the average to a telegram to the New York Times. In the in-
plate, polished brass hardware throughout; hand- modern home, and in it is incorporated the best of
vention the most complicated music may be recorded
somely finished keys.
the most modern ideas in advanced grand piano on his machine just as effectively and much more
Heretofore the purchase of such an instrument, building.
rapidly than bv the old style of writing it out by
because of its size and price, has been restricted, but
The dimensions of Starr Grand, Style 40 are: hand. According to the Bonnard system, each note
l
in the new Starr Grand Style 40 is presented a fine
Height, 38 / 2 inches: width, 57 inches, and length, 58 and octave will be replaced by a letter. A figure on
piano in a reduced size at a very limited investment. inches. It is n.ade in mahogany and walnut, all the left would mark an octave on the first note,
This is the sincere result of an endeavor to produce
finishes.
while a figure on the right would indicate tempo.
NEW MOVEMENT
WOULD AID MUSIC
HERMANN IRION
ON SLOGAN CONTEST
E. JARRETT RE-ENTERS
THE PRODUCTION END
STARR GRAND WINS TRADE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
The American Music Trade Weekly
Published Every Saturday at 417 South Dearborn
Street, Chicago, Illinois.
PRESTO P U B L I S H I N G CO., Publishers.
F R A N K D. A B B O T T
- - - - - - - - -
Editor
(C. A. D A N I ELL—1904-1927.)
FERGUS O'RYAN
_ _ _ _ _ Managing Editor
J.
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $2 a year; 6 months, $1.25; Foreign, $4.
Payable in advance. No extra charge in United States
possessions, Cuba and Mexico. Rat;s for advertising on
application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen in the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon on Thursday. Late news matter
should be in not later than 11 o'clock on that day. Ad-
vertising copy should be in hand before Tuesday, 5 p. m.,
to insure preferred position. Full page display copy
should be in hand by Tuesday noon preceding publication
day. Want advertisements for current week, to insure
classification, should be in by Wednesday noon.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO., 417 South
Dearborn Street. Chicago, III.
SATURDAY, OCTOBER 13, 1928.
The last form of Presto-Times goes to press
at 11 a. m. Thursday. Any news transpiring
after that hour cannot be expected in the cur-
rent issue. Nothing received at the office that
is not strictly news of importance can have
attention after 9 a. m. on Thursday. If they
concern the interests of manufacturers or
dealers such items will appear the week follow-
ing. Copy for advertising designed for the
current issue must reach the office not later
than Wednesday noon of each week.
START A PIANO CLASS
How many piano dealers throughout the
country are taking an active interest in the
movement for piano class teaching? What
proportion of the dealers understands the va-
rious systems provided for class piano teach-
ing purposes? It is true that a considerable
number of piano merchants realize the pos-
sibilities of the movement and actively have
taken steps to put the scheme into operation
in their stores. But it also is true that too
many dealers are ignoring the great oppor-
tunity created for them.
The piano teaching movement is as serious
as the circumstances which make it necessary.
The decrease in interest in pianos noticed for
some years has been the reflection of a con-
dition of mind in the public. A lessening of
desire for the piano for several years has been
in equal ratio to the diminishing of under-
standing in the piano playing art. Piano sales
are natural results of piano lessons.
The love of music is not enough to cause
special favor for pianos. But the piano trade
can capitalize on the increase in the interest
in good music made possible by radio and
other agencies. For quick effects that result
in piano sales there is nothing to excel the
movement to increase students of the piano.
Any of the systematic methods for the acqui-
sition of a piano education which have been
winning their way afford the opportunities for
which the piano dealers have been waiting.
Any somnolent piano store can be quickly
turned into a busy place of piano instruction
by the owner's adoption of one of the methods.
The trade has been made aware of the various
systems framed and perfected by trade asso-
ciations, manufacturers and retailers. National
trade associations and individual manufactur-
ers are prepared to organize a system of group
piano teaching in stores and to help the dealer
to operate it.
The group piano classes in a store renew a
decreased piano character where such a detri-
mental condition has been permitted to come
about. The piano classes evoke enthusiasm
in the employes, produce piano prospects
quickly and inexpensively and provide the op-
portunities for profitable and numerous sales.
October 13, 1928
produced a few hundred uprights of desirable
models last year.
While the grand models in the pianos named
above have the greatest favor with buyers, the
desire of customers for the upright models
continues to be expressed. And often the peo-
ple requiring the uprights are strong in their
likes for them and firm in their determination
to take nothing else. The attachment to the
upright may be attributed to several causes,
and the reasons for insisting on their demands
often seem without reason to the exasperated
dealer or salesman.
THIRTY YEARS AGO
A PLEASANT REVELATION
(From Presto, October 9, 1898.)
A reaction in the building activities in Amer-
The reed organ has taken on a new life in a way
ican cities is increased desire for homes— almost startling. The Chicago Cottage Organ Co.
now turning out more of these instruments than
houses, bungalows and cottages. These, the is
ever before in the history of the house. Mr. H. D.
public considers, are places to live in as dis- Cable says the old-time record is being beaten. The
tinguished from apartments in buildings of average just now is 60 organs a day. Figure it up.
Nearly eighteen thousand a year.
greater or lesser loftiness, where, it is said,
Mr. Jas. K. Gi'l, cf the Straube Piano Co., is still
people only "exist." One of the conditions at his home, where he has been confined for some
favoring the building of homes is the exten- three weeks past.
The Bergstrom Music Co. has been incorporated in
sion of city limits occurring in many munici-
Honolulu to succeed to the old firm established by
palities.
Mr. Bergstrom, who will be remembered as at one
As cities grow in population the real estate time having been engaged in organ manufacture in
on which the small residences stand becomes San Francisco.
The trade of the middle-west can present no more
too valuable for use for such a purpose, so the consistent
or broadly enterprising member than Col.
apartment building, housing many families is Jas. A. Guest, of Burlington, Iowa. Nor is there a
inevitable. Their increase in number in re- piano house more widely or favorably known in Iowa
on westward to the Golden Gate. Colonel Guest,
cent years has had a detrimental effect on the and
though still in his prime, is entitled to be classed
piano business.
among the veteran piano dealers of the west.
The "Wissner" representative, Mr. Frank H. King,
Everything that helps along the home life
through Chicago, westward bound, on Tuesday
and affords opportunity for developing intel- passed
last. He was up and away before the sun had fairly
lectual and cultural refinement proves helpful risen from the lake, nnd his friends—and Mr. King
to the piano business. Homes are places for has friends everywhere—heard of his presence only
pianos. In the expanding suburbs the home after he had gone.
Pa., "Morning Tribune," of Septem-
owners are people who can enjoy pianos with- ber The 20 Altoona,
contained an extended notice of the opening
out danger of "disturbing the peace" of neigh- of F. A. Winter's newly re-fitted music house.
bors who have no soul for music. The in- Mr. Otto Wagner, of the extensive Mexican music
crease in the number of homes made oossible house of A. Wagner & Levien, successors, expects
to be in the States shortly. Mr. Wagner will make
by the exigencies of the realtors and builders quite a trip, visiting Chicago, New York and other
may stimulate the resumption of the old- large centers.
Music trade "journalism" must be credited with still
fashioned custom of doorbell ringing and tell-
new idea. One of the New York trade papers
ing the folks what is needed to make the home another
printed a full-page advertisement bearing the adver-
completely happy.
tiser's announcement that "this page has been paid
CALLS FOR UPRIGHTS
A correspondent writing to Presto-Times
from an Ohio city this week says: "Will you
please advise me if it is a fact that Chickering
& Sons no longer makes an upright piano? A
friend of mine went to a Chickering store and
they could not show her one and assured her
that they were no longer made in an upright."
The incident calls attention to a condition in
the trade and the occasional difficulties of some
dealers in being unable to supply requirements
of customers. As the manufacture of Chick-
ering uprights has been discontinued, an in-
sistent call for one naturally creates a dilem-
ma for the dealer.
Dealers representing Steinway & Sons had
similar experiences following the discontinu-
ance in the manufacture of its upright models.
The wide search for a new Steinway upright
to fill the order of a customer who insisted on
that type, is an interesting story told by Henry
Dreher while head of the Cleveland piano com-
pany bearing his name. A new Steinway up-
right at a price about equal to the lowest-
priced Steinway grand was finally found for
the customer.
Other Steinway & Sons dealers had similar
experiences to those related by Mr. Dreher
and in response to repeated calls, the house
for." Isn't that a sort of back-slap at the trade
paper?
Mr. A. Palle, American manager of Herrburger &
Co., manufacturers of the celebrated "Schwander"
action, has gone on a flying trip to Paris.
Mr. Harold Marshall, of the firm of Marshall &
Sons, Adelaide, Australia, and Mr. Charles Tait, of
Allan & Co, Ltd., Melbourne, have been in Germany
for the past six weeks or two months, and have made
large purchases of various lines of musical instru-
ments there.
The American music industries will not be the last
to invade Cuba and Porto Rico. Mr. C. N. Post,
of Lyon & Healy, already has his eyes turned thither-
ward and he will make a trip to Uncle Sam's new
countries before very long.
S. M. Lutz, of Decatur, 111., who recently opened
a store in Springfield, made an exhibit at the State
Fair, and among his goods displayed was a line of
Adams Bros.' guitars, made at Dwight, 111.
Six of the A. B. Chase piano factory boys answered
the country's call for volunteers to fight Spain: F. A.
Wilson, Wm. Schafer, Fred Everson, Merritt Man-
ahan. Max Zurcher, and H. Koenig. The boys at
the factory have decorated the benches where they
formerly worked with bunting and flags in honor of
the ones who went to the front.
The employes at the Starr piano factory in Rich-
mond, Ind., last week shipped a large box to the
boys of Company F, 161st Indiana. The box con-
tained many things which will delight the Richmond
soldiers, among them being many cans of fruit and
over 400 packages of tobacco.
"One of the most interesting of musical publications
is Presto of Chicago. Its special editions should
prove of particular interest to musicians, as they
are prepared with a view to completeness of detail
which adds to the value of them. The Presto export
edition is issued this month, printed in both English
and Spanish."—Sunday Boston Times.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.